World University: CRM and BI for Effective Online Education Management

Desklib provides past papers and solved assignments. This report analyzes IT management challenges in establishing a global online university.

IT MANAGEMENT ISSUES ASSESSMENT ITEM 4
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Executive Summary:
The Groups of private education universities present all around the world are
coming together for creating World University. This will be a completely online
institute whereby teachers would take online classes of students who belong to any
of its campuses. The lecturers will offer them courses of any kind in order to
improve their skills and knowledge. Here, students can also do interaction via
online. They can ask them any type of query from the lectures as per their free time
as there is no boundation of time. The formation of World University will be
discussed in this report and software and other tools that would contribute to the
same will be highlighted. In this context, the use and benefits of software known as
Customer Relationship Management will be explained properly. In addition to this,
the utilization of Business Intelligence tools will also be described so that
universities would use that in achieving their aims and objectives
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Introduction:
The scheme of StudyTogether Loyalty launched by the University would help the
university to increase the number of students in the world and would spread the
knowledge easily all across the world The present report is designed for showing
the importance of customer relationship management (CRM) software. This
software is used to getting engage and builds rapport (i.e. record of the students
and their performance) with potential, existing and past students at the World
University. In addition to this, the use of Business Intelligence (BI) tools will also be
described properly. This is used for making the sense of collected unorganized data
from different sources such as social media feeds. This will also use in analyzing
trends in the online education market.
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A customer loyalty scheme called StudyTogether Loyalty will reward students
who introduce another student with fee credit depending on which course is
picked. The university also uses agents to sell its offerings to employers.
Applications are approved in less than 5 minutes. Payment for non-refundable
fees are by credit card or Paypal
The scheme of StudyTogether Loyalty launched by the University would help the
university to increase the number of students in the world and would spread the
knowledge easily all across the world. With the help of the scheme, the University
would be able to track the potential student who interested to introduce the
university with their family and friend and reward them for their efforts. The strategy
would help the university to improve its population of student all over the world. It
would help the university to gather that entire student who cannot attend the actual
classes in the virtual space to share knowledge through the recorded classes which
can be later used by the students according to their convenience.
It would help the university to establish various goals for the university related to
different kinds of course. Also in order to provide the ease of payement, the
company has decided to enroll the student within the course in not more than five
which provide the whole new aspect to the education sysytem This would also help
the university to identify various concept related to the online university. The
university has gain popularity due to its wide scope lectures which students can
access anytime and anywhere in the world according to their comfort. The lectures
of the university would also help the other university to provide knowledge to other
students as well. The University also facilitates the students with the choice of the
country from where exactly they want to get the university.
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2. E-book and laptop purchases are part of the course and will be available
online. Students cannot opt out of purchases. A pre-configured laptop loaded
with required software will be sent out to all students.
The above descision of the senior management of the university for providing the
E-book and laptop would help the students of the university to access their courses
more easily and effectively according to the prescribed way the universed has
designed the courses. This would help the keep the track record of the student and
their performance in their enrolled courses (Lin, et. al. 2015). It would not only help
the university but the students as well in order to improve their performance
according to their level of performance and its indicators in their scorecard. This
would help the university to upgrade its position among all the university that is
providing the degree online. It is important that the student get a thorough
understanding related to their course in order to manage their performance. It would
help the university to keep the adequate record in order to maintain the track of the
function executed by the university. It would help provide the most relevant,
authentic and correct information to the students of the university and would
effectively filter the newsfeed that is available online to provide the most transparent
and effective information to student related to their prescribed courses and also
about the university itself. This would also help the university to secure the data of
the university as well.
It would also help the university to execute the different function of the university,
This would help the management of the university to ensure and maintain effective
communication with the students.
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Use Customer Relationship Management (CRM) software to better engage and
build rapport with potential, existing and past students at World University.
Customer Relationship Management software would help the university to build a
stronger relationship with its student in order to specify their needs related to their
studies and future plans related to their career. Customer Relationship Management
Software would help the university set these goals and achieve them with efficiency.
The strategy of Customer Relationship Management can be used throughout all the
department of the university. This would also help the university to lay down its
plans and policies related to the promotion of the university all over the world. This
would help the university to spread its branches all over the world in a real sense.
This would also help the university to manage the faculty of the entire department
effectively in order to provide effective online courses to the students of the
university. This would help the university to gain (Garriga, et. al., 2016). CRM would
help the university to track the student and their performance effectively right from
the beginning which would also the university in its effective marketing strategy by
reaching out all the students that are enrolled in the courses provided by the World
University. This would also help the university to engage or to launch any other
required course in the university depending upon the demand of the university. The
CRM soft would help the university to prioritize the need of the students. Customer
Relationship management software would also not help the university to maintain a
better relationship with the students but also with the partnered university of the
World University (Chin, and Liu, R. H. 2017).
The Customer Relationship Management software would help the university to
manage the relationship with all the other stakeholders as well. This would help the
University to earn more profit and manage the management of the university more
effectively. It would also the university to manage the issue and complains of the
students regarding the various services provided by the university.
The Customer Relationship Management software would, in this case, help the
university to access the relevant information and data of the student to their courses
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depending on the course of their choice. The Software can be aligned with other
social networking sites which would help the university to get the cost-effective
method of promotion and would help the university to stay connected with the
student at a social level.
The Customer Relationship Management software would help the World University
to manage the contact of the employees and would help the university collaborate
with the faculty of the university according to the convenience of students and
availability of the teachers or lecturer. This would help the university to enhance
productivity by managing the strong relationship with the students.
The Customer Relationship Management software would help the university to
manage the issue of the customers in the most appropriate manner possible. The
Customer Relationship Management software would help the university to prioritize
there problem and issue related to their studies and would help the university to
carry out and provide the effective solution to the problem of the student related to
their studies and other technical concern which can hamper their studies and
enrollment in the university. It would also help the university to collect the relevant
data from the various online and offline source and would help to represent in a
formal manner through the laptops issued by the university to provide the most
relevant and authentic information to the students (Brierley, and Gwilliam, 2017).
Through the tools of Customer-Relationship Management Software and the
Business Intelligence tool. It would help the university to execute its various
functions more efficiently in the virtual space. The Customer- Relationship
Management Software would help the university to maintain a healthy and positive
relationship with the student of the university in order to expand the business of
university all over the world.
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Use Business Intelligence (BI) tools to make sense of unstructured data
collected from various sources, e.g., social media feeds, and use that to
analyze trends in the online education market.
The tool of Business Intelligence is a technology driven strategy that helps to
analyze the data and would help the management of the World University to solve
the issue of the student and implement the effective decision-making process
(Khasseh, and Mokhtarpour, 2016). This would help the university to share and
implement the honest and relevant reviews and recommendation of the students of
the university.
This would help the university to share the superior and creative way to solve the
issue and problem among the students and also among the faculty and the student
in order to sustain the present student and good will of the university in the global
sphere. It would also help the university to maintain healthy relationship with the
students of the university which would also help the university to expand its
branches all over the world.
It would also help the university to deal with the students and people from diverse
background and culture. It would help the university to discover the culture of the
applicant to expand the business of the university and increase its profitability in the
longer run. It would also help the management of the university in order to interview
the applicants and the faculty of the university and under their needs and
expectation from the university and would help to provide the complete overview of
the World University to the faculty and student of the university. It provides an easy
way to communicate with the students of the university and would also help them
solve the queries of the students and report it to the concerned department for
further actions.
The business intelligence tool would be able to report the complete summary of the
performance of the University in a year which would help the university to keep the
track record of the number of enrollment of the students within the university. This
would also help the university to work in the direct direction to enhance its future
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growth and development. The tool would be able to provide a recommendation to
the University for the Increased in the efficiency of the functions of the university
(Reamer, 2017). It would also help the university to collect the data most effectively
and provide technologies in order to improve the security of the data.
The business intelligence tool would help the university to ensure to inculcate the
technical skills within the management of the university such as designing the
database of the university and the architecture of the data (Kappelman, et. al.,
2016). It would also help the university in the process of data mining and data
analytics and would help the university to secure the important data of the university
and keep it safe and secure through the effective techniques and methods such as
cloud computing and other data storing technology like Redshift and BigQuery.
The business Intelligence tool would also help the university to secure and maintain
the fee structure of the student in the various courses provided by the university and
would also help the university to maintain the salary register of the employees and
faculty of the university. The business intelligence tool would help the university to
deal with the students from a diverse background in the most effective manner. It
would help the university to filter the information provided online in the most
relevant manner for the academic purpose.
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Recommendations:
By examining the present scenario, some of the suggestions are provided. The
lecturers should use simple language so that learners would not face any issue
while understanding the same. At the same time, teachers can take a practical
example for making them understand anything so that students get attracted
towards them and show more attention in their online classes. Since the classes are
online, thus some issues related to time table may get created (Analoui, 2018). For
example, teachers may not available when learners are available and vice versa.
Therefore, it is important to make a time schedule and lectures are provided on that
respective time so that both of them get available for the classes. In addition to this,
teachers can take feedback from the learners in order to get aware of the problems
which are being faced by them. After listening to the issues of a particular student,
lecturers should try to resolve that so that pupil get satisfied in an effective manner.
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Conclusion:
By examining the above based report, it can be concluded that The descision of the
senior management of the university for providing the E-book and laptop would
help the students of the university to access their courses more easily the
universities should use different tools and specific software while giving online
classes to learners of any nation. CRM (Customer Relationship Management)
software should be applied by them in engaging and forming a rapport of potential,
existing and past students. Besides this, Business Intelligence tools can also use by
them in creating sense from unstructured data that are collected from various
sources like social media feedbacks.
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 Chin, T., & Liu, R. H. (2017). Critical management issues in China’s socio-
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 Kappelman, L., McLean, E., Johnson, V., & Torres, R. (2016). The 2015 SIM
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 Reamer, F. G. (2017). Ethical and risk-management issues in the use of
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