Analysis of Online vs High Street Shopping in the UK: A Case Study

This case study examines the impact of online retailers on the traditional high street shopping experience in the UK, focusing on the shifting market structures within business economics. It highlights the challenges faced by brick-and-mortar stores due to changing consumer behavior, the influence of the pandemic, and the convenience of online shopping. The analysis contrasts the struggles of high street retailers with the benefits enjoyed by online businesses, particularly those with monopolistic tendencies or unique offerings. The study references various sources to support its arguments, emphasizing the need for traditional businesses to adapt to the evolving e-commerce landscape to maintain competitiveness. Desklib provides students access to more solved assignments and resources.

BUSINESS ECONOMICS

INTRODUCTION
The enumeration of the significant marketing structure is imperative in order to understand and comprehend
towards the formulation and the composition of the market. The features and the characteristics of each signifies the
importance it withholds in the business environment. The contribution of each of the structure is extemporary to
understand thereby (Bennett, 2022).
TYPES OF MARKET STRUCTURES
• Monopoly Market
• Oligopoly Market
• Perfect Competition

THE CASE STUDY OF ONLINE VS HIGH STREET SHOPPING
The reasons behind the impact of the online retailers
over the high street shops in the UK business
environment.
The struggle of the British High Street retailers
to survive in the market due to the incursion of the online
commerce, has impacted the functioning of these
businesses due to the challenges that are faced by the
street market of the UK. This is because of:
• Changing consumer behavior
• Impact of the pandemic
• On door delivery of the purchases
• Reviewal of the products before its utilization
The benefiters and the sufferers of the changing market
competition model.
The sufferers are of the economy are the offline retail
stores and the street style traders that has been experiencing a set
of losses in the market due to the failure in attaining a significant
position in the market and adopting the mechanisms of E-
Commerce (Yang and et. al., 2022). The benefiters are clearly
the online traders or the companies who have maintained a
position in the market due to its monopolistic nature. The
inheritance of offering exclusive products or services in the
market can help in the attainment of a significant alignment in
the market of the UK.

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