Business Report: Online vs. Offline Selling of Products and Services

This report provides a comparative analysis of online and offline selling, exploring their respective advantages and disadvantages. It delves into the impact of digital technologies and professional skills in today's business environment. The report highlights the benefits of online retail, such as wider market access and reduced overhead costs, while also acknowledging challenges like infrastructure costs and customer trust. In contrast, it discusses the advantages of offline retail, including immediate customer attention and instant payments, while addressing limitations such as higher costs and limited customer reach. The report concludes by emphasizing the importance of digital and professional skills for success in the evolving marketplace, with an overall inclination towards the growing influence of online platforms. References to academic journals and books are included to support the analysis.

Integrated Professional Skills
in the Digital Age

INTRODUCTION
In the present competitive environment there are different types of unique as well as
innovative technologies which are currently launching at the marketplace which aid business
entity to conduct their business functions in an effective way. For using all these techniques it is
essential for the individual to have significant digital along with professional skills The present
written report a comparison between online and offline selling of products are going to be
discussed. In addition to this, it also includes different sort of tools used by business
organisations to manage their online accounts. At last, some Track and Trace Apps are also
developed by government which is discussed in this report which consist of its features as well as
application. All these sections are going to be discussed in this report in a detail manner which
increases the overall learning and understanding of readers.
MAIN BODY
Compare as well as contrast between the positive & negative aspects of products and services
being sold online and offline
Now a days there are various types of innovations develop in the society which is related
with online and offline business operations. Therefore, it creates some sort of changes within the
business operations at the time of doing business through online sources as compare to offline.
Below mentioned are some positive and negative aspects of both online as well as offline
business which assist in increasing the knowledge and understanding.
Positive aspects of online retail
Easy access over the market- If a business organisation select online method of selling
their products and services they will be able to access huge market share. It has also been said
that for small business organization well known e-commerce platforms such as Amazon,
Flipkart, e-bay plays very essential role where they can sell their products and easily access the
marketplace.
Minimise overheads- Another positive aspects of online business is that it help in
reducing the extra cost of the company which includes advertisement cost, storage and
maintenance cost and so on. This as a result increases the profit margin of the company.
Rapid growth at competitive marketplace- In the present market, it is said that people
highly prefer online shopping as it consumes less time and efforts. Along with this, the main
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reason is that individual can buy anything from anywhere which requires less time which as a
result is the greatest advantage of online shopping. Selling through online platforms help in
getting success at limited time frame for any business entity. Therefore, online selling have a
positive impact on the growth and success of business organization.
Negative aspects of online retail
Infrastructure or warehousing costs- Even the business organisation is not selling
products and services offline they need to pay rents and charge for the maintenance of
commodities, warehousing rent, and so on. This is the extra cost which is required to be paid by
the business entity while selling products online.
Legal issues- It has been said that each and every country have their own rules and
regulations developed by the government which needs to be followed by the business
organization while doing online business. Sometimes these regulations can be act as negative and
unfavourable aspect for the business organisation.
Customer trust- Another major issue is associated with the trust of customers which are
quite low when it comes to online shopping. For a small business venture it is very difficult to set
up the brand name at the competitive marketplace where customers and company have no face to
face interaction. Therefore this is one of the major drawback of online selling or online shopping.
Positive aspects of offline retailing
Easily grab attention of local customer- In reference to offline selling of goods as well
as services. In the phase of online or internet shopping large number of people still trust on
offline shopping as they can physically examine the quality and material of products. The major
benefit of offline selling is that company will be able to grab attention of large number of people
towards them which as a result maintain their sustainability at the marketplace for long duration.
Get payment instantly- It is the another positive aspect of offline business where seller
get instant payment from the buyer and no third party involvement as compare to online
business. Also while doing offline business, company get payment instantly which reduces the
issues of credit and help in enhancing the profitability of the company.
Negative aspect of offline retailing
Consume more cost- Apart from positive aspects there are some negative points of
offline business such as it consumes lot of cost while establishing the business entity as well as
store. It is said that it consumes more cost in infrastructure, rent, and many other elements.
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Furthermore, they need to give payment or salary to the staff members and workers who help
them to attain their organizational goals.
Less customer range- Along with this, as compare to online selling, offline businesses are
unable to grab attention of large number of customers as they are limited to a boundary. This is
the biggest negative aspect of offline business as they perform their business functions within
domestic market and are not being able to attract customer across the country boundary. They are
physically satisfy the needs and requirements of local customers which reduces the margin of
their profitability.
CONCLUSION
With the assistance of above stated information, it has been identified that there are various
technological advancement arise at the competitive environment. For this, different digital as
well as professional skills & abilities are needed within the individual person so they can
perform all the functions in an effective and appropriate manner. It has been analysed that online
platform have growth in near future as they are quite effective as compare to offline business.
REFERENCES
Books & Journals
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Starkey, L., 2020. A review of research exploring teacher preparation for the digital
age. Cambridge Journal of Education, 50(1), pp.37-56.
Saykili, A., 2019. Higher education in the digital age: The impact of digital connective
technologies. J. Educ. Technol. Online Learn, pp.1-15.
Soliman, S., Taha, D. and El Sayad, Z., 2019. Architectural education in the digital age:
Computer applications: Between academia and practice. Alexandria Engineering
Journal, 58(2), pp.809-818.
Wieringa, G., 2019. Teaching the pony new tricks: competences for specialists in laboratory
medicine to meet the challenges of disruptive innovation. Clinical Chemistry and
Laboratory Medicine (CCLM), 57(3), pp.398-402.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization Cases (pp. 1-12). Springer,
Cham.
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