Ookus: Digital and Interactive Marketing Strategy Review and Analysis

This report provides a detailed analysis of Ookus, an online platform designed to facilitate the sharing and fulfillment of dreams. The report begins with an introduction and company overview, highlighting Ookus's mission and vision. It then examines Ookus's online presence, focusing on its website, Facebook, and Twitter accounts, and assesses their effectiveness. The analysis includes an evaluation of the company's SEO development and Alexa ranking. A significant portion of the report is dedicated to industry analysis, including segmentation, target market identification, and a review of competitors. The report also includes an online analysis of the website and social networking activities, followed by suggestions and conclusions. A pitch for developing an integrated marketing plan is presented, emphasizing the need for increased market recognition and customer engagement. The report concludes with a list of references and appendices, providing supporting information and data.

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DIGITAL AND INTERACTIVE MARKETING
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Contents
Introduction......................................................................................................................................3
Company Overview.....................................................................................................................3
Online presence.............................................................................................................................4

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Website........................................................................................................................................5
Facebook......................................................................................................................................5
Twitter..........................................................................................................................................6
SEO Development...........................................................................................................................6
Industry Report................................................................................................................................7
Segmentation and Target Market..............................................................................................7
Demographics..........................................................................................................................8
Usage.......................................................................................................................................8
Psychographics........................................................................................................................8
Benefits....................................................................................................................................8
Competitors......................................................................................................................................9
Online Analysis.............................................................................................................................9
Website........................................................................................................................................9
Social Networking.......................................................................................................................9
Suggestion and Conclusion............................................................................................................10
Pitch...............................................................................................................................................11
References......................................................................................................................................12
Appendices....................................................................................................................................13

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Introduction
Company Overview
Ookus is an online platform providing people to share their dreams and ideas. The online portal
makes a contribution to make people fulfil their dreams. The start up is located in Australia has a
vision to encourage people to contribute for the dreams of others. The purpose of the
organization is to initiate in an effective way by organizing the budget to make people realize
their dreams. The company act as a saviour by focusing over the individual requirements to
meet the desires. Over the time, the company has gained recognition in Australia by meeting the
changes taking place in the business environment (Miller, Michael 2012). There is a drastic
change in the marketing and development pattern while supporting the new ideas. This helps in

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understanding the needs of the people. It is through the effective business strategies that the
company has been able to create an effective name in the market. Ookus is present in Australia
only. Website quality is one of the important factors that affect consumers’ attitudes and
behavior to a large extent. – Indigogo, Cofundos, Dream.build are the competitors of Ookus.
These brands are causing a high scale competition to Ookus. Dreambuild is the main competitor
of Ookus.
(Ookus, 2017).
In order to gain recognition in the market, Companies can use Web 2.0 to create the online space.
An interactive online presence helps in matching up with the expectations of the customers. The
social media presence of Ookus is limited. The official pages are available on Facebook,
Instagram and Twitter with a limited following (Chaffey, Dave, Smith, and Smith 2013).
Online presence
Website
The website act as an informative platform to create awareness among potential consumers about
the brand and its servings through supported fact and figures. This will help in understanding the

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brand value and information through an effective format. According to Alexa, about 76.7 percent
of Australians visited the website, over the last year. This depicts the flow of customers visiting
the website depending upon its online popularity. Currently, the Website has a limited traffic to
deal with. Under such a situation it is suggested to develop an integrated digital marketing
planning to develop interest of people.
Facebook
In the recent time Facebook has become an interactive tool to serve information to the customers.
Ookus has a limited likes on Facebook. This is due to the limited use of the platform. Moreover,
there is a necessity to improve the Facebook experience to grab attention of people. Facebook as
a digital platform allow sharing individual experiences and facilitates discussion to encourage
participation. There are near about 800 likes on the official page of Ookus.
Twitter
Twitter as a tool helps in creating awareness among people regarding the trending topic. The tool
is used to create an electronic word-of-mouth, by interacting with the customers. #Ookus is used
by the Twitter users to highlight the popularity of the topic. #Ookus is used by those who has
experienced the services of the company.

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SEO Development
Ookus has to work on the key word section by adding them in its website. It should focus on
imbibing the words that are used mostly by the people. These key words will increase the
visibility of the website. Ookus has to manage the tool by managing it in an effective way by
developing an appropriate search result. By focusing on a regular research and an effective
knowledge policy, it will be easy for increasing the search result option. The SEO of the
company has a limited approach due to the limited use of tools. The key words used the company
is restricted to a range.
Alexa ranking
Current ranking of the page on Alexa is 16,445,945 in the world. Ranking helps in deriving
popularity of the website on the global platform.
 Bounce rate- 76.7 percent ( The website has an average bounce rate of people responding
back)
 Daily page view per visitors- 1.60( The total number of daily page view is 1.60 )
 Daily time spend- 1:56( Average time spend by the people)
 Upstream sites people visit before Ookus- Google 43.8 percent ( People log in to Google
prior to logging on to the website)
 Downstream sites people visit after Ookus- Google 15.1 percent ( Around 15.1 percent
people long in to Google)
(Please check Appendices for Reference)

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Suggestion and Conclusion
To conclude, it is important to manage the online marketing plan to develop interest of people.
This is evident for gaining competencies. An effective channel will help in managing the
organizational needs and development. This is evident to manage the organizational needs. It is
important for gaining competencies and developing competencies, Digital marketing channels
are important form of interactive channel helping in gaining market competencies. This is
important in managing the competition through effective strategies. This is helping in arranging
individual interest and growth while developing effective measures. It is evident for gaining
competencies and strategies in order to gain competencies. The website already shares testimony
given in the website. Interest of individual can easily be developed through the testimony given
on the website. It is important to create online awareness through different medium. This will
help in meeting interest of people in adopting the important channel and developing new
methods to evolve better methods. The digital marketing channel is all about creating awareness
among the potential customers. This help in developing progressive interest and gaining market
capacity. In long term, the purpose is to develop the interest of people through differential
market strategies. This will however help in gaining competencies in maintaining long-term
results. This will have an effective impression on the customers. The interest of people can easily
be managed by incorporating an effective marketing channel. These channels are important for
seeking an effective growth for maximizing organizational interest. This is important for seeking
an effective growth which is important for the company.
The company is primarily focusing over the young people by motivating them to realize their
dreams by making a contribution. The online segment provides people to suggest a dream or to
make a dream come true. It is further divided into two segments propose a dream or pick a

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dream. These two features help viewers in proposing a dream or picking a dream in the given
list (Wind, Jerry, and Mahajan 2002). There is an option where the viewers can give a suggestion
about their personal wish list (Wertime and Ian 2011).
People are most likely to browse the Ookus who are planning something interesting that suit
their expectations. There are other people as well who wish to make a contribution for fulfilling
the wishes of other people. It is mostly used by people who wish to explore more opportunities.
There are people who wish to make a contribution for their dreams. This provide with a high
level of mental satisfaction in order to deal with the mental expectations. Such websites provide
with an effective platform to deal with the individual expectations.
One of the core elements on the company is to provide an effective experience, which involves
pictorial representations known as large and responsive images ( Parise, Salvatore, and Patricia
Guinan 2008). This is the first thing that catches the consumer’s attention.
Pitch
For developing an integrated marketing plan it is evident for a business to develop effective
pitching exercise. Ookus has a limited market share and requires market recognition. It does
require an effective market presence in order to grab significant results. This includes an
effective knowledge development and process exercise in Ookus that help in attracting
customers. In order to manage the competition, it is evident for the brand to increase its
customers by providing them with the most effective choice. Under a wide spread competition, it
is important for a brand to develop itself effectively by coming up with the trending functions.
This will help in gaining a competitive edge in the market. It is important for developing
individual interest and their firm focus on the product and service. It is evident to notice that a
large section of the society is connected to Facebook. The social networking platforms can be
used proficiently in order to gain market competency. The pitching exercise is important for the
organization in order to manage the needs. This is effective for gaining interest of people by
creating positive interest. This concept is new and acts as a platform for meeting individual
interest. However it is suggested to create an online awareness by developing interest among
people. This can be managed through an effective digital marketing strategies, These exercise
will help in gaining market competencies in order to secure long term interest. The website
seems to be attractive seeking attention of a wide population in Australia. It is through their wide

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market approach that the brand is able to make an excellent online presence. The purpose is to
meet the expectations of the people by making an attractive intervention (Urban, Glen 2003).
The Facebook page is an interactive platform used as a digital platform to create interest of
people. It is effectively being used to manage the needs of the customers. It is important from the
point of view of customer interest. The attractive Facebook has a strategy to manage the interest
of the customers. The social networking platform is giving with a wider opportunity to see the
experiences of each and every individual. People visiting the Facebook profile are getting an idea
about the website and its uses (Tiago, Pinheiro Melo Borges, and Cristóvão Veríssimo.2003).
The hash tag creates the popularity among people. This is an evident tool through which people
are able to get the information about the lucrative packages and the most attractive measures by
developing interest among people. These has tags are effective way to attract people interest.
This also creates interest among other people. Ookus has to derive contribution from people who
wish to accomplish wish list. People are deriving benefit through the Ookus by managing it in an
effective way. In this way they are able to manage the needs of an individual. People are joining
the Facebook community, through which they can achieve a sense of belonging and an ability to
develop an inter-personal relationship with the brand. These benefits can be derived from the
use of the features mentioned on the website.
On the basis of growing demand of people and their responses there is an increasing competition
in the market creating majority of challenges for the brand. The existing digital marketing
strategy of Ookus is to increase membership by 100% by targeting on individual of every age
group who can turn into their potential consumers by engaging them.
References
Baker, Michael J. Marketing strategy and management. Palgrave Macmillan, 2014.

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Berthon, Pierre R., Leyland F. Pitt, Kirk Plangger, and Daniel Shapiro. "Marketing meets Web
2.0, social media, and creative consumers: Implications for international marketing
strategy." Business horizons 55, no. 3 (2012): 261-271.
Chaffey, Dave, Paul Russell Smith, and Paul Russell Smith. eMarketing eXcellence: Planning
and optimizing your digital marketing. Routledge, 2013.
Miller, Michael. B2B digital marketing: Using the web to market directly to businesses. Que
Publishing, 2012.
Ookus,2017. Online. Available at: https://ookus.com/#pick-a-dream Accessed on: 28 October
2017
Parise, Salvatore, and Patricia J. Guinan. "Marketing using web 2.0." In Hawaii International
Conference on System Sciences, Proceedings of the 41st Annual, pp. 281-281. IEEE, 2008.
Ryan, Damian. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers, 2016.
Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristóvão Veríssimo. "Digital
marketing and social media: Why bother?." Business Horizons 57, no. 6 (2014): 703-708.
Treadaway, Chris, and Mari Smith. Facebook marketing: An hour a day. John Wiley & Sons,
2012.
Urban, Glen. Digital marketing strategy: text and cases. Prentice-Hall, Inc., 2003.
Wertime, Kent, and Ian Fenwick. DigiMarketing: The essential guide to new media and digital
marketing. John Wiley & Sons, 2011.
Wind, Yoram Jerry, and Vijay Mahajan. Digital marketing: global strategies from the world's
leading experts. John Wiley & Sons, 2002.

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Appendices

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