Innovation and Sustainable Development: Mobile Opal Card with NFC

This project outlines an innovative solution to the challenges faced by Sydney commuters who rely on the Opal card. The proposed innovation is a mobile application-based virtual Opal card utilizing NFC technology. This aims to mitigate issues such as card loss, theft, and the inconvenience of carrying a physical card. The project highlights the social benefits of reducing harassment due to the absence of a physical card, environmental benefits through minimizing the use of plastics and paper, and economic benefits via job creation. The success of the innovation depends on financial resources, expertise, and effective marketing strategies. Strategic responses include seeking government assistance for funding and collaborating with other companies in the same industry. Key stakeholders include the people of Sydney, the Australian government, and job seekers. The project recommends minimizing energy consumption, focusing on application design, and ensuring appropriate incorporation of NFC technology. Commercial recommendations include reducing subscription prices and offering free trial periods. Funding can be sourced internally, through bank loans, and financial assistance from other companies, with a timeline projecting 5% growth every six months. The references include various research papers and books related to innovation, technology, and project management.

VA A DINNO TION N
S S A AU T IN BLE
D V ME ELOP ENT
ame of the studentN
ame of the niversityN U

R MP OBLE
 n order to lead a fast paced life most people forget to carryI ,
the physical opal card.
 ft en the card is stolenO .
 osing of the card is seen largely DuL ( , 2013).

AC R DB KG OUN
 eople of the city prefer making payment over mobileP
application.
 he use of mobile application is on the rise since it givesT
the hassle free opportunity of payment.
 he C technology is also being used rapidly makingT NF
the communication easier between two devices llison(E
et al., 2017).

V D C R ME I EN E OF P OBLE
 he most common problem is seen as most of theT
people often do not carry any other means like cash
assuming that they will make the payment using opal
card llison et al(E ., 2017)

SCOPE OF THE
VAINNO TION
 here is no mobile application that serves as an alternateT
to the physical opal card.

VAINNO TION
 Mobile application based virtual opal card with CNF
technology.

SBENEFIT
 he scope of losing the physical card will be minimizedT .
 hreat of card theft will be lessT .
 ess ti me will be consumedL .

SBENEFIT TO BE
D V R DELI E E
 he social benefit by mitigating the consequences likeT
harassment caused due to the absence of the physical
opal card.
 he environment benefit will be by minimizing the use ofT
paper fi bre and plastic that causes environmental pollution, .
 he economic benefit will be significant as it will createT
more employment ouchard(B , 2013).

SBENEFIT TO
V R MGO E N ENT
 More employment opportunities will be created
ouchard(B , 2013).
 Another scope of ta generation will be createdx .
 overnment mission of saving the environment will beG
further integrated.

RD D C SINTE EPEN EN IE
 he innovation will depend on the fi nancial resourcesT ,
the e pertise of the innovators and designers andx
appropriate marketing of the product De Medeiros( ,
Ribeiro Cortimiglia& , 2014).

S RA C R S ST TEGI E PON E
 Appropriate strategy formulation in a ti mely manner will
be required for successful product development
brien(O' , 2015).

R C MM D DE O EN E
S RA CT TEGI OPTION
 he higher level of management needs to seekT
government assistance for funding and successful
development of the process.
 or the purpose of funding fi nancial funding or assistanceF ,
can be acquired other companies in the same industry.