BUS300: Facebook's Open Innovation Strategy Analysis

This presentation analyzes Facebook's open innovation strategy, focusing on its strategic plan, annual goals, products, and market share. The assignment identifies and explains Facebook's implementation of various innovation models, including open, user, and market innovation. It presents the financial results of Facebook and establishes a clear link between its innovation strategies and financial performance, supported by relevant ratios. A graphic model is included to describe the innovation strategy, and the presentation incorporates references to support the analysis. The presentation aims to demonstrate a comprehensive understanding of open innovation principles and their practical application within a major technology company.

OPEN
INNOVATION
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

Open innovation:
 Open innovation helps an organization for generating
new ideas for innovation but it is so much crucial to use
perfect strategies which will be helpful for new
implementing new innovation. The open innovation is a
term that is used for promoting a mindset of information
age toward the innovation (Malhotra Malhotra & See,
2013). After adoption of an innovation the boundaries of
an organization become more permeable as well as it
allows to combine the resources of the company with co-
operators who are external.

Strategic plan of Facebook:
 Set Goals
 Pinpoint Target Audience
 Set Budget
 Plan connecting with substance
 Plan similarly captivating promotions
 Monitor day by day

Annual goals:
 To enable individuals to fabricate network and
unite the world. Facebook CEO Mark Zukerberg
set the goal that it is learning on the groups as
the future of the community geared mission of
it. The main goal of Facebook is to implement a
social infrastructure for giving people the power
for building a global community.

Products of Facebook:
 The products of Facebook include Messenger,
Facebook app and browser, Instagram,
Whatsapp, Audience network, Spark AR audio,
Bonfire, portal branded service.

Market share:
(Source: Dolata, 2017)

Open innovation of Facebook:
 The practice of Facebook for bringing all
together that has helped them to implement
new features for their products. The actual
moto behind the implementation of new
innovative strategies is to give the people the
opportunity to think differently that is outside
of their daily routine, will help the people to
gain new ideas for innovation.

User innovation of Facebook:
 In Facebook, for advancing open advancement
organization uses occasions, for example,
hackathons for their workers. The point behind
this hackathons occasion is that the specialists
produce new development and thoughts and
make beginning rendition of it. This sort of
occasion isn't directed for engineers however
for anybody inside the firm.

Market innovation of
Facebook:
 Driven by CEO Zuckerberg, Facebook has swelled
to incorporate more than 1 billion every day
dynamic clients—the greater part of whom get to
the stage through its versatile application
(Gardien et al., 2014). Then, Facebook's
Messenger application has bloomed into a billion-
client stage of its own. Prominent acquisitions like
2012's buy of Instagram and 2014's buys of
WhatsApp and Oculus VR have just expanded
Facebook's range and impact as a social stage

Implementation of the model:
 Since key advancement is significant inside the
association as it causes them in picking up
favourable position over the opponents. Philips
key development is to bring advances for the
clients that are special and resolves the issues
of the general public.

Financial result:
 The money related execution and position
assessment is significant for the partners so as
to gauge the venture level and benefit position
of the business (Mount & Martinez, 2014).
Here, the budgetary presentation assessment
has done over Facebook and Phillips to quantify
the exhibition of every one of the organization.

Link between financial result
and model of innovation:
 The ratio of profitability clarifies about the
general benefits earned by the organization
based on absolute deals. Productivity proportions
of organization clarify that general gainfulness
dimension of the organization is very improved
(King & Lakhani, 2013). Profit for capital
utilized, net overall revenue and net revenue of
the organization is 27.58%, 83.25% and 39.60%.