Analysis of Operational Issues in the Aviation Industry: Report

This report examines the operational challenges within the aviation industry, with a specific focus on the issues faced by Norwegian Airlines. The analysis covers various aspects, including customer service, flight scheduling, employee behavior, and the impact of these factors on the overall brand image and operational efficiency. The report identifies key problems such as poor communication, flight delays, and instances of employee misconduct. It then explores the significance of operation management in addressing these issues, suggesting the implementation of techniques like Total Quality Management (TQM) and lean production to minimize errors and enhance customer satisfaction. The report emphasizes the importance of employee training, proper handling of customer complaints, and the overall impact of operational improvements on the company's success and profitability. The document provides a comprehensive overview of the aviation industry's operational dynamics and strategies for improvement.

Operation Management

INTRODUCTION
Operation management plays significant role in success and failure of the company.
Reason of selecting aviation industry
Apart from this, clients of the cited firm are not being communicated properly by the
customer service departments. Delay in flight and unscheduled flight arrangement are the major
issues that is recently faced by Norwegian company. These are the reasons that impact on overall
brand image of the firm. The main purpose of selecting this aviation firm is to identify the rout
cause of these operational issues and suggest strategies to improve operational efficiency of the
business unit. Aviation industry is not performing work effectively, as in the case of American
Airline one amputee passenger was kicked off and arrested due to misbehaviour of the flight
attended. Later on airline has accepted that passenger was not in fault. Apart from this, there are
many cases occur in the aviation industry where companies do not perform operations well and
misbehave with the customers that is why this industry has been taken into consideration.
History, structure and activity area of the firm
In the year 2011 BA has merged with Iberia and has created International airline group.
American airline case of amputate man and easy jet case of needless visa are the most popular
cases where companies have not performed their operations well due to which consumers have
getting affected.
Cont....
It has various departments such as planning, investments, commerce, ground operation,
flight operation, finance, human resource etc. All these divisions perform their duties separately.
Activity area

Furthermore, flight operational team of the cited firm does not perform well due to
improper planning they fail to scheduling flight timing properly. That creates inconvenience for
the consumers and decreases their moral.
Success / Failure of the company
First flight has arrived to destination 8 minute early but after that passengers had to wait
for longer duration for their luggage.
Cont...
here were many issues that has lead to operational failure in British failure.
These are such as in expertise of employees, complacency, poor training, poor communication,
technical errors, system errors etc.
Issues in business
All these elements has influenced quality of products and services. Company become
unable to resolve quarries of consumers on time and proving them timely delivery. This has
enhanced pressure on the business. Human errors: One of the major issue in the operation of
Norwegian company is that flight attended are not treating well to the consumers. They
misbehave with them and do not give proper response to their request. Some times improper
checking and necessary documents requirement create difficulty for the consumers and they
prefer to travel from other flights.
Contribution of operation management in success and failure of firm
Operation management supports in analysing errors in operations and making strategies
so that these issues can be overcome soon. With the help of effective operation management
entity can be able to improve inefficiency of the employees and can help in identifying the issue
in the business. That helps in managing operations well and fulfilling needs of consumers as
well.

Cont..
If firm fails to implement TQM effectively them it may get failed to improve efficiency
level of its operations.
Cont...
If entity examine these facts and make changes in its operational process then it may lead
to the firm towards success. Otherwise, consumers will move towards other brands and that will
reduce profitability of business. Company should give training to the staff members so that they
can know standards of working in aviation industry and can deal with them properly. If any
employee do misbehave with consumers or trouble them then they have to take immediate action
against the person so that other workers be alert and perform their duties well.
Cont...
By this way it can be able to gain success and enhancing satisfaction level of customers.
Conclusion
By applying TQM, lean production techniques Norwegian company can minimizing its
mistakes and can proving satisfactory services to its valuable consumers.