University Assignment: Operation and Project Management Report

This report examines Haier's operation and project management practices, focusing on the implementation of operation management principles, continuous improvement plans, and the application of the product life cycle. The report begins with an introduction to operation management and its importance in business, followed by an analysis of Haier's adherence to key principles such as reality, organization, responsibility, and change. It then critiques the implementation of these principles within Haier's context, specifically in relation to a new product launch. The report further explores continuous improvement strategies, including a detailed plan to address promotional events, after-sales services, and customer feedback. The impact of a continuous improvement plan is assessed, highlighting the need for good employment relations and effective communication channels. Finally, the report applies the product life cycle concept to Haier's launch of a 58-inch TV, providing supporting documentation and a critical review of the cycle's effectiveness. The report concludes with a summary of findings and recommendations for future improvements in Haier's operation and project management.

OPERATION AND PROJECT
MANAGEMENT

Contents
INTRODUCTION.....................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Review and critique implementation of principles of operation management....................................3
TASK 2.......................................................................................................................................................5
TASK 3.......................................................................................................................................................8
P3 Application of Product Life Cycle......................................................................................................8
TASK 4.....................................................................................................................................................10
P4 Effectiveness of Product Life Cycle.................................................................................................10
CONCLUSION........................................................................................................................................10
REFERENCES........................................................................................................................................11

INTRODUCTION
Operation Management is primarily important for each business venture which helps with
outlining and controlling of generation process and also upgrading business activities in assembling of
items and administrations (Antonio Martins and Ramos Martins, 2012). This capacity underpins an
association in taking care of necessities and requests of clients. It is connected with dealing with the entire
generation framework in which inputs are changed over into yields. In this task, picked organization is
Haier which bargains in assembling of electronic items like iceboxes, clothes washer and so forth. Firm
needs to go into new market of huge size TV of 58 inches. The report incorporates, audit and investigate
of activities administration standards execution and in addition a consistent change design will be set up
on that premise. Utilization of each phase of item life cycle for creating essential supporting archive and
basic audit of adequacy of PLC by utilizing reasonable speculations and ideas is incorporated into this
task.
TASK 1
P1 Review and critique implementation of principles of operation management
In each association, there is an organization group which control exercises of firm. Tasks
administration is worried about overseeing business hones that are connected with creation
process. This division helps with controlling expense and guarantees ideal use of accessible
assets. Administration create different techniques keeping in mind the end goal to get viable
results. Operation Management fundamentally bargains in outlining and controlling of
assembling procedure and overhauling of business exercises. It is one of the primary capacity in
firm alongside advertising, human asset, production network and back. Tasks requires both, key
and additionally everyday creation of items and administrations (Beringer, Jonas and Kock,
2013). In overseeing exercises, different sorts of choices are made which includes item and
process outline, offices arranging, quality administration, stock control, limit and tasks system.
Every one of these requirements a capacity to inspect current circumstance and decide better
answers for improve productivity and viability of generation process. A few rules that Haier
Group Corporation take after are characterized beneath. This helps organizations in usage of
administration making arrangements for creating superb merchandise.
Principle of Operation Management:
There are a few standards of activities administration that encourages firm in executing
methodologies are as per the following:
Reality: Operations administration ought to significantly underline on issue instead of strategies
as there is no apparatus in itself that would give a general arrangement.
Association: The procedures of creation are interconnected. With a specific end goal to
accomplish a same result in benefits, all parts are required to be steady and unsurprising
(Blomquist and et. al., 2010).
Essentials: In tasks, Pareto administer is material, i.e., 20% of achievement originates from
utilization of new strategies to forms and 80% from strict adherence to keeping up disciplines
and records correctly.

Responsibility: Managers are required to set principles and characterize duties to their
subordinates. It would likewise anticipated that would check frequently if objectives are met with
a specific end goal to ensyre that workers are putting vital endeavors.
Change: It must be supported like if difference of procedures is overseen well, it can be a
wellspring of innovativeness.
Causality: Issues are manifestations and they are impacts of hidden reason. It is important for
administration to focus on them with a specific end goal to discover underlying driver of it and
dispose of issue.
Overseen energy: Passion of workforce can be a fundamental driver of development of
organization and it is imperative for chiefs to ingrained, on the off chance that it not easily falling
into place.
Lowliness: Rather than trial and blunder process which is expensive, administrators needs to
recognize their confinements and get help and proceed onward.
Achievement: It will dependably think about client's advantage. Accomplishment of firm depend
on its customers. Thus, it is fundamental for business to change every one of the standards
periodically with a specific end goal to keep customers (Brauers and Zavadskas, 2010).
Change: There are different speculations and arrangements along these lines, firm ought not stay
with one. They needs to grasp and oversee it to achieve maintainability for long haul.
Six Sigma:
It is an example which is used by firm to enhance nature of activity administration through
taking out blunders. It will help with diminishing expense and in addition spare thei time. With a
specific end goal to upgrade nature of merchandise, it is vital to utilize top of the line innovation
and creation forms. Six Sigma is a device that helps with taking care of issues in regards to tasks
and quality administration. It is a five stage process that incorporates
Characterize: It particularly incorporates characterizing of framework, client voice and their
needs and in addition venture objectives.
Measure: In this stage, essential highlights of current process is estimated and important
information is gathered by administration keeping in mind the end goal to compute the capacity
of process (Fernández-Sánchez and Rodríguez-López, 2010).
Dissect: Collected information is broke down by administrator to research and confirm cause-
impact relationship. Under scrutiny, it is guaranteed that all elements are considered with a
specific end goal to search out fundamental driver of issue.

Enhance: In this, present process is streamlined based on information examination by utilizing
procedures like slip-up sealing, plan of investigations, standard work to grow new process and so
forth. Pilot runs are set up to present process ability.
Control: Future state process is control with a specific end goal to guarantee that deviations are
redressed before they resultant in abandons. It is fundamental for administrators to execute
control frameworks like creation sheets, measurable process control, visual work environments
and so forth for consistently observing the procedure. It is rehashed until the point that normal
level of value is gotten.
Lean Principle:
Lean rule is a five stage point of view which is utilized to direct the execution of lean
procedures. It is anything but difficult to perceive yet difficult to achieve. This rule is trailed by
chiefs of Haier. Steps incorporated into this are:
Recognize esteem: In this progression, esteem is determined from perspective of end customer
by item family (Fleming and Koppelman, 2016, December).
Guide esteem stream: Under this, every one of the means are recognized in esteem stream for
each item family and every one of those means are disposed of that don't make any esteem.
Make stream: Value making steps are figured that happens in tight grouping so products will
stream easily to client.
Build up pull: In this, as the stream is presented, given buyers a chance to pull an incentive from
next upstream action.
Look for flawlessness: As esteem is recognized, esteem streams is determined, superfluous
advances are wiped out and draw and stream is presented, start the procedure again and proceed
with it until the point when flawlessness state is come to and culminate esteem is make with no
waste.
TASK 2
P2
Continuous Improvement alludes to a progressing endeavors to upgrade items and procedures. It
is an arrangement of exercises that are outlined keeping in mind the end goal to get general
enhancements items and administrations by consistent estimation, survey and activity. This is a
procedure of using information and criticism so as to make tasks reliable and assemble nature of
products after some time. It helps with directing more fulfillment to shoppers and additionally
their necessities (Gunasekaran and Ngai, 2012). It likewise enables the supervisors of Haier in
improving the situation arranging with the goal that efficiency and productivity of firm to can be
expanded.

Continuous Improvement Plan:
Provider
Date
Source Existing
performance level
Improvement in
strategies
Expected Outcome
Promotional events On account of
absence of promoting
hones, purchasers
can't buy TV as data
identified with item
are not getting by
clients in legitimate
way.
Firm should utilize
suitable special
system keeping in
mind the end goal to
advance their items
and offer them in
advertise. Item is
promoted such that it
draws in client more
to purchase.
By utilizing
compelling special
techniques, firm can
convey esteem and
advantages of their
item to clients in
powerful way and
clients get more data
about their extensive
screen TV.
After sales services Organization isn't
giving legitimate
after deals
administrations to
clients. They don't
give any guarantee on
item (Mir and
Pinnington, 2014).
Their administration
focuses are less in
number because of
which clients
confront a
considerable measure
of troubles.
It is required by
organization to open
more administration
focus stores so as to
expand reach of
clients. Input ought to
be taken from clients
with the goal that
better administrations
can be given to them.
View of all people
are unique. By
enhancing in
procedures and
giving great
administrations, firm
can get great reaction
of clients. It is
likewise expected
that it will draws in
clients more towards
mark.
Change design and its impact:
From the previously mentioned arrangement, it is watched that consistent change arranging turns
out to be a compelling instrument for Haier Group Corporation. According to the examination, it
is watched that firm needs to get ceaseless change their items and administrations so as to expand
their gainfulness and draw in clients more towards mark. By execution of imaginative and

inventive thoughts, numerous deficiencies can be overwhelmed by firm. Managers needs to
utilize different research strategies keeping in mind the end goal to guarantee better execution of
item. By utilizing successful limited time devices, firm can adequately advance their items in
advertise and convey its esteem and advantages to clients. It must be guaranteed by the
organization to manage better after deals administrations to clients so that, they are happy with
the given administrations and a decent picture is made in psyches of clients in regards to mark
(Pemsel and Wiewiora, 2013).
Strategies for execution of plan:
Persistent change arranging process helps chiefs in making enhancements in products and
procedures on general premise. Inputs that are taken from clients likewise has critical influence
in it. It helps the firm in making enhancements in items according to client needs. By offering
fantastic products, firm can build faithfulness of clients. By following beneath characterized
exercises, changes can be connected by firm.
Good Employment Relation: It is critical to have great relations among boss and worker to
guarantee that tasks are performed in better way. Great representative relations urge workforce to
work in compelling way. This will enhance execution of representatives and additionally
increment proficiency of activities. It helps with giving amazing merchandise to clients and
increment their fulfillment.
Proper Communication channel: Firms should utilize viable correspondence channels at working
environment with the goal that data can be passed on in appropriate way. It will helps with
creating coordination among workforce and they work in more better way. This encourages in
expanding efficiency and benefit of organization.
Organization models: Different models are utilized by firm to apply methodologies in
appropriate way. Use of speculations like traditional, bureaucratic and logical methodologies will
helps firm in playing out their tasks in better way (Management Theories and Concepts at the
Workplace, 2018). These helps with expanding profitability of firm and in addition achieving
focuses of firm. Chief of Haier Group Corporation apply different hypotheses and models for
enhancing creation procedure of firm and getting ready compelling plans and systems that
controls bearing to them for future strategy.

TASK 3
P3 Application of Product Life Cycle
The firm needs to dispatch substantial size TV of 58 inches. For doing as such, they have
to lead research and make legitimate arranging identified with speculation, promoting, creation
and so on there are different sources that are accessible to present item in advertise. Among
those, it is required by organization to choose best strategy that builds the deals and incomes of
organization. The firm needs to dispatch substantial size TV of 58 inches. For doing as such,
they have to lead research and make legitimate arranging identified with speculation, promoting,
creation and so on there are different sources that are accessible to present item in advertise.
Among those, it is required by organization to choose best strategy that builds the deals and
incomes of organization. For presenting TV in advertise, firm needs to examine showcase
legitimately. For this, statistical surveying is led with the goal that patterns can be examined. It
additionally helps with thinking about necessities and inclinations of clients. In the wake of
breaking down market patterns, item is produced that meet prerequisite of clients and fulfill their
requests. Before entering in expansive screen TV showcase, they should guarantee that it has
some exceptional highlights that pulls in clients more (Ramasesh and Browning, 2014). Item life
cycle is a vital promoting idea that characterizes the phases of item from its improvement to
oldness from showcase. It incorporates 4 phases:
Introduction Stage: It is the underlying advance of item life cycle where item is presented in
advertise for the first run through. Here, innovative work branch of Haier Group Corporation
lead inquire about for creating item and after that brought that into advertise. It is the most costly
phase of item life cycle for firm propelling new item. As it is introductory stage, size of market is
little, it implies deals are less. In this stage, item isn't greatly acquired by purchasers. In the
meantime, cost of different things like purchaser testing, innovative work and advertising that is
required to dispatch item in showcase is high particularly when, if the segment is aggressive.
Presentation of item in advertise is a vital advance for organization. There are different
contenders of huge size TV are accessible in showcase. In this stage, offers of item is low
(Robichaud and Anantatmula, 2010). Successful strategies are utilized by organization so as to
pass on data about item to clients. This will take around 3 to a month.
Growth Stage: In this stage, offers of item is high and firm experience solid development and
benefits in showcase as here organization gets advantages of economies of scale. On account of
generation in expansive amount, net revenues of firm will increment and this will expand general
benefit of business. This empowers organization to put more in limited time exercises keeping in
mind the end goal to boost capability of this stage. At this stage, offers of Haier Group
Corporation is increment as they get advantages of expansive amount creation. Their benefits
edge increment and firm begins to put much sum in special exercises.
Maturity Stage: During this stage, item is completely settled and principle point of Haier Group
Corporation is to keep up their piece of the pie of expansive size TV (Söderlund, 2011). As of
now, numerous contenders are go into advertise thus, firm needs to put their cash shrewdly in
promoting exercises they embrace. It is additionally required by organization to consider any
change or adjustments to item and generation process which may give them upper hand in
advertise over their rivals.

Decline Stage: Under this stage, in the long run, item market will start to contract. This could be
a direct result of market getting to be soaked or because of changing of shoppers to various item.
As this decrement might be inescapable, it may at present be feasible for Haier Group
Corporation to win some benefit by moving to more affordable technique for creation and less
expensive markets.

TASK 4
P4 Effectiveness of Product Life Cycle
Haier Group Corporation needs to enter in commercial center with their new item, that is
expansive screen TV. The organization has great picture and supervisor needs to put endeavors
for looking after it. They assumes critical part in giving great items and administrations to
clients. Utilization of item life cycle isn't simple. It is important to define different approaches
and techniques that help supervisors in taking future activities. This helps organization in
satisfaction of real destinations and focuses in successful and effective way (Turner, 2016).

Market investigation ought to be done in legitimate way with the goal that designs can be
actualized in proper way. From the above discourse, obviously business undertaking needs to
receive a few changes as indicated by the requirements and requests of clients. Their inclinations
are important to be considered by firm with a specific end goal to fulfill and hold them. Product
life cycle aids fruitful execution of techniques with respect to item. At the point when Haier
Group Corporation entering in new market, it is essential to first investigate it. Numerous
organizations are accessible in advertise that arrangements in comparative division. Thus, it is
difficult for Haier to contend (Gunasekaran and Ngai, 2012). This must be achieved if firm
manage brilliant administrations at less expensive rates. Supervisors likewise required to do
legitimate arranging so odds of item disappointment turns out to be less. After deals
administrations is additionally an imperative factor on which administration needs to focus. This
will encourages in fulfilling clients more. Firm needs to keep in see approaches of contenders
with the goal that better items can be given to clients in less cost. Chiefs are required to plan
powerful valuing arrangements and additionally manage rebates to them infrequently. This will
build offers of organization and higher benefits can be earned. Product life cycle is fundamental
for appropriate execution of plans and approaches. Pioneers of firm needs to oversee right
direction to representatives so they get persuaded and their execution level can increment. It
enhances the efficiency of firm and in addition workers. Activities of firm will enhance and
empowers firm to create and convey astounding products to clients keeping in mind the end goal
to meet their requests and enhance their fulfillment level. In advertise, different sources are
accessible that chiefs needs to contemplate (Lenfle and Loch, 2010). Top of the line advances
ought to be utilized by big business of good quality items can be created with accessible assets.
CONCLUSION
According to the above mentioned report, it has been inferred that tasks administration is
critical for each business association as it is worried about outlining and controlling of generation
process. It includes change of crude materials into completed products. Keeping in mind the end
goal to present new item in advertise, it is essential for administration to do appropriate arranging
and detail powerful procedures. By utilizing compelling devices and procedures, these plans are
actualized. For improvement of items, firms first need to recognize advertise inclines and break
down requirements and requests of clients. This will help firm in delivering item according to
their requirements. Powerful advertising of item is additionally imperative for organization as its
development and achievement depends on it. In this way, it is essential for showcasing director
to utilize powerful special apparatuses keeping in mind the end goal to convey data to clients in
appropriate way in regards to item.

REFERENCES
Books and Journals
Antonio Martins, V. and Ramos Martins, M., 2012. Outsourcing operations in project
management offices: The reality of Brazilian companies. Project management
journal. 43(2). pp.68-83.
Beringer, C., Jonas, D. and Kock, A., 2013. Behavior of internal stakeholders in project portfolio
management and its impact on success. International Journal of Project
Management. 31(6). pp.830-846.
Blomquist, T. and et. al., 2010. Project‐as‐practice: In search of project management research
that matters. Project Management Journal. 41(1). pp.5-16.
Brauers, W. K. M. and Zavadskas, E. K., 2010. Project management by MULTIMOORA as an
instrument for transition economies. Technological and Economic Development of
Economy. 16(1). pp.5-24.
Fernández-Sánchez, G. and Rodríguez-López, F., 2010. A methodology to identify sustainability
indicators in construction project management—Application to infrastructure projects in
Spain. Ecological Indicators. 10(6). pp.1193-1201.
Fleming, Q. W. and Koppelman, J. M., 2016, December. Earned value project management.
Project Management Institute.
Gunasekaran, A. and Ngai, E. W., 2012. The future of operations management: an outlook and
analysis. International Journal of Production Economics. 135(2). pp.687-701.
Lenfle, S. and Loch, C., 2010. Lost roots: how project management came to emphasize control
over flexibility and novelty. California Management Review. 53(1). pp.32-55.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International journal of project
management. 32(2). pp.202-217.
Pemsel, S. and Wiewiora, A., 2013. Project management office a knowledge broker in project-
based organisations. International Journal of Project Management. 31(1). pp.31-42.
Ramasesh, R. V. and Browning, T. R., 2014. A conceptual framework for tackling knowable
unknown unknowns in project management. Journal of Operations Management. 32(4).
pp.190-204.
Robichaud, L. B. and Anantatmula, V. S., 2010. Greening project management practices for
sustainable construction. Journal of Management in Engineering. 27(1). pp.48-57.
Söderlund, J., 2011. Pluralism in project management: navigating the crossroads of
specialization and fragmentation. International Journal of Management Reviews. 13(2).
pp.153-176.