A Comprehensive Report on Operation and Service Management at Nike

This report provides an in-depth analysis of Nike Inc.'s operation and service management practices. It centers on the company's emphasis on quality management as a key operational practice, highlighting its impact on product quality, customer satisfaction, and brand reputation. The report discusses how Nike leverages technologies within its production processes to enhance efficiency and maintain superior product standards. It further explores the interconnectedness of supporting functions with the company's quality management strategy, emphasizing the role of skilled employees, research and development, and technological advancements in achieving operational excellence. The report concludes by summarizing the positive impacts of these management practices on Nike's market position and competitive advantage.

OPERATION AND
SERVICE MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
One operation management practice within Nike Inc.................................................................3
Impact operation management practice.......................................................................................5
Evaluation of how technology embedded in this process............................................................7
Supporting functions are linked to this operation management practice.....................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Operation and service management is very key task to the upper management of each
organisation or business. Currently upper management have to conduct this task in very
appropriate manner for gaining very excellent outcomes. Nowadays, many of businesses are
taking lots of advantages through operation and service management. No person can make its
business or company very effective without conducting practices towards operation and service
management (Hudepohl, 2017). There are lots of practices comes under the operation
management, like; process and product design, inventory control and planning, quality
management, planning and control of supply chain etc. This report discuses operation and
service management aspect of Nike Inc. This is a popular American MNC which generally offers
footwear, equipment, clothes, fashion and sports accessories etc., headquartered in Oregon, US.
Currently this company serves in many of countries in across the world. This report discusses
different aspects and factors also which are fully relating to operation and service management.
MAIN BODY
One operation management practice within Nike Inc.
There are many practices of operation management has operated by the upper
management of Nike. However, currently quality management is one of key practices for the
management of this company. Basically, Nike Inc. believes in providing the best quality products
and services in the market, because customers or people always like to buy products and services
only from those companies which mostly provides the best quality products. In this situation,
there are operation and service management is the best way to this company for maintaining
extra-ordinary quality of its products and services. Currently, this company has very large
customer base in across the world, because customers very much like to consume products and
services from this company. Reason is, from establishment to date upper management and
administration of Nike Inc. only believes in offering quality products and services to different
customers or people within different segments of market.
Top-level management of this business is completely aware about the different
approaches of operations management (Johnstone, 2016). For example; TQM (total quality

management), JIT (just in time) and Lean production are three key approaches of the operations
management, so that existing management of Nike completely know that how to use these all
approaches in own daily operations for successfully managing the quality of own products and
services. Quality management practice of operation management is one of key services to the
Nike. This company never compromise with quality of its different products and services, and
that’s it has succeeded in gaining huge competitive advantages in the market. Currently most
people in across the world depends only on the Nike for fulfilling their needs relating to
footwear, equipment, clothes, fashion and sports accessories etc. In all approaches of operation
management, there is total quality management is the most favourable approach to this company.
Existing management of this company is completely aware about that, if this will not provide
quality products in the market, then it will no gain huge competitive advantage in the market, and
existing competitors will may give very tough competition to the Nike in the international
market.
Suppose, Adidas and Puma also two other companies which offers same products which
has offered by Nike Inc. so that these both companies are key competitors of Nike in the market.
Top-level management within these companies also completely aware about the concept of
operation management, in which if Nike will not follow the quality management practice, then it
will not gain huge competitive advantage in the market place. In the practice of quality
management, there are upper management of this business has always conducted different
activities (Reinhardt, 2017). For example; the company uses only skilled and talented employees
within its operations of productions, because production department is the place of company
where it develops or innovates different range of products and services.
On the other side, R&D (research and development) department of this business is very
active its job within Nike Inc. in which this department always finds such ways to production
department which reduces the quantity of wastage. Lastly, top-level management at this
company believes in using modern and latest technology within its operations of productions.
Basically, when an organisation uses latest and modern technology within its workplace, then it
will simply complete its different operations in decided time period with more effectiveness.
These all are key activities which has conducted by the upper management of Nike in its
business environment in the terms of running its quality management practice in proper manner.

After conducting this practice of operation management, Nowadays, Nike Inc enable to sell
quality products in the market place.
Impact operation management practice
The quality management practice of operation management has very positively impacted
to the Nike Inc. in regards to efficiency. Basically, with the support of this quality management
practice, existing management of this American MNC enable to get long term benefits in the
market (Kelley and Cdk Global, 2017). There is some impact of the quality management practice
on Nike has been discussed below;
Improves quality of products and services
This is one of key impact of quality management practice on the Nike. Basically, in this
practice the management of company always focuses on the management of the best quality of
products and services. The main motive behind conducting this practice is to maintain an
excellent quality of its different ranges of products. While conducting this practice, the
management of Nike always be highly motivated to continuously developing or improving the
quality of its products and service. This impact of quality management is very positively
affecting this company in the international market.
Helpful in making large customer base
Basically, when any company offer different quality products in the market, then it
always enabled to get the chance of making very large customer base in the market place.
Currently every business in the market is trying to make huge or large customer base within their
respective sector or industry, in which quality management practice of operation management is
the best way to upper management Nike for making or gaining large customer base in different
segments of the market. Currently most customers believe that, Nike will not provide them
products and services with poor quality. That’s why this impact of operation management
practice is very favourable to this company.
Improves brand image or reputation
Quality management practice of operation management always very positively affects to
the Nike’ brand image and reputation the place of market. Generally, people or customers like to

buy products and services within the market place only from those companies which really
provides quality products and services. In this situation, currently Nike is able to provide quality
products by conducting quality management practice, so that many of people or customers within
the market feels valued by the Nike when this company provides quality products and services to
different customers in market place (Chand, 2019). This factor generally improves the brand
image or reputation of company in the market. That’s why existing management of company
have to continue conducting the practice of quality management under the operation
management’s operations.
Increases sales ratio
This is another key positive impact of the quality management practice. Basically, when
this company offers quality products and services in the market by using this practice, then it will
enable to attracts los of customers in market place. In this situation, when company attracts many
customers in the market, then its sales ratio automatically raises in different market segments. At
the end, Nike has enabled to generate huge profit margins by selling its many units of products in
international market. Basically, using quality management practice is directly liked with the
company’s increased sales and ratio and profit margins.
Consumes precious time
Conducting the practice of quality management is not a small task to different companies
or businesses. Basically, the management a company has always required to invest its lots of
resources and precious time to systematically managing the quality of different services and
products. In this situation, there are upper management of Nike also has always required to
invest precious resources and time (Kojima, 2017). However, this practice is very favourable for
the company’s all over growth, but upper management of the company has required to invest
huge time for making its different operations of productions very effective. Reason is, when all
functions of any company’s production department runs effectively, then that company can
simply able to develop the best quality products and services, but the management has required
to give lots of time to make it’s all functions of production department very effective. That’s why
this factor of quality management practice highly affects Nike Inc.

These all are key impacts of the quality management practice of the operation
management on Nike Inc. There are upper management of this company have to make some
productive strategies for properly dealing the impacts of this existing practice.
Evaluation of how technology embedded in this process
Technology plays an effective role for this company in the market. As above discussed,
that, upper management of Nike Inc. always believes in using the latest technology within its
workplace. That’s why while conducting its practice of quality management, existing
management uses different technologies within its workplace. Basically, the upper manager has
to focus and supervise its production function to maintain the excellent quality of its products
and services (Yu and et.al., 2016). This is very necessary to the manager for consider
technological aspect within its daily operations of the production department. Without involving
technology within own production department, Nike can’t provide the quality products and
services to different customers in the market. Reason is, currently those all technological
machineries, gadgets and equipment simply available in market place which this company can
simply use within its productions department for maintaining the best quality products and
services.
In the production department of the company, there are lots of modern machineries has
use by the upper management. The main motive of upper management behind using these
modern machineries is to achieve best productivity in the production department. Basically,
when any company has well-developed and modern technological machines and equipment
within its production department, then it will able to produce products or services in very
excellent quality. However, upper management at Nike has invested very large fund in the
context of using modern technology in the workplace. This company generated very huge
revenue per year, but then it believes in highly investing fund for improving own business
operations, because with the support of improved business operations Nike will able to gain huge
profit margins in the future as well. Using modern technology within own business operations is
no small task to a business, because there are lots of fund has required by a business to do this.
Currently, Nike Inc. is well-developed and highly reputed in across the world, so that this brand
can simply use different technologies within its production department.

Technological advancement within an organisation has always supported to make goods
and services very effective as well as productivity (Wu and Duan, 2019). The upper management
at Nike always tries to make its products very much productive which able to add some value in
the customers’ personal life. Basically, customers get very satisfied when they have purchased
any quality good of service. By using technology while conducting the practice of quality
management, existing management mostly ensure that, product which will be developed in the
production department will improve the organisation’s levels of customer service or not. In the
beginning stage of Nike Inc. this company was not enable to invest to implement existing
technology within its daily operations of business, but after few years of operations, Nike was
succeeded in implementing technologies which it has wanted. Reason is, the company had sold
its many unites of products in its initial stage just because of own quality products and services.
On the time, the management has decided to forever manage quality of different products and
services by using latest technology to provide the best experience and satisfaction to different
customers in market place.
That’s why from establishment to date, Nike has fully focused on conduct its quality
management practice by using very modern and latest technology. Nowadays, people or
customers are very satisfied with goods and services of this company.
Supporting functions are linked to this operation management practice
Currently top-level management at Nike has required to run different functions as well
which are like to the process of operation management’s quality management practice (ZHAO
and et.al., 2018). Basically, for managing excellent quality of different range of products, the
management have to conduct many of functions within its workplace, and at the end, these
supporting functions has played an effective role in terms of gaining huge organisational success
in market place. There are some key supporting functions are linked to this practice of operation
management, in which these all functions have been discussed below;
Proper supervision in production processes
There are upper management at Nike has always required to run its supervision function
for managing quality of different products and services. Basically, by supervising operations of
production processes, the management can simply ensure that it’s all processes of production are

going well or not (Nian, Jie and Lingfeng, 2017). This supporting function always very
positively affect to its production department, and at the end, Nike enable to get huge success in
the market by providing the best quality services and products.
Implementation of operation management’s approaches
This is another key supporting function which run by the management of Nike to gain
proper outcomes from its practice of quality management. Generally, no business can
management quality of its various products and services without using these approaches of
operations management called; just in time, total quality management and lead production etc.
Currently implementing of these all approaches in the production department is enough to Nike
for producing quality products and services.
People management
People management function of Nike’s upper management always supports in the quality
management practice of operation (Gras and et.al., 2019). Currently there are lots of employees
works in the company’s production department, in which many times some conflicts raise
between these employees, so that by running function of people management, Nike’s upper
management can simply remove different conflicts from the workplace. Finally, employees get
motivated to perform well in the production department, and Nike will able to simply manage
quality of its products.
These all supporting functions currently plays an effective role for the management of
Nike to manage the excellent quality of products, and generate huge success in market place.
CONCLUSION
It can be concluded that upper management of Nike have to deeply understand the
concept of operation and service management. Basically, operation and service management play
an effective role to a business for making it’s all business operations and functions very effective
as well as productive (Astarita and et.al., 2020). It can be also concluded that, by running the
operation management’s quality management practice, the Nike will simply produce the best
quality products and services, and gain huge success in the market.

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