BM461: Global Business Environment - Operational Impact Analysis

This report provides an operational impact analysis, focusing on Apple and its business environment. The analysis begins with an introduction highlighting the importance of such analysis for gaining a competitive advantage. The main body utilizes key drivers identified from a SWOT analysis, previously conducted, to examine their impact on two functional areas: Marketing and Research and Development. In the Marketing section, technological and social drivers are discussed, emphasizing Apple's premium pricing and global presence. In the Research and Development section, technological and social drivers are also explored, focusing on software compatibility and eco-friendly product launches. The conclusion summarizes the findings, emphasizing the importance of understanding these key drivers to develop effective strategies. References include scholarly articles and patents supporting the analysis.

Operation Impact
Analysis.

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Using key drivers from the Swot Analysis to identified for consider two impact from
functional areas. .........................................................................................................................1
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Operation business impact analysation is to generally provide business manager within
sufficient business provide for better visibility to consider for better failure in their enterprise
system will have significant on business related operation to gain towards high competitive
advantages (Ganda., 2019). For this report, there is analysis about Apple Company Swot
Analysation for inter relation within two factor selected from Swot Assessment.
MAIN BODY
Using key drivers from the Swot Analysis to identified for consider two impact from functional
areas.
As in previous section of Swot Analysation for Apple company to prevails more internal
information about company internal capabilities to attain more competitive advantages. In detail
assessment for Apple micro environment is depicts about several strength and weakness are
internal and Opportunities and threats are external (Liao and et. al., 2019). For justified one of
factor in each functional areas such as Marketing, Human resource department, finance and
Research and development.
In following there are two function is consider for Swot Analysis about Apple Company.
Marketing: This is most important factor in which it generates more promotional and selling ofn
product and distribution of product and service for specific company that enhance to achieve
competitive advantages. As Apple is having Global presence for its product quailty some of key
driver are as follows: Technological Drivers: As Apple is assort high tech advanced type resources which is
authorised by Apple trademark. The processor iOS is most profound internal
specification which is highly premium that enhance overall product of Apple more
expensive. Due to this Apple is having less assorting of other resources because that is
used by other company in which Apple could not able to negotiate in high competitive
advantages.
 Social Drivers: The company is well known for its premium prices of their product and
services that reach to only high buying power base customer which are in limited in
range. Due to this Apple could attain majority of customer, for this they have to
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manufacture economic range of product and services that enables to attain high
competitive advantages.
Research And Development:
 Technological Driver: Apple is not having comfort with using of other type of software
unless Apple not authorised with that particular one (Moore and International Business
Machines Corp, 2019). Even though, people buy Apple product and services they enters
in Apple universe in which buyers have to bear only accessories of Apple base product
that bears more expensive. For this issue Apple must allows some sort of leverage in
software technologies which buyer can easily negotiate while using it.
 Social Drivers: As per they approach technology which Apple used in their gadgets for
making them unique but some buyers could not easily refers their specification
(Uchman and et. al., 2020). This is one of the factor Apple started to launch eco
friendly product that not harm any type of environment prevents more sustainable in
competitive advantages.
CONCLUSION
From above report of Operation impact business is highlight about describe two major
factor which support to examine to get key drivers impact two functional areas in Marketing and
Research and Development that allows more advanced level of information. These information
allows overcame strategies that derives strategies competitive advantages.
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REFERENCES
Books and Journals
Ganda, F., 2019. The impact of innovation and technology investments on carbon emissions in
selected organisation for economic Co-operation and development countries. Journal of
cleaner production. 217. pp.469-483.
Liao and et. al., 2019. Bibliometric analysis for highly cited papers in operations research and
management science from 2008 to 2017 based on essential science indicators. Omega, 88,
pp.223-236.
Moore, B.T., International Business Machines Corp, 2019. Software license management impact
analysis. U.S. Patent 10,325,078.
Uchman and et. al., 2020. The analysis of dynamic operation of power-to-SNG system with
hydrogen generator powered with renewable energy, hydrogen storage and methanation
unit. Energy. 213. p.118802.
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