Comprehensive Operational Management Plan for Sunrise Cafe

This report presents an operational management plan designed for the Sunrise Cafe, a coffee bar aiming for success. The plan begins with a market analysis and business profile, outlining the cafe's objectives, target market, and sales projections. It then delves into financial management and promotional strategies, emphasizing cost management and advertising. A SWOT analysis highlights the cafe's strengths, weaknesses, opportunities, and threats. The report details IT and HR needs, including recruitment and resource allocation. A Gantt chart provides a timeline for various operational tasks. Part B focuses on resource acquisition and kitchen operations, addressing human resource planning, recruitment, and kitchen protocols. The operational plan aims to ensure financial stability, customer satisfaction, and brand establishment. The plan leverages strategies such as social media marketing, employee training, and rigorous hygiene standards to achieve its objectives. The report concludes by emphasizing the potential for the Sunrise Cafe to expand its business through effective planning and resource utilization, supported by references to relevant business literature.

Running head: OPERATIONAL MANAGEMENT PLAN
Operational management plan
Name of the student:
Name of the university:
Author note:

1OPERATIONAL MANAGEMENT PLAN
Table of Contents
Part A: Operational plan:.................................................................................................................2
Market analysis and business profile:..........................................................................................2
Financial management and promotional strategies:....................................................................3
Background and business history:...................................................................................................3
SWOT analysis:...........................................................................................................................3
IT and HR needs:.........................................................................................................................5
Gnatt Chart:.................................................................................................................................5
Part B: Planning Resource Acquisition...........................................................................................6
Kitchen Operations......................................................................................................................7
Conclusion.......................................................................................................................................8
References:......................................................................................................................................9

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Part A: Operational plan:
Operational plans are an exceptional tool for a corporate company to actively perform all
the strategic tasks successfully and at the same time generate revenues that will provide financial
and operational stability to the corporate entity. Now operational plans can be defined as the
detailed plan that depicts the clear picture of how exactly a particular organizational team is
supposed to function and each and every department within the organization will contribute to
the achievement of the strategic goals set by that team (Wheelen and Hunger 2011). This
operational plan focuses on a coffee bar explaining the strategic tasks needed to be undertaken,
identifying the stakeholders responsible for each of the tasks, timeframe set for each of tasks and
budget allocation of the tasks for the opening of the Sunrise café. The reference of the Starbucks
café can be used as an example for the deciding upon the operational plan.
Market analysis and business profile:
The aims and objectives set out for the operational plan for the Sunrise café includes
revenue or profit generation from the very first month, becoming the best coffee bar in the area
and be able to maintain at least 65% gross margin. The key performance indicators decided for
this operational plan are suitable environment created in the café that helps the consumers be
comfortable and have a social interaction. The target market analysis is extremely important for
any corporate venture to succeed in the dynamic economy (Lee-Ross and Lashley 2010). The
café will emphasize on the espresso coffee market, target population for this project will be the
middle class individuals. As the coffee shop is just starting its business in the area hence, the
estimates sales are expected to rise three times of the current sales within the three-month period
selected for this operational plan to be materialized and effective.

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Financial management and promotional strategies:
For a startup café to retain financial viability it is very important to maintain a steady
sales growth and cost management. In this case this café will have various sources of food
supplies and have negotiated volume discounts from the different suppliers. Along with that to
monitor the economic performance of the cafe, the resource usage will be optimized during the
off peak hours.
The time frame opted for the operational plan to be successfully implemented completely
and effective is selected between 3 to 12 months. However, as the design and the location of the
store will be profound decisive factors behind the success the café can achieve within the
introductory period, active promotional plan will be implemented to ensure maximal customer
attraction such as social media, print media and television based advertising (Hackley and
Hackley 2017).
Background and business history:
This particular café business has been running for a year where it had attempted steady
growth by appointing 3 additional; jobs to ensure that the café continued to service existing and
new customers. Elaborating on the past corporate history, it has to be mentioned in this context
that the revenue statistics have been increasing more or less, although the work turnaround has
also slowed down sufficiently due to extreme workload in the administrative team.
SWOT analysis:

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IT and
HR needs:
The café is in dire need for an adequate IT framework so that operational management can be
highly
Strength:
 The strengths of the
operational plan include
development of a strong core
team that will help in
minimizing the load on the
organizational team and help
in emphasizing on the profit
generation.
 Another strength is that the
management of the café will
be engaged in the community
of technical blogging to
ensure that maximal
consumers attention is
achieved.
 It has to be understood that in
the present age, the social
media marketing is essential
to attract the attention of the
new generation of customers,
the blogging and media
marketing will help in
expanding the business.
Weakness:
 In terms of weakness, it has
to be mentioned that being a
business, there is a
subsequent lack of corporate
identity for the café.
 Another weakness that has
been discovered includes the
fact that café only has sales
in between the existing
contact of consumers and
there have not been any
further growth in the
consumer base.
 It has to be understood in this
context that a static customer
base is the most important
contributing factor behind
the falling sales, with no
strategic promotional
marketing, the customer
loyalty is also decreasing for
the café.
Opportunity:
 The opportunity for the café is
Threats:
 There are two serious threats

5OPERATIONAL MANAGEMENT PLAN
effective ad proficient in handing all the business process management activities. This It
framework will also ensure that the café staff will have adequate access to the optimal devices to
increase the productivity (Balachandran and Sakthivelan 2013).
The HR needs of the café as per this operational plan, includes better and more filtered
recruitment of expert or experience staffs, proper budget allocation and spending plan
preparation, cash flow management, monitoring the process of efficient implementation of the
series of operational planning (Gundala and Khawaja 2014). The management can hire workers
from other reputed cafes that will help them to make use of the high level of experience of old
workers in the new startup business.
Gnatt Chart:
The operational plan is for the period of 8 months
Consultation
Requirement
Duration Start Finish
Finance Account of the
café business and
finding ways to manage
the bills and price of the
café
30 days Month 4 Month 5
Human Resource
allocation that include
recruitment of the head
chef and waiters for the
60 days Month 4 Month 6

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café business
Marketing activities that
will include publishing
of the food blogs and
make use of the social
media marketing
techniques
90 days Month 5 Month 8
General Administration
for allocation of the
resources within the
café business
30 days Month 9 Month 10
Production of the raw
materials that is needed
for the café business.
This can be in the form
of gathering of
resources like coffee
beans needed for the
café business
30 days Month 11 Month 12

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Part B: Planning Resource Acquisition
The human resource planning is one of the essential part of the operational management
that is implemented in the Sunrise Café. The company will have to decide upon the total number
of staffs they have to recruit in their café in order to provide the best service.
The activity of resource planning is one of the essential parts of the café that can help to
optimize the assets that are available to the company. The resource management plan with the
operations of the café will include the resource acquisition and project team development
activity. There is also the activity of the project team development that can help to deal with the
issues related with that of the team management. The scope and purpose the café business can
also be defined using the resource allocation activities (Hoch and Dulebohn 2013). The success
of the coffee shop will be dependent upon the activity of the human resource allocation. In order
to expand the café business, the management has decided to recruit 35 new employees.
The employees will be recruited based upon their individual capability and past
experience within the hospitality industry. The workers also need to be selected based upon their
career objectives of the future. This is can help the café to arrange the hierarchical order within
the organization. it is also important to mention that communication skill is one of the most
important job profile that is needed in the maintain of the reputation of the coffee business. One
of the best ways to make proper use of the human resource is to provide proper forms of working
training (Schweiger 2013). Each employee needs to be appointed under fixed job contract.
The part of the job profile of Sunrise Café includes that of greeting the customers after
their arrival, providing them information about the hotel menu. After that the staffs will have to
take the order from individual customers and serve them the food and drinks accordingly. The

8OPERATIONAL MANAGEMENT PLAN
quality of the service will be dependent upon the total time taken by the café to serve the
customers. It is also the duty of the hotel staffs that will help the customers by providing them
information about each types of drinks and food that are available to the customers. In cases, the
customers might have some special request that is needed to change the overall food. All these
effective can only be maintained with the help of the effective communication strategy.
For the management of the sunrise café, it is essential for them to maintain high level of
clarity with different level of organizational stakeholders within the café. The company also need
to implement the proper system of monitoring that will help in the purpose of identifying all
types of loopholes that exist within the system. The company will be planning to make use of
statistical information and analyze the same using flow chart and diagrams to deal with the issues
human resource operations.
The recruitment planning will be implemented with the help of the advertisement that
will be published in all types of medium
Kitchen Operations
The main purpose of the kitchen operations within the café is to ensure that proper plan is
being implemented in the kitchen of the restaurant. The café needs to have some unique recipe in
the preparation of the food and beverage. All the working staffs within the kitchen also needed to
be given tough protocol that will help them to maintain the quality of the food ( Razalli et al.
2015)
Basic hygienic guidelines are few of the important protocol that is a part of the kitchen
operations. The basic hand cleaning hygiene is regarded as one of the important parts of the
kitchen protocol (Birdir and Canakci 2014). This is can help to ensure that the basic safety

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protocols are being maintained and the quality of the food is also high. The risks of food and
water borne diseases are minimized due to the food and safety within the kitchen.
Sanitary Hygienic plan
It is important to maintain high level of sanitary infrastructure within the café. The
washrooms need to have proper infrastructure with the help of proper equipment. This is also one
of the way to prevent the occurring of diseases that is related to that of the hygiene.
Conclusion
With the help of the operational plan and business strategy it is possible for the Sunrise
Café to expand the business. With better level of business plan and proper use of the resources, it
is possible to provide the best quality of service. This can also help the organization to maintain
basic hygiene protocol.

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References:
Balachandran, V. and Sakthivelan, M.S., 2013. Impact of information technology on
entrepreneurship (e-entrepreneurship). Journal of Business Management & Social Sciences
Research, 2(2), pp.51-56.
Birdir, K. and Canakci, S.D., 2014. Managerial Problems Confronted By Executive Chefs in
Hotels. International Review of Management and Marketing, 4(3), p.207.
Gundala, R.R. and Khawaja, H., 2014. Brand management in small and medium enterprise:
Evidence from Dubai, UAE.
Hackley, C. and Hackley, R.A., 2017. Advertising and promotion. Sage, 1-25.
Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.
Hoch, J.E. and Dulebohn, J.H., 2013. Shared leadership in enterprise resource planning and
human resource management system implementation. Human Resource Management Review,
23(1), pp.114-125.
Lee-Ross, D. and Lashley, C., 2010. Entrepreneurship and small business management in the
hospitality industry. Routledge.
Razalli, M.R., Ismail, R.M. and Yaacob, N.A., 2015. SIHAT: an assessment tool for Shariah–
compliant hotel operations. International Journal of Islamic Marketing and Branding, 1(1),
pp.55-68.
Schweiger, D.M., 2013. Human Resource Planning: Solutions to Key Business Issues Selected
Articles. Springer-Verlag.