Operational Management: Product Life Cycle Analysis of Tesco Product

This report provides an analysis of the product life cycle (PLC) with a specific focus on Tesco's Toshiba 32" Widescreen TV. It begins with an executive summary and an introduction highlighting the significance of PLC in marketing strategies. The report then defines the concept of PLC, outlining its various stages: initiation, planning, execution, and closure, and includes a visual representation of the product life cycle stages. The analysis applies the PLC framework to the Toshiba TV, examining the product's introduction, marketing strategies, execution of these strategies, and eventual market exit. The report emphasizes the effectiveness of PLC analysis in understanding customer needs and developing effective marketing strategies, concluding that effective planning can enhance a product's life cycle. The report is supported by references to academic sources and Tesco's online platform.

Running head: OPERATIONAL MANAGEMENT
Operational Management (Assignment 2)
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary
This report intends to shed light on the process of the product life cycle of the products. The
report will shed light on the concept of the product life cycle and its various components. The
report will also conduct an analysis of a product of the company Tesco. Finally, the report
will conclude with a discussion of the effectiveness of the product life cycle analysis.

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Table of Contents
Introduction................................................................................................................................3
Product life cycle........................................................................................................................3
PLC of Toshiba 32" Widescreen TV.........................................................................................4
Effectiveness of the PLC............................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
The “product life cycle” (PLC) is an important part of the marketing strategy of any
company or business organization1. Therefore, the major focus of the companies and the
business organization is on enhancing the product life cycle of the products sold by them.
This particular report will be taken consideration the product “Toshiba 32" Widescreen TV”
sold by the company Tesco plc2. It is to be noted that this is one of the most popular products
sold by the company.
Product life cycle
Product life cycle can be defined as the concept which “describes the stages
a product goes through from when it was first thought of until it finally is removed from the
market”3. There are various stages in the process of the product life cycle which can be
summarized as initiation, planning, execution and closure. The following figure shows the
demand of the product during the various stages of the product life cycle-
1 The Computational Structure Of Life Cycle Assessment' (Google Books, 2018)
<https://books.google.co.in/books?
hl=en&lr=&id=pLwqBgAAQBAJ&oi=fnd&pg=PR5&dq=product+life+cycle+theory&ots=jmRFsdMJg_&sig=
rfe3BspIo90g9PyXDUBIlE-wPSc#v=onepage&q=product%20life%20cycle%20theory&f=false> accessed 16
March 2018
2 'Tesco - Online Groceries, Homeware, Electricals & Clothing' (Tesco.com, 2018) <https://www.tesco.com/>
accessed 16 March 2018
3 Garetti M, P RosaS Terzi, 'Life Cycle Simulation For The Design Of Product–Service Systems' (2018)

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Figure 1: Product life cycle stages
Source: (Created by the Author)
The first stage is the initiation which deals with the introduction of the product in the
market4. The second stage is the stage of planning which deals with the processes which the
company uses to market its products5. The third step deals with the process of execution
which involves the actual implementation of the marketing policies and the sale of the
products6. The fourth stage is the stage where the product is taken off from the market due to
the decline in demand or other factors7.
PLC of Toshiba 32" Widescreen TV
This is one of the most popular products which the company Tesco sells. A PLC
analysis of this particular with take into consideration the initiation of the product, the
execution, the planning and the closure. The product was introduced by the Toshiba a few
4 Bilir L, 'Patent Laws, Product Life-Cycle Lengths, And Multinational Activity' (2018)
5 Bilir L, 'Patent Laws, Product Life-Cycle Lengths, And Multinational Activity' (2018)
6 Bilir L, 'Patent Laws, Product Life-Cycle Lengths, And Multinational Activity' (2018)
7 Bilir L, 'Patent Laws, Product Life-Cycle Lengths, And Multinational Activity' (2018)

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years back and it was at that the company Toshiba started selling this particular product. The
second stage was the stage when various strategies were devised by the company Tesco as
well as Toshiba to market the product. The third stage was the actual stage of the execution of
the marketing strategies devised by the company. The final stage is the stage when the
product will be taken out of the market due to the lack of demand or other factors.
Effectiveness of the PLC
It is to be noted that the product life cycle analysis is one of the most effective
methods to analyze as well as understand the various aspects of a particular product8. The
various stages related to the process also enable the companies to understand the needs as
well as the requirements of the customers in the most effective manner9. This particular
analysis helps the companies to set clear goals, develop effective marketing strategies, “foster
a culture of collaboration and also on results10.
Conclusion
Therefore, from the above discussion it becomes clear that the product life cycle
analysis is one of the most important parts of the marketing process of an organization or
company. The product life cycle often helps the companies to understand the performance of
8 Stark J, 'Product Lifecycle Management' (2018)
9 The Computational Structure Of Life Cycle Assessment' (Google Books, 2018)
<https://books.google.co.in/books?
hl=en&lr=&id=pLwqBgAAQBAJ&oi=fnd&pg=PR5&dq=product+life+cycle+theory&ots=jmRFsdMJg_&sig=
rfe3BspIo90g9PyXDUBIlE-wPSc#v=onepage&q=product%20life%20cycle%20theory&f=false> accessed 16
March 2018
10 The Computational Structure Of Life Cycle Assessment' (Google Books, 2018)
<https://books.google.co.in/books?
hl=en&lr=&id=pLwqBgAAQBAJ&oi=fnd&pg=PR5&dq=product+life+cycle+theory&ots=jmRFsdMJg_&sig=
rfe3BspIo90g9PyXDUBIlE-wPSc#v=onepage&q=product%20life%20cycle%20theory&f=false> accessed 16
March 2018

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a particular product in the market. Therefore, it can be said that effective planning can
enhance the life cycle of a particular product.
References
Bilir L, 'Patent Laws, Product Life-Cycle Lengths, And Multinational Activity' (2018)
Garetti M, P RosaS Terzi, 'Life Cycle Simulation For The Design Of Product–Service
Systems' (2018)
Stark J, 'Product Lifecycle Management' (2018)
'Tesco - Online Groceries, Homeware, Electricals & Clothing' (Tesco.com, 2018)
<https://www.tesco.com/> accessed 16 March 2018
The Computational Structure Of Life Cycle Assessment' (Google Books, 2018)
<https://books.google.co.in/books?
hl=en&lr=&id=pLwqBgAAQBAJ&oi=fnd&pg=PR5&dq=product+life+cycle+theory&ots=j
mRFsdMJg_&sig=rfe3BspIo90g9PyXDUBIlE-wPSc#v=onepage&q=product%20life
%20cycle%20theory&f=false> accessed 16 March 2018

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