Operational Management at Unilever: Approaches, Roles, and Efficiency
VerifiedAdded on 2023/02/02
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AI Summary
This report provides an analysis of operational management at Unilever, exploring various approaches such as Six-Sigma, Total Quality Management, and Lean Management. It emphasizes the importance of operational management in achieving business objectives, including efficient resource utilization, increased productivity, and customer satisfaction. The report also evaluates the roles of leaders and managers in enhancing the efficiency of operational management, including their responsibilities in resource management, budgeting, and supply chain control. The analysis highlights the significance of operational management in converting raw materials into finished goods, ultimately contributing to customer value and overall business success. References include works by Moutinho, Hitt, Goodale, and Holweg, providing a theoretical basis for the practical analysis of Unilever's operational strategies.
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