Operational Management at Unilever: Approaches, Roles, and Efficiency

This report provides an analysis of operational management at Unilever, exploring various approaches such as Six-Sigma, Total Quality Management, and Lean Management. It emphasizes the importance of operational management in achieving business objectives, including efficient resource utili...Read More

Management and Operations

1. Key approaches to operational management in Unilever.
Operational management can be termed as the
process of planning, organizing and supervising the
production, manufacturing of the product. It
ensures that the organization successfully turned its
input in output in an efficient manner. Operational
management is concerned with converting material
and labor force into goods in efficient manner in
order to maximize the profitability of Unilever Ltd.
There are various approaches to operational
management. Some of them are:

CONTINUE.
 Six-Sigma approach:
It is the quality control methodology which is adopted in operational management in
order to increase the quality of the produced goods. This method is used to detect the defects
in the manufacturing and operational process.
 Total quality management:
It can be defined as the continuous efforts by the management and employee of Unilever
Ltd in order to gain the long-term customer satisfaction and customer loyalty towards the firm.

CONTINUE.
 Lean management:
It is an approach of the operational
management that assist the continuous
improvement in operational process of
organization

2. The importance of operational management in Unilever
Ltd.
It is the management if process which helps in converting and manufacturing the raw
material into finished goods in order to create value to customer. Operational process is the
backbone and is very critical in success of an Unilever Ltd, as the selling of product brings the
revenue for the business. The importance of operational management in accomplishing the
business objectives of Unilever Ltd are:

CONTINUE.
 Operational management involves the basic management function like planning,
organizing, directing and controlling. It assist the Unilever timely delivery of the
product and efficiently turn the raw material into finished product which assist in
achieving the business objective of increasing quality products.
 Operational management act as a measures to improve and increase the productivity
of the manager as well as the employees in order to improve the overall productivity
of Unilever. It will assist in achieving business objective of maximizing the
profitability of the company by enhancing the company's productivity.

CONTINUE.
 Operation management assist in ensuring
that the product manufactured are align
with the customer requirement. It helps in
controlling the operations as according to
the customer needs. It helps in achieving
the business objectives of increasing
customer satisfaction and customer
retention.

3. Evaluating the roles of leader and manager in improving
the efficiency of operational management of Unilever Ltd.:
Operational manager and leader plays an important role in controlling and improving the
efficiency of operational management. The role of manager and leader in operational
management are:
 Operational manager helps in managing the available resources like raw material and
labor The makes decision so that the available resources can be used in most
efficient manner.

CONTINUE.
 Operational manager and leader plays a
key role in making budgets and
controlling the expenses of the operational
process. They uses different methods like
cost benefit in order to increase the
productivity with less possible cost.
 Operational manager plays an important
role in controlling the operational process
and supply chain so that the manufactured
product are timely delivered to the
distributors and customers.

REFERENCES
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Hitt, M. A., Xu, K. and Carnes, C. M., 2016. Resource based theory in operations management
research. Journal of Operations Management. 41. pp.77-94.
Goodale, J. C. and et.al.,, 2011. Operations management and corporate entrepreneurship: The
moderating effect of operations control on the antecedents of corporate entrepreneurial activity
in relation to innovation performance. Journal of Operations Management. 29(1-2). pp.116-
127.
Holweg, M. and et.al., 2018. Process theory: the principles of operations management.
Oxford University Press.

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