Operational Plan and Report: Posh Pty Ltd Business Expansion (RMIT)

This report details an operational plan for Posh Pty Ltd, focusing on the expansion of its business operations. The plan covers key aspects such as the business unit's functional group (sales, marketing, and customer service), financial projections, mission and vision statements, and differentiation strategies. It outlines major project strategies, including the importance of on-time performance and the upgrading of technical equipment. The report includes a risk management plan addressing internal and external risks. Furthermore, it details the leadership structure, key roles and responsibilities, training requirements, and external relationships. The report also includes a strategy for monitoring progress, evaluating core competencies, and a comprehensive training plan. The second part of the assignment is a written report focusing on processes for the development and monitoring of operational plans. The report covers operation planning, the differences between financial and operational plans, resource allocation, internal and external factors, contingency planning, and performance monitoring, culminating in a conclusion and references.

Running head: BUSINESS IN OPERATION MANAGEMENT
BUSINESS IN OPERATION MANAGEMENT
Name of the student:
Name of the university:
Author Note:

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Table of Contents
Task - 1.......................................................................................................................................3
Section 1- Overview:..................................................................................................................3
1.1 Business Unit – Functional Group..............................................................................3
1.2 Financial – Period Covered by the operational Plan...................................................4
1.4 Differentiation..................................................................................................................6
1.5 Major Projects Strategies.............................................................................................7
1.6 Risk Management Plan................................................................................................8
Section 2 - Resources:................................................................................................................8
2.1 Leadership Structure Chart..............................................................................................8
2.2 Key Roles and Responsibility..........................................................................................9
2.3 Change in the training requirements................................................................................9
2.4 External Relationship Communication and Consultation................................................9
Section 3 – Monitor and Review:.............................................................................................10
3.1 Strategy for Monitoring Process....................................................................................10
3.2 Evaluating the core competencies..................................................................................10
3.3 Training Plan..................................................................................................................10
Executive Summary.................................................................................................................10
Task – 2....................................................................................................................................11
Introduction..............................................................................................................................11
1. Operation Planning........................................................................................................11

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2. Difference between financial and Operational Plan......................................................12
3. Resource Allocation and Efficiency..............................................................................12
4. Internal and External factors of Operation Plan............................................................12
5. Contingency Planning...................................................................................................14
6. Monitor operation and financial performances.............................................................14
7. Measures needed to address under performance...........................................................15
Conclusion................................................................................................................................16
References................................................................................................................................17

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Task - 1
Section 1- Overview:
1.1 Business Unit – Functional Group
The key products of the Posh Pty Ltd are the flavored whipped cream topping
products which are the chocolate, raspberry, strawberry and almond. The dessert is one of
the key products which falls under the dairy products of the company. The other dairy
products which is sold by the company are the yogurt, cheese and milk. The significance
of the dairy products is to increase the awareness regarding the benefits of the calcium
free diet. Apart from the dairy products they also sells other fast food products like
burger, pizzas and many more (Soros 2015). The sales, marketing and customers service
providing strategy in this case plays significant role in the overall improvement of the
system. The best way to provide service to the customers is to give attractive offers on the
dairy products. This will help the firm to increase the revenue along with the production
in that case.
Purpose or Objective
The main objective of the firm is to achieve revenue goals of the business in terms of
production. The most possible way to increase the production of the business by effective
marketing and production strategy of the business. The goodwill and brand recognition of the
company works when the service of the company is effective like providing the best quality
products to the customers (Fracassi 2016). The range of the products is quite large for the
business in terms of production of the company. The variety in the products of the firm
provides various types of choices for the customers in terms of taste and preferences. This
increase the chance of attracting the potential customers in the market.

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Primary Focus and Target
The main focus of every business is to attract the potential customers in the market
which is further possible in the effectiveness of the sales, marketing strategy. The marketing
strategy plays significant role and along with that the maintaining the quality of the products
are also important at the same time. The target of this business is the niche customers and in
that case it is needed to adopt some of the niche marketing strategies to attract the potential
customers in the market (Shoup 2017).
Posh Food National Sales and Marketing Strategy
Business development Manager – national
Business Development Managers – Victoria, South Australia
Business Development Managers – NSW, Queensland
Customer Service Officer Team Leader – Head Office – NSW
Marketing and Sales Team Leader – Head Office – NSW (Siegel 2016)
1.2 Financial – Period Covered by the operational Plan
The target of the firm to reach the breakeven point is within two to three years of
business operations. The financial plan of the operation must be evaluated in such a
manner that the company is able to earn profit within two to three years of operation
conducted within the business (Shaw and Barry 2015).

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1.3 Mission and Vision
Mission
The foods of the Posh Pty Ltd is produced based on the certain parameters where the
taste and quality must not only be the main priority but apart from that it is also needed to
provide an attractive look or rather presentation of the food. Another key priority is to
maintain fresh food with the superior quality so that the food is hygienic and must not
cause any harm to the customers. Providing the maximum amount of satisfaction to the
customers are eventually significant in order to attract and further retain the maximum
customers (Scholes 2015).
Posh Food Value Creation
The value of the products will remain when there is continued improvisation of the
product and along with that constant upgrade of the existing product along with that
staying updated about the new products in the market. Maintaining the superior quality of
the products is also significant in order to regain the trust along with the prioritization of
the original products of the company (Peng 2016).
1.4 Differentiation
Posh food deals with the consumer foods, fresh foods and many more which actually
needs the effectiveness in the packaging strategy of the company. It is significant to
understand the differentiation of the taste and preferences of the customers and along with
that the company needs to create value of the products. The inventory management of the
company must be effective enough so that the expired foods are replaced with the fresh foods
from the market. The effective presence of the current range will further help the customers
of the Posh Food to fall under the ready to eat category (Fisher 2018). Effective channel in

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the business products will strengthen the base of the new along with the existing products in
the market.
1.5 Major Projects Strategies
First Strategic Project
In the business of Posh Pty Ltd, it is significant in order to maintain the effective
business operation on time so that the customers can receive the function of the on time
performance (Storey 2016). The delivery performance falls under the part of the supply
chain management and fast transportation facility will further help the customers to
receive the products at the exact time of business operations. The optimization of the full
and on time transportation is significant which will enhance the measurement, reporting
and decision making system (Bernstein 2015). The up gradation of the computer and
other technical equipment’s are necessary in order to face the key challenges in the
system. The enhancement and improvement in the system will further help the company
to track the delivery of the products and keep relevant updates on the necessary
feedbacks.
Second Strategies Project
In case of the strategic management of the products it is needed to have effective
human requirement to complete the project and further it involves the tools and the
strategies in order to enhance the production of the business. The graphs and charts of the
business must be analyzed by the upper level management in order to clarify the current
performance of the business and takes necessary steps in order to enhance the business
prospects which may be internal and external (Sekaran and Bougie 2016). The key

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challenges of the business is to provide upgrade on the variety of food in that case. Extra
work effort and time is required to recover from the challenges of the business. The
performance indicators must be analyzed and accordingly updates must be provided
based on the current performance. Necessary steps are needed to be taken in order to
improve such business performance.
1.6 Risk Management Plan
There are certain internal and external system risk in the management process which must
be identified and eliminated accordingly by the Posh Pty Ltd. Any changes in the internal
management of the company such as the board of directors, managers and other will
automatically hamper the prospects of the business. Hence it is the responsibility of the risk
management team to handle the risk which are associated with the business (Arcand, Berkes
and Panizza 2015).
Section 2 - Resources:
2.1 Leadership Structure Chart
Billy Russo
(CEO)
Martha Wayne
(Office Manager)
Bruce Mills
(Head of Sales and
Marketing)
Roger Miller
(Sales)
Frank Josh
(Facilities Manager)
Carolina Mathews

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2.2 Key Roles and Responsibility
There are key roles and responsibilities of the upper level management of the
company which is Posh Pty Ltd. The upper level management consists of the CEO and the
departmental managers. The significant role is played by the departmental organization as
their responsibility to look after the matter of the prospect of the business department wise
(Burns 2016). The department wise prospect of the company is evaluated and further reported
to the CEO of the company. Strategic analysis and evaluation will help the management to
develop the same in that case (Veblen 2017).
2.3 Change in the training requirements
The change in the training progress of the company must be noted and further changes
in that case must be adopted for the betterment of such kind of training progress. Providing
effective training to the personnel is required to enhance the future business prospect of Posh
Pty Ltd (Pilbeam 2018).
2.4 External Relationship Communication and Consultation
Effective teamwork within the system of the company is needed to further enhance
the financial prospect of Posh Pty Ltd. the internal communication within the employees of
the organization is similarly significant. In case of the external relationship it is needed to
enhance the relationship with the stakeholders of the business (Quinlan et al. 2019). With the
help of the stakeholders it will possible for the business to grow and expand accordingly.
Bruce Wayne
(Operation Manager)

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Section 3 – Monitor and Review:
3.1 Strategy for Monitoring Process
The strategic project of Posh Pty Ltd. must be monitored so that the production of the
business can be carried on an evenly process. The main purpose of the project is to achieve
the budgeted outcome of the project and the status of the project completion must be kept in
record by the management system of Posh Pty Ltd (Kijima 2016).
3.2 Evaluating the core competencies
It is significant for the business to set a strong foot in order to compete with the other
competitors of Posh Pty Ltd comprising in the same line of business. The core competencies
of the company or further the SWOT analysis must be evaluated in order to determine the
competency of Posh Pty Ltd (Neubauer and Lank 2016).
3.3 Training Plan
In case of training to the personnel it is significant to make them understand the
significance of the products of Posh Pty Ltd. In order to make the formal and informal
training effective the tools and techniques which must be implemented based on the recent
technological advancement (Horst 2018).
Executive Summary
The business of Posh Pty Ltd basically deals with the perishable products which is
diary and other consumer goods. The cost associated with the maintenance of the products
must be taken into granted and further upgrade of the system is significant at the same time.
In case of the responsibilities and management system the effectiveness and the changes
which must be needed are depicted in the above discussion along with the mission, vision and
risk management policies of the business (Eriksson and Kovalainen 2015).

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Task – 2
Introduction
The operational plan is basically regarding the business plan of the coffeehouse and
key significance is the coffee specialty business is growing at a healthy pace (Härdle, Chen
and Overbeck 2017). It is a medium scale industry which actually sets targets on the niche
market which consists the high volume, quality driven coffee along with that a perfect
ambience of the product. The specialty of the coffeehouse is that it provides variety of coffee
products at an acceptable range as it concentrates on the niche marketing. The day to day
activities of the coffee business is to provide the quality coffee to the customers. The future
plan is to make the coffeehouse as one of the largest coffee house by expanding the current
business of the company (Ehrhardt and Brigham 2016). The strategic plan is basically
depended on the long term goals of the organization and further it is the responsibility of the
upper level management to adopt certain changes accordingly.
1. Operation Planning
The expenses of the operation planning of coffee house is to further spend
approximately estimated the amount of $220000 and $ 26000 for the maintenance of the
inventory system and operating capital in order to run the day to day business operation of the
company. The cost which will take place in order to maintain and decrease the cost of the
business which is estimated to the amount of $145000. If the working capital of the coffee
shop is effective, then it will be easier to run the current business (Cochrane 2017). The main
operation planning of the company is rested upon the finance manager in the department of
finance. All the business operation or transactions are taken into account by the finance
manager. Apart from the financial operation it is significant for the business to care of the
other operations which are the marketing, human resource, research and development of the