Operational Change Management and Communication Plan Presentation

This presentation outlines Samson Media's operational change, driven by a shift towards digital platforms to overcome challenges associated with outdated publishing techniques. The presentation details the change management plan, including objectives like increasing return on capital, restructuring operations, and achieving cost efficiencies. Key elements of the plan encompass people, technology, and process adjustments, with a focus on employee motivation, technology adoption, and top-down process implementation. The presentation also includes a communication and education plan, detailing key messages, delivery methods, and frequency for management and employees. Stakeholder analysis identifies employees and financial shareholders as key stakeholders, and the plan outlines actions, resources, and performance measures for training and technology adoption. Overall, the presentation provides a comprehensive overview of Samson Media's transformation strategy.

OPERATIONAL
CHANGE

INTRODUCTION
 To overcome the different issue which is faced by the organization
due to the outdated technique of publishing, organization is looking
to bring the transformation in the operation of the business. This
presentation will highlights the Change management plan and
Communication & Education Plan.

Change Management Plan
Introduction
Samson Media, the company who used to publish the variety of the
magazines in their name, organisation has also seen the good amount of the
success due to same. In the recent past it has been find out that organisation
has seen the good amount of downfall in readership and profit of the company.
As a result the company with the help of market research has decided to bring
the change in the operation of business by expanding it to digital level.
Project Sponsor
The project will be sponsor by the shareholder and owner of company.
Project Objectives
 Increase return on capital to 8% within 2 years
 Enact a transformational change of the company that will convert all
magazines to a digital format.
 Close the printing and distribution site.
 Achieve cost efficiencies through relocating the head office to a
smaller office.
 Restructure head office staff through moving to a smaller core of
permanent staff and more contract staff.
Change Plan Elements
 People: Organisation will be providing the training to the people and
also will provide motivation to the employee in the organisation.
 Technology: Organisation will be adopting the new and upgraded
technology to carry out the different operation of the business.
 Process: Organisation will be following the top to bottom process in the
organisation, in which top management will be passing on the different
suggestion in the organisation.

Rationale for the Change
 Expansion of the business at the digital platform
 To improve the profit of the company
Risk
 Employee turnaround
 lack of management support
Key Stakeholder Analysis
Employee: They will be the key stakeholder in this change management, They
will try their best with the help of the skill possess by them to overcome the
different challenges which will be faced by the organisation.
Financial Shareholder: They will be another key stakeholder for this project,
the reason behind the same is that company will require good amount of money
to procure new technology.

Develop Change Plan
Actions Resource
requirements
Who When Performance
Measures
Training to
employee
Will require
a tutor and
new
technology
employee Initial stage
of plan
KPI measure,
Management by
objective
Adoption of
new technology
Financial
resources
Procurement
department
Initial stage
of plan
By checking
the variation
in cost

 COMMUNICATION AND EDUCATION PLAN
Audience Key message Delivery
method
Frequency and
duration of
session (if
applicable)
Location
Management Key message
will be the
different
strategies which
may be selected
by the
organization to
carry out the
next step in the
organization.
Message will
include two to
three option and
management
will be selecting
the best.
Written
communication.
In the form of
mail or letter.
Oral with the
help of the
telephone
On the time
interval of 2-3
days.
office
Employee Key message
will be the
importance and
purpose of
bringing the
changes in the
organization.
Also, passing on
the message
Oral
communication.
In the form of
group
communication
and discussion.
Regular basis office
Audience Key message Delivery
method
Frequency and
duration of
session (if
applicable)
Location
Management Key message
will be the
different
strategies which
may be selected
by the
organization to
carry out the
next step in the
organization.
Message will
include two to
three option and
management
will be selecting
the best.
Written
communication.
In the form of
mail or letter.
Oral with the
help of the
telephone
On the time
interval of 2-3
days.
office
Employee Key message
will be the
importance and
purpose of
bringing the
changes in the
organization.
Also, passing on
the message
Oral
communication.
In the form of
group
communication
and discussion.
Regular basis office

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