Operations and Service Management Report: ASDA Case Study

This report provides a detailed analysis of ASDA's operations and service management. It begins with an introduction to operations and service management, emphasizing their role in producing services and driving company success. The report then examines ASDA's operational management practices, including quality management, value chain analysis (inbound and outbound logistics, marketing, and services), and technological factors like inventory management and electronic commerce. The analysis critically evaluates the impact of these practices on organizational efficiency, highlighting the importance of effective procedures and supply chain management. The report further explores the role of technology, such as e-commerce, data mining, and artificial intelligence, in enhancing operational efficiency and customer experience. Finally, the report identifies supporting functions, such as technology infrastructure and procurement, which contribute to organizational success. The report utilizes academic sources to support its analysis, presenting a comprehensive overview of ASDA's operational strategies.

Operations and Service
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
1.operation management practices within the company..............................................................3
TASK 2............................................................................................................................................5
2. Critically analyse how this operation management practice impacts the organization in
regards to efficiency....................................................................................................................5
TASK 3............................................................................................................................................6
3. Evaluate how technology could be embedded in this process or evaluate how this has
already been achieved..................................................................................................................6
TASK 4............................................................................................................................................7
4. What supporting functions are linked to this operation management practice and evaluate
how can they assist with ensuring organizational success?.........................................................7
CONCLUSION............................................................................................................................7
REFRENCES...................................................................................................................................8
Books and Journal........................................................................................................................8

INTRODUCTION
Operation management and service management has the responsibility in order to produce the
services for the company and provide them direction in order to get success. These kinds of
decisions and management are concerned with the procedure people information and the system
which deliver and produce the services. Waste management operation is very important for the
company in order to control the labor cost and enhance the customer’s satisfaction. This report is
going to consider ASDA organization in order to identify operation management practices within
the company. ASDA is a British Supermarket chain situated in Leeds United Kingdom.
Organization was founded in 1949 by J.W Hindell and Noel stockdale (Diwas, 2020). This report
going to analyze operation management practices and their impact on the company in context of
the efficiency and how the technology could be embedded in the procedure of operational
management practices. Also the functions which are associated to the operation management
practices in help the organization to get success.
MAIN BODY
TASK 1
1.operation management practices within the company
Operation management is the administration and concept for the business practices in order to
develop the highest level of efficiency for the company. Operation management practices are the
method which refers to the concept in order to operate a business and keep trying services. These
kinds of operational practices include daily purchase which organization observe so that they can
ensure the safety of the procedure and employees. The primary activity of operational
management includes the material management scheduling job design capacity management
facility management quality management and many more. There are several operational
management activities which are conducted by the organization in order to manage their
activities and operation (Ali and Haseeb, 2019). Quality management standard system and
Information management purchasing and outgoing stock control delivery and supply chain
management. If the quality of the goods and services are concerned in the complete then it help
the company to implement the required modification in order to improve the Strategies and
operation in the business to stop it is very required for the ASDA organization to keep their
workers and customer and suppliers aware about their activities and make sure them that the
modifications do not cause an authentic and unnecessary disruption to the business.
Operations management and Value Chain
The concept and method of value chain is very important and essential for the organization in
perspective of operation management. It is a fundamental method according to the operations

building. Michael Porter has been considered that when you change the loss is a important
concept which help the organization to gain more competitive advantage and implement their
strategy in order to manage their activities and operations which are conducted by the
organization. There are two kinds of activities which are considered by this concept which is the
primary functions and secondary functions. The primary function include the inbound logistics in
which warehousing and raw material has been analyzed and the other is operation in which the
process of converting raw material into finished goods outbound logistics the final good and
Packaging of inventory the marketing and services in which choosing a particular target market
and satisfy their needs and demands after service provision (Vössing, 2019). The support
functions include the hiring people firing and training development programmers Technology
infrastructure and procurement in which purchase and warehousing has been considered.
The value chain of ASDA
Inbound logistics: Inbound logistics operations of ASDA are represented in its entire incline and
also represent the commitment of the entire strategy of low price management. As the
organization is the market player so they has bargaining power and also help them to accomplish
law caused by the suppliers of the organization.
Outbound Logistics: The organization is also operating with retail segments online and offline
once. The organization is subsidiary of the company Wal-Mart so it is their responsibility to
operate directly with every operation that included and conducted in outbound Logistics. The
organization has to develop the procedure and adopted the equipments in order to distribute and
produce the product and services in a very effective and efficient manner. The organization has
design variety of the format which is associated to the store and helps them to to achieve
maximum exposure of the consumer.
Marketing and sales programs: The company ASDA launched incentives and several schemes
for the advantage of the consumer. The problems which is associated to the climate change
public awareness reduction of waste environment and many more which are included in the
preparation of the. The organization is always striving in order to satisfy the needs of the
consumers and make them comfortable.
Services: Services the organization is implementing several strategies which is associated to the
cost leadership and differentiation and the major aim of the organization to enhance the customer
services (Jiang, Peng and Jing, 2020). The organization is required and the main focus of the
company is to overcome the cost of the production in order to gain a leadership position and
overcome the problems which are facing by the company.
Technological factors: Organization is working with several technology in order to make the
organization more efficient and effective. The organization has take into consideration several
concepts which is associated to the technology and help the company to increase their
effectiveness and efficiency and service orientation of the business.

Inventory management: The inventory management of the chosen organization is very amended
because of the Technologies which are used by the organization in order to store the data of the
inventory and information which is available with them that help the organization in making the
process much easier and reliable.
TASK 2
2. Critically analyse how this operation management practice impacts the organization in regards
to efficiency
Effective operation and procedures help the company in also allowed the business to
maximize their efficiency and their revenues. It is very required for the organization analyzes
and understand the business activities and procedure in order to maintain and gain the positive
outcomes (Fakhimi, Mustafee and Stergioulas, 2016). The procedure and activities which are
adopted by the organization has to be very effective so that they can maximize the customer
satisfaction and increase the profitability and effectiveness of the organization. In order to deliver
the relevant and appropriate product at the appropriate place in the appropriate time is aim for the
company and it requires the integration of the supply chain management. So it is very required
for the organization to adopt the supply chain management activities in order to deliver the
appropriate for the at the appropriate place. Managing and controlling the inventory is the one of
the major difficult activities of the organization. By using operational management activities help
the ASDA organization to manage their inventory in a very appropriate manner and overcome
the problems which are facing by them. The floor of the inventory which are inside in a company
help them to become much efficient by using operation management activities. Strategic and
tactical operations decision help the company to identify about the activities flows means how
the company will can achieve their objectives and goals. This activity also helps the company to
provide opportunity so that they can accomplish any competitive advantages and attract the
consumer (Anastasiou, 2017). The major and main objectives of operational efficiency are to
increase and overcome the cost and enhance the bottom line profit. It also helped the company to
increase the teamwork and reduce the wastage of the material. It also increases the product
quality and profitability. Effective operational management activities maximize the resources in
order to increase the revenues. It also provides the company visibility to resources capacity. The
main objective of operational activity is to increase the effectiveness and efficiency of business
operations to overcome the cost and maintain the supply chain management of the organization.

TASK 3
3. Evaluate how technology could be embedded in this process or evaluate how this has already
been achieved
The technology and operational management area are concentrating on value creation on a global
skill bi producing some innovative products and designing of the process by using effective
supply chain management. The organization is using effective technology in order to create more
innovative product and increase their efficiency in the Marketplace. Uses of Technology in the
operational management help the company to reduce the cost and enhance the delivery procedure
and improve their quality of the product by focusing on customization. There are several new
technologies which are adopted by the company in operational Management which is artificial
intelligence machine learning new generation of data driving information automatic Intelligence
and new energy Technologies these are the Technologies which are used in operational
management system (Choi, Chan and Yue, 2016). The ASDA organization is using Electronic
Commerce like b2c and B2B and internet technology that support the company to conduct online
shopping and increase the market share in the company. The organization is also developing the
procedure of data mining and electronic point of sale which installs in every outlets of their
company and helps them to increase their effectiveness. The organization is using information
system in order to manage their inventory and transaction. Execute support system management
information system decision support system transaction processing system these are the
following system which are used by the organization so that they can make their operational and
activities more is smoothly and get more positive outcomes. The organization is also using ICT
which is applied by the workers who are operating in the company. This technology is used as a
palmtop computer which is associated to the personal computer which is based on ordering
system. In this system the orders are the transferred by the web-based system on the palmtop
computer that help the company select the appropriate and required goods. ASDA Organization
is using electronic point of sale in order to monitor and control the stock and sales analysis. In
order to collect the data about the consumer which are using loyalty cards and purchasing their
products from their Supermarket so this technology help them to evaluate and collect the data.
Artificial Intelligence and Augmented reality provide the company to use several methods in
order to develop the consumer experience full stop from browsing the goods too virtually and
trying them on the extended reality is the technology which is used by the many retailers so that
they can increase the customer base and get several opportunities. Information Technology
improves the inventory system by 98% and help the organization to overcome the cost and
develop and enhance the efficiency from end to end and develop more new episode and see
which drives more profit and earnings for the organization. Technologies are very important for
the organization in order to manage the complex operations and increase the market knowledge
and also control the stock inventory and information about the consumers and employees. This is
the major key in order to obtain a competitive advantage in the Marketplace. Also the supply
chain management is also concerned with the information and the flow of the goods and services
among the supply chain management and supply chain company. These kinds of technologies are

very supporting in order to co-ordinate with the practices so that the company can manage the
supply chain. The cost of the data and information is overcome by using several Technologies
and amended tools.
TASK 4
4. What supporting functions are linked to this operation management practice and evaluate how
can they assist with ensuring organizational success?
There are several key aspects of operational Management which represent the components of
operations like input transformation procedure and output transformation procedure. operational
Management are the procedure which include the systematic way and control of the procedure
which transform the material and resources into the final product or services. Operational
management functions help the company to plan every factors and aspect for the business which
include the improvement productivity capacity planning Quality Assurance and several more
activities (Bag, 2018). Operations management activities are those factors which hold immense
influence about the company in order to increase the performance and financial stability of the
company. to design and develop the product and service and helping the company to manage
their inventory by using supply chain management company all linked with the operational
management system. There are several activities and function which are associated with the
operations management practices and help the company to get more success. These are functions
which are associated with the financial stability of the company and manage the inventory
system which help them to maintain the flow of the products and services. The supply chain
management helps the company and provide assistance to maintain and manage the flow of
goods and services. Along with this, the information and data which are controlled and managed
by the company so that they can analyze and determine several types of data and concept that is
adopted by the company so that they can raise their supply chain management and other
activities in a very effective manner. There are several activities and technologies which are
adopted by the company so that they can get more success and create more opportunities for the
ASDA company(Chen and Song, 2019)(Wu, 2016). The technologies which are adopted by the
company in context of supply chain management is block chain and cloud computing. The
activities and practices which are adopting by the company is mainly concentrating on the
amended goods and amended and unique services so that they satisfy the need and requirements
of the consumers and increase their efficiency in the marketplace. These functions and activities
assist the company to increase their popularity in the market and grab several opportunities in
order to make them more capable and strong. So these all activities are associated with
operations management activities and practices and assist the company to make more money and
earn more success in the market.

CONCLUSION
From the above mentioned report it has been analyzed and concluded that, operational
managements very important for the company because it helps the company monitor and
evaluate their practices. These activities and practices help the company to increase their
efficiency and get more positive outcomes so that they can get more success and become much
successful in the marketplace. As the chosen organization is operating with several technologies
and practices so that they can maintain their financial stability and make them capable to get
more completive advantage. This report considered several practices that provide several benefits
to the company so that they can increase their efficiency and get more success. Also, the
organization is using several effective and amended technologies in order to get more
opportunities and create more customer base.

REFRENCES
Books and Journal
Ali, A. and Haseeb, M., 2019. Radio frequency identification (RFID) technology as a strategic
tool towards higher performance of supply chain operations in textile and apparel
industry of Malaysia. Uncertain Supply Chain Management, 7(2), pp.215-226.
Diwas, K.C., 2020. Worker productivity in operations management. Foundations and Trends® in
Technology, Information and Operations Management, 13(3), pp.151-249.
Vössing, M., 2019. Redesigning service operations for the digital world: towards automated and
data-driven field service planning.
Wang, K., Jiang, Z., Peng, B. and Jing, H., 2020. Servitization of manufacturing in the new ICTs
era: A survey on operations management. Frontiers of Engineering Management,
pp.1-13.
Fakhimi, M., Mustafee, N. and Stergioulas, L.K., 2016. An investigation into modeling and
simulation approaches for sustainable operations management. Simulation, 92(10),
pp.907-919.
Anastasiou, J., 2017. Crew operations management. In Shipping Operations Management (pp.
73-97). Springer, Cham.
Choi, T.M., Chan, H.K. and Yue, X., 2016. Recent development in big data analytics for
business operations and risk management. IEEE transactions on cybernetics, 47(1),
pp.81-92.
Bag, S., 2018. Identifying Green Supply Chain Management Enablers in South African Mining
Industry using Ecological Modernization Theory Approach. In Operations and
Service Management: Concepts, Methodologies, Tools, and Applications (pp. 452-
476). IGI Global.
Chen, Y. and Song, Y., 2019. Quantal theory in operations management. In Decision-making in
Humanitarian Operations (pp. 169-191). Palgrave Macmillan, Cham.
Wu, C.L., 2016. Airline operations and delay management: insights from airline economics,
networks and strategic schedule planning. Routledge.