Analysis of Management and Operations at Bentley Motors: Report

This report provides a detailed analysis of management and operations within Bentley Motors. It begins by exploring the organizational structure, roles of managers and leaders, and the differences between management and leadership, including their application in various corporate scenarios. The report then critiques different leadership theories, such as situational, contingency, and system leadership, evaluating their merits and demerits within the context of Bentley Motors. Part 2 shifts focus to the key operational aspects of the corporation, detailing key operational functions, the roles and responsibilities of managers, and different operational approaches. It also examines the impact of the external business environment on decision-making and suggests enhancements to operational efficiency to achieve corporate objectives. The report concludes with recommendations for the future development of Bentley Motors' management and operational strategies.

Management and
Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Introduction to organisation and management structure........................................................1
Roles of managers and leaders along with differences between management and leadership2
Roles of management and leadership in various corporate instances....................................3
Critique of leadership theories................................................................................................4
Conclusion and suggestion for futuristic development..........................................................5
PART 2............................................................................................................................................5
Introduction to key operations of corporation........................................................................5
Key operational functions with roles and responsibilities of manager...................................6
Key operational approaches to operations management and their value...............................6
Impact of external business environment factors on decision making...................................7
Enhancement of operational efficiency for accomplishing corporate objective....................8
Conclusion and suggestions for futuristic development.........................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Operations management is regarded as the concept which deals with administration and
control of production and associated procedures within the confines of an entity. This becomes
important so as to ensure delivery of high quality offerings. In other words, it can be said that
operational management is aimed at ensuring execution of operations in an effective and
efficient manner by making use of techniques and methods pertaining to this concept. This
project is based upon analysis of operations management principles and methods as applied
within Bentley Motors. This is a multinational automotive organisation indulged in production,
marketing and sales of luxury vehicles across the global territory. This company is
acknowledged to be the subsidiary of Volkswagen and has its headquarter within England, UK.
The assignment is categorised into 2 tasks whereby the first part consists of role of leaders and
managers, role of leadership and management as per several situations and approaches to
leadership. Apart from this, the second part constitutes operations management approaches along
with effects of environmental aspects on leaders' and managers' decisions.
PART 1
Introduction to organisation and management structure
Bentley Motors Ltd is one of the top notch companies which has been functioning within
the confines of automotive sector. Its domestic operations pertain to UK while the company also
offers its products in other parts of the world. The entity deals in stipulation of luxury vehicles
that are designed with the sole purpose of ensuring convenience and comfort for users, so as to
attain high satisfaction from them. Bentley has always launched unique and stylish models of
vehicles which have features that hold the capability to disrupt the overall market. The
management of this corporation ensures that none of the staff members compromise with the
quality of vehicles and materials used within them. This is why the organisation is considered a
premium brand which has its own set of loyal customers who are not willing to shift to substitute
products at any instance.
Bentley Motors Ltd makes use of its hierarchical management structure to make sure that
the chain of command is clear to all. The organisation has an overall staff of more than 4000
individuals who are extensively dedicated to inflating the existing market positioning of Bentley
(THE BENTLEY STORY, 2014). The application of the selected management structure is thus
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relevant for the company and tends to provide effective control and authority at each business
level. This empowers every employee working within Bentley and facilitates them to work for
the upliftment of respective automaker in the long run.
Roles of managers and leaders along with differences between management and leadership
Manager can be deciphered as an individual who responsible for organising and
administering the activities and processes of a business entity. Their role within the company is
to identify the skills and specialisation of every individual, thereby assigning them duties as per
their qualifications. In this regard, the manager within Bentley carries out measurement of
performance of staff members at constant intervals of time. This helps in identification of
outperforming and underperforming individuals. The deserving one are then given rewards to
motivate them to continue the same performance in the long run.
On the other hand, leader is regarded as an individual who possess the power and ability
to influence the behavioural conduct of staff members of a company. They align the performance
of employees with the predetermined organisational goal. The primary role of a leader within a
corporation is to encourage the staff in a manner such that they work by utilising their potential
for the benefit and growth of organisation. With reference to Bentley Motors, the leader takes
initiative to enrich the personality of individuals by acting as a role model for employees and
encouraging them to become the same.
Distinction between Leadership and Management
It is the collaborative efforts of management and leadership that lead a company towards
the accomplishment of goals and objectives within the due course of time. Although both the
concepts are key to the growth of company, it is important for a firm to gain knowledge of the
differences underlying between both of them.
Basis Leadership Management
Meaning This is a concept which can be
deciphered as the authority to influence
the conduct of followers to behave in a
manner suggested by the leader.
This is acknowledged to be a concept
that can be defined as the ability to
administer and organise the activities of
company in an effective manner.
Focal
Point
The main focus hereby is upon
stipulation of an ideal behaviour within
The primal focus of management within
a company is on effective management
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a corporation through making the leader
act as a role model for followers or
subordinates.
of business processes such that goals set
by the entity can be timely achieved.
Roles of management and leadership in various corporate instances
The environment within which a business operates keeps on fluctuating. This tends to
generate a number of situations that may be new to a corporation and need effective management
and leadership to counter it. The focal point of leader and manager hereby is upon facilitation of
dynamic cooperation such that even adverse situations do not lead to creation of conflicts or
complexities within the company. In this regard, the role of management as well as leadership in
context of different business scenarios arising within Bentley Motors have been outlined as
follows:-
Decision making: The primary procedures taking place within Bentley are recognised to
be manufacturing, marketing and sales of automobiles. A firm can ensure smooth execution of
all of these only if leadership and management work in a collaborative manner. This will ensure
the stipulation of effective decisions as per the organisational situation. Hereby, the role of
manager is to ascertain the needs of employees by making use of Decision theory within the
confines of Bentley Motors. Apart from this, the leader of this company undertakes authoritative
leadership to meet the needs identified by the manager. When the needs of employees are
fulfilled in a timely manner, they get motivated to work with inflated productivity for the
realisation of corporate goals.
Employee participation: This is one of the key procedures within a company whereby
employees are given the opportunity to get engaged in business practices so as to instil a sense of
empowerment within them. Hereby, with the help of Group behaviour theory, the manager of
Bentley conducts meetings within the premises where every individual is given a chance to
participate. This helps in effective human resource management within the company. Further,
charismatic leadership is exercised by the leader of Bentley to reward the star performers. This
motivates the staff members to continue to give a stellar performance to get recognised in front
of others within the company. With the collaboration of leader and manager, organisation is able
to encourage the workforce and ensure attainment of corporate goals.
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Technology Update: With the passage of time, constant advancements take place within
a country. This facilitates the entities working within the nation to make use of latest and
emerging trends with a view to disrupt the market. The role of manager within the confines of
Bentley is to make use of interpersonal behavioural theory and communicate to employees the
need to implement new technologies and the manner in which these can be used within the
corporation. In addition to this, training is held by the leader with a view to equip the employees
with required skills and knowledge. In this regard, the leader makes use of transformational
leadership, providing support and information to staff regarding the manner in which
technological changes can be incorporated within the premises of Bentley Motors to ensure
efficiency of operations. This renders aid to the automaker in receiving high level of satisfaction
from customers and retaining them for long term.
Critique of leadership theories
There are a number of leadership theories that are used by leader in order to facilitate
smooth functioning of business operations and achievement of organisational goals and
objectives. With reference to Bentley Motors, the approaches and/or theories that are used by the
leader as per the situations prevailing within the corporation are explained as follows:-
Situational leadership: This is an exceptional approach that was proposed by a scientist
as well as entrepreneur named Paul Hersey whereby the basic assumption is that no leadership
style is proven to be the best. With respect to this, leadership within Bentley is aimed at adapting
itself as per the situation prevailing within the corporation. This aids in smooth execution of
business operations for the welfare and growth of respective automotive company. The merit of
using this leadership is that its focus is upon selection of most suitable style as per the current
business scenario. On the other hand, the disadvantage associated with this is that it shifts the
focus from long term goal to existing organisational situation.
Contingency leadership: This can be deciphered as a leadership theory or approach that
puts forth the stance that none of the leadership styles is suitable for all types of business
situations. The application of this approach within Bentley is done after taking into account
external as well as internal aspects of company. The merit of applying this approach is
facilitation of organised working in a flexible manner within Bentley Motors. The demerit is that
constant alteration in leadership style tends to generate complexities within the confines of
respective automotive company making it difficult for staff to quickly adapt to it.
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System leadership: This can be deciphered as an approach that puts forth the stance that
every task should be completed in a systematic way through the usage of appropriate tools to
ensure timely realisation of predetermined goal. With respect to Bentley, it has been analysed
that this leadership approach is applied through market scanning and identification of key trends
which are to be communicated to production department. This assists the automaker in meeting
the demands of customers in relation to features of vehicles or volume of sales. The merit of
system leadership is that it provides access to leaders through which they can adapt themselves
as well as the situation to market changes. On the contrary, the disadvantage is that facilitation of
changes in Bentley leads to short term decline in productivity of personnel.
Conclusion and suggestion for futuristic development
As per above discussion, it is acknowledged that the leader and manager within an
enterprise are responsible for smooth flow of operations and realisation of goal in a timely
manner. By making use of effective theories and approaches as per the existing business
situation, leadership and management seeks to facilitate dynamic cooperation. Hereby, leader
positively persuades the conduct and performance of personnel whereas manager ensures
allotment of duties as per competencies of individuals pertaining to the company. In this regard,
it has been suggested that leader and manager of Bentley Motors should work in coordinated
manner to analyse the market situations and thereby apply approaches which are consistent with
them. This would assist in achieving the targeted outcomes as per organisational vision.
PART 2
Introduction to key operations of corporation
An entity operating within the economy is composed of some business operations which
provide knowledge to people regarding the domain or sector in which that company functions. In
this respect, Bentley Motors is a renowned automaker comprising of some key operations
explained as follows:-
Transportation: This is regarded as the main operation for Bentley Motors. Functioning
within automotive sector, the cars developed by the respective automaker reaches customers by
way of transportation only.
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Production- This is acknowledged to be yet another important operation of respective
company. It is hereby that Bentley designs high quality, stylish and luxury cars with innovative
and unique features to appeal to customers.
Promotion: This is crucial to the creation of awareness among people regarding the
offerings of Bentley Motors. Through this, firm develops healthy relations with customers and
persuade them to make a purchase.
Key operational functions with roles and responsibilities of manager
The operational functions are regarded as the most important aspect of the company. The
manager of Bentley Motors holds roles and responsibilities while implementing the above
explained operational functions and these are given as follows:-
Transportation: In context of this function of Bentley, manager is responsible for making
sure that the end products reach customers safely and users derive high contentment after
consuming them.
Production: In relation to this operational function, the key role of manager within the
confines of respective automotive organisation is ensuring that the department has access to
required raw materials and vehicles are designed in a timely manner to meet the market
demands.
Promotion: With regards to this, the essential role executed by manager is to decide the
correct advertising channels and tools so as to build up a rapport with clients and retain them for
a significant stretch of time. This operational function helps Bentley Motors in making a positive
picture of the organisation in the mindsets of customers and making them a part of the
unwavering base of clients for the automaker.
Key operational approaches to operations management and their value
The approaches to operations management help an organisation in executive business
activities in proper way and enhancing its current performance. Application of these approaches
helps company in improving its operation and producing better quality product. This will
ultimately result in profit maximization of company. By the implementation of approaches to
operations management, Bentley Motors can ensure production of high quality products and
enables to gain customer satisfaction. Below mentioned are some approaches that are taken into
consideration by the respective organisation:-
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Total Quality Management: This approach aims to improve quality of products and
services offer by company to its customers. This approach is focussed over customers in which
manager as well as leader of Bentley Motors play a crucial role in ensuring constant
improvements in the products so that high level customer satisfaction can be gain. By the
application of Total Quality Management approach, the respective entity ensures production of
high quality products that can appeal effectively to the customers.
Six Sigma: This can be deciphered as a statistical approach and data driven strategy that
render support to an organisation in improving the current business performance by eliminating
defects from the system. In context of Bentley Motors, the main motive behind application of
this approach is to involve employees in identifying defects from the systems at all levels and
ensuring that high quality products can be delivered to customers to gain maximum satisfaction
from them. This will result in increment of productivity as well as profits of the respective
company.
Just In Time: It is regarded as one of the most crucial approaches of operations
management which is associated with ordering raw materials or products only when these are
required or are in demand. This approach seeks management of stock of a company by
aligning raw material order according to the customers demand in marketplace. Thus depicts that
inputs are procured and include into production process with less or no lead time. Application of
Just in Time approach will support the management of Bentley Motors in eliminating the cost
related to inventory storage.
Impact of external business environment factors on decision making
There are several external factors which affect the decision making within Bentley Motors.
The impact of these is identified with the help of PEST factors, as follows:-
Political factors: Manager of Bentley Motors structures organization strategies
subsequent to taking into account the laws and guidelines that exist in the nation while the leader
guarantees that these arrangements are carefully complied by the staff members.
Economic factors: The manager of Bentley Motors is impacted by these elements while
setting the pricing of automobiles. Apart from this, the leader guarantees that effectiveness of all
the organisational procedures is maintained.
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Social factors: The manager of Bentley Motors attempts to incorporate innovation within
the company by rendering funds to R&D while the leader guarantees that financial resources are
ideally used.
Technological factors: The manager of Bentley Motors comes up with creative vehicle
designs and features while the leader aids in training the workers such that their behavioural
conduct and performance is aligned with the goal.
Enhancement of operational efficiency for accomplishing corporate objective
The manager of respective automotive company makes use of JIT in order to optimally
utilise the resources and procure raw materials as and when required in production process. In
this regard, manufacturing of vehicles is done by Bentley Motors when demand is generated in
market. Further, training is provided to staff members so that they give an effective performance
in manufacturing and other procedures of organisation. This will provide assistance to
corporation in attaining an edge in market. Through the application of effective techniques and
approaches within Bentley, entity is able to achieve the corporate goal in due course of time.
Conclusion and suggestions for futuristic development
Six Sigma, JIT and TQM are acknowledged to be the most crucial approaches to
operations management which ensure development and delivery of high quality offerings to
customers. It is recommended that Bentley Motors should keep on employing effective
techniques and tools of operations management to gain high satisfaction from customers and
retain them for long run.
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Online
THE BENTLEY STORY. 2014. [Online]. Available Through:
<https://www.bentleymotors.com/en/world-of-bentley/the-bentley-story.html>.
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