University of Salford OaIM Report: CC Music Business Process Analysis

This report provides a comprehensive analysis of CC Music's operations and information management, focusing on business process models and strategic analysis. It begins by examining CC Music's existing business processes, highlighting their reliance on traditional methods and the need for a more professional approach. The report then introduces and recommends HubSpot as a suitable solution, detailing its benefits for customer relationship management, marketing, and sales. A strategic analysis of CC Music follows, evaluating its strengths, weaknesses, opportunities, and threats (SWOT) in the context of open-source software usage. The strengths include strong relationships and networking capabilities, while weaknesses involve funding limitations and challenges in information management. Opportunities lie in media synergies and digital media growth, whereas threats include financial pressures and advertising challenges. The report concludes with a discussion of the strategic implications for CC Music's future operations.

Running head: OPERATIONS AND INFORMATION MANAGEMENT
Operations and Information Management
(CC Music)
Name of the student:
Name of the university:
Author Note

1OPERATIONS AND INFORMATION MANAGEMENT
1. Part A: Analysis – Business Process Models and strategy analysis:
1.1. Demonstrating Business Process Models:
1.1.1. Existing business process for CC Music:
CC music has realized that technology has been playing a vital role in their business. Till
now they are found to publicise the band through websites. They have been dealing with every
booking arrangements through phones. Further, they have been receiving contracts and payments of
cheques with the help of posts. It is also seen they their six band members have been turning up and
playing. Presently the band has played a minimum of twelve gigs every year. Nevertheless, this has
been to rise likely in substantially (Schaltegger, Lüdeke-Freund and Hansen 2016). Currently, they
are able to omit more time for promotions and networking. This current situation indicates they are
required to consider a more professional approach. Additionally, various other bands are asked
whether they can represent them for any committed fee. Considered to be a vocational route, it
indicates the notable time to work as the music agents for promoting all the other artists. Thus, they
lack suitable software for Customer Relationship Management and Enterprise management. They are
unaware to understand what type of specific information technology support is required by them as
SME or small to medium enterprise (Thompson, Strickland and Gamble 2015). Moreover, they need
essential advice on professional information technology before making any ultimate decisions
regarding investments funds under business software. Further, they are keen over their efficiency of
Open Source Software for keeping the expense minimal. At the current stage, they have lacked the
democratic style and all the people needs the same amount of vote on business decisions.

2OPERATIONS AND INFORMATION MANAGEMENT
Figure 1: “Existing Business Process Model”
(Source: Created by Author)

3OPERATIONS AND INFORMATION MANAGEMENT
1.1.2. Discussion on the proposed Business Process Models:
For CC music, HubSpot is recommended to be the most suitable one. It has already turned
into a successful inbound sales, marketing and growth of CR stack firm. They are already successful
in their mission for making the world more inbound. About 25,000 clients in more than ninety
nations have been using it. Its marketing has involved the monitoring and publishing through the
Internet, SEO, blogging, site content management, marketing automation, email marketing and
analytics and reporting (Jenkins and Williamson 2015). It has helped the service and sales teams to
be more efficient in communicating with customers, prospects and leads. Their CRM has been useful
for the sales teams for growing, tracking and organizing the pipelines. These platforms have
integrated out of the box and are available for free to begin.
Figure 2: “Proposed Business Process Model”

4OPERATIONS AND INFORMATION MANAGEMENT
(Source: Created by Author)
Benefits of CC Music in using Hubspot:
Free CRM:
This comprises of all the things required to nurture, track and organize the relationships
having customers and leads. This is free.
Marketing Hub:
Rise in traffic and converting more visitors with the tools such as analytics, automation and
landing pages and many more are involve here.
Sales hub:
Its tools of time-saving help to gain deep insights into the prospects. Further, automate the
activities that are hated and stop the new deals quicker.
1.2. Strategic Analysis for CC music:
The usage of OSS or Open Source Software components has turned to be a reliable
alternative to traditional ingredients for developing products. As the OSS product quality has been
widely varying, different OSS evaluation processes can be tailored to particular parties of OSS. The
strategic analysis is compiled with inputs of most stakeholders. This is to find out and review that the
CC Music has put to usage.
Strengths:
Their latest music development tasks indicate the development and research view points of
the area of a sector. This is because it has been offering the most precious opportunity for
researching every disciplined of research. Further, events of higher quality have highlighted the

5OPERATIONS AND INFORMATION MANAGEMENT
efforts for putting in by the business. This is because all the ideas are presented in a curatorial
manner. This is performed and scrutinized in the most effective voice in the latest music heather by
public figures, administrators, musical performers, improvers and composers. Suitable and proper
management of CC as a non-profit business is membership based (Avery, Jerez and Steenburgh
2016). They are liable to elect the executive committees overseeing the tasks of the company. Here,
the other strength of the CC music team is that they have strong relations with essential critical arts
and various music organisations. They have been helping hat further for the base of membership.
Their strong personal ties have been present in the music area. This promotes collaborations, sharing
of data and different artistic dialogue. Their strength is networking lies in their capability for creating
connections and energy occurring between various participants. They have been working together,
making the members of the business of CC music. They have been able to gain the smartest
administrative outcomes and musical.

6OPERATIONS AND INFORMATION MANAGEMENT
Weakness:
It can be assessed in the firm of CC music. It has been entailing the lesser levels of funding.
They have risen in dependability on the arts of the scarce public. Since most of the members from
the institutions never have the resources for undertaking private partnership as the notable
contributions emanating from those themselves. It has been confusing and complicated around the
area. This is because every distinct project has been bringing problems and challenges that originate
from artistic, administrative and diverse practices (Leinonen 2017). Here, the variations between the
levels of funding have been varying the project qualities. This is because there has been no stable
system to fund the projects. Moreover, other weakness has been the disappearance of prominent and
vibrant information management of the five latest music. This is enabled with classical music.
Moreover, there is the development of social media that has found to be not going right. This is on
the innovation on-ground as the deals are never striking. Lastly, the diversification of media products
has not been successful.
Opportunities:
Firstly, there is the achieving of more synergies taking place between the media business and
advertisings. Next, there is the rise of 3D viewing and digital media for greater revenue at lesser
costs. Then, there is the rise in the presence of international channels in vast growing sectors like
Africa, Asia and so on.
Threats:
This involves the more significant payments of interest and restructuring of expense for CC
Media. Besides, there are lesser advertising that is spent by CC music.

7OPERATIONS AND INFORMATION MANAGEMENT
References:
Avery, J., Jerez, A.M. and Steenburgh, T., 2016. HubSpot: Lower Churn through Greater CHI.
Leinonen, M., 2017. Facilitators and impediments in the adoption and implementation of the
HubSpot marketing automation system.
Schaltegger, S., Lüdeke-Freund, F. and Hansen, E.G., 2016. Business models for sustainability: A
co-evolutionary analysis of sustainable entrepreneurship, innovation, and transformation.
Organization & Environment, 29(3), pp.264-289.
Thompson, A., Strickland, A.J. and Gamble, J., 2015. Crafting and executing strategy: Concepts
and readings. McGraw-Hill Education.