OaIM Module Report: Business Process and Software Analysis of CC Music

This report, focusing on CC Music, a band seeking to relaunch and collaborate, provides a comprehensive analysis of their business operations. It begins with business process modeling to identify areas for improvement, followed by recommendations for using Gantt charts for project scheduling. A SWOT analysis is conducted to evaluate the band's strengths, weaknesses, opportunities, and threats. The report then explores the implementation of CiviCRM, an open-source customer relationship management software, to enhance contact management, membership management, event management, and reporting. Other open-source software options like Abiword, Libre Office, vTiger, and MySQL are also suggested. The report concludes with an introduction outlining the importance of strategic planning for CC Music's expansion and success.

Business in Operation Management

PART A
Business process modelling refers to a way of graphically representing the flow of information
from one end to another so that operation flow of business would be identified and improved
Estelles-Miguel, S., Garrigos-Simon, J. F., Gato, M. E. P., & Guillem, J. M. A. (2019). Main aim
of BPM is to eliminate the extra actions or those steps which are degrading the overall
productivity of a business process so that no obstacle would be faced by business while working.
There are various advantages of using BPM like improve communications between stakeholders,
improve operation efficiency by eliminating excess steps, align operations of business according
to their goals and vision, gain competitive advantage over others by improving operations etc.
According to the case study, CC music management is now planning to re-launch their brand and
associate with other brands to launch them in the market which requires proper analysis of
business operations which is explained below by taking functional example of CC music
O’Reilly, D., Larsen, G., & Kubacki, K. (2016).
Existing business operations of CC music follow flowchart in their operations
(Baskerville & Baskerville, 2018). The first step is when query raised by client for bookings and
sent their quotations to Chris and Clive. After that, both the members, start planning their tour
and other work like studio work, radio programs, marketing or social media management etc if
client fee is according to CC expectations or demand. All the requirements which are essential to
fulfil the contract like legal documents, demands of CC and other aspects are managed solely by
Chris and Clive only. Due to which they could not be able to concentrate on work which they
supposed to do like practicing music or promoting their music on different platforms to gain
more fan base etc. At last, if all the payment, arrangements, marketing etc are done then their
band, Northern Soul performs in the functions. Overall process of business is full of flaws, like if
both the partners are planning to represent other band for agreed fees, then specific time must be
devoted for their marketing as well. Apart from this, more employees are required if CC music is
going professional as proper communication with the client, management of social media and
other marketing activities will become the most important part of their business. For instance,
Chris and Clive is working as an artist as well as manager for CC music, but after collaborating
with other band, it will become more chaotic and complex for them to manage everything on

time resulting in unfavourable image in the market thus poor performance in the future
Hepworth-Sawyer, R., Hodgson, J., Paterson, J., & Toulson, R. (2019).
As mentioned above, it is now essential and mandatory for Chris and Clive to hire
employees for their work, so Chris Daughter and Clive Niece must be hired and mentored by
both the members so that they would be more aware and knowledgeable about the work they are
going to do in the future. There are two position which could be fulfil by the family member i.e.,
manager of collaborated band which includes their marketing activities, arrangements etc and
other for Northern Soul itself.
The other business model which should be used by CC music band for their existing as
well as proposed business process is Gantt chart. It is the model which is kind of bar chart that
identifies project schedule Gamble, J. R., Brennan, M., & McAdam, R. (2017). This represents
relationship among current schedule status and activities. CC music has to determine each and
every activity in current time period along with things required to perform it. For example, if
they want to conduct live perform in any place then there is requirement of advance booking,
number of guest, place required, location, instruments, staffs and many more which should be
identified before initiating performance in best manner. This is easiest business model which
assist respective music to identify their activities and work to be performed. This makes work
easy and simple and all activities and operations are divided into advance for attainment of
positive outcomes. It provide graphical diagram of schedule which assist in coordinating,
planning and tracking particular task of assigned work Grünhagen, M., Zheng, X. V., & Wang, J.
J. (2017).
Strategic analysis is defined as procedure to conduct research work on business
environment that exist in organisation for formulation of strategy Gouzouasis, P., & Bakan, D.
(2018). This is very important for all types of organisation to do strategic analysis for attainment
of goals and objectives. CC music has used SWOT model for strategic analysis. This is defined
as the way to identify strong and weak points of respective band at marketplace along with
opportunities and threats which can be faced by them. It is described below:
Strengths Weaknesses
Famous Band- CC music is famous and
popular band at marketplace which is
Less number of People- CC music has few
numbers of people to run their program which

providing services from long time ago to their
users in effective and efficient manner.
Customer Service- CC music focus on
providing high quality customer service to
their people so that they feel happy and
satisfied with band.
create problem to coordinate with users in
terms of booking, venue and many more. This
is the biggest weaknesses faced by them.
Poor Marketing- The respective band uses
traditional marketing which is not effective in
current scenario. As large numbers of people
are connected to social media through which
they get all relevant information. CC music has
to use online marketing for their services to
audience.
Opportunities Threats
Expansion- CC music has great opportunity to
expand their band in different places due to its
fame and name at marketplace. For this they
have to hire more number of people that can
lead them to attainment of success and growth
at market.
Earning of High Profit- It is the second
opportunity for CC music to earn high profit
margins by establishing their music band in
different places to provide services to their
people in an appropriate manner.
Competition- It is the biggest threat which is
faced by CC music. As there are large number
of competitors of respective band such as Joy
Division, Pink Floyd, Radiohead and many
more.
Sales Decline- In current time, people are more
focused towards using of products like internet
downloads, mp3 downloads and other which
leads to declination in sale of music band from
market.
PART B
It is very important for CC music to have proper software so that their activities and
operations can be conducted in most easiest and simple way Lyons, F., Sun, H., Collopy, D. P.,
Curran, K., & Ohagan, P. (2019). This provides solution to business for attainment of positive
outcomes. The respective band has used CiviCRM open software for their business. It is defined
as web based source which is internationalised software for maintaining customer relationship
management. This has been designed in order to manage information of their business donors,

grant application seekers, event registrants, case contacts, funders and many more. The
characteristics of CiviCRM are described below:
Open Source Software Characteristics
CiviCRM- Customer
Relationship Management
Contact Management- In this CiviCRM software store all
information and data of each and every contact at single
place by creating unified and holistic record for each and
every constituent Graham, P. (2019). With use of such
software by CC music band can easily get information
about their contact that are connected to them in one place
and provide easiness to them.
Membership Management- In this feature, individual can
easily sign up as well as pay membership fee online along
with receiving automatic renewal of membership
reminders. This reminder is sent to members who are
connected to them. This software can assist CC music band
as there are many people who are interested in such band
and can get online services without going to any place. It is
the best solution for respective band to connect with their
customer in an effective and efficient manner.
Event Management- It is the characteristics of CiviCRM
that focus on providing all details and tools for events
running along with recording of attendance at their activity
record Lyons, F., Sun, H., Collopy, D., Curran, K., &
Ohagan, P. (2019). This software assists CC music because
it conducts various activities and events at marketplace for
their user, consumers which requires keeping their records
which is possible through the features provided by
CiviCRM.
Reports- In this characteristics of CiviCRM they focus on

choosing one out of forty standards reports and creating of
customer report in order to evaluate impact of organisation
in mind of users. It is very important for CC music to
prepare various types of reports for running of their
business activities and operations in an effective and
efficient manner so that goal and objectives can be
attained. The custom report helps them to improve
themselves and perform work as per requirement of
consumers Zhou, D., Liu, L., Tang, T., Huang, Y., Lee, Y.,
& Hong, J. (2019).
Contribution Management- In this element of CiviCRM
they track as well as process contributions, sending gifts
acknowledgements and report in workflow procedure
Chen, L. M., Guan, S. P., & Du, R. R. (2019). With using
of such software by CC music they can know more about
their users their need and demand and accordingly perform
work and activities at competitive market. They can know
about loyal and regular uses so they can provide
contribution in terms of gifts, discounts, voucher, coupons
to participate and many more. It leads to create customer
loyalty and brand value that helps in rising profits, success
and growth.
Apart from this other types of open source software which can be used by
respective music band are as follows:
Types of Open Source Software Description
Abiword - word processing tool This is designed in order to handle various kinds
of documents like WordPerfect, Microsoft and
many more.
Libre Office - business productivity suite This is applied by large number of people across

world. It has clean feature as well as interface
that lead to unleash creativity and enhance
productivity Nekola, A. E. (2016).
vTiger - customer relationship management It assists business in organising, growing sales,
creating good consumer service experiences,
improving marketing. This mainly works for
maintenance of CRM with users, clients and
others.
MySQL - database It is relational database software which is used
by logging applications, warehousing, e-
commerce and many more Wong, N. D. (2016).
PART C
Introduction
It is very important for business to plan their activities and operations in proper manner
so that they can attain goal and objectives Davidson, J., & Broughton, M. C. (2016). CC music
has used business process modelling to identify their situation of business. Chris and Clive are
planning to expand their music band business for their people in different places by using
promoting tools like social media, communication with clients which will be handled by their
daughter and niece. They need to analyse various factors for getting benefits to business in
diligent way. The section is report which covers all above analysis along with recommendation
and implementing it in business.
Main Section
In first part of assignment, CC music is planning to expand their business in different
place as they are highly experience and famous band in England Dellyana, D., Simatupang, T.
M., & Dhewanto, W. (2017). They have taken retirement from CC music. Chris and Clive has
managed each and every brand activities and operations such as playing at events, radio & TV
programmes, parties and many more. Band is publicised through website, dealing over phone
calls and others. For their own agency, they need business approach such as social media,
calendar for updating events, interacting and communicating. As they have realised that

technology helps business to expand at marketplace within mind of people. They have heard
about Customer Relationship Management and Enterprise Resource Management software and
their effective but are unaware about its usage and application. With helps of their daughter and
niece they will run firm in professional and democratic style. In order to solve all these issues
and queries, they have to use business process modelling (BPM) and strategic analysis in an
effective and efficient manner Saragih, H. S., Simatupang, T. M., & Sunitiyoso, Y. (2018).
BPM is the way of flowing data and information from one end to another with help of
graphical representation so that it can be improved and developed in positive manner. This
provides guidelines to each and every business so that they can carry out their activities and
operations for accomplishment of desired goal and objectives Lu, C., & Chang, J. (2019). In this
context, CC music has also used BPM model for their enterprise to know about their existing as
well as proposed business process. The respective band has used flowchart and Gantt chart for
their business operation to attain positive outcomes. According to first model, flowchart is the
process of carrying different steps to reach to final goals. In first phase, query made by clients
regarding booking is sent to CC along with quotation. In next stage, both of them plan for tour,
work according along with mentioning fees. Each and every document is filled by them in best
possible manner Kertz-Welzel, A. (2018). Moreover, at last payment is made to them
considering overall aspects. If each and every activity are carried in step format then there is no
chances for failure or unsuccessful of events. Similarly, the other BPM is Gantt chart which is
bar diagrams that represents about current activities and works to be performed by them. CC
music has to make lists of each and every activities like number of people required, equipment,
demand and need of people, payment method, fees charged by them, place, venue, time,
audience and accordingly make plan to make events memorable and successful in front of
audience in an effective and efficient manner for positive outcomes.
Moreover, strategic analysis has performed by CC music for knowing about business. It
is the way to analyse business environment and formulation of strategy accordingly in proper
way Simon, A., Parker, A., Stockport, G., & Sohal, A. (2017). Here, strategy is made after
analysis of SWOT model which represents about strengths, weaknesses, opportunities and
threats of business in effective and efficient manner. CC music is popular and famous band
which is strengths of firm that leads to rise in profits as well as expansion of business in different
places. It has less number of people to conduct function and operations which are weakness and

decline in sales, rise in competitors are threats for it. This should be analysed properly and
strategy should be made.
In second part of assignment, they want to adopt suitable open source software solution
for CC music. It is defined as computer software where there is release of source code under
licence where copyright holders can easily use rights to modify, change, study for any purpose
Renard, S., & Hallam, C. (2018). CC music is re-launching their band with other in order to
become more famous and popular with help of their daughter and niece who will run their
business in democratic style. There are different types of open software available for business
and organisation for easiness and effectiveness. As per their need and demand of firm, they have
to use such software so that they can know more about their people and other aspects. Different
open software is Abiword, Libre Office, vTiger, MySQL and many more. In context of CC
music, they have applied CiviCRM- Customer Relationship Management which possess various
features that is required in music industry for making work easy and simple so that they can
conduct their live performance and events in effective way. All features provide full details and
information about events, their consumers, and requirement of people and so on for gaining
positive outcomes Joseph, F. J. (2017).
Conclusions
Report concludes that business process model is the way to flow information from one to
another in an effective and efficient manner. The respective organisation has followed flow and
Gantt chart BPM for their business to conduct their operations and activities at marketplace
along with expanding their band in different place by dividing work. CC music has followed
CiviCRM to maintain relationship with their customer along with fulfilling their requirement. It
is the easiest open source software for music Management Company
Recommendations
It is recommended to respective organisation to follow flow chart for their business as it
represents each and every stage along with ways to perform it. For open source software
CiviCRM should be used for maintenance of better relationship with their clients and customers.
It is also recommended to business to analyse market to know about taste and preference of their
consumers and accordingly should be provided to them in an effective and efficient manner. they
should mainly focus their consumers, clients to whom they are going to provide services in
effectual mode Eriksson, M., Fleischer, R., Johansson, A., Snickars, P., & Vonderau, P. (2019).

PART D
In this section, I will be sharing my own personal experience about assigned work to me.
Before I started this report, there were various questions going on mind about how to collect
information, using of sources, business model and many more. When I started this assignment I
faced lots of problems and came to know about many things and learned from it. As music band
is planning to expand their business with help of their family members at marketplace. I was not
aware about use of business model for existing as well as propose firm through this work, I
learned it and can easily apply in business in step format. It is very important for me to use open
software for my business to know about different aspects in order to enhance. There are different
types of open software program but as per size and nature it should be applied by business for
positive outcomes. I also analysed that music band industry has good career which leads to rise
in profits margin and sustainability along with rise in success and growth. This report has assist
me to enhance my skills and knowledge along with building of confidence and communication to
deal with any consumers in appropriate manner.

CONCLUSION
As from the above information, it can be summarise that company needs to analyse their
external as well as internal market irrespective of the industry they are working in as without it, it
becomes hard for any business to survive in the market for longer period of time. To do so,
techniques like SWOT can be used by company so that they would aware about the strengths and
weakness they have and how company could utilise to attain higher productivity and efficiency.

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Online
WHAT IS CIVICRM?. 2020. [Online]. Available through: < https://civicrm.org/explore-
civicrm>.