Operations, Logistics, and Supply Chain Management: Bentley Analysis

This report offers a comprehensive analysis of operations, logistics, and supply chain management, focusing on the automotive company Bentley. It begins with an introduction to the core concepts of logistics and supply chain management, emphasizing their importance in effective business operations. The report then critically reviews relevant theories, including inventory management, channels, network, transportation, quality management, layout and location, just-in-time manufacturing, lean manufacturing, and agility, illustrating how these concepts apply to Bentley's operations. Furthermore, the report discusses Bentley's operational structure and decision-making processes, highlighting how they contribute to efficiency and customer satisfaction. The report provides specific examples of operations management challenges and potential solutions, emphasizing the importance of tailored processes and effective resource allocation. Overall, the report aims to provide insights into how Bentley manages its supply chain and operations to achieve competitive advantages and improve its business performance.

Understanding operations,
logistics and supply chain
management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASKS.............................................................................................................................................3
Critical review of relevant Operation, Logistics and Supply Chain Management theories........3
Discuss the specific example and applying suitable solutions of Operations Management.......7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Logistics and supply chain management is the best approach in the organization that help
for managing the business operations and function in effective manner. Supply chain is
encompasses for planning and managing all business activities such as conversion, procurement
etc. Bentley is based on to automative company that manufacture the products such as cars in the
marketplace. This report will discuss about the different operations and supply chain
management system or logistics process in this firm. Furthermore, it also discusses about the
similar and relevant example to apply the new technique in their operations management to
control the entire business process in effective manner.
TASKS
Critical review of relevant Operation, Logistics and Supply Chain Management theories.
Bentley adopts the different types of business improvement methodologies that help for
improve their enterprises performance and efficiency. Logistics is based on the supply chain that
can used for the purpose of competitive edges. It is conceptual management system that clear the
structure and framework of supply chain management. Logistics and supply chain is the process
to control the flow of goods between the consumptions and origin in order to meet the need and
requirement. The resource's management is main part of logistics that includes the physical items
like inventory. Material handling, warehouse and security etc.
Supply chain management is a systematic process to strategies coordination of the
traditional business operations and functions (Bichou, 2015). Bentley is the fastest growing
organization to perform different business function within particular organization and supply the
product across the world. The purpose of supply chain to improve the long term performance of
business process in effective manner. Supply chain management is also process or method that
help for planning, controlling and implementing the operation of supply chain. It is an efficient
process to control the movement of storage material, process inventory and finished the good and
service at the point of origin to consumption.
Relevant operation of business-
It is important for organization to manage their business activities in effective manner. This firm
always focus on towards their customer satisfaction and acquire more vehicle inventory at the
different places(Wang and et.al., 2015). Car expert help for customer to provide the best quality
of product and service in marketplace.

It also maintains the appearance of car and always used the power wash to clean the exterior of
the auto parts. In this way, Potential customer directly come to the dealer to find the suitable
vehicles. Automotive car business is a leading in the entire world to manage the provide the new
features according to the need and requirement of clients. Bentley firm is performed different
operations to expand their business process all over the world (Ellram and Cooper, 2014 ). This
firm has different department that perform different operations such as accounting, sales,
marketing, finance, human resource management etc. Each department has specific roles and
responsibilities to handle the business process in effective manner.
Human resource management- this department is mainly focused towards the performance and
efficiency of business task. It can measure the overall performance of employee in proper ways.
It also coordinates with the other department such as sales and marketing to communicate with
the sales team to find the need and requirement of customer.
Sales and marketing- this department can handle the enterprises process for promoting the
product of products in marketplace. In this way, it can easily use new technology for promoting
the products in effective ways.
Managing the logistics and supply chain of Bentley-
Logistics and Supply chain theories-
Logistics and supply chain is the art of business process for managing and controlling the
flows of goods and services. This concept is the main concept that applicable for meeting the
customers needs. Business logistics is the relevant to the Bentley that support to increase the
production and sales in the marketplace. There are different types of logistics mix theory discuss
in followings:
Inventory management- Inventory management is the best approach that support to the
new idea and also implements towards the growth and development. It is primarily specified
about the product shape and stocked of goods (Hugos, 2018). Bentley is export their product to
different locations and cities on regular basis. Logistic operations can perform for increasing the
productivity and profitability all over the world. The inventory concept has been expanded from
the manufacturing system in the business service. All the work has to be done within the
production of products and provide the best quality of features to their customers. The main
scope of inventory management to balance the cost of inventory, available physical space, quality
of management, future price of inventory etc.

According to the London bridge hospital, It also used to manage the inventory
management system strategies that applicable in the business process and sometimes, it quite
challenging especially when dealing with the different tool in the time sensitive environment.
This management system will work in the best ways in the hospital (Kozlenkova and et.al.,
2015). This process easily detect the problem such as inefficient equipment control, increase the
infections, lack of proper documentation, budget issues etc. All these problems can easily remove
in the hospital business by using the inventory management system.
Channels- Bentley is creates own channel to provide the information regarding the
business project. In this way, manager is directly interact with the client to understand their
needs. It must be given the different channels that used for performs different task. It is the best
medium to interact with the people and personally communicate with another organization. This
medium is also part of logistics process to provide the actual physical existence of product and
their quality (Prajogo, Oke and Olhager, 2016). This firm can used the electronic communication
channel such as email, internet, social media platform etc. These are used for one to one
communication between the management and client. Sometimes, it is less personal method but
more efficient to easily understand their demands.
In London bridge, it can be used the channel that help for promoting their services to the
patients. This is an efficient technique to increase the large number of viewers and also
improving the experience of patient towards the hospital services (atoglu and Zaim, 2016). It
will be an effectiveness concept for promotion of health. The health education is mainly focused
on the different types of channels need to be realistic about to increase the health knowledge.
Network- Bentley is the fastest growing organization to build their network to another
firm which is required for managing the business process. It is required for this organization to
coordinate with another retailer and supplier to supply the best quality product and service. In this
way, it can help for maintain their export and import business to increase the productivity and
profitability.
London bridge hospital is the mainly focus on providing the best quality of services to
their patient. This hospital is build the strong network to other hospital and also share the
information from one place to another.
Transportation- It is a part of logistic process to provide the product and service on their
particular location. This is used for saving the time as well as money. There are different

facilities which required for maintaining the business aspects in the effective ways.
Transportation is main component of business process to export the product from one place to
another.
London Bridge hospital is provided the transportation service to their patient. Sometimes,
there are many critical situations and can be shift the patient to another hospital or also providing
the best treatment. It is a crucial part of organization to handle the hospital enterprises process
effectively and efficiently.
Managing the quality-
Quality is the best part of business process because many customers attracts towards their
services due to the services and efficient quality. Bentley always concern about the quality to
manufacture the efficient quality of products in marketplace. They also implement the innovation
idea in the production and manufacture process that help for improving the quality of product in
market (Touboulic and Walker, 2015). In London bridge hospital, There are various type of tools
and equipment available in hospital that support to easily identify the treatment of particular
diseases. Quality management is the important task and operations that required for organization
to protect their business process and also maintain the position in global world.
Layout and location-
Location and layout are important concept for business process because many people
attracts towards their infrastructure. In hospitals, many customer's comes from near places for the
purpose of treatment. London bridge hospital can open their branches in different places and
provide the facilities to their consumers. Most of the people preferred their nearby location
because it will save the money and time. Layout and location is the first impression of people
that's why, it is necessary for the companies to choose the best location where more customer
attracts towards their facilities and services.
Just-in-time manufacturing- JIT is basically the most efficient technique and kept the
large amount of inventory product available which is needed for increasing the productivity and
profitability in marketplace. Bentley is developed production system for ordering parts in the
small quantities. It is a short term production life cycle of Bentley that has to be changed
according to the need and requirement. Bentley found the just in time system that reduced the
time on orders to one third and also reduced cost of production.

Lean manufacturing- This process can made by JIT that support to the customer values.
This is the first step in the lean process to assumed the real value of product for the customers.
Client always focus on the quality, affordability and durability of product. At every step in the
production process that must add some values according to demand of customers.
Agility- This concept is applicable to respond for shifting the demand of customer
quickly because this process will help for designing the production process in the best way to
changed in rapidly (Wang and et.al., 2016). This process can used the different equipment, tool
and raw materials that help for creating an effective product in the marketplace. Agile system
provide the robust processing in cars and design in effective manner. Bentley share an efficient
design and production information to the clients. It also providing the up to date information by
using different resources that available in the marketplace.
Discuss the specific example and applying suitable solutions of Operations Management
Operation management is a based on the business practices to create a high efficiency
towards the organization. This management system can concern about for converting the
materials into the labour. Operation management is handle the various type of business strategies
that help for increasing the business process all over the world. There are specific issues and
problem generating in enterprises business such as size of manufacturing, inventory management
level etc. this management system is planning, supervising and organizing the production,
manufacturing and services. Skill and knowledge are the main component of operation
management that manage the supply chain of products. It needed for business process such as
logistics and supply chain management that has efficient technique to successfully enhancing the
productivity and profitability of business process (Wang and et.al., 2015). There are specific roles
in the organization describe in followings:
Decision-making and operational structure- Each and Every employee work together
and participate the individual role within the organization to prevent the unwanted waste
resources and overlapping. For marketing operations, Bentley used the different tools and
platform to promote their new model in the marketplace. In this way, many customers impress
their products and services.
Design efficient and tailored processes- To run the business smooth and proper, it
required to made marketing plans that should guided by the management process. In this way, the
firms also take right decision related the technology, resources, external and internal policies etc.

For Example- London bridge hospital always design an effective plan for promoting their
services in marketplace by using official website.
Data measurement and marketing performance- Marketing is a type strategy that
allows to easily measure the performance and efficiency of business process. Strategy and
planning are related to each other because it can use for increasing the performance towards the
goals and achievements. For Example- Bentley firm is mainly connected with the stakeholder and
work together for growth and development. In this way, it is simple indicator to measure the
performance of business like sales and enterprises objectives.
There are suitable solution that applied in the business operations-
Identify the problem and issues- This is the initial stage of operational management that
could be find out the temporary solution to put some efforts for removing the unwanted waste
and interruption in the production. For Example- Bentley firm is trying to remove the unwanted
threats and resources which present in the process. It can find the specific waste and easily
remove in the business operations and functions.
Understand the current situations- It is the second stage that applied as solution in the
operation's management process. Manager is planning the strategies and go through the actual
source or find out the contributing factors(Wang and et.al., 2015). Bentley is the firm that applied
the best approaches according to the situation of business process.
Find the cause of problems- According to Bentley, this organisation is always analysed
the main cause of problem in the operation management. Sometimes, the business problems can
be simple, normal and complex. It depends on the condition and situation of business process.
Propose solutions- Solution is the fundamental cause of the issue and problem. It also
considered the various options which useful for remove the threats in the business process.
Establish an action plan- It is the best approaches for developing the action plans that
implements in the business process for growth and development. This plan is identifying the
sufficient resources and proper timeline to complete their task on time(Wang and et.al., 2015). It
also used the standardize and monitor progress for measuring the performance and efficiency of
business process.
Outcomes and results- this is the last stage where all data can collect and evaluate the
results or outcomes. This process help for measuring the progress rate with the help for

performance indicators and benchmarking etc. It also first situations which applicable in the
standards.
CONCLUSION
As per discussion, it concluded that Logistics and supply chain management is the best
approach in the organization that help for managing the business operations and function in
effective manner. Supply chain encompassed for planning and managing all business activities
such as conversion, procurement etc. It summarized about the different operations and supply
chain management system or logistics process in this firm. It also discussed about the similar and
relevant example to apply the new technique in their operations management to control the entire
business process in effective manner.

REFERENCES
Books and Journals:
Bichou, K., 2015. The ISPS code and the cost of port compliance: an initial logistics and supply
chain framework for port security assessment and management. In Port Management (pp.
109-137). Palgrave Macmillan, London.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Ellram, L.M. and Cooper, M.C., 2014. Supply chain management: It's all about the journey, not the
destination. Journal of Supply Chain Management, 50(1), pp.8-20.
Hugos, M.H., 2018. Essentials of supply chain management. John Wiley & Sons.
Kozlenkova, I.V and et.al., 2015. The role of marketing channels in supply chain
management. Journal of Retailing, 91(4), pp.586-609.
Prajogo, D., Oke, A. and Olhager, J., 2016. Supply chain processes: Linking supply logistics
integration, supply performance, lean processes and competitive
performance. International Journal of Operations & Production Management, 36(2),
pp.220-238.
Tatoglu, E and Zaim, S., 2016. How do supply chain management and information systems
practices influence operational performance? Evidence from emerging country
SMEs. International Journal of Logistics Research and Applications, 19(3), pp.181-199.
Touboulic, A. and Walker, H., 2015. Theories in sustainable supply chain management: a
structured literature review. International Journal of Physical Distribution & Logistics
Management, 45(1/2), pp.16-42.
Wang, G and et.al., 2016. Big data analytics in logistics and supply chain management: Certain
investigations for research and applications. International Journal of Production
Economics, 176, pp.98-110.
Wang, Y and et.al., 2015. Service supply chain management: A review of operational
models. European Journal of Operational Research, 247(3), pp.685-698.

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