Bentley Motors: Operations, Management, and External Factors Report

This report provides a comprehensive overview of operations management as applied to Bentley Motors, a luxury automotive company. It delves into the company's key operations, including supply chain management, manufacturing processes, and promotional strategies. The report outlines the roles and responsibilities of managers within these operational functions, emphasizing the importance and value of operations management in achieving business objectives such as cost reduction and enhanced productivity. It explores various operational approaches employed by Bentley Motors, such as Just In Time, Total Quality Management, and Six Sigma, and analyzes the impact of external business environment factors on decision-making. The report concludes with suggestions for future development, recommending the adoption of efficient operations management approaches like lean production to further enhance the company's success. The references provide additional context on operations management principles.

Management and Operations

 Introduction to organization
 Introduction to key operations of corporation
 Key operational functions with roles and
responsibilities of manager
 Approaches to operations management and their value
 Impact of external business environment factors on
decision making
 Enhancement of operational efficiency for
accomplishing corporate objective
 Conclusion and suggestions for futuristic development
 References
Table of content

The following presentation is based upon the overview of
operations management as applicable to Bentley Motors. This is
a top notch automotive corporation headquartered at England,
UK and actively indulged in design, production and sale of
vehicles to customers across the globe. The PPT consists of
organizational operations, approaches to operations management
and consequences of external environment for decision making.
Introduction

Bentley Motors is a British automotive
firm, carrying out its operations across
many countries of the globe to serve a
large number of persons. The domestic
market of this corporation is United
Kingdom whereby it capitalizes upon its
extensive market share. This company
designs luxury cars to cater to the hi tech
needs of people in the modern era.
Introduction to Organization

Supply Chain Management: This is regarded to be a crucial
operation for every company which seeks to set a link between
organisation and its suppliers such that offerings can be
manufactured and distributed to the end user. In this relation, the
primary operation of Bentley Motors is to design and develop
cars such that they can reach to customers as per their needs and
demand. For this purpose, the entity makes use of a digital supply
chain which provides assistance to corporation in providing
offerings of entity to clientele within due course of time.
Key Operations of Bentley Motors

Manufacturing: This is a key operation for every manufacturing
concern. This is aimed at production of goods and services of
company as per the market demand. With respect to this, it is
acknowledged that Bentley Motors is a manufacturer of luxury
and hi tech vehicles, that makes use of latest technologies,
systems and techniques in order to significantly appeal to the
customers. This aids the corporation in establishing a positive
brand image and thereby inflating the sales as well as profits of
Bentley Motors in near future.
Contd...

Promotion: This is yet another crucial business operation which
is undertaken by companies to build awareness about the brand
among people. This seeks to inflate the existing customer base of
organization by emphasizing over the unique and stylish features
of products. In relation to Bentley Motors, it is seen that the
company produces market disruptive and stylish cars which have
the potential to increase revenues of respective automotive firm.
Contd...

Supply Chain Management:
Hereby, the role of manager is to ensure that effective techniques
and strategies are applied by Bentley Motors to lessen the time
period required to make the vehicles produced by company reach
to the customers. Further, the responsibility of manager is to
ensure that clientele has access to organizational offerings as per
their needs and demands.
Key operational functions with roles and
responsibilities of manager

Manufacturing:
With reference to this, it is acknowledged that Bentley Motors put
due emphasis over production process by taking into account the
preferences as well as choices of people. Hereby, the role of
manager of Bentley is to ensure that production department has
access to the desired raw materials, equipment and technologies for
production of high quality and innovative vehicle. Further, the
responsibility of manager is to make sure that quality of cars
manufactured by corporation is aligned with the standards of
Contd....

Promotion:
With respect to this organizational function, manager plays a key
role in devising strategies and plans. In this relation, role of manager
in Bentley Motors is to take decisions regarding the selection of
promotional and marketing techniques to build rapport with clientele
and satisfy their demands to retain them for a long period of time. In
addition to this, the responsibility of manager is to develop a positive
image of the brand in the eyes of people by assuring the fulfilment of
promises made by corporation at the time of marketing activities.
Contd....

Operations management can be said to be a procedure associated
with keeping in control the operations of business and ensuring high
quality production throughout. The importance and value of
operations management is discussed beneath:-
Reduction of cost: Operation management is a process which
seeks to eliminate the extra costs and wastage within the confines of
Bentley Motors. The operations manager makes use of a number of
tools and techniques in order to enhance the quality of offerings
while keeping control over the overall cost of operations.
Importance & value of Operations
Management in achieving business objectives

Enhancing overall productivity: Each and every corporation
functioning within the confines of an economy seeks to inflate the
level of productivity by employing the right mix of tools and
techniques. Operations management approaches are employed which
tend to motivate the employees to work in a desirable manner such
that the corporate goals and objectives can be met by Bentley Motors
within due course of time. Further, the operations manager develop a
positive atmosphere through which the working of employees get a
significant boost.
Contd…