Report: Leadership, Management, and Operations at Burberry

This report provides a comprehensive analysis of operations management within Burberry, a luxury fashion company. It begins with an introduction to management and operations, defining the roles and characteristics of leaders and managers, and differentiating between them. The report then delves into the roles of leaders and managers in various situations, such as launching new products and resolving employee grievances, using Burberry's specific examples. It further explores leadership theories, including situational, system, and contingency leadership, and their application within the company. The report also examines different approaches to operations management, such as autocratic and democratic approaches, assessing their impact on Burberry's operations. The importance and value of operations management in achieving business objectives are discussed, along with factors influencing operational decision-making. The report concludes by summarizing key findings and offering insights into how Burberry can improve efficiency and effectiveness through effective leadership and management strategies.

OPERATIONS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Role and characteristic of a leader and manager...............................................................1
P2 Role of a leader in different situation and function of manager........................................3
P3 theories of leadership and approaches in context of leadership........................................5
P4 Key approaches of operation management and role of leader and manager.....................7
P5 Importance and value of operation management to achieve business objective...............9
P6 Factors that impact on operational management and decision making...........................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
The word management refer to the decision makers that monitor the operating activities
of the business organisation. It is the co-ordination of different activities that combine together to
achieve the specific goal and target of company. Basic task that are performed by management is
include marketing, production and selling. The directors and manager are key persons of a
company which has responsibility and power to make an effective decision. Operations refer to
various activities that are performed by employees to achieve task of organisation. It is
concerned with the conversion of raw material into finished products by involving the manpower
of an organization. The major purpose for the operation team is to balance cost and revenue to
increase the profits as much as possible. For this assignment Burberry is chosen which is a
British Luxury fashion company that offer cosmetic, fashion and sunglasses products to the
customer. It was established in the year 1856 and launch new fabric as specifically for their
brand known as Gabardine. The management of company is family structured which operates
business under this CEO hold central power and then general manager. Further it is delegated
into the hands of supervisor and or seniors persons. So that they operate company activities and
accomplish their goals and target. Under this report various the roles and characteristics of a
leader and manager is discussed. Apart from this theories are describe by which manager and
leader face different situations. At last this report cover types of different approaches and
leadership style in context of Burberry is describe by which an organisation improve efficiency
and effectiveness of the company.
P1 Role and characteristic of a leader and manager.
Leader- An individual or a person who influence the other person or groups towards the
accomplishment of a common goal. A leader has to a perform role with help of different people
which is committed for a purpose. As they provide guidance and motivation to followers.
Manager- The manager is a person who is responsible for the complete of various task
and project of a company. Different employee's who work together in an organisation report to
the manager as they are monitor the performance of employ and staff.
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Difference between a leader and manager
Basis Leader Manager
Future outcome The role of a leader is to create
the vision of a company. They
have potential to convert a
thought into reality. As
Burberry leader make a goal to
establish company as a luxury
brand.
Manager focus towards a
setting and measuring
company goal. In context of
Burberry manager control
activities to achieve a company
objectives.
Work style Leader always perform the
work with a unique way. They
are self confident and aware
about their decision.
Manager always copy the style
to perform a work. They
combine positive behaviour
that they learn from others.
Risk A leader bear and face difficult
situation that contain more
risk. In circumstance of
Burberry leader took more risk
to gain high profits.
Manager avoid to face the risk
situation. Like in case of
Burberry manager want to
control the risk situation.
Role of a leader- A leader has to perform various roles for achieving the more success in a
company few roles of leader are describe as below;
 Coach potential- The main role of a leader is to provide direction and method or way to
the employee's that help to them to perform the task. Example- Angela Jeans performed
role as a leader in Burberry which help employee's to boost their morale and create
positive results in doing their job. Inspire trust- To generate faith in the employee's that help to them to perform their role
in a enthusiastic way. Like in this case a Burberry Jean has both quality which is
capability and competence that bring more effectiveness in the job role.
Characteristic of a leader
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 Confidence- A leader is always confident about the job role and responsibility that has to
be performed in an organisation. As a women confidence help Jean to stand in a
corporate world as a successful leader. Positive attitude- Jean has a skill or character to face difficult situation with a positive
attitude. This attitude help leaders to maintain to overcome from difficult situation.
Role of a manager
Monitor the work- A manager monitor different work and performance of employees to
achieve positive results towards company. Jan Furstenburg work as a general manager in the
Burberry which is responsible to observe performance of company.
Resource allocator- Manager work as a resource allocator for the company, employee's
report to manager about the work. So Jan is responsible for schedule time and provide essential
resource for completion of the Burberry project.
Characteristic of manager
Liaison role of manager- The role of manager in company is expert or higher authority
person. As in context of Burberry all formality that relate with organisation is fulfilled by
manager. It help to interact with different manager that is essential to gain information that are in
favour of organisational activities.
Time management- In large organisation that are operating their business at global level.
Manager perform an essential role by coordinating all the activities of company that help to
achieve goals with in minimum time period. This skill is gained by develop by manager from
past experience.
P2 Role of a leader in different situation and function of manager
In different situation the role of a leader and manager is different as per their perspective.
Some of the situation which show the leader role and manager function in context of Burberry
are describe below: First situation to launch a new product- To launch a different product in the market, a
leader has to perform various role which help Burberry to market its products in a
unique way. It help to develop significant way in which a leader perform various
perspective from manufacturing of a product till last stage of selling a product. Like
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Burberry developed its new logo. In which top management including Jeans they
understand new dynamic changes and make logo and its clothing products fur free.
Role of a leader
 Leader play a major role in this system to make its product different from various
brands. As leaders predict that there is a need of developing products to increase their
market share. In this case Burberry management launch a new street style products that
change its whole old concept and develop products that are free from fur. Jeans as leader
of organisation explore opportunity of market and convert this into potential market by
which company adopt new style in clothing that increase sell and revenue for
companies.
Function of a manager
A manager has to perform various function at time for launching a new product. In case of
Burberry when company explore its new style of clothing.
 First function that is perform by Furstenburg is relate to the planning of a product.
Management develop a plan to make its product more stylish and fashionable.
 The other is to organise different resources that help to complete the project. It include
raw material, machine, money etc. that are essential for completion of project.
 Third function is to combine machine with human power. In this all activities are
combine together so that management is able to achieve their common goal.
 At last management give direction to its employee's to achieve goals in a right direction
and monitor or control their efforts if actual result not match with company expected
result. Manager combine different activities of company along with this they manage
employees so that their less conflict among teams and result are more productive for
company.
Second situation to solve employee grievances- For an organisation there is large number of
employee's work together to achieve a similar goal. In this case a leader perform the role to
develop a effective communication channel among them. As they belong to different together
and has different culture in this Jean explore efficient communication channel between all
employee's. Example- If there is a conflict between team members then it is solved by Jeans so
the productivity will not bring down for team.
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 Function of a manager- In this case a company has to found out many decision which
include a functional process to solve problem issue in company. Human resource
department manager help employee's to solve issue that are faced by employee's and
stand or work as a barrier while working their process. Most of the employee's set goals
to achieve them employee's need guidance so for this manager help to overcome from
problems that are faced by company. Apart from this if employ faced several issue that
solve by department to analysis its need. In this HR department plan policy for employees of company and then organise them
for different departments of company so each department is able to co-ordinate with
each other and at last directing and controlling help employee's to increase their
enthusiast ism that help company to achieve goals with support of human workforce.
 Role of leader- Large numbers of employees work together that belong to different
culture and diversity. For this they has to face problems such as in communication and
to manage with other employ culture. In this leader formulate common goal and
platform for all employees that help to avoid company conflicts among the company.
P3 theories of leadership and approaches in context of leadership
With implement of various theory of leadership manager and leader of the Burberry
implement them in various situation to tackle situation in a effective way. This theory of
leadership is mention as below:
Situational leadership- With help of this theory it is stated that there is not a particular
fixed leadership style which implement by a manager and leader in every situation. Manager and
leader need to adopt a new style on every different situation. As it help Jeans to found a quick
alternative for different situations.
System leadership- According to this theory a company need to develop different ways
by which Burberry treat their employee's as a single identity. This theory help Furstenburg to
make to enhance capabilities of its employee's as it increase their efficiency. While a leader
adopt this style to motivate their employee's towards right direction to match company goals.
Contingency leadership- In the year 1964, this theory is developed to enhance and
predict personality of a leader. It help Jeans to adopt changes that are essential to develop
business as per market trends. For this style leader perform people oriented task while in case of
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manger execute this style of leadership to perform task oriented task. It help Burberry to sale
their new products in market.
Different model of approaches.
Operation management is the area that is obsessed with planning, designing and
controlling of different various activities. Some of different approaches are mention as follow in
the organisation. Autocratic approach- It is a management style by which a leader take decision on his
belief. In terms of a leader it leave a negative impact on Burberry because it
demotivated employee's. While in context of manager it is beneficial as it help to
complete task of company with effectiveness. For bring positive result it is essential for
company that they execute those approaches that complete company project with more
efficiency and effectiveness Democratic approach- The democratic leadership is also known as shared leadership. In
this style all groups members will participative to make a decision. Example- Jeans
develop idea to launch a new style of product by involvement of employee's. It also help
manager to convert and explore new ways to improve value in a product. With this
approach employees are free to express their idea, suggestion that increase value of in
their products. Coercive approach- The coercive approach emphasis on bullying type of leadership
style. In case of Jeans as a Burberry leader sometimes to control large number of
employee's leader need to implement coercive power. To control difficult situation it is
important for leader to execute coercive approach it help management to overcome from
loopholes of that create negative result in company. Transactional approach- The transactional style focus to achieve more result of
company. Manager like Furstenburg has formal authority and position that is provided
by company to perform their job. Under this approach a leader to maintain individual
and group performance of the company. With this approach the roles and task of
manager are defined clearly that relate with their job or duty. Transformational leadership Under this case a firm has to motivate to develop its
products when there is a chance of failure. Like in this case Jean develop a healthy
environment by which it is easy to improve the efficiency of current product. With
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implementation of positive environment employees are more motivated and perforn
their work with more enthusiasm.
 Laissez-faire leadership- In this type of leadership style the leader gives full
information to its subordinates. As a Burberry leader Jean define the goal and policy and
then leave it to complete by their subordinates. This is also beneficial for manager
because help them to accomplish project easily. This increase responsibility and
authority of employees so they put more efforts to achieve personal goals along with
company objective.
P4 Key approaches of operation management and role of leader and manager
The operation management includes to monitor all activities that are perform by
organisation to match with goals. With this case a company identify needs to make and fulfil
demand of customer. In context of Burberry operational functional it include inventory
management, quality management which are explain as under:
Inventory management- It is a essential function which performed by Burberry manager
to maintain inventory at right quantity of raw material at right time with in a right place. The
inventory is a responsible for company to make a effective tool like with this company found
different approach which help them to make a sustainable advantage. Example- the Just in time
approach is very beneficial for Burberry it help leader to increase growth and sustainability. The
role of Furstenburg is to increase efficiency of employee's and to remove unessential activities
that increase burden on production process of company.
Importance of a leader and manager in inventory management.
Jean as a leader of Burberry found different goals by which they perform various
activities in the company. Like for them it is not easy to develop way which are relate with
company. Burberry is a company which operate its business in international market. So to
provide inventory with in a short time period help to keep their products in trends as a fashion
house. Furstenburg as a Burberry manager create effective distribution channel for company
which help to transport goods. For the case of Burberry management need a shipping system
through which it is easy to transfer all of its goals.
Quality management- The quality of a product depend on excellence level of company that how
they develop its products. Several elements that help a company to develop its quality products
include planning of a product. To make a benchmark for a product quality, and last is to control
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the steps through which company manufacture a products. The approach that work in quality
management is TQM.
 Total quality management approach help a company to improve their performance is total
quality management approach. With this a company develop various ways that help to
eliminate waste from products and services and to improve quality of their products. With this approach Burberry marketing team create a loyal customer base for their
product. It also help company to retain its customer for a longer time period.
Operation strategy- The operation strategy is a detailed plan that specify that how an
organisation collect resources to support infrastructure and its production activities. An operation
is a typical strategy that drive business goal with a minimum cost. In context of Burberry it is
beneficial because with this large number of production activities operate with a minimum cost
(Giltinane, 2013). Tactical strategy- The word tactical is totally different from strategy. It represent the way
by which an organisation gain the objective for their business. Actual way or method by
which organisation improve their efficiency to achieve a objective. Like in case of
Burberry Furstenburg develop a new line by which company launch its new clothing
segment with more efficiency. Operational planning and control- For a large organisation like Burberry it is very
important that they do several activities with planning and controlling. As they operate
their business in a global way. With implementation of this strategy management does
not made any adjustment in future for their business. Strategic planning- It is the process by which leaders determine their vision for
upcoming future. It help to identify the goals for an organisation that are divided in
systematic manner and help to delegate vision in small parts between different
departments of company
Importance of a leader and manger
The manager is responsible to set the quality of the products like in this case a company
has to manage different resources through this more value can added into products. Example-
Jean found a loop hole that impact on sale of their products. This show that trend to include to
wear fur clothes is end and now people demand clothes that are light in weight and fashionable.
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For this Furstenburg as a operation manager develop new strategy which help to manufacturing
light weight and comfort clothes that stay in trends.
P5 Importance and value of operation management to achieve business objective
In context of Burberry there are many function or activities that are performed by
operation management to manufacture a product. Along with this operation manager has duty to
manage human workforce, machine and equipment in a effective manner that lead organisation
to achieve common goal (Saeed, T and et. al., 2014). Several important points of management
function are mention below: Satisfying customer- The major step for capturing top position in market is to satisfy
need and demand of customer. In case of Burberry it luxury brand image would retain
customer toward company offering for a longer time period. To identify customer
demand operation department take support from marketing team. With proper knowledge
of customer need, operation team develop those value in products which match with
customer need. Workflow and staffing- Furstenburg is the operation manager in the Burberry to combine
efforts of workforce and give direction to employee’s to accomplish organizational goals.
Apart from this operation department increase value of human workforce by providing
them training that help to fulfil their job responsibility.
Enchancing overall productivity- To increase the productivity of a business is an essential factor
for the growth and success of a company. The first to enter in market is to manufacture a product
that perform by operation management. For Burberry company create a strategy that help to
manufacture products so they offer it to potential buyers of company (Mládková, L., 2012). As a
leader Jean has responsibility to create a positive environment in the working environment to
motivate more number of employees. While Furstenburg use the positive attitude of employee to
increase productivity and value in a company product.
 Guidance- To improve value and to match company objective with productivity
company need to perform their operation in a effective manner. With the guidance of
leader and manager an employee is able to adopt the new changes that are required by
company to accomplish its goals. Along with these operation manager find marketing
trends and fashion so they enrol their business activities as per market or customer needs.
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