Operation Management in CDS and Hotel Industry: A Comparative Analysis

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Operation management
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Chapter 1
ANSWER 1
The importance of operations management in CDS
Parisio, Rikos and Glielmo (2016) stated that operation management has a significant role in
CDS whether they are continuing as one of the most profitable homeware businesses in
Europe. The objective of CDS is adding value to the final products while using the resources
effectively processed through internal procedures. The organisation has successfully been
able to apply the technologies used in the aerospace sector onto the items of homeware. It can
be done through the process of mastering injection moulding machines (Archer et al. 2017).
The most successful collaboration has been identified with Villessi (the Italian designer). It
was designed to the practice of CDS that was attractive to the partners of the design house.
The distribution services department of the organisation was observed at the heart of
customer service drive (Slack and Brandon-Jones 2018). In addition, the organisation has
expanded their market in the industry of premium homeware and making integration of new
functions within the organisational operations like developing partnerships with the famous
designers as well as increasing the volume as well as the complexity of production of the
organisation.
OM has a vital part in strategic along with operational stage within Concept Design Services
(CDS). OM describes a place of administration which may be involved along with
organising, developing, managing & redecorating of the manufacturing procedures in CDS.
In CDS, it will be taken into account that these sources utilised to produce the houseware
items will be utilised in a highly effective and effective manner. This could assist in fulfilling
the specifications of the consumers, therefore, resulting in a rise in the amount of profit
gained through CDS. At CDS, the methods will be formed and modified in that way which
may ensure that the officials at CDS to consider various strategic choices which may help to
discuss the multiple forms of approaches. In the strategic levels, operation administration
shall consider the style of work done. This could assist in impacting the newest product
advancement.
Further product advancement will be known as probably the most critical factor as it might
support in introducing a broad variety of products provided by the organisation to their
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consumers. This can result in a fantastic upsurge in the levels of development combined with
the profits gained through CDS. OM in the strategic level may assist in solving the problems
associated with sales prediction.
Hence, as there are several operations taking place in CDS and the organisation has a mission
and vision statement to provide the organisation a direction, the mangers device strategies to
achieve the goals of the mission statement. The units or departments of the organisation
works coherently to make the goals that can be possible only if the operations are managed
effectively.
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Chapter 2
ANSWER 1
A) The process of making sure the organisation can compete in the market
There are several ways by which the hotel manager ensures that the hotel can compete in the
business such as monitoring the competitors, listening to the voice of guests, expanding
knowledge and management skills, introspective regarding the company and capture data in
real time. In a recent survey, it has been found that there are only 47% hoteliers monitor their
competitors closely (Archer et al. 2017). Apart from these, understanding the current and
changing demands of the customers are useful to take effective actions to fulfil their
requirements and retain market with respective position. One factor of investigating the
problem is to look into the most significant causes in external surroundings and just how the
organisation and competition will react to these causes. The exterior environment consists of
organisations, people, and causes that impact the hotel through outside of the company. Key
outer influences could be assembled underneath the acronym PEST. Just like SWOT
evaluation, opportunities, as well as threats, are circumstances within the vast surroundings
that assist or prevent a firm's initiatives to attain competition. Key possibilities and risks can
come from unexpected sources, and quite often can be viewed two edges of the same coin,
which means that the opportunity that rivals take advantage of may turn into a threat. The
internal part consists of all the stakeholders, sources, information, and procedures which exist
inside the limitations of the hotel. Evaluation hotel's origins as well as abilities and match up
these advantages to growing possibilities in the full environment. This kind of evaluation is
the foundation strategy formulation.
B) Implementing strategy
The hotel manager needs to identify the ongoing trend and changing demands of the
customers. In this perspective, required change in terms of strategy implementation can be
useful for the organisation (Albrecht and Dasigi 2016) It is required to ensure the quality of
service and bring speed in terms of fast response to the customers. There could be a different
kind of strategies that the manager may use such as the
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Developing a Differentiation Technique
A differentiation technique targets on providing services or products that consumers
understand being diverse and much better than the products and solutions of the competitors.
This tactic is well-known within the hospitality business, considering hospitality assistance
are complicated and fulfils public association needs, therefore making tremendous
possibilities concerning differentiation.
Developing a Low-Cost Technique
In theory, hotels that can perform the lowest price do not need to charge the lowest price. In
case a hotel can accomplish the cheapest cost but impose a charge this provides the
comparable to competitors value, then it is going to enjoy higher profits. As being a practical
issue, nevertheless, there are a couple of barriers to change. In case the cheap leader's price is
precisely like or more than the cost others cost, consumers looking for affordable prices will
be just like prone to go for an opponent.
C) Developing operation to obtain long term benefit
In this regard, it is essential to implement updated information and communication
technology system and deploy quality ensuring strategy like ISO 9001 2000 certification
would be helpful for the organisation.
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Chapter 3
ANSWER 2
The main operations performance objectives for McDonald’s
McDonald's seems to have established its performance goals as their purpose would be to
ensure that the company to keep its market share along with becoming the top in the food
provider business. The organisation has made sure that its overall performance goals are
SMART and for that reason perfect for the organisation. McDonald's key performance
objectives are discussed below.
Consumer Fulfillment
The efficiency goal of customer support is always to offer quality assistance within minimal
time probable. As being a service-based company, client satisfaction is essential. The
company needs to be effective in the offering of assistance in a way that consumer wait time
ought to be reduced to the least time achievable. This necessity indicates that workers should
be effective in selecting customer requests and providing them appropriately and effectively
(Petit et al. 2017, August).
Quality Management
Quality management requires the company working toward sustaining and enhancing the
supply of high-quality assistance and items. McDonald's made this an essential effectiveness
goal. The organisation made it mandatory for every person that wants to possess a
McDonald's business to go to a training course where they may be trained on the primary
procedures of a McDonald's outlet (Parisio, Rikos and Glielmo, 2016).
International Growth
The effectiveness objective would be to turn into an international food store using the most
significant market share in the marketplace. Presently McDonald's is recognised as a prime
food store on earth with more than 36,500 outlets in more than 100 nations on earth. The
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company continues to achieve success in their expansion approach since it can determine the
societies of the numerous countries in which it possesses its outlets.
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References
Albrecht, T. and Dasigi, M., 2016. ON‐TIME: A Framework for Integrated Railway Network
Operation Management. Traffic Management, 3, pp.167-181.
Archer, C.J., Carey, J.E., Sanders, P.J. and Smith, B.E., International Business Machines
Corp, 2017. Collective operation management in a parallel computer. U.S. Patent 9,807,132.
Parisio, A., Rikos, E. and Glielmo, L., 2016. Stochastic model predictive control for
economic/environmental operation management of microgrids: An experimental case
study. Journal of Process Control, 43, pp.24-37.
Petit, G., Yannou-Le Bris, G. and Trystram, G., 2017, August. Codesign Of Sustainable
Performance Objectives In Food A Value Chain. In ICED 2017.
Slack, N. and Brandon-Jones, A., 2018. Operations and process management: principles and
practice for strategic impact. Pearson UK.
Zare, M., Niknam, T., Azizipanah-Abarghooee, R. and Ostadi, A., 2016. New stochastic bi-
objective optimal cost and chance of operation management approach for the smart
microgrid. IEEE Transactions on Industrial Informatics, 12(6), pp.2031-2040.
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