Analysis of Operations Management at Coca-Cola Inc. - Report

This report provides a comprehensive analysis of Coca-Cola's operations management, focusing on its strategies, processes, and market position. It begins with an executive summary outlining the report's objectives, which include assessing Coca-Cola's operational strategies and its current market standing. The report explores marketing strategies, including distribution, branding, and customer analysis, and applies Hill's strategy development framework to evaluate Coca-Cola's corporate objectives and competitive priorities. It also examines order qualifiers and winners, SWOT analysis, and identifies gaps in operations, such as health concerns related to product offerings and packaging processes. The report concludes with recommendations for new product development and eco-friendly packaging, aiming to enhance Coca-Cola's operational efficiency and sustainability. The analysis incorporates secondary research from various sources to support its findings and recommendations.