Operations Management Report for Fresin Fries (MGT310)

This report analyzes the operations management of Fresin Fries, a fast-food outlet aiming for international market presence. Part 1 focuses on quality and conformance, examining the company's philosophy, management practices, and implications for both internal and external stakeholders. Fresin Fries emphasizes high-quality snacks, efficient supply chain management, and customer satisfaction through strategies like window shopping and discount offers. The report evaluates conformance levels, considering employee job satisfaction and the influence of political, economic, social, and technological factors. Part 2 explores strategic implications, identifying ways to improve operations, such as productivity and employee performance. It discusses alternative approaches like empirical analysis, emphasizing the importance of technical and practical implementation. The report recommends strategic implications for alternative approaches and substantiates these recommendations, focusing on market strategies and business plans to achieve organizational goals.

Running head: Operations management
Operations management

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Contents
Part1-QualityandConformance........................................................................................................3
Part 2 - Strategic Implications.........................................................................................................5
References........................................................................................................................................9

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Part1-Quality and Conformance
1. What is the company philosophy on quality?
Fresin Fries is a locally owned fast food outlet that aims to get the international market position
by creative approach. Aside from that, the philosophy of Fresin Fries includes a combination of
excellent food such as snacks through window shopping inside a shopping mall. In this manner,
the actual philosophy of Fresin Fries critically reflects three essential goals of Fresin Fries.
Establishment of Fresin Fries as a successful local fast food outlet to gain high market share in
Singapore. Besides that, the management of Fresin Fries also aims to formulate an outlet in the
shopping mall to draw the attention of the ongoing consumers (Sumaedi & Yarmen, 2015). In
this way, fresh-cut Belgian fries with signature dipping sauces are the dominant philosophy of
Fresin Fries that could increase the profit and revenue.
On the other hand, the management of Fresin Fries is always concentrating on high-quality
snacks products that consumed low oil. Advanced frying process of Belgian fries includes
standards of food quality to meet the expectations of the consumers. In this manner, as Fresin
Fries is stepping into the third year, they are very much focusing on the current market position
in the fast food industry of Singapore (Abd-El-Salam, Shawky & El-Nahas, 2013). However, the
management of Fresin Fries has a desire to offer high-quality Belgian fries to the people of
Singapore by developing an outlet infamous shopping mall. Window shopping is another
creative philosophy of Fresin Fries that could help them to achieve desired goals and objectives.
2. How is this managed? How does it flow throughout the organization and onto external
stakeholders?
The management of Fresin Fries had taken several initiatives for managing organizational
growth and progress, for example, social media marketing, e-mail marketing and website
content. In this manner, the management of Fresin Fries has employed efficient employees in
every operational department for meeting the expectations of the consumers (Layman, 2014).
Therefore, the management of Fresin Fries has also focused on the supply chain management
process to offer high-quality Belgian fries for getting ultimate customer satisfaction. The
management of Fresin Fries had created a stable relationship with several suppliers to control the
negotiation process successfully. Therefore, the distribution channel of Fresin Fries also includes

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excellent infrastructure for attracting the consumers as much as possible, for example, window
shopping. In this manner, the management of Fresin Fries also attempted to study stakeholder
management system in last three years of trading and they have acquired a wide range of
information to satisfy the external stakeholders, for example, customers, suppliers and
distributors (Burgoine et al.2014). The supply chain management of Fresin Fries includes quality
management strategies that not only increase the brand value of the organization but also boost
economic stability also. Apart from that, the management of Fresin Fries also adopted a discount
strategy to satisfy one of the critical external stakeholders as consumers. Most of the consumers
want high-quality food products at low and reliable prices, and Fresin Fries can target their
audience with discount strategy. Moreover, the discount strategy is one of the practical
marketing approaches by which Fresin Fries can earn high profitability.
3. Evaluate the conformance levels - what are the implications internally and externally?
The management of Fresin Fries always focuses on both internal and external business
environment for improving the decision-making process. With the help of internal business
analyses, the management of Fresin Fries can identify the integral relationship among the
employees that would affect the consumer satisfaction level. In this manner, the management of
Fresin Fries can determine the requirements of the employees with the support of useful internal
business analysis. Moreover, the employee's job satisfaction is one of the significant elements of
the domestic business analysis that can be achieved by effective motivation, for example, reward
strategy (Hobin et al.2014).
On the other hand, the management of Fresin Fries needs to identify political, economic, social,
and technological factors to examine the external business environment of the international
industry. In other words, the management of Fresin Fries must review all external business
environment factors to expand the business effectively. Lastly, Fresin Fries could not achieve its
desired goals by analyzing its internal and external business environment of Singapore.

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Part 2 - Strategic Implications
1. Operations of Fresin Fries that can improve the organization
The Fresin Fries is the fast-growing food manufacturing company which has established
themselves as the most potential food company. The potential growth of the company is done by
operational management. The executive management deals with the administrations, which are
practised to make the raw materials of the business with the additional labours into services and
goods to have the most number of profits. The operation management can be very much helpful
in improving the whole organization named Fresin Fries. The operational management can
provide many benefits like the control of the resources and the supplies. In this case, the number
of vegetables and the spices is managed by operational management. The creations of many
products are also initiated in the Fresin Fries food company. The new services are also provided
due to operational management (Salam et al., 2013). The operation management can make the
workforce of the Fresin Fries in the right direction as it makes the approach of the work more
systematic that can also increase the efficiency level of the organization. The performance
monitoring of the employees is also done to identify the flaws and the problems of the work
process. The benefits are discussed in detail below
Productivity
The productivity of the labors, as well as the organization, has increased a lot as the operational
managers always focus on the creativity and the richness of the employees or the workers have to
be creative in their work and always should be a focus on the improvement of the efficiency
level (Layman 2014). The Fresin Fries organization has become a more productive company as
they are launching many new food products as the food products are very much effective and
creating excitement in the minds of the customers of Sydney rather than all over Asia and other
parts of the world.
Employee performance
The employee’s performance of the Fresin Fries is also improved a lot as the employees of
Fresin Fries become very much efficient as the work has now reached in the next level as the
employees can get a new knowledge and, as well as the new advanced technological gadgets, are

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also introduced in the workforce (Burgoine et al. 2014). The employee performance can be
improved as the motivations can be found in the workforce due to the new approach the outcome
is also expected.
Profitability
One of the benefits of operational management is the increased profitability in the organization.
In this case, Fresin Fries has been using operational management, and it has put a positive effect
on the annual sales report of the product. The new work conditions offer the profitability in the
Fresin Fries as the excessive demands of the food products are also achieved before the given
time as it has many acquired many qualities and technologies in the work process. The
monitoring of the employees also helps the Fresin Fries to grow and have sustainable
development (Tit et al. 2015).
2. The alternative approaches would be used
The operational management can give a proper improvement in sales and the growth of
efficiency level in the Fresin Fries organization. The organization which manufactures food
products can be very much helpful in making the new kinds of food products and the food
beverages in the Fresin Fries (Brown & Bessant 2013). The fried fast foods are very much
favourite in the Australian region as the operational management has made it very much evident,
but it cannot provide the numerical value, or the outcome cannot come with the assurance of
profit. The new strategies can be made the benefits, but it does not come with visible results as
the whole outcome is the approximation of some policies which don't carry any data. Operational
management can be a way of improvement and growth. Now the approaches are very much
advanced as the outcome comes with the numerical values. The path of empirical analysis has
been taken up by the managers of the Fresin Fries (Davis et al. 2013). The Fresin Fries has now
relied on the data of the previous work experiences as well as the events that have been the
source of data in this kind of analysis. The alternative way of the empirical analysis can get the
Fresin Fries shareholders as well as the managers the exact numerical value that can get from the
new changes and the unique strategies. The strategies are made with the data of the events that
also has changed the course of the market. The overall approach or analysis can be very much
rationalistic and mostly based on the facts. The learning from the descriptive study can be getting

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from the empirical analysis. The observations of this kind of analysis can be very much helpful
in knowing the circumstances that can happen in the future. The empirical analysis somehow
helped the shareholders to invest in the new projects.
3. Strategic implications for the alternative approaches
The strategic implications should be done in the latest methods of empirical analysis. The
empirical analysis can be the alternative approach that can provide the proper numerical value of
the outcome that can be measured through various facts. The statistical methods of empirical
analysis can be much more compact as the empirical analysis needs theoretical as well as the
practical implications in the approach (Krajewski et al. 2013).
Theoretical implementation
Technical implementation has to be done in the first place as the approach of empirical analysis
is based on the facts as well as numbers. The boards of directors of Fresin Fries are always
concern about the technical implementations to accomplish the organizational mission and vision
statements. In other words, the management of Fresin Fries is committed to providing high-
quality food products to their customers by implementing winning marketing strategies, for
example, discount strategy and low price strategy (DiPietro et al. 2013). With the help of
technical implementation, the management can able to meet the expectation of their consumers
who directly analyze the economic influence of the firm.
Practical implementation
The possible world is different from the general perceptions as the reality an organization needs
to fulfil all requirements of its employees for achieving job satisfaction are the workplace.
Employment management is another critical element that is also considered by the administration
of Fresin Fries (Hsieh et al. 2014). In other words, the managers and leaders of Fresin Fries need
to focus on the employee needs for boosting employee performance. In the event of factual
research, the survey system is the most reliable approach to the implementation of empirical
analysis. The reward strategies of the employees are very much beneficial for the job satisfaction
of the employees. The financial insecurities of the employees are satisfied with the new practical
implementations of the empirical analysis. The actual application like a survey is used as the

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primary tool of the investigation as it can help to gather the information, numerical data and the
data of the performance graph.
4. Substantiation of the recommendations
The management of the Fresin Fries needs to develop market strategies and business plan to
accomplish organizational goals and objectives. In this manner, the management of Fresin Fries
needs to investigate some business models and theories for executing different operational and
corporate business strategies to increase revenue. On the other hand, the board of directors of
Fresin Fries needs to focus on external and internal business environmental factors to recognize
the current business objectives of the fast food industry of Singapore. However, stakeholder
management is also a different approach which must be obtained by the leaders of the Fresin
Fries for achieving the expectations of the internal and external stakeholders for example;
distributors, employees, customers and suppliers (Walker 2017). The management of the Fresin
Fries needs to conduct market research or survey for gathering the positive responses of the
consumers regarding the fast food segment. In other words, the management of Fresin Fries can
collect accurate and reliable primary data with the help of market research process that will help
in the decision making process and price estimation of food products. The employees of the
Fresin Fries can be given the rewards and the incentives that can cause job satisfaction in the
minds of the employees. The employees are the backbone of the organization, so they have to
assure job satisfaction (Kim et al. 2013). The insecurities regarding their jobs should be avoided
at first to bring out the performance of their highest potentiality. The organization should invest
more in the analysis department because the exact numbers can be found in this kind of
exercises. The competitive strategies should also be scrutinized by the managers of the Fresin
Fries as this can also help to have changed in the work process.

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References
Abd-El-Salam, E. M., Shawky, A. Y., & El-Nahas, T. (2013). The impact of corporate image and
reputation on service quality, customer satisfaction and customer loyalty: testing
the mediating role. Case analysis in an international service company. The
Business & Management Review, 3(2), 177.
Al-Tit, A. A. (2015). The effect of service and food quality on customer satisfaction and hence,
customer retention. Asian Social Science, 11(23), 129.
B. DiPietro, R., Cao, Y., & Partlow, C. (2013). Green practices in upscale foodservice
operations: customer perceptions and purchase intentions. International Journal
of Contemporary Hospitality Management, 25(5), 779-796.
Brown, S., & Bessant, J., (2013). Strategic operations management. Routledge.
Burgoine, T., Forouhi, N. G., Griffin, S. J., Wareham, N. J., & Monsivais, P. (2014).
Associations between exposure to takeaway food outlets, takeaway food
consumption, and body weight in Cambridgeshire, UK: population based, cross
sectional study. Bmj, 348, g1464.
Davis, B., Lockwood, A., Pantelidis, I., & Alcott, P. (2013). Food and beverage management.
Routledge.
Hobin, E., White, C., Li, Y., Chiu, M., O'Brien, M. F., & Hammond, D. (2014). Nutritional
quality of food items on fast-food ‘kids’ menus’: comparisons across countries
and companies. Public health nutrition, 17(10), 2263-2269.
Hsieh, P. L., & Yeh, T. M. (2014). Developing a cause and effect model of factors influencing
fast food restaurants' service quality using DEMATEL. International Journal of
Services and Operations Management, 20(1), 21-42.
Kim, Y. G., Eves, A., & Scarles, C. (2013). Empirical verification of a conceptual model of local
food consumption at a tourist destination. International Journal of Hospitality
Management, 33, 484-489.
Krajewski, L. J., Ritzman, L. P., & Malhotra, M. K. (2013). Operations management. Pearson,.

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Layman, D. K., (2014). Eating patterns, diet quality and energy balance: a perspective about
applications and future directions for the food industry. Physiology &
behaviour, 134, 126-130.
Sumaedi, S., & Yarmen, M., (2015). Measuring perceived service quality of fast food restaurant
in Islamic country: A conceptual framework. Procedia Food Science, 3, 119-131.
Walker, J. R., (2017). Restaurant Concepts, Management, and Operations. Wiley Global
Education.

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