A Comprehensive Analysis of Google's Operations Management Strategies

This report provides an analysis of Google's operations management, focusing on key approaches such as Total Quality Management (TQM), Lean management, Six Sigma, and Just in Time (JIT). It outlines the core principles and practices of each approach, emphasizing their importance in optimizing production processes, enhancing product quality, and reducing costs. The study highlights the roles of leaders and managers in implementing these strategies, including their responsibilities in process design, continuous improvement, waste elimination, and resource utilization. The report also examines the importance of operations management in achieving Google's business objectives, such as timely delivery of products and services, increased operational efficiency, and building brand image. By analyzing Google's application of these management techniques, the report provides insights into how these strategies contribute to the company's overall success and market position. The conclusion summarizes the key findings, reinforcing the significance of operations management in the context of Google's business model and competitive landscape.

MANAGEMENT AND OPERTIONS

INTRODUCTION
 Operation management can be defined as the area of management which is associated with
the process of controlling and designing the process of production and manufacturing in
the organization.
 Operations produce products, manage quality and creates service Present study will lay
emphasis on Google.
 It is the American multinational company that deals in services which is internet related.

KEY APPROACHES TO OPERATIONS MANAGEMENT AND
THE ROLE THAT LEADERS AND MANAGERS
The key approaches to operations management and the role of leaders and managers they play
Total Quality Management (TQM)
 Through the process orientation and continuous improvement it gives importance to the needs of customers and
providing efficiency and effectiveness, it is the responsibility of the leader.
 TQM can also known as philosophy of management where the motivation of staff helps them to find their higher
capabilities to maintain standards in the operations which are held in the business, this role and responsibility is done by
manager.
 To fulfil the high standard of TQM , companies can provide human resource safe working environment and training
opportunities and by believing and facilitate them to explore their capabilities..

Lean management
 It is the management which allows to eliminate
waste of time, effort and money by analysing each
steps in business and that again eliminating the steps
which are not adding values to the business, which is
carried out by the leader.
 It is an approach to run the organization with
continuous improvement, to work systematically to
achieve small and linear changes in order to improve
efficiency and quality will be done by the manager.

Six Sigma
 It is combination of techniques and tools through which
process can be improved.
 It helps in removing the causes of defects and helps in
improving the quality of output.
 The set of quality management methods is used and has
specific value targets such as process cycle time, reduce
pollution, reduce costs, customer satisfaction and increase
profits which will be the responsibility of leader.

Just in Time (JIT)
 It is the method in which materials are ordered and received and known as inventory
strategy.
 This method is important to save the money by reducing costs on above inventory expenses.
 The company should predict the demands for goods and services so that the productivity can
be effective for the just in time method.
 Role of project manager is to run the smooth flow of production and reduced inventory
costs.
 Role of leader will be to check the quality of the product and satisfaction of customer.
Google runs this method to reduce costs and increase its productivity rate.

Importance of operations management
 Operations management is one of the most important function that needs to be performed by
Google.
 The main aim of the operation manager is to make sure that the products and services
produced by the firm is been timely delivered.
 This supports the organization in increasing the operational efficiency. The main functions
include planning, organizing, motivating and controlling.
 Leaders and managers in operations management are engaged in effective utilization
resources.

CONTINUE
 Under operation management, there is the optimum utilization of resources leading to enormous profits
for the Google.
 The efforts of the employees and the various raw materials are efficiently utilized and converted into the
services and goods required by the organization.
 In this process the leaders and managers motivates employees to make effective utilization of resources
and also delivering the products and services on time.
 This can also assist Google in building their brand image and making a goodwill in the market.

Value of operations management in achieving business objectives
• Operations management is valuable as it assists Google in achieving its aim and
objectives.
• Cost of production is reduced to ensure that tangible and intangible assets are not over
stretched or wasted in an organization
• It helps firm in effectively utilizing the resources
22/04/

CONCLUSION
 The presentation outlined key approaches of operation management that is six
sigma, TQM, lean management and Just in time.
 The study was based on Google and outlined role of leader and manager in
operation management of firm.

REFERENCES
 Chopra, S. and Meindl, P., 2016. Supply chain management: Strategy, planning, and
operation.
 Ferguson, E., 2018. Travel demand management and public policy. Routledge.
 Gu, Y., Li, W. and He, X., 2015. Frequency-coordinating virtual impedance for
autonomous power management of DC microgrid. IEEE Transactions on Power
Electronics. 30(4). pp.2328-2337.
 Hussain, B., and et.al., 2018. An inventive method for eco-efficient operation of home
energy management systems. Energies. 11(11). p.3091.