Tech Operations Management: Netflix and Amazon Comparative Analysis

This dissertation provides a comprehensive analysis of operations management practices at Netflix and Amazon, focusing on the contrast and connections between the two tech giants. It begins with an introduction to tech operations, highlighting their role in driving value and optimizing business processes, followed by an overview of Netflix and Amazon. The study aims to apply various frameworks related to overall competition in the market system, evaluate marketing structures from earliest forms to the present day, and formulate different leadership styles to maximize customer satisfaction. Key frameworks such as SWOT analysis and Porter's Five Forces are discussed in detail, examining how these tools can help tech companies understand their competitive environment, identify strengths and weaknesses, and develop strategies for sustainable growth. The research methodology involves the use of secondary sources to gather relevant information and develop significant recommendations and conclusions related to operation management.

DISSERTATION

Table of Contents
INTRODUCTION ..........................................................................................................................3
About the topic.......................................................................................................................3
About the organisation...........................................................................................................3
Aim and objectives.................................................................................................................4
Significance of the Problem...................................................................................................4
Rationale of the research........................................................................................................5
Structure of the report.............................................................................................................5
LITERATURE REVIEW ...............................................................................................................6
What are the different frameworks related to overall competition in the market system and the
way organisation can stay relevant?.......................................................................................6
RESEARCH METHODOLOGY...................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
About the topic
Tech operations are defined as the framework which is focused over system, people and
technology related with the organisation. Operations are helpful for the organisation in order to
drive value to t he organisation and customers (Barnes, 2018). This is helping the business to
optimise working of the premises so that profit can be managed so that customer level of
satisfaction can also be increased. The current research is based over analysing various aspects
within the business so that practices of operations management can be exerted. Operation
management is the tool which is used within the business so that level of efficiency can be
developed within the organisation. This is regarded as the best aspect in which profitability of the
organisation can be minimised and at the same time various judgemental criteria can also be set.
This is concerned with maximising organisational performance in which profit can also be
maximised by using various sources in order to acquire success and gaining opportunities for
future sustainability (Reid and Sanders, 2019). Using such practices would be helpful for the
organisation to various frameworks within business in which recommendations and conclusions
can be drawn. The major purpose of this report is to develop perspective related with operations
management using different perspective so that overall aim and objectives within the business
can be attained. The research will be undertaking various secondary sources in which the major
purpose of collecting relevant information would be taken in order to develop significant
recommendation and conclusions.
About the organisation
Netflix: Netflix is the top content platform which is headquartered in California. This is a
subscription based platform which is offering online streaming content to their customers so that
to provide them content for entertainment. Netflix was founded in the year of 1997 by Marc
Randolph and Reed Hastings as he was the co-owner for Pure Atria which is acquired by the
company in which Randolph has worked. Netflix is offering per rental model in DVD system in
which subscription is given to their customers. As the company is associated with number one
platform which is having various competitors which is facing rivalries to the organisation.
Amazon: Amazon is regarded as multinational brand which is based over cloud
computing, artificial intelligence and digital streaming. This is one of the top brand which is

having headquartered in United States. The company is having diversified businesses into the
market which is providing edge to their customers in appropriate manner. The company is
having various competitors such as Apple, Microsoft, Google and Facebook. This is the online
platform which is expended their sell within various fields such as software, apparel, jewellery
and games. The company is having various market succession opportunities in which they have
such market scenarios in which the company is trying to develop revenue capitalisation.
Aim and objectives
Aim:"To analyse the contrast and connection between the operations management as tech
companies." A study on Netflix versus Amazon
Objectives:
 To apply different frameworks related to overall competition in the market system and
the way organisation can stay relevant.
 To evaluate various marketing structures to from earliest forms to present day.
 To formulate different leadership styles and the way customer satisfaction can be
maximised.
Research questions:
 What are the different frameworks related to overall competition in the market system
and the way organisation can stay relevant?
 What are various marketing structures to from earliest forms to present day adopted in
Netflix and amazon?
 Identify the different leadership styles and the way customer satisfaction can be
maximised?
Significance of the Problem
Operation management is one of the major field of the business which is associated with
administering business practices in which highest level of efficiency so that to develop the
business (Brown, Bessant and Jia, 2018). For an organisation inhaling such practices within the
business by which functions of the organisation can be improved so that to develop measurement
of success and to manage business functions as well. It is concerned with managing an entire
production or service system which is the process that converts inputs (in the forms of raw
materials, labour, consumers, and energy) into outputs (in the form of goods and/or services for
consumers). The research is going to assist the businesses in such way that they can use aspects

of operation management in order to manage operations of the organisations in prominent
manner (Magon and et. al., 2018). The research will also going to provide various leadership
aspects which can be used in order to measure success and to lead people as well.
Rationale of the research
The major rational of this research is to related with comparing and contrasting operation
management principles which can be used within the organisation so that to manage their
business functions (Chary, 2017). The research is related with personal and professional
perspective. In the terms of personal perspective the research will help the researcher to manage
various skills such as communication skills, research skills, critical analysis skills, time
management skills and presentation skills. On the other hand, in the terms of professional
perspective the research is going to develop the researcher in such a manner that this would
acquire success in future aspects.
Structure of the report
The current research is having five major chapters such as introduction chapter, literature
review chapter, research methodologies chapter, data analysis and conclusion and
recommendation. In the introduction chapter initial information related with the research topic is
given which is followed by literature review. On the other hand in the chapter of research
methodology various tools and techniques are used in which primary and secondary data tools
are undertaken. In the chapter of data analysis, acquired data is being analysed so that
appropriate conclusion can be drawn.

LITERATURE REVIEW
What are the different frameworks related to overall competition in the market system and the
way organisation can stay relevant?
According to Bandarian, (2020), There are various models that can be used by the
business in order to analyse competitive environment in the industry. These methods are useful
in order to provide information related to market system and market edge. Using such aspects an
organisation may get to know regarding their position into the industry and would be helpful in
developing the business in appropriate manner. Competitive analysis is an essential part for the
business which leads into understanding market description so that position of competitors can
be understood and at the same time significant strategies can be made by the organisation.
Competitive analysis is the framework which is related with researching regrading competitors
and structure of their business so that other organisation may analyse the same and make changes
in their business functions. Competitive analysis is the framework that helps in gathering of
specific information related with organisational performance and their stand in the industry so
that required steps can be taken. In the context of tech organisation as these organisations are
required to adopt trends within their business and for this performing competitive analysis is one
of the significant activity which would be helping the businesses within the industry to grow and
sustain for longer duration of time. Some of the approaches are elaborated as under:
SWOT analysis
SWOT analysis is defined as the frameworks which is associated with examination of
internal capabilities of the business and their weaknesses. Using such framework an organisation
may get to know regarding their strengths and weaknesses. These aspects are associated with
developing impact to the business so that business course of action can be analysed. In the
context of tech organisations there are various aspects which are required to be analysed so that
business development opportunities can be seen. With the help of SWOT analysis tech
companies may recognise their valuable perspective within the market so that crisis can be
managed in optimal manner. Using this framework it will be easier for tech businesses that to get
clearer idea regarding how business and its processes are being managed. Using SWOT analysis
tech businesses may think regarding their future within the industry so that such measures can be
taken which are helpful in enhancing future of the organisation. Using SWOT analysis long term

plans can be made by Tech organisation so that strengths, weaknesses, opportunities and threats
can be recognised in easy manner. There are four quadrants within SWOT analysis which are
elaborated as under:
Examination of strengths and weaknesses
Owners of IT businesses are required to analyse organisational strengths and weaknesses
in such a way that important perspective of the businesses can be understood and at the same
time business objectives can be attained. For Tech organisation their strengths may be their
resources and asset which are helping the business to grow and attain organisational objectives in
prominent manner (Koo, Mendes-Filho and Buhalis, 2019). On the other hand, weakness for tech
organisation could be privacy or data security could be the major weakness of the organisation.
These are the aspects which are having clear relation with organisational internal processes and
would have direct implication over organisational sustainability and profitability.
Examination of opportunities and threats
Opportunities and threats are regraded as external aspects which is used within the
organisation in order to examine such opportunities which are present in the market and using
the same future oriented thinking can be developed within the organisation. In the context of tech
organisation there are various threats such as uncertainty of the market. Tech organisation is
having major risk of emergence of technological interventions as in technological aspects trends
are changing in frequent manner which means that such businesses are required to adopt the
same which need higher time and investment of cost.
The elements within SWOT analysis are inter connected with each other so when an
organisation is trying to develop their strengths that means they are opening up their scope to the
market which could be helpful for future survival of the organisation. As in reference to market
opportunities SWOT analysis could be helpful in acquiring such benefits which are related with
managing cutting-edge technology into the market so that good alignment can be rendered in
respect of gaining market opportunities and positive aspects. For the industry of technological
advancement organisation this is imperative that to provide such statements into the business by
which customers can be provided with untapped customer market and at the same time benefits
related with technology can be given to the organisation. In the current time marketplace for tech
giants are increasing and at the same time these businesses are giving appropriate employment to
people which is an aspect for them in order to provide solution in respect of inhaling market edge

in optimal manner. This is examined that tech organisations using technology makes the business
more efficient and in current time every resident is engaged with such tech organisation such as
Amazon or Netflix (Bertello and et. al., 2021). These are regarded as the market trend which is
adopted most of the people of current age and in order to meet needs and demands of their
audience such organisations are following various law requirement and this would be helpful for
them in improving the business in cost effective way and acquire market prominence as well.
Porter's five forces
Porter's five forces is regarded as the framework which is helpful in examining of
competitive market forces within the industry so that existing position of the business within the
industry. There are five forces within the organisation and analysing the same is advantageous
for the organisation so that to take measures to retain their position as well. This framework
helps in making systematic plans so that organisational success can be attained and at the same
time aspects which are associated with the industry are taken. Porter's five forces is associated
with examining strong position into the market and by analysing such critical factors profitability
can also be managed. The framework was initiated by Michael Porter in the year of 1979 so that
using this industry attractiveness can be analysed. The model is simple and helps the business to
manage their profitability and acquire significant position into the market. There are various
critical factors which are associated with the business and using the framework such measures
can be inhaled in the business so that overall succession measures can be inhaled. There are five
dimensions within the porter's five forces which are elaborated as under:
Competitive rivalry: This dimension within porter's five forces is associated with examining
number of competitors within the market so that current position of the organisation can be
examined. When competitive rivalry is high then this will impact the position of the organisation
and giving significant response to earn health profits. This is one of the significant dimension
which is used by the organisation in order to acquire success and to gather prominent and unique
edge in respect of competitors (Tirabeni and et. al., 2019). Besides this when an organisation is
facing least rivalry that means, they are leading the market and have scope to earn higher profits.
For tech organisation as in current time competitive rivalry is high which means that there are
huge number of rivals which are managing their business in the same field.
Suppliers power: This dimension is considered as the power hold by the supplier in terms of
fluctuation in prices and retaining their position into the market. In this manner when suppliers

are having ample power then this is negative for the organisation and may impact their business
functionality as well. On the other hand, when suppliers power is low then this leads the business
to have control over their functions. For tech organisation this is significant that to have control
over the supplier so that consistent services can be given to customers.

RESEARCH METHODOLOGY
Research methodology is regarded as such techniques which are used within the research
so that to attain aim and objectives within the research. These are methods which are used
within so that to determine, select and analysing the information pertained to the research. In the
current research, the chapter of research methodology helps the researcher to manage reliability
and validity within the research. The chapter explains how the information is gathered and
generated in such a way that objectives within the research can be attained. It helps in justifying
the methods which are adopted within research and to execute the research in proper manner.
Some of the research methodologies are elaborated as under:
Research Philosophy:
Research philosophy is defined as such set of beliefs which are used within the research
and are related with reality of research. It is the definition of the nature and knowledge which is
gathered within the research and could be helpful in attaining research goals and objectives in
appropriate manner. In basic terms these are the set of values and principles which are related
with management of the study in the manner in which overall research objectives can be attained.
Research philosophy is divided into three major types such as ontology, epistemology and
axiology. Ontology is associated with describing the nature of reality in which research can be
conducted by undertaking society and surroundings. Epistemology is more scientific philosophy
which helps the researcher in gathering information without any doubt. On the other hand,
axiology is related with learning of opinions and values related with research. Epistemology is
further divided into three types such as positivism, interpretivism and realism. In the current
research, epistemology is used by the researcher so that to gather in-depth information along
with scientific method.

REFERENCES
Books and journals
Bandarian, R., 2020. Explaining the competitive advantage in strategic research and technology
management for research and technology organisations. International Journal of
Business Continuity and Risk Management, 10(1), pp.23-46.
Barnes, D., 2018. Operations Management. Macmillan International Higher Education.
Bertello and et. al., 2021. Challenges to open innovation in traditional SMEs: an analysis of pre-
competitive projects in university-industry-government collaboration. International
Entrepreneurship and Management Journal, pp.1-16.
Brown, S., Bessant, J. and Jia, F., 2018. Strategic operations management. Routledge.
Chary, S.N., 2017. Production and operations management. McGraw Hill Education.
Koo, C., Mendes-Filho, L. and Buhalis, D., 2019. Smart tourism and competitive advantage for
stakeholders: Guest editorial. Tourism Review, 74(1), pp.1-4.
Magon and et. al., 2018. Sustainability and performance in operations management
research. Journal of Cleaner Production, 190, pp.104-117.
Reid, R.D. and Sanders, N.R., 2019. Operations management: an integrated approach. John
Wiley & Sons.
Tirabeni and et. al., 2019. How can organisations and business models lead to a more sustainable
society? A framework from a systematic review of the industry
4.0. Sustainability, 11(22), p.6363.