Operations Management Report: Analysis of 7 Seasons Hotel Operations

This report provides a comprehensive analysis of the 7 Seasons Hotel's operations management, beginning with an overview of its location, layout, and services offered. The report then delves into the hotel's operations process, including process mapping, characteristics, and the application of the Four V's framework (volume, variety, variation, and visibility). It examines issues derived from receiving operations and analyzes the competitive landscape. The report further explores operations analysis, including waste analysis and root cause analysis techniques. It evaluates the hotel's current operations, identifies areas for improvement, and offers specific recommendations to enhance efficiency and customer satisfaction. The report concludes with a summary of the key findings and suggestions for future development, focusing on business development and service excellence within the hoteling industry.

Running head: Operations management
Operations management
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Operations management
Table of contents
1. Introduction and Overview...................................................................................................2
2. The Operations Process.........................................................................................................5
2.1.1 Issues derived from receiving the operation.....................................................................7
2.2 Process characteristics..........................................................................................................9
2.3 Performances objectives.....................................................................................................11
3. Operations Analysis.............................................................................................................13
3.2.1 Seven waste analysis.......................................................................................................14
3.2.2 Root cause analysis: cause and effect analysis...............................................................14
3.2.3 Five Whys analysis.........................................................................................................15
4. Evaluation of Operations......................................................................................................15
5. Recommendations................................................................................................................16
6. Conclusion............................................................................................................................16
Reference lists..........................................................................................................................18

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1. Introduction and Overview
 Location
The modern operation of the business is one of the crucial concept that has increased the
overall efficiency of the hoteling industry that is going to increase the overall resource
distribution. The modus operandi of the hoteling industry is quite different in the Indian and
Asian contexts compared to that of in the other foreign countries. Most of the people living in
the Indian economy is basically more prone to the comfort level when they will be choosing
hoteling services. However, in the hoteling industry the location is a key USP for the success
or failure of the business. The location of the hotel is at the Banjara hills and is in the heart of
the city. Even the per head costs of the hotel is also very cheap with around 300 bucks for
each person. The hotel is supplying huge variety of services in the form of fine dining and
take away of the foods. Saudi Champagne', 'Shirley Temple', and 'Fruit Punch' are the key
cocktails that are being one of the key drinks within the company.

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Figure 1: Location of the hotel
The location of the hotel is surrounded by many places of interests in the form of
Birla Mandir, NTR gardens. The company is mainly looking to incorporate the business
development and they has taken the strategy to bring in more amount of customers.
 Layout
The layout of the hoteling industry is mainly going to identify the activities that are being
carried out in the hoteling industry. The establishment of better level of communication will
definitely help the business in growing the company by resolving the queries and doubts of
the customers.
Figure 2: Layout of the selected organisation
Resolving the issues is one of the important concept of call centres that will resolve
the problems that the customers are having in the form of cash transactions and other cash
related problems that are mainly helpful in the expanding of the business.

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 Products and services offered
The services that are being offered by the company is having wide range of buffet that
are mainly improving the cuisine services that are being provided by the company. The 7
Seasons hotel is branch of the business hotel Comfotel is drawing many guests during lunch
and dinner. Among the section in the food department, the Arabic section is very much
popular among the foodcholic guests. 'Patthar Ka Gosht' and 'Mutton Biryani'. 'Kastoori
Kebab', 'Pahadi Kebab', and 'Boti Kebabs are some of the Hyderabad dishes that are in high
demand always and are being preferred by customers. The rice dishes are huge in quantity
and are perfect for family kind of gatherings.
 Competitors
The company is having high level of competition in the form of Hotel Crystal 7 Cuisine
Fine Dine Restaurant, Hotel Crystal 7 Cuisine Fine Dine Restaurant are giving tough
competition to the business. In order to surpass the competitors the company is boosting the
customer satisfaction through the provision of better level of services.


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2. The Operations Process
It is important for any business to identify key strategies in order to get success in the
business. One key business strategy that the business took in order to get success in the
market of hotels and accommodation are targeting and customer segmentation. It is important
for any group of hotels to identify the potential base of customers that will definitely help the
company in getting continuous revenue. The company has also taken the pricing strategy that
will definitely help the customers in getting better quality of hotel over the competitors. Not
only this the 7 season multicuisine hotels and restaurant is giving away many offers on the
fooding and lodging and many privileged customers are given with offers. In doing the
operation in such a highly competitive industry, the 7 season restaurant will face lots of
challenges in the field of operations in the form of high completion from the competitors.
Since Hyderabad is one of the top tourists place with many historical places.
Thus it can be said many other companies will try to build their hotels near the tombs
of the kings in order to gather as much as the tourists as possible. Another challenges that the
company may face is that retention of employees. It has been seen that due to lack of proper
growth in the salary structure, most of the employees even after providing high class of
trainings and facilities, they are not staying with the same organisation. Labour migration is
one of the biggest problems for this industry because of the fact that in they search for better
opportunities to work. It is important for the company to reduce these kinds of loopholes in
order to indulge better level of productivity.

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2.1 Process map
Figure 3: Process map
The introduction of the concept of the process map is basically going to help the 7
season restaurant and group of hotels to bring in better quality of process and is mainly
showing the incorporation of better level of high productivity that will bring in more number
of customers. Not only will this will help in the minimisation of problems but the
identification of the Six Sigma technologies after the identification of major problem
definitely bring in high class of technologies. The whole process map is important because of
the fact that through the implementation of better quality of resources, it is highly important
for the company to bring in high quality of resources.
Through the identification of high quality of training facilities for the employees will
help the improvement of the business. Taking the design of the services and products based
on the objectives of the company in the long run is mainly going to highlight the use of both

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human and capital resources that are required for the development of the business in an
extensive manner. Moreover, the company is mainly aiming to increase their business even in
the international market and in order to do this, the company need to identify the causal effect
and the key variables that will be influencing the overall business. These causal variables in
the form of better process of cash transmission and better technologies that are being
implemented for the booking of customers. The process that are to be taken by the company
should be more or less had to be controlled by the organisation. Moreover, the incorporation
of controlled process will led the company to determine the process based on the outcome
level of the company in managing the problems. Thus it is an important concept in the
operational management because of the fact that in order to increase the customer satisfaction
level, the overall company need to identify the problems at first.
Linking the design of the process with the objective is mainly required to minimise
the cost of operation and to reduce the wastage of both capital and human resources. It is an
important concept because of the fact that if the design and the process are not matching the
skills with the technologies that are to be implemented within the organisation will definitely
result in efficient outcomes that will not be beneficial for the company in the long run.
Figure 4: Polar diagram

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2.1.1 Issues derived from receiving the operation
In getting the amount of operation from the 7 season hotel and multicuisine
restaurants some of the issues that has been faced by many customers is the increase in price
due to increase in brand value and brand name of the company. Most of the hotels after
getting a name often starts to discriminate prices among the customers and they tends to
forget about improving the customer satisfaction level. They after a certain point of time,
tends to bring in strategies in order to make business in the international manner.
2.2 Process characteristics
The main characteristics of the process that is being incorporated in the sense that
through the incorporation of better tools of marketing will identify the resources that are
being incorporated in the market of hoteling industry. Process of identification of customers
will definitely allow the economy of hotel industry to bring in high quality of resources. One
of the main characteristics of process is that it is important for the company to bring in close
monitoring of the interlinked process and customer satisfaction to identify the gaps in the
resources. Moreover, the best characteristics of the process is that it will be willing to identify
the pros and cons that are mainly associated with the business. It is an important concept for
the development of hoteling services if the managers are having high skills and potentiality
that will bring in high quality of resources.
2.2.1 Four V’s Profile
Within the operational management, the importance of the four V is important
because of the fact that through the incorporation of these 4 factors will definitely help in
increasing the revenue of the company. The 4 V’s are volume, variety, variation and
visibility. Through the incorporation of all the V’s it is highly important for the company to
identify the scopes of investment that are lying within their reach.

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Figure 5: 4 V model
The volume is important for the company to bring in high class of development
policies. Through the incorporation of better level of resource based management, the
7season multicuisine restaurants and will be able to identify the business expansion
strategies. Along with the strategies the company need to identify the scope of merges and
acquisitions. Now if they can merge with some big companies in the hoteling industry then
the staff will learn more on the technologies and better level of educating the employees will
be possible. Along with the volume of the services that are being provided by the company
till date, the company needs to identify the variation in the products and services that can be
provided to the customers.
The variations will include the incorporation of pools services, valet parking and even
opening up spa and therapy centre that will attract more number of customers. More or less
variety is deeply interlinked with variation so that the company can bring in high and
upgraded technologies within the product basket lists. Moreover, through the involvement of
the resources and monitoring technologies, the process of advertisements are also important
and they are included in the visibility sections. The visibility section should think and

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develop the marketing reach of the projects. This is an important concepts because of the fact
that through the development of resources the company will be able to bring in more hotels
and chain of hotel under same group will emerge in the market. This is an important concept
because of the fact that through better level of marketing the company is willing to indulge
the improvement in the economic and resource based activities will flourish in the economy.
Moreover with the implementation of better level of network connectivity, the overall
performances of the company will flourish. This will definitely increase the overall
performances of the employee staffs. Now in order to indulge the incorporation of the
business, the 7 season’s hotel need to identify the scope of investment that are mainly having
in other cities. The company need to increase the advertisement in order to increase the reach
of the customers. This is an important factor because of the incorporation of better level of
business through the development of advertisement will increase the potential scope of FDI
in the hoteling industry. Now they are mainly aiming to indulge the overall development so
that the company can flourish in other cities.
2.3 Performances objectives
Performances objectives will be to deliver best quality of services to the customers
and it was aimed by the 7 Season multicuisine restaurants in Hyderabad to bring in better
quality of customer satisfaction and they are aiming to incorporate their cuisine designs. This
is an important part because of the fact that this hotel and restaurant is mainly famous for its
delicious foods. Another important objective of the performance is to bring in high quality of
customer satisfaction that will increase the brand image of the company.
Performance mapping
The use of polar diagram is basically showing the involvement of best strategy that
will definitely indulge the economic activities to flourish and in order to indulge the better

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level of strategy of operational management, the company need to identify the priority at first.
Now they will be able to identify the gaps that are having within their pattern of technology
up gradation. It is an important concept that are having huge level of confidence in other
competitors who are thinking to invest within the economy of hoteling industry. The polar
diagram is more or less similar with the cyclonic forecasting and through the polar diagram
the company like 7 season hotel will be looking to increase the reach of their customers and
the potential areas that will help in the improvement of their business. Moreover, through the
involvement of the technologies, it has been seen that the company need to increase the
customers’ satisfaction so that the brand image and brand loyalty will be increased. Making a
performances mapping the company need to identify the scopes of the investment opportunity
and they will be able to increase the skills and technology of the employees and in the long
run, the company will be flourishing within the hoteling industry. Now in order to indulge the
development of resources, it is highly questionable about the process that will help in
achieving the desired level of economic activities. Moreover, modern hotel marketers must
find a way to show up on mobile when potential guests are still trying to make their
decisions. Also, take note that people refer to their mobile phones when looking for places to
visit, places to eat, or simply where they’d go next. It would be a good tactic to send them
simple messages, tips, and updates on your latest events.