Operations and Project Management Report: Company Analysis and Review

This report provides a comprehensive analysis of operations and project management, focusing on the Morgan Motor Company and Aston Martin. The report begins with an overview of the companies, differentiating between operation and operations management. It then delves into critical reviews of operations management principles, analyzes how these principles meet organizational requirements, and discusses continuous improvement as a philosophy, including an evaluation of lean principles. The report further examines the project life cycle, its implementation, and effectiveness using appropriate theories and models. Recommendations are provided to enhance operational efficiency and achieve business goals. The report also includes a detailed overview of a case study, project life cycle implementation, and a critical review of its effectiveness.

Operations and Project
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO1&LO2........................................................................................................................................1
1. Companies overview................................................................................................................1
2. Difference between operation and operations management....................................................1
3. Critical review operations management principle...................................................................2
4. Analyse operation management which meet the organizational requirement.........................3
5. Discuss continuous improvement in the organization as a philosophy and evaluate lean
principle.......................................................................................................................................3
6. Critical review the operations manageable principle in the organization by using continuous
improvement plan........................................................................................................................5
7. Recommendation.....................................................................................................................5
LO3&LO4........................................................................................................................................6
1. Overview of case study............................................................................................................6
2&3. Project life cycle and its implementation on the project along with supportive documents
......................................................................................................................................................6
4. Critically review the effectiveness of Project life cycle by using appropriate theories and
models........................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Operations and project management is the process which is used by manufacturing
organization for effective conversion of raw material into finished goods. It includes the
processes of redesigning & production of goods which converted into final consumed goods
(Alhawari and et.al., 2012). Along with this, it helps in increasing business practices which
provide high efficiency or effectiveness and it further helps in maximising productivity as well as
profitability. Morgan Motor Company selected for the better understanding of this concepts. It is
British motor car manufacturing organization that founded in 1910 by Henry Frederick Stanely
Morgan.
This report include the various topics such as operations management and its principle
in organisation context. Continuous improvement and its implementation in the organization to
review effectiveness. In addition, it includes the project life cycle and its stages which help the
organization to achieve their business goals & objectives.
MAIN BODY
LO1&LO2
1. Companies overview
Morgan Motor is car manufacturing company of British and it was founded in 1910 by
Henry Frederick Stanley Morgan. They started with producing 850 products in a year and they
provide six month waiting period for car (Morgan Motor Company, 2019). Company develop
various attractive cars which is very popular in their time such as Morgan +4 which introduce in
1950, Roadster in 2004, Morgan Aero 8 in 2000 etc.
2. Difference between operation and operations management
Basis Operation Operations management
Definition It is a process which consist one or
more aspects which perform together
in order to get desire outcomes such
as profit and customer value. In the
operations, management show their
concern regarding quality and other
It is a business practice which include the
conversion of raw material into finished
goods for the final consumption of
customers. After producing goods,
organization focuses on delivery of products
1

operational activities. to the customers.
Operations includes the various functions which manager have to focus to make it better
but with the help of operations management, manager adopt various techniques and methods
which helps in managing their operational functions in order to achieve their business goals &
objectives. Basically this process include the conversion of raw inventory into finished good for
the customer and satisfy them, with the help of their product quality, efficiency or effectiveness.
3. Critical review operations management principle
For the effective performance in their operations, organization has to follow some
principle which help the business to balance their production level, increase efficiency, enhance
delivering performance etc. Along with this, by using these principle organization able to utilize
their resources in effective manner which maximise revenue. Some of the principle follow by
Morgan Motor which is discussed below:
Reality: Organization as well as manger, both have to focus on business problems rather
then focusing on different kind of techniques and methods to increase efficiency (Jenkins,
Gornall and Cripps, 2013). So business have to give prior focus on problems and solve the issues
in effective manner which increase the efficiency as well as effectiveness.
Fundamentals: According to Pareto, focus on operational activities will provide 80%
success and use of various techniques in order to enhance efficiency will provide 20% success.
So manager have to ensure that, they have to enhance their operational functions in order to
achieve business goals & objective and maximise productivity as well as profitability.
Accountability: In the organization, every person has to be accountable regarding their
work or task which they perform. So manager of Morgan Motor have to set effective rules &
regulations which explain the responsibility of individual which helps in achieving business
goals & objectives.
Causality: Manager have to take all the problems serious and try to find solution which
helps in preventing this problem again. For this they have to identify the cause and try to resolve
with effective manner.
Above mention principles used by the Morgan Motor, in order to enhance their
operational functions and various activities which helps in increasing production and it
2

automatically maximise profit margin. Along with this, effective implementation of operations
management principle helps in achieving business goals & objectives.
4. Analyse operation management which meet the organizational requirement
By using principle of operation management organization meet with their goals &
objectives which helps in gaining success and future growth. By using above mentions
principles, organization able to find solutions in order to resolve all the problems which occur at
the time of manufacturing product. Analysis of operation management is discussed below which
helps the business to meet with their requirement.
 To meet organizational requirement manager of Morgan Motor have done various
efforts and build various strategy in order to reduce product cost which increase the
productivity and it automatically maximise profit margin of the company (Kivilä,
Martinsuo and Vuorinen, 2017). Main purpose of organization is to enhance their
productive capacity for maximising profit. Morgan Motor apply the operations
management principle in order to enhance their manufacturing process by reducing its
cost.
 Operations management also helps in meeting their requirement through providing
supply chain efficiency. Development of product is not enough, they also enhance their
logistic functions in order to deliver their products in the market for the customers. By
using or implementing principle of operations management, Morgan Motor can
effectively deliver their products to the customers and satisfy them with their product
or product quality. Each activity helps in meeting organizational requirement and
achieving business goals.
 Use of various techniques in the organization helps in meeting business requirement
which further enhance efficiency or effectiveness. Morgan Motor have to adopt
principle of inventory as well as technique to focus on their production and techniques
which helps in improving their product quality.
5. Discuss continuous improvement in the organization as a philosophy and evaluate lean
principle
Continuous improvement plan is ongoing process which helps the organization to
identify the lacking area which required special concern in order to enhance their product
quality. With the help of this, manager can change or improve product feature as per the
3

customer's requirement. Market trend or customer's desire will change timely, so with the help of
continuous improvement plan organization able to identify their requirement and adopt in their
plan for the change (Liu, Zou and Gong, 2013). Morgan Motor organization adopt this process to
make their operational functions more efficient and able to achieve business goals & objectives.
It is philosophy that, contentious improvement is better because it provide on working changes
which is beneficial for the company to maintain their performance and customers base due to
proving quality product and on time delivery.
Lean principle is the business methodology which help the organization to increase their
efficiency as well as effectiveness. This principle enhance customer value with the help of zero
wastage at the time of manufacturing. There are five key lean principle which manager have to
adopt and apply for the effective outcomes and make them able to achieve their business goals &
objectives. These principles can follow by the manager of Morgan Motor it will increase
productivity as well as profitability and it is discussed below:
Value: Here, organization have to identify the customers need, desire and want because if
organization able to fulfil then it will provide huge growth in the market. So Morgan Motor have
to conduct proper research to identify customer needs.
Value stream: After analysing customer needs they have to mapping value stream and it
include the delivery of specific product to the customer.
Generate flow: In this step, manager find the way to maximise efficiency and try to
reduce wastage. Ti will generate proper flow of cash in order to run operational activities in
effective manner.
Establish pull: After improving operational flow, organization gave to focus on
customer and their deliver process by using Just In Time approach. So here, there is no need to
develop product in advance. They have to pull products as they needed.
Perfection: Completing all the four steps, now its time to check their performance
perfection through lean thinking and improve process.
By using lean principle, organization is capable to achieve their motives where they try to
make zero wastage at the time of production (Love and et.al., 201)(. It will reduce each unit cost
and increase productivity as well as profitability in order to achieve business goals & objectives.
4

6. Critical review the operations manageable principle in the organization by using continuous
improvement plan
Basis Current Strategy Proposed Methodology
Cost Currently Morgan Motors use
principle of variance for effective
outcomes in operational
management rather than focusing
reducing cost of product.
In future, they adopt standard costing
methods to analyse their actual
performance and it will be evaluated
through comparing actual or standard
performance.
Quality Morgan Motor use principle of
inventory in order to enhance their
product quality which satisfy
customer and increase
productivity.
Organization have to follow TQM
methods to enhance their product
quality. It will increase productivity
and profitability. Along with this,
satisfy customer's needs & desire.
Delivery Company have to develop various
strategy in order to enhance their
delivering services and create
value for the customers.
Currently business take six months
waiting period to deliver product. So
they try to reduce this period into
four to three months through
increasing operational efficiency and
delivery process.
7. Recommendation
 Company have to adopt Total Quality of Management (TQM) approach in order to
produce quality products which meet with customers expectation.
 Morgan Motors have to conduct regular research which help the manager to identify
customers expectation, so they improve their operational functions according to it.
 By using lean principle in effective way will reduce wastage and it decrease cost of
product and it further increase productivity or profitability. This principle helps in
achieving business goals & objectives.
5

LO3&LO4
1. Overview of case study
As per the given case study, Aston Martin company selected for the better understanding
and it is midland based organization. Company manufacture luxury sports car which include
various attractive features to gain high competitive advantage. It is founded in 1913 by Lionel
Marin and they serve their services across the globe (Aston Martin, 2019). There is two business
objectives which required to analyse by the member of project & programme officer.
2&3. Project life cycle and its implementation on the project along with supportive documents
Project life cycle is the sequential process which every project have to face from initial
phase to closure. It include four steps which important to follow and it will increase the chances
of successful results of project (Patanakul and Shenhar, 2012). Operation manager of Aston
Martin use this process at the time of implementing any project in the organization and they
wanted to enhance their efficiency as well as effectiveness. There are four steps included in the
project life cycle that is mentioned below:
Business case
Basis Definition
Strategy Aston Martin timely change their marketing strategy in order to increase
their demand and productivity. Company focus on their product quality and
innovative features in order to enhance their product and increase customer
base. With the help of continuous improvement plan, operational manager
identify customer need and then implement in the organisation to achieve
their goals & objectives.
Target Market Company target the global market and all over the countries customer such
as Qatar, China, France, Denmark etc. Currently company open a
showroom in Abu Dhabi at Etihad Tower. Organization have strong
distribution network which include dealership and own exclusive
showrooms.
Cost benefit analysis:
6

Particulars Situation 1 Situation 2
Costs 100000 120000
Benefit 0 20000
(BEP point)
Costs Benefit
0
20000
40000
60000
80000
100000
120000
140000 Chart Title
Column C Column D
Project initiation: In the initial stage of any project, it required proper planning and it
will be done through financial as well as statistical information. In this stage, manager has to
identify the business problem and the need of organization (Sense, 2013). Problem will be
analysed through making business plan and some recommendation.
Basis Description
Objectives First objectives of the company is to reduce movement of staff
during lunch.
Another objective is to help staff members to make their life
healthy and it will be consider under CSR. Along with this, it
reduce absenteeism.
Strategy To fulfil their objectives, project manager have to conduct medical
camp which provide free medical check-up to their employees and
provide medical help. In addition, they have to develop rest room
for the workers, where they having lunch and they can rest as well.
In this stage, project manager pass this proposal to the high authority people for the
further analysis. Aston Martin can follow six sigma approach in order to enhance their existing
7

functions to find out the errors. Along with this, it helps in reducing manufacturing as well as
administrative expenses which further enhance productivity and profitability.
Project planning: Under this phase, project manager develop a detailed strategy which
include that how project has to be performed and how to make it successful. It includes two types
of planning such as strategic and implementation planning (Weglarz, 2012). Below mention
project plan will provide overall idea regarding their project. Here project manager of Aston
Martin develop strategy in order to accomplished their objectives which is beneficial for the staff
members as well as for organization. Less absenteeism will increase their efficiency as well as
effectiveness.
Project Plan:
Basis Description
Cost To achieve their business objectives organization have to bear almost
£80,000. for making rest room or organising medical camp.
Communication For the effective communication in the organization, project manager
have to encourage two way communication. It will increase efficiency as
well as effectiveness of their work.
Quality To enhance their work quality they have to focus on employees health as
well as their efficiency. Due to high absenteeism in the workplace will
reduce employees efficiency as well as productivity. So project manager
have to achieve their objectives in order to maximise production and
profit margin.
Here project manager of Aston Martin use lean principle to reduce wastage in the
manufacturing process which automatically reduce product cost. Along with this, it helps in
increasing productivity and profitability and further achieve all the business goals & objectives.
Gantt chart:
8

Work breakdown structure:
Project execution: Under this stage, planning will be converted into execution and
project manager have to supervise and try to prevent error by using various techniques and
methods such as lean principle and six sigma. Under this stage, manager monitor or control all
the operational activities in order to enhance their efficiency or effectiveness. After execution of
9

this project, manager take feedback regarding their satisfaction from customers and other
stakeholder.
Project closure: It is the last stage of every project where business announce regarding
project closer. After communicating with all the members they decided the performance and
conclusion of project. In the context of Aston Martin, project manager analyse that, weather all
the task achieved or not as per the budget. At the end, project manager evaluate all the objectives
are achieved or not. If yes, then it become successful and help the organization to achieve high
productivity and profitability.
Above mention project life cycle help the organization to develop effective strategy in
order to implement in effective manner and achieve their business goals & objectives.
4. Critically review the effectiveness of Project life cycle by using appropriate theories and
models
In the important for the organization to effectively implement project life cycle to achieve
success. For this, project manager have to follow rules, regulation and other special guidelines.
With the help of Waterfall model, business able to identify effectiveness of project life cycle and
it is mentioned below:
 Requirement: In this step manager have to analyse the requirement of resources which
used at the time of implementing their strategy. It include human resources for the
operational functions as well as financial resource to complete their monitory
requirement (Zeng and et.al., 2014).
 Design: Here project manager have to ensure that, all the activities will be done on time
as per the design time frame. For this, manager use autocratic leadership style which
helps in competing all task on time.
 Development: This stage include the execution of plan by using appropriate methods
such as total quality of management. It help the project manager to develop quality
product in order to satisfy customer needs and fulfil their expectation.
 Testing and Maintenance: After execution of project, business test its effectiveness or if
any improvement required the provide them in proper way. It is used by the project
manager to analyse effectiveness and current situation.
10

With the help of above mention steps, project manager of Aston Martin analyse
effectiveness of project life cycle. With the help of this, organization able to enhance
productivity as well as profitability.
Using different methodology for the small or large scale project:
Methodologies Small-scale projects Large-scale projects
Six Sigma
Labelling is the method which is
used for small scale project. It
provide low cost and used for the
repetitive work which increase
effectively.
In the large scale project, six sigma
approach used to improve their
organizational process. It helps in
identifying any production default or
error which affect the productivity or
profitability.
Lean Principles
Under this method, project
manager try to avoid those cost
which is non valuable for the
organization.
This approach also used for the large
project such as conducting medical
camp for the employees to check their
health. So project manager use this
methods and try to remove non
valuable activities.
CONCLUSION
From the above discussion, it has been concluded that project & operations management
help the organization to convert raw material into finished goods for the final consumption of
goods to the customers. Business enhance their operational bioactivity by using various principle
which affect the productivity as well as profitability. It further helps in achieving business
goals& objectives. In addition, organization use continuous improvement plan in order to
enhance their operational activities. With the help of this, manager analyse the internal problems
and then identify effective solutions for it. Different methodology help the business to increase
their operational efficiency which further helps in improving productivity as well as profitability.
So basically, project management beneficial as well as essentially required for the company to
handle their projects in effective manner and try to achieve its goals & objectives.
11

REFERENCES
Books & Journals
Alhawari, S. and et.al., 2012. Knowledge-based risk management framework for information
technology project. International Journal of Information Management. 32(1). pp.50-65.
Jenkins, A., Gornall, L. and Cripps, H., 2013. Lessons for safe design and operation of anaerobic
digesters. Loss Prevention Bulletin, (229).
Kivilä, J., Martinsuo, M. and Vuorinen, L., 2017. Sustainable project management through
project control in infrastructure projects. International Journal of Project Management.
35(6). pp.1167-1183.
Liu, J. Y., Zou, P. X. and Gong, W., 2013. Managing project risk at the enterprise level:
Exploratory case studies in China. Journal of Construction Engineering and
Management. 139(9). pp.1268-1274.
Love, P. E. and et.al., 2014. A benefits realization management building information modeling
framework for asset owners. Automation in construction. 37. pp.1-10.
Orji, I. J. and Wei, S., 2015. Dynamic modeling of sustainable operation in green manufacturing
environment. Journal of Manufacturing Technology Management. 26(8). pp.1201-1217.
Patanakul, P. and Shenhar, A. J., 2012. What project strategy really is: The fundamental building
block in strategic project management. Project Management Journal. 43(1). pp.4-20.
Sense, A. J., 2013. A project sponsor's impact on practice-based learning within
projects. International Journal of Project Management. 31(2). pp.264-271.
Weglarz, J. ed., 2012. Project scheduling: recent models, algorithms and applications (Vol. 14).
Springer Science & Business Media.
Zeng, X. and et.al., 2014. Water transfer triggering mechanism for multi-reservoir operation in
inter-basin water transfer-supply project. Water resources management. 28(5). pp.1293-
1308.
Online
Aston Martin. 2019. [Online]. Available Through:
<https://www.astonmartin.com/>
Morgan Motor Company. 2019. [Online]. Available Through:
<https://www.morgan-motor.co.uk/>
12