This report delves into the operational management of Hilton Hotels, a prominent player in the hospitality industry. It begins by identifying the nature of hospitality products and services, differentiating between tangible and intangible elements like accommodation, food and beverage, and online booking services. The report then assesses factors influencing demand patterns, such as seasonality, health trends, and economic conditions, recognizing the diverse customer profiles and their spending power. The analysis further explores the stages of product and service development, including idea generation, screening, concept development, and product development, highlighting the importance of brand image, resource availability, and standardization in shaping customer perceptions. Moreover, it examines the opportunities and constraints affecting products and services, such as brand image and resource availability. Finally, the report discusses various merchandising opportunities and pricing strategies, providing a comprehensive overview of the operational challenges and strategies employed by Hilton to meet customer needs and maintain profitability.
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