Derby's Markeaton Park: An Applied Operations Management Report

This report provides a comprehensive analysis of the operations management at Markeaton Park, a popular destination in Derby. It begins with an introduction to operations management and its importance in enhancing organizational efficiency and achieving goals. The report then delves into the specific context of Markeaton Park, examining key operational aspects. Section 1 discusses important considerations for park management, including inputs, transformational processes, and outputs. It explores the value chain analysis, highlighting the park's activities and their impact on stakeholders (visitors and employees). The effectiveness of the park's capacity planning strategy is evaluated, along with an assessment of the current layout. Section 2 focuses on skill development, highlighting the skills gained from the project. The report concludes with recommendations for improvement and a summary of the findings. The report also incorporates findings from a field research study, including questionnaires to park employees, to analyze visitor patterns and preferences, providing valuable insights into the park's operational performance and areas for enhancement.

Applied operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1.....................................................................................................................................3
a) Discuss things important to consider.......................................................................................3
b. Value chain analysis and impacts of different stakeholders....................................................4
c. Identification and brief discussion on effectiveness of capacity planning strategy followed
by managers of Markeaton Park..................................................................................................5
d) Effectiveness of Markeaton Park layout.................................................................................6
SECTION 2...................................................................................................................................12
SKILL DEVELOPMENT.............................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Operation management can be explained as the process which is conducted within the
business entity for the purpose of enhancement of efficiency within the business organisation. It
is necessary because it simply focuses on the process through which profit margin can be
improved through which organisational goals can be accomplished (Hitt, Xu and Carnes, 2016).
It is also helpful because it simply finds out the ways that how any of the organisation can bring
improvement within the weaker area of an entity. Talking about the report, it is based on
Markeaton Park which is among one of the most famous park where different events are being
conducted on a daily basis. In context of the file, there will be detail information about the park
where there will be discussion on the points that how improvement can be brought in effective
manner. There will be detail description about the value chain modes along with importance of a
capacity strategy. In addition, proper recommendation will be given that how those issues can be
resolved in short duration and finally in last section there will be discussion about skill
development which were improved because of this particular project.
SECTION 1
a) Discuss things important to consider
It is necessary to understand that in current scenario, Makeaton Park is among one of those
park which has been providing number of facilities in current scenario which is related with
sporting events, art exhibition, different program related to cinema and many more. This are
some of the interesting program which is being conducted in this park due to which number of
people a are attracted towards this particular park (Ikedi, Okoroh and Dean, 2016). Whenever
any of the place get crowded, it is necessary to understand that it must be managed in a
systematic manner so that any sort of problem will not occur at any period of time. For the
purpose of dealing with all of this situation, it is necessary for the management of the park to
take effective decision so that problem will not arises. Some of the ongoing operational activity
must be changes that management of the park allows them to earn profit at a continue basis
which is very important. In order to understand each and every thing in detail, some of the points
has been discussed below in detail:
 Input: In order to earn higher amount of profit, it is necessary for any of the area to
attract more number of customers or visitors who can contribute for increasing the overall

profit percentage. In the same manner, management of park wants to attract all age group
of people within the park and for that it is necessary for them to bring some of the
changes which can be helpful for children, old age and also for those who are disable.
Different chairs and setting arrangement must be done so that people can easily in the
part to enjoy their free time. As it is one of the part so it is necessary to plant some of the
trees as well as plants which are rarely found that more number of people can be
attracted. In addition, management can include lights and CCTV for the purpose of
providing additional security to the people who visits (Kay, 2016)
 Transformational process: - It is the process where management of the company will
look for hiring some of the skilled construction worker who can help them out work as
per the plans and policies. With the help of nurseries, they can include some of the rear
plants for attracting the people. In order to arrange more number of lights and CCTV
camera, company can hire electrician expertise can help to place CCTV and lights in
right place which can be effective too.
 Output: - If all of this input and transformational work can be done successful, then there
is hire possibilities that management can easily attract more number of old age people.
This will allow them to spend their free time which is quite high in old age. With the help
of CCTV camera, there will be les chances of any unwanted activity which will simply
attract more people towards the park. Overall, percentage of revenue can be increased
with minimum amount of investment
b. Value chain analysis and impacts of different stakeholders
Value Chain Analysis is defined as the framework which helps to divide different
business activities for the purpose of improving the overall performance. In context of
Markeaton Park, the have divided their activities into two different parts. Talking about the first
one, it is related with creating together with delivering the commodities to the people. Here, park
must be managed in that particular fashion where number of ramps can be included at different
location within the park along with chairs in it (Oates and Yates, 2016). Also, Human Resource
Management will have the opportunity to manage all of the operation for the purpose of
providing effective services to the one who visits the park. In the other side, outbound logistics
will include some of the services within the park like conducting events, multiple number of
yoga sessions. For the purpose of distributing maximum number of tickets within the market,

management will use different types of technique which are effective. The another activity is
related with supporting which will directly beneficial for the first one. Also, it will add on several
types of infrastructural with the park which will allow to improve the comfort zone for the
visitors. In case of human resource management, there will be some of the important activities
will be conducted which is related with hiring some of those candidate who can perform as per
the requirement of a company. This will include maintenance team, support team, guards and
many more. Also, it is necessary to understand that the management of the park must include
some of the fitness equipment which can easily attract more number of people towards the park.
There are mainly two different stakeholders who is connected with the park and they are
visitors and the employees. Here, changes which will take place with the park will have positive
impact. For example: In context of employees, they will have to put less efforts to manage the
visitors with the park because each and every thing are managed in a systematic manner. In
context of visitors, they will get additional facilities as compared to previous time period. This
will simply allow them to get better experience (Wotton, Stanbury, Douse and Eaton, 2016).
c. Identification and brief discussion on effectiveness of capacity planning strategy followed by
managers of Markeaton Park
Capacity Planning Strategy can be explained as the tactics which helps the management
to identify about all of the necessary aspects which can be helpful in meeting out the demands
and services of the customers. In context of Mareaton Park, their managers has gone with the
capacity planning strategy which can be really effective for them in preparing plans and policies
which are essential for the future growth of a park. The another strategy which manage will look
for is adjustment strategy in which they will focus on the demands of visitors an according to
that they will try to manage every single work so that any of the person who visits the park will
not face any kind of issue. Some of the important decision which were taken by the manager are
related with inclusion of different shops within the park, different cinema related programs can
be arranged. All of this decision all the management of the park to accomplish the future goals
and that will directly allow to generate higher percentage of revenue (Bawa, Abdullahi, Bukar
and Adaya, 2017).

d) Effectiveness of Markeaton Park layout
Talking about Markeaton Park, it is among one of the famous park in the world which is
located in Derby. The way management of the park has managed every single activity is
allowing them to attract thousands of visitors on a daily basis which is itself one of the greatest
achievements There are some of the effectiveness of the Markeaton Park Layout which has been
addressed below in detail,
 It is among one of those park which has an area of 85 hectares and even it offers number
of facilities to the visitors where area has been distributed so that other people who do not
want to participate in any of the specific program then they can easily join the another
one.
 Talking about the southern half of the park, it has some of the beautiful trees which has
been bordered with woodland which can simply allow to attract visitors and give them
opportunity to spend higher percentage of time over there (Baytaşoğlu and Gözler, 2018).
 It has a bigger space of parking which can simply allow more number of visitors to come
at a single time. Even it does not allow to occur any sort of accident too which is a great
benefit for visitors.
 In context of central area, there are some of the walled garden including some of the
important cafes in it due to which people can enjoy free time by sitting there.
 There are some of the important section which has been included in igt such as Mundy
play center, picnic area and many more.
Looking at the scenario, detail information is required to be collected and for that it is
necessary to understand that field research is very important where sample number has been
selected 40 employees. Different questionnaire is prepared which can be beneficial in this
particular situation.
Questionnaire
Q1 During which season higher number of people visits within the park?
a) Summertime
b) Wintertime

c) Autumn
Q2 Will construction plan of A-38 will have an effect on total number of visitors who visits
to the park?
a) Yes
b) No
Q3 What can the main reason due to which it can be said that construction will affect the
person who will visit the park.
a) Rail-connection distance between park
b) Way of reaching the park.
Q4 Which is the area within the park which can easily attract more number of visitors on a
daily basis?
a) Mundy play center
b) Southern Half
c) Central Area
Q5 What are the changes which can be brought by Markeaton Park so that visitors can be
increased?
a) Introducing some of the cultural program for old one.
b) Add activities for adult group
c) Advancement in technology
Data interpretation
Theme 1: Selection of season which can attract more visitors

Q1 During which season higher number of people visits within the
park?
Frequency
a) Summertime 20
b) Wintertime 11
c) Autumn 9
a) Summertime
b) Wintertime
c) Autumn
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency
Theme 2: Plan no A- 38 land and will it affect to visitors.
Q2 Will construction plan of A-38 will have an effect on total number
of visitors who visits to the park?
Frequency
a) Yes 25
b) No 15

a) Yes
b) No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency
Theme 3: Several causes due to which this major construction will affect the victors
Q3 What can the main reason due to which it can be said that
construction will affect the person who will visit the park.
Frequency
a) Rail-connection distance between park 22
b) Way of reaching the park. 18

a) Rail-connection distance between park
b) Way of reaching the park.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency
Theme 4: Area of the Park that can attract maximum number of visitors to the park
Q4 Which is the area within the park which can easily attract more
number of visitors on a daily basis?
Frequency
a) Mundy play center 10
b) Southern Half 7
c) Central Area 23
a) Mundy play center
b) Southern Half
c) Central Area
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency

Theme 5: Changing the park so that more number of visitors can be attracted
Q5 What are the changes which can be brought by Markeaton Park so
that visitors can be increased?
Frequency
a) Introducing some of the cultural program for old ones. 10
b) Add activities for adult group 12
c) Advancement in technology 18
a) Introducing some of the cultural program for old ones.
b) Add activities for adult group
c) Advancement in technology
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency
Data Interpretation: -
After conducting the detail research on the park, it can be easily concluded that the more
number of people thinks that the best time to visit the park is summer because it has been found
that there are several activities being conducted during that period. Secondly, it has been
observed, that due to construction work there will be number of people who will have to face
problem because they are required to take longer route to reach park (Brown, 2018). As
construction work might have a huge impact on the revenue of the park, it will be necessary for
the management of the park that they must be able to work on central area which can easily
attract more number of customers towards the park though which goals can be accomplished

easily. Even some of the activities and latest technologies can be introduced so that different age
group of people can allow themselves to visit a park on a regular basis.
SECTION 2
After having the detail analysis on the park, it was pretty clear that there were lots of area
where improvement was required for obtaining the effective result. It is because improvement
will certainly allow the park to generate more revenue which is favourable for them. Some of the
recommendation and suggestions are discussed below:
 It is necessary for the management of the park to work on some of the important aspects
where they must able to include sign boards which can allow to obtain positive result
(Pipek and et. al., 2018).
 There must be reception in the park because it will certainly allow the visitors to collect
all of the necessary information which are useful at the time of having a visit within the
park. Also, they will get the idea about the various activity which is being conducted
within the park.
 Proper team must be hired who will work for the cleanliness of the park which is very
important in present scenario and who can also help out to plant new tress wherever it is
necessary.
 There are different visitors visits the park on a daily basis, so looking at the current
scenario, it will be important for the management to bring feedback form which is filled
by visitors so that changes can be brought as per their willingness (Tracada and Varone,
2018).
 There are different ways of doing promotion and as Markeaton Park is willing to improve
its revenue, it will be important for them to do effective marketing with the help of online
promotion which can be result oriented as well.
 Different programs for the children can also be arranged for small kids who visits park
during summer season.
These are some of the important recommendation which can be given to the management of
park who can work according for the purpose of accomplishing the goals on specific time period.