Operations Management Report: Unilever Case Study, Key Approaches

This report provides an analysis of Unilever's operations management, exploring key approaches such as Total Quality Management (TQM), Just-in-Time (JIT) manufacturing, and Kaizen. It highlights the importance of operations management in achieving business objectives, including cost reduction and increased productivity. The report examines the factors within the business environment that impact operational management, such as Corporate Social Responsibility (CSR), culture, values, and ethics. Furthermore, the report discusses the role of operations management in capacity management and process design. The conclusion emphasizes the significance of effective operations management for achieving organizational goals and objectives. References include Fredendall and Hill (2016), Glukhov and Balashova (2015), and Han et al. (2017).

Management and
Operation

Table of content
• Introduction
• Key approaches to operations management
• Importance and value of operations management
• Factors within the business environment that impact upon
operational management
• Conclusion
• References

Introduction
Operation and management plays very essential role in every
organisation as it will help them in attaining their goal as well as
objectives in an effective manner. Organisation selected for this
presentation is Unilever which is a multinational consumer goods
company, introduced in 1929. In this report, various topics are
going to be discussed where different types of key approaches are
included. Apart from this, importance as well as value of
operation management in order to attain business objectives are
discussed in this report (Plesserand et. al., 2014).

Key approaches to operations
management
• Total quality management (TQM)
It is considered as one of the most effective approach which is mainly for
customer oriented and focuses on improving the business operations in an
effective manner.
• Just in time (JIT)
This is also known as Just in time manufacturing, Just in time production or
Toyota production system.
• Kaizen
Kaizen is a Japanese term which means continuous change or change is

Importance and value of operations
management
Operational functions:
Capacity management: JIT is used for the management of
material. This help to improve the overall capacity of working. It
has been analysed that the production of goods and services are
equivalent to the warehouse storage so that they can reduce the
extra cost. This as a result increases the overall profitability of
the company.
Process design: The stages involved in development of product
includes planning, examining, analysing, implementing and

Continue..
Business Objectives:
Cost reduction: It has been said that the main objectives of
operation management is to reduce the overall cost so that they
can enhance their profitability at the competitive marketplace.
Increasing Productivity: Another essential objective is to
increases the whole productivity of the organisation.

Factors within the business
environment that impact upon
operational management
• CSR
• Culture
• Value and ethics
• Stakeholder

Conclusion
With the help of above analysis, it has been examined that there
are different types of roles as well as function of a managers
where they adopt various approaches in order to perform the
goals and objectives. Moreover for a company its operations
management is quite important as well as valuable as it will help
in attaining business objective successfully.

References
• Fredendall, L. D. and Hill, E., 2016. Basics of supply chain
management. CRC Press.
• Glukhov, V. V. and Balashova, E., 2015, August. Operations
strategies in info-communication companies. In Conference on
Smart Spaces (pp. 554-558). Springer, Cham.
• Han, W. and et. al., 2017. The experience of diagnosis and
mangement in coexisting ureteropelvic junction obstruction
and nonreflux megaureter. Chinese Journal of Urology. 38(2).
pp.95-98.

Thankyou