Comprehensive Operations Management Report: Aston Martin Case Study

This report provides an overview of operations management, focusing on the case of Aston Martin. It begins with an introduction to operations management and explores various approaches, including lean production and Just-In-Time (JIT) methodologies. The report emphasizes the importance and value of operations management, highlighting functions such as process design and capacity management, as well as different business objectives like waste and cost reduction. It then delves into factors within the business environment, including social, cultural, and ethical considerations, such as corporate social responsibility initiatives undertaken by Aston Martin. The conclusion summarizes key findings, emphasizing the need for effective implementation of operations management plans and the consideration of business environment factors. The report also provides recommendations for future improvements, such as providing staff training and adopting lean production methods. References to relevant academic sources are also included.

Management and
Operations

Table of Content
• Introduction
• Approaches of operation Management
• Importance and value of operation management
• Factors of business environment
• Conclusion
• Recommendations for future improvement
• References

Introduction
Operation management is
basically the transformational
process where the leader and
manager takes initiative to bring
out the desirable changes for the
smooth operations of an
organisation.

Approaches of operations
management
Operation management is basically the transformational
process where the leader and manager takes initiative
to bring out the desirable changes for the smooth
operations of an organisation. The purpose of the
conversion from input to final output is to deliver the
value to consumer by accommodating their
requirement systematically. Such efficient transition
is incurred by the Aston Martin in order to carter the
needs of existing as well as potential customer
through its innovative design and attribute of the car.

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Lean production: This methodology focuses to
mitigate the chances of inventory wastage that speed
up the production activities and enhances the
profitability margin of an enterprises. Elimination of
processes that enhances the chances of defects or
delay is possible due to the close supervision of the
leader which is conducted within the respective
company during the time of product design,
execution as well as assembling of the parts.

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Just In Time: This is again the
favourable technique where company
formulated effective supplier supply
relationship. It is considered as an
effective method where firm avoid
the storage of large inventory which
led down warehouse cost.

Importance and value of operations
management
Operations management is the business practices
which help the organization to generate high level
of efficiency within operations. Different
operational functions:
 Process design
 Capacity management

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Different business objectives
There are various objectives which Aston Martin
required to achieve and make sure that it will
helps in maximising production or profit margin.
Some of them discussed below:
 Reduction of waste
 Cost reduction
 Increasing investments

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Importance and value of operations management
With the help of process design functions, managers
of Aston Martin reduce the overall wastage of
material or labour hours. It will further helps in
reducing cost of production which maximise the
profit margin of Aston Martin or make them able to
achieve business objectives. Another operational
function is capacity management which help the
management to manufacture products in the limited
resources.

Factors within the business environment
Social as well as cultural factor: It represent the
behaviour of customer which changes due to the
change in fashion or trend. It is not necessary that
the designs and commodities which are preferred in
present which satisfy the utility of customer in
future as well. So the manager as well as leader of
the company need to anticipate the dynamic in the
demand of customer and accordingly bring
alternation within decision making process for
operation processes.

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Role of Ethics and Corporate social responsibility:
It refers to the desirable process under which the
manager of company is responsible to take the
actions for the welfare of stakeholders, environment
and society. Aston Martin in order to enhance its
operation activities haver organised various sports
events and raises funds for the different charity
institution such as Helping hands.

Conclusion
Based on presentation it has been determined that
there are certain types of the operation management
plan such as lean production, Kiazen and just in
time method needs to be adequately implemented
by manager and leader to enhance productivity.
Along with that diver operational managerial
function and examination of business environment
leads to effectively develop the company's
performance.

Recommendations for future
improvements
 The manager of Aston martin company should
provide training to their staff on constant basis
because it can empower their skill and enhance
the quality of work by acquiring new ways to
perform work.
 Along with that the operation of an organisation
should be based on the methods like lean
production which leads to better specialisation by
reducing the chances of defects.

References
Alderton, P. and Saieva, G., 2013. Port management
and operations. Taylor & Francis.
Battini, D. and et. al., 2016. Sustainable humanitarian
operations: closed-loop supply chain.
International Journal of Services and Operations
Management. 25(1). pp.65-79.