University of Salford: Operations Management Report - CC Music

This report provides a comprehensive analysis of CC Music's operations, addressing key areas such as business process modeling, strategic management, and digital transformation. The report begins with an introduction to CC Music, a company founded by music teachers, and highlights the need for digital transformation to gain a competitive advantage. It then delves into the business process model, emphasizing the importance of Business Process Management (BPM) and Business Process Model and Notation (BPMN) for managing various business functions, including accounting, marketing, and sales. A SWOT analysis is conducted to assess the company's strengths, weaknesses, opportunities, and threats, providing insights for strategic planning. The report also explores open-source ERP systems, with a focus on Odoo, and compares it with other ERP solutions. A roadmap for digital transformation is presented, including steps for direction, connection, planning, and growth. Recommendations are provided to enhance the company's operations, focusing on leveraging technology and optimizing business processes. The report concludes by emphasizing the benefits of digital strategies and BPM for achieving competitive advantages in the music industry.

2/19/2020
Running Head: OPERATIONS MANAGEMENT 0
OPERATIONS MANAGEMENT
Report
Student name

OPERATIONS MANAGEMENT 1
Table of Contents
Part A:........................................................................................................................................2
Business Process Model:........................................................................................................3
Strategic Management:...........................................................................................................4
Part B:.........................................................................................................................................5
Part C:.........................................................................................................................................7
Recommendations................................................................................................................10
Part D:......................................................................................................................................11
References................................................................................................................................12

OPERATIONS MANAGEMENT 2
Part A:
Digital transformation is a basic need of most of the business to take competitive advantages,
which is good for the growth of an organization. In addition, business management can be
used for the success of a business (Anderson, et al., 2009). Besides, a customer can request
for booking a show using the website as well as social media platforms. The company wants
to manage all the things in a proper manner using technologies. All the crew members have
managed all the business functions using their phones and laptops. Thus, they want to
implement a responsible system to manage all the works in an effective manner.
ERP system can manage marketing and accounting in a well manner. This system should
provide better communication, collaboration, between clients and firms. All the events will
be published on social media and websites, which is easy to approach for clients. Business
Process Management (BPM) is a basic process to manage various things in business
(Callahan, 2019).
Source: (ERPINNEWS, 2019)
In addition, a small-medium enterprise (SME) can use the Customer Relationship
Management (CRM) system for building a good relationship as well as managing different
functions including marketing, sales, accounting, and many more. Moreover, Enterprise

OPERATIONS MANAGEMENT 3
Planning Resource (ERP) systems can be used for managing all the functions of a firm.
Besides, performance can be improved using BPM (Chaffey, Dave & White, 2010).
Besides, CC Music should require the business model to include various operations and
processes of their business. Moreover, the business process model has used for knowing the
workflow and other processes of a business, which is easy for management. The firm should
include ERP systems for managing booking and online payment facilities. thus, BPM has
provided proper strategies for business (Chang, 2011).
Business Process Model:
Business processes can be managed using technology in a better way. The company has used
a common approach for managing their business that is not good for them in the present era.
There are different types of software available for designing the Business Process Model and
Notation (BPMN) of the firm. In addition, there are many features of a BPMN for a firm in
its business and other processes. It has managed all the accounting, financial, marketing,
sales, and other processes. BPM has used for grabbing different opportunities in the business
(Chesbrough, 2010).
In addition, BPMN model has provided knowledge about the basic work flows of the
business functions, which is necesaoy for ananlysis various things in the business. BPM is
helpful in the understanding of connectivity between different activities of the company. it is
a common process to know and manage different operations.
Source: Author

OPERATIONS MANAGEMENT 4
Source: Author
The company can include online payment option for better communication between clients
and company. the sales team will make call to clients regarding the payment. In addition,
event will be confirmed after the approval of sales team. Customers can request for a booking
from website as well as other channels, such as mobile phone, and personal. It will improve
the relationship between the firm and clients. Sale team can be monitored all the transactions
using ERP systems.
BPMN is the best way to know about the flow of case and control as well. It will reduce
different types of issues and challenges in front of the company. BPMN has provided full
control and data from the company. Moreover, it has provided the best solution to the basic
issues and challenges of the firm. Moreover, the company should know about their strengths
and weaknesses, which can be used for different types of opportunities (Darwin, 2016).
Strategic Management:
SWOT analysis is beneficial for a firm to know about the strengths and weaknesses, which
will use for developing new opportunities for the company. The firm has used various
processes for managing their business. In addition, SWOT analysis can provide the strengths
of the firm as well as weaknesses. Analysis is necessary for developing new systems based on
the issues and challenges in the current system. Besides, it will provide opportunities and
threats of the firm. BPM is beneficial for managing all the services (Draheim, 2010).

OPERATIONS MANAGEMENT 5
Strengths Weaknesses
 CC Music creates a good image in
the market
 Branding is a good strength of the
company, which makes a good
reputation in the market
 Create a better background in the
music industry
 Popular on radio and TV shows
 Participants in live concerts, which
make firm more popular
 Teamwork in the staff member
makes the company popular in the
market
 Lack of social media sites and
content marketing
 Collaboration and communication
are weak
 Poor customer relationship, which
makes huge impact on the business
 Basic business model without the
involvement of technology
 Lack of collaboration between staff
 Lack of digital transformation
Opportunities Threats
 Approach to the international market
for expending business
 Use of digital transformation for
marketing and accounting
 Overseas marketing
 Create and develop business from
small to medium level
 Expend their channels for marketing,
such as social media sites, blogs, and
more
 Create own website for management
of business and events
 Lack of payment process
 Lack of technology
 Lack of information about events
 Social media is missing from
marketing processes
 Data security and privacy issues
Additionally, SWOT analysis has provided the strengths and weaknesses of the company,
which is necessary to identify all the factors, which can make a huge impact on the business
model of the company. besides, the company should focus on the threats, which can be a
reason of risk. Moreover, there are many opportunities in front of the company, which are
based on their strengths. BPM has provided strategic alignment (Glykas, 2011).

OPERATIONS MANAGEMENT 6
Part B:
In the present era, many firms have used open source technologies for management of
different business functions. Open Source software has used for managing various processes
in a firm. However, it is freely available in the market for selected users (Saltis, 2018). Many
firms have used Linux operating systems as well as other software for managing their
business processes. Besides, a license has required to use open source programs without any
pay. Therefore, many firms have adopted open-source operating systems and software for
their businesses. CC Music can use an open-source ERP system for managing its business
functions, which areas:
 WebERP
 Dolibarr ERP
 Opentaps
 ERPNext
 Metasfresh
 iDempiere
 MixERP
 ADempiere
 Odoo
 Openbravo
 xTuple PostBooks
 VIENNA Advantage Community Edition
 Apache OFBiz
Moreover, CC Music can use Odoo ERP system for managing its business functions
including marketing, advertising, finance, and many others. Mostly, the firm has considered
security and privacy. However, Odoo is a secure software, which provides the privacy of data
(Bonaccorsi, 2003). In addition, Odoo can be used for SMEs as well as large scale firms. It
has provided many applications that are useful for the firm, such as accounting, customer
relationships, marketing, advertising, social media, and many others. Apart from it, Odoo is
beneficial for less technical people (Opensource, 2018). Odoo has provided free subscription
for five users. In addition, reporting is easier with the Odoo about business functions (Marder
, 2017).

OPERATIONS MANAGEMENT 7
Source: (Marder , 2017)
There is a basic comparison between Odoo and other alternatives open source software for
ERP.
ERP Characteristics Odoo Open
Bravo
Vienna
Advantage
Adempiere Dolibarr
Small-Medium
Businesses
Yes Yes Yes Yes Yes
Large Enterprises Yes Yes Yes No Yes
ecommerce Yes No No No No
Manufacturing Yes Yes Yes Yes No
Business Intelligence Yes Yes Yes Yes Yes
CRM Yes Yes Yes Yes Yes
Sales & Marketing Yes Yes Yes Yes Yes
Supply Chain Yes Yes Yes Yes No
Maintenance Yes No Yes No no
Project Management Yes Yes Yes No Yes
Accounting Yes Yes Yes Yes Yes
Human Resources Yes Yes Yes Yes Yes
Inventory Yes No Yes Yes Yes

OPERATIONS MANAGEMENT 8
All the software has specific characteristics, which are useful for a firm in its business
functions. Odoo has provided inventory and human resource management services. It can be
used for more than five users using the payment option.
Source: (Kanakinfosystems, 2020)
In addition, basic services can be used for managing music events as well as other processes.
Odoo can be a good start for the company. It will improve the services of the company.
Clients can manage their requests and responses. All the processes can manage using this
software, without any pay (Bonaccorsi, 2003).
Part C:
The music industry has based on events and shows. Therefore, it is necessary to know about
events and shows. Besides, a firm should manage all the events at its end in a proper manner,
which makes a good impact on the clients. CC Music can schedule their events in a proper
manner using ERP systems. It can provide information about the events on the radio, TV, and
parties. BPM is a new trend for managing the business in the millennial world (Harmon,
2010).
According to the given case, the firm is SME. Thus, Odoo ERP system is suitable for them.
In addition, BPMN will provide help in their business (White, 2018). Moreover, a roadmap

OPERATIONS MANAGEMENT 9
can be used for managing business functions based on technology. The roadmap has included
various things that are important for business, such as business ideas, development of
processes, and many more (Vom Brocke & Sinnl, 2011). The firm should follow a roadmap,
which provides proper guidance for business (Fizzle, 2019). In addition, the first stage of the
roadmap has included four steps that are direction, connection, planning, and set up as shown
in the below diagram. In addition, BPM is helpful in the improvement of (Jeston, 2014).
Source: (Fizzle, 2019)
The firm can get competitive advantages using ERP system. It is a necessary process to know
about our target audience that considers in the business idea. Many people are available on
the social media platform. Thus, the firm should focus on social media using technology. It
will make a strong connection between the audience and the company. the company should
plan for various problems, which can be faced in their business. Therefore, website and social
media account will be used for focusing on the target audience. Businesses can success
because of targeting the right audiences (Trkman, 2010).
Next is phase 2 in which three important things will be considered by the firm, which are the
audience, product, and money as shown in the below diagram. In addition, the music business
is based on the audience. Thus, it is necessary to consider the audience by the company,
which is a source of income. The firm can sell its audio and video of concerts and
performance to its valuable customers on a basic fee (Post, 2018). Phase 3 of the roadmap has
included two things, which are growth and scale. Both growth and scale are important for the
firm. In addition, digital transformation will provide huge growth to the company. There are

OPERATIONS MANAGEMENT 10
many technological innovations, which can rapidly accelerate the business of the firm
(Rohloff, 2011).
Source: (Fizzle, 2019)
Optimization is easy with ERP systems. Most of the services can be optimized using
technology, which is suitable for the company. in addition, many processes can be better
using different types of services. In addition, digital strategies are considered as an important
factor for the company. Moreover, all the processes of the company can improve using proper
tools and techniques. BPM is a part of the system to grow in the market. Besides, some
processes can be optimized using BPMN, which can be suitable for the company. Business
management is easy with software (Hutt & Speh, 2012).
Source: (Fizzle, 2019)

OPERATIONS MANAGEMENT 11
The company can manage its business using technology in a better way. It provides
completive advantages.
Source: Author
The firm should create and manage social media accounts, such as Facebook, Twitter,
Instagram, and many more. Moreover, blogs can be beneficial for the company, as it is the
best way for advertising and marketing. It is a part of content marketing, which is popular in
the present era (Obeidat, et al., 2015). In addition, ERP systems will help in the management
of details of their customers for the future. In the case of business, customers relationship is
necessary for the company. The firm can connect the website with the ERP (Jacob & Ulaga,
2008). Moreover, the company can take advantage of digital technologies, as most of the
customers are focusing on new technological innovations. It will be better for the company as
well as clients (Hutt & Speh, 2012). Additionally, Cloud Computing (CC) is an alternative