This report provides a comprehensive analysis of Apple Inc.'s operations management, focusing on the challenges and opportunities the company faces. The report begins with an executive summary highlighting key issues, followed by an introduction that provides background information on Apple Inc. The core of the report is divided into two main sections. The first section identifies and discusses several operations management issues that affect Apple's future growth, including the impacts of changing technologies, continued market globalization, changing employee expectations, changing job designs, quality management, and global manufacturing. The second section delves into specific operation management areas that are crucial for Apple's success, such as quality management, resource management (including recruitment, equal employment opportunities, compensation, recognition, and career opportunities), and capacity management. The report concludes by summarizing the key findings and emphasizing the importance of addressing these challenges to ensure Apple's continued success in the competitive market. The report is structured to provide a clear understanding of the complex operational issues that Apple Inc. must navigate to maintain its market position and drive future growth.