Comprehensive Analysis of Leadership and Operations at Starbucks
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This report provides a comprehensive analysis of leadership and operational management practices within Starbucks. It begins with an introduction to operational management and its significance, followed by an examination of the roles of leaders and managers in various situational contexts, particularly change and conflict management. The report then delves into different leadership theories, including situational leadership, contingency theory, traits theory, transactional leadership, transformational leadership, and system leadership, evaluating their strengths and weaknesses. Furthermore, it explores operational management approaches such as lean production, TQM, and Just-in-Time, detailing the roles of leaders and managers in implementing these approaches. Finally, the report highlights the importance and value of operational management, discussing factors within the business environment that influence operational decision-making by leaders and managers. This assignment is designed to provide a thorough understanding of leadership and operational management principles in a real-world business setting, using Starbucks as a case study.

Management and Operations
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Define and compare role of manager and characteristics.......................................................3
Covered in PPT............................................................................................................................3
LO2..................................................................................................................................................3
P2 Role of leader and manager in different situational context of Starbucks.............................3
P3 Different theories and approaches of leadership....................................................................4
LO3..................................................................................................................................................6
P4 Approaches of Operational and role of leader and manager play..........................................6
P5 Importance and value of operation management....................................................................7
LO4..................................................................................................................................................8
P6 Factors of business environment that impact of operational management and decision
making by leader and manager....................................................................................................8
CONCLUSION................................................................................................................................8
REFRENCES.................................................................................................................................10
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Define and compare role of manager and characteristics.......................................................3
Covered in PPT............................................................................................................................3
LO2..................................................................................................................................................3
P2 Role of leader and manager in different situational context of Starbucks.............................3
P3 Different theories and approaches of leadership....................................................................4
LO3..................................................................................................................................................6
P4 Approaches of Operational and role of leader and manager play..........................................6
P5 Importance and value of operation management....................................................................7
LO4..................................................................................................................................................8
P6 Factors of business environment that impact of operational management and decision
making by leader and manager....................................................................................................8
CONCLUSION................................................................................................................................8
REFRENCES.................................................................................................................................10

INTRODUCTION
Operational management is considered as business practice that able to create the highest
level of the Firm. It focuses on the converting materials into finished products and services .
Present report focuses on the Starbucks as it is a American coffee firm founded within
Seattle ,Washington within year 1971. This report will describe about role of leader and function
of manager in Starbucks. Also, it will describe about various leadership theories and concepts.
Moreover, approaches of operational management and its importance will be explained. At last
factors affecting decision making of leader and manager will be discussed.
LO1
P1 Define and compare role of manager and characteristics
Covered in PPT
LO2
P2 Role of leader and manager in different situational context of Starbucks
Change management
Managers are considers to be closest to the employees, managers adopt the new behaviours
as well as new process that are crucial for the project. here manager role is to supports the
employees as well as prepared so that they are able to help their team members through change is
vital.
Leaders of the Starbucks needed to help the employees into the vision for the future. It is
a type of the communication that needs to done on the daily basis no matter different issues are
facing by the firm. The leaders must be stay connected with the employees as when its times to
explain the vision it could be difficult for them to explain their vision to the employees. At the
time of change leaders must be responsible for working and non-working tasks. They are
responsible for all the operations functions properly and also admits the gaps as well as they have
to take the actions that needs to address the failures.
Conflict management
The role of the leaders have a significant impact about how they are going to solve the
issues of the workplaces. As per the report leaders of the Starbucks solves the issues and spend
their of the time to resolve the conflicts. Here timing is everything hen its comes about the
conflict management. It is the best time to take the actions that are required to take actions is
Operational management is considered as business practice that able to create the highest
level of the Firm. It focuses on the converting materials into finished products and services .
Present report focuses on the Starbucks as it is a American coffee firm founded within
Seattle ,Washington within year 1971. This report will describe about role of leader and function
of manager in Starbucks. Also, it will describe about various leadership theories and concepts.
Moreover, approaches of operational management and its importance will be explained. At last
factors affecting decision making of leader and manager will be discussed.
LO1
P1 Define and compare role of manager and characteristics
Covered in PPT
LO2
P2 Role of leader and manager in different situational context of Starbucks
Change management
Managers are considers to be closest to the employees, managers adopt the new behaviours
as well as new process that are crucial for the project. here manager role is to supports the
employees as well as prepared so that they are able to help their team members through change is
vital.
Leaders of the Starbucks needed to help the employees into the vision for the future. It is
a type of the communication that needs to done on the daily basis no matter different issues are
facing by the firm. The leaders must be stay connected with the employees as when its times to
explain the vision it could be difficult for them to explain their vision to the employees. At the
time of change leaders must be responsible for working and non-working tasks. They are
responsible for all the operations functions properly and also admits the gaps as well as they have
to take the actions that needs to address the failures.
Conflict management
The role of the leaders have a significant impact about how they are going to solve the
issues of the workplaces. As per the report leaders of the Starbucks solves the issues and spend
their of the time to resolve the conflicts. Here timing is everything hen its comes about the
conflict management. It is the best time to take the actions that are required to take actions is
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considered to be hard evidence that the staff members has record of doing wrong things that can
impact on their performance.
Role of managers in conflict management
Managers are closer to the employees as compare to the leaders, so they know more
about what is going between the employees during the conflict arises, they listen the problems of
the employees and becomes the mediator to identify the solutions of the problems of the workers.
P3 Different theories and approaches of leadership
Situational leadership
As per the situational leadership leaders can adjust their behaviour as well as skills level
to the staff members able to matches the four leadership style as per the level of development
regarding the staff members. Situational leaders and managers also gives supports to the
employees while motivating them as they assist to morale among employees, they provide
support to the staff members at all levels. According to this theory Starbucks's leaders take
actions that are completed based on the challenges and issues face by the firm. Such as if the
firm goes through the failures because of the low motivation and employee performance issues
than approaches of the managers and leaders rely on the approach that assist to boost the morale
of the employees. In order to encourage the staff members they can make the public and personal
communication sessions and this is how they can handle the challenges that are related to the
staff members (Dai, Ke. and Ryan, 2019).
Strength of situational leadership
It is consider as a practical approach that can be easy to understand.
It is more frequently used for training leaders.
It focuses on flexibility that depends on situations that how to react leaders and take
appropriate decisions.
Weaknesses
Not good enough to take long terms goals for the firm.
It cannot be utilised within task orientation operation.
Contingency theory
As per this theory there is no suitable to lead any organization as the approach changes with the
situation as it is crucial for the leaders to take the effective approach regarding for specified
problem. As per this theory there is no constant style regarding leadership o keep it successful in
impact on their performance.
Role of managers in conflict management
Managers are closer to the employees as compare to the leaders, so they know more
about what is going between the employees during the conflict arises, they listen the problems of
the employees and becomes the mediator to identify the solutions of the problems of the workers.
P3 Different theories and approaches of leadership
Situational leadership
As per the situational leadership leaders can adjust their behaviour as well as skills level
to the staff members able to matches the four leadership style as per the level of development
regarding the staff members. Situational leaders and managers also gives supports to the
employees while motivating them as they assist to morale among employees, they provide
support to the staff members at all levels. According to this theory Starbucks's leaders take
actions that are completed based on the challenges and issues face by the firm. Such as if the
firm goes through the failures because of the low motivation and employee performance issues
than approaches of the managers and leaders rely on the approach that assist to boost the morale
of the employees. In order to encourage the staff members they can make the public and personal
communication sessions and this is how they can handle the challenges that are related to the
staff members (Dai, Ke. and Ryan, 2019).
Strength of situational leadership
It is consider as a practical approach that can be easy to understand.
It is more frequently used for training leaders.
It focuses on flexibility that depends on situations that how to react leaders and take
appropriate decisions.
Weaknesses
Not good enough to take long terms goals for the firm.
It cannot be utilised within task orientation operation.
Contingency theory
As per this theory there is no suitable to lead any organization as the approach changes with the
situation as it is crucial for the leaders to take the effective approach regarding for specified
problem. As per this theory there is no constant style regarding leadership o keep it successful in
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target market and other statement is the approach used by leader will be successful in only one
condition if it is effectively fits to the situation.
Strength
Highly flexible for firms
Good for the workers of firms
Weaknesses
It is difficult to learn the all skills that are needed for various approached regarding leadership
Traits theory
As per this theory it believes that individual is born or made some specific qualities that
assist them to excel their leadership roles as these are intelligence, creativity, sense of
responsibility as well as other values. As per this theory it focuses on the analysing physical,
mental as well as social characteristics in order to make the good understanding. As per
researchers there are various perspectives that focuses on the physiological attributes such as
weight, appearance, demographics (education, family background, judgement as well as
knowledge).
Transactional leadership
These are the style that maintain the normal flow regarding operations. Leaders able to
handle all the operations that comes together in order to build a strong reputation within
marketplace while making the employees more productive. They are significant for the strategic
development especially for the small business (Klotz. and Neubaum, 2016).
Transformational leadership
These are the leaders who taps with followers. They focus to raise the significance
regarding particular outcomes and high order needs within new ways where the new outcomes
might be accomplished. This style focuses on the motivation, team building, collaboration with
staff members at various level of a firm to achieve change. Leaders regarding this approach
focuses on the incentives and goals so that they are able to push their co-workers at the higher
level as well as also provides the opportunity regarding professional and personal growth
regarding each staff member (Sawicki, 2016).
System leadership
As per this theory it is used to improve the performance of the staff members of the firm
as well as enhanced the operational management if Starbucks. It is crucial for the leaders and
condition if it is effectively fits to the situation.
Strength
Highly flexible for firms
Good for the workers of firms
Weaknesses
It is difficult to learn the all skills that are needed for various approached regarding leadership
Traits theory
As per this theory it believes that individual is born or made some specific qualities that
assist them to excel their leadership roles as these are intelligence, creativity, sense of
responsibility as well as other values. As per this theory it focuses on the analysing physical,
mental as well as social characteristics in order to make the good understanding. As per
researchers there are various perspectives that focuses on the physiological attributes such as
weight, appearance, demographics (education, family background, judgement as well as
knowledge).
Transactional leadership
These are the style that maintain the normal flow regarding operations. Leaders able to
handle all the operations that comes together in order to build a strong reputation within
marketplace while making the employees more productive. They are significant for the strategic
development especially for the small business (Klotz. and Neubaum, 2016).
Transformational leadership
These are the leaders who taps with followers. They focus to raise the significance
regarding particular outcomes and high order needs within new ways where the new outcomes
might be accomplished. This style focuses on the motivation, team building, collaboration with
staff members at various level of a firm to achieve change. Leaders regarding this approach
focuses on the incentives and goals so that they are able to push their co-workers at the higher
level as well as also provides the opportunity regarding professional and personal growth
regarding each staff member (Sawicki, 2016).
System leadership
As per this theory it is used to improve the performance of the staff members of the firm
as well as enhanced the operational management if Starbucks. It is crucial for the leaders and

managers to meet all the criteria which are necessary for the operational management regarding
firm within target market. It represents all about the creating system as well as structure to the
employees who works at the different level of the Starbucks. By creating this leaders are able to
meet the future goals of the firms with high quality and performance. Strength of this system is
that it assist the leaders to design better system of the staff members. It also assist leaders to
make the necessary as well as effective changes within firm so that they can meet the long term
goals of the firm. One of weakness of this theory is that it is unable to define the internal as well
as external factors of the firm. It also gives a general solution to all the problems not the
specified solution that will not applicable to all the situation (Van Nguyen. and Nguyen, 2016).
LO3
P4 Approaches of Operational and role of leader and manager play
Lean production- It is considered as the process that do produces on reducing waste as within
the system of manufacturing and at the same time maximizing the profit and productivity. It is
also known as the lean production. Principles of the lean production is mention below
Recognizes the value from the point of the customer – Here Starbucks needs to understand that
value regarding the consumer places as well as their services and products..
Map the value steam -Here the recording as well as analysing the flow regarding material and
information that are needed to produce the particular goods or services in order to identify the
waste as well as methods regarded to the improvement (Dai, Ke. and Ryan, 2019).
Create flow- It focuses on the barriers that can identify ways regarding improve the barriers and
assures the process that are necessary for smooth process. The role of leader
Create a pull system- It focuses on the there is only to start new work when there is need a
demand regarding it. Here within the lean system instead of the pull system, it can utilised the
pull system the can be used through manufacturing process(MRP) system.
Pursue perfection with continues process such as targeting the root causes of issues regarding
quality and at the same time waste across value system.
Here, manager role is to develop plan and strategies. He discusses it with leader. the
leader role is to execute plan and process. he guides employees to bring change in lean
production.
TQM
firm within target market. It represents all about the creating system as well as structure to the
employees who works at the different level of the Starbucks. By creating this leaders are able to
meet the future goals of the firms with high quality and performance. Strength of this system is
that it assist the leaders to design better system of the staff members. It also assist leaders to
make the necessary as well as effective changes within firm so that they can meet the long term
goals of the firm. One of weakness of this theory is that it is unable to define the internal as well
as external factors of the firm. It also gives a general solution to all the problems not the
specified solution that will not applicable to all the situation (Van Nguyen. and Nguyen, 2016).
LO3
P4 Approaches of Operational and role of leader and manager play
Lean production- It is considered as the process that do produces on reducing waste as within
the system of manufacturing and at the same time maximizing the profit and productivity. It is
also known as the lean production. Principles of the lean production is mention below
Recognizes the value from the point of the customer – Here Starbucks needs to understand that
value regarding the consumer places as well as their services and products..
Map the value steam -Here the recording as well as analysing the flow regarding material and
information that are needed to produce the particular goods or services in order to identify the
waste as well as methods regarded to the improvement (Dai, Ke. and Ryan, 2019).
Create flow- It focuses on the barriers that can identify ways regarding improve the barriers and
assures the process that are necessary for smooth process. The role of leader
Create a pull system- It focuses on the there is only to start new work when there is need a
demand regarding it. Here within the lean system instead of the pull system, it can utilised the
pull system the can be used through manufacturing process(MRP) system.
Pursue perfection with continues process such as targeting the root causes of issues regarding
quality and at the same time waste across value system.
Here, manager role is to develop plan and strategies. He discusses it with leader. the
leader role is to execute plan and process. he guides employees to bring change in lean
production.
TQM
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It is a process that focuses on the continues process regarding detecting as well as able to
reduces the errors within manufacturing ,supply china system ,assuring the employees to speed
up within training enhance the experience of the customers. The main aim of this is to hold the
particular that are involved within the process regarding production that can responsible for the
final goods and services. Principles involved within the process such as Customer focused,
Involvement of the employees, Integrated system and Process centred and many more.
The manager identifies errors and weak areas and then develop plan. Whereas leader role is to
execute that plan and bring continuous change within process.
Just in time
It is considered as the inventory method where the materials are only received and orders
as per the requirement within the production process as through this approach Managers of the
Starbucks reduces the costs through saving money. Here the Starbucks need to employ the
strategies that can increases their efficiency as well as decreases their waste by receiving
products as per the requirement of the production process (Hirunyawipada. and Xiong, 2018).
In this manager do proper planning that how production is done. whereas leader encourage staff
to increase their efficiency.
P5 Importance and value of operation management
It is considered as the mentioned that gives the tools within profits ,quality of products as
and workers morale. In simple words it improves the quality and the of the wide process of the
firm. Mention below are the principles of Six sigma.
Focuses on the consumers- It is focuses on the popular belief that Customer is the king as the
first and foremost goal of the Starbucks is to provide the maximum benefits to the consumers for
this they need to understand customers as well as their requirements. This enable in meeting
customer needs of Starbucks and retaining them (Hirunyawipada. and Xiong, 2018).
Measure the value stream as well as find the problem – Analysis the provided prices so that it
is easy to determine the areas regarding waste as to collect their information as well as discover
the particular area of problem ha can be easily addressed.
Got rid of Junk- Once the issues of the firm can be identified that it can be make the changes
that can be eliminating the defects for that eliminate the activities within the processes that are
unable to add the customer values (Dai, Ke. and Ryan, 2019).
reduces the errors within manufacturing ,supply china system ,assuring the employees to speed
up within training enhance the experience of the customers. The main aim of this is to hold the
particular that are involved within the process regarding production that can responsible for the
final goods and services. Principles involved within the process such as Customer focused,
Involvement of the employees, Integrated system and Process centred and many more.
The manager identifies errors and weak areas and then develop plan. Whereas leader role is to
execute that plan and bring continuous change within process.
Just in time
It is considered as the inventory method where the materials are only received and orders
as per the requirement within the production process as through this approach Managers of the
Starbucks reduces the costs through saving money. Here the Starbucks need to employ the
strategies that can increases their efficiency as well as decreases their waste by receiving
products as per the requirement of the production process (Hirunyawipada. and Xiong, 2018).
In this manager do proper planning that how production is done. whereas leader encourage staff
to increase their efficiency.
P5 Importance and value of operation management
It is considered as the mentioned that gives the tools within profits ,quality of products as
and workers morale. In simple words it improves the quality and the of the wide process of the
firm. Mention below are the principles of Six sigma.
Focuses on the consumers- It is focuses on the popular belief that Customer is the king as the
first and foremost goal of the Starbucks is to provide the maximum benefits to the consumers for
this they need to understand customers as well as their requirements. This enable in meeting
customer needs of Starbucks and retaining them (Hirunyawipada. and Xiong, 2018).
Measure the value stream as well as find the problem – Analysis the provided prices so that it
is easy to determine the areas regarding waste as to collect their information as well as discover
the particular area of problem ha can be easily addressed.
Got rid of Junk- Once the issues of the firm can be identified that it can be make the changes
that can be eliminating the defects for that eliminate the activities within the processes that are
unable to add the customer values (Dai, Ke. and Ryan, 2019).
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Keep the Ball Rolling- It involves to adapt the structured process where team members uses
their skills regarding various problem solving it impact a lot within the firm so the team has to be
proficient within methodologies and principles used. Therefore, there is a need of the knowledge
and training that able to reduce the risks regarding re design of the project.
In this way Starbucks goals are achieved and customer loyalty is retained.
LO4
P6 Factors of business environment that impact of operational management and decision making
by leader and manager
Within the success of the sustainability the leaders must believes that to do business
within the right way as it needs to have the courage as well as foresight that are consider to do
things. Moral convection of leaders must be strong enough so that it can easily convenience to
the employees. Most of the staff members wants to follow the sustainable path that leads to a
great source regarding satisfaction of many people. The leaders must follow a crucial while
assuring that the government processes and Management structure are within a place as well as
leadership styles regarding executive teams (Morgan, Feng. and Whitler, 2018).
Leaders of the Starbucks needed to executive the changes taken place as for hat they will need to
be knowledgeable regarding issues of sustainability, processes, communication and
communication and performance management. If the Starbucks needs to change than there is
time to avoid negative such as environmental, social as well as business .
Social factor is another factor that impact on operation. Here, the social trends that
prevail within the United Kingdom represents an opportunity for firms so that it can easily
market its products. Mostly people of the UK spends their most amount within coffee as
according to the reports around 511 million cups of coffee assumes by the people every week
within UK (Dai, Ke. and Ryan, 2019).
Moreover, legal factors also impact on operation. Any change in government laws and
regulation impact on company laws. So, organisation overall values are affected which forces
manager and leader to change their decision (Morgan, Feng. and Whitler, 2018).
CONCLUSION
From the above it had been summarized the significance of the managers and employees
within Starbucks. Within this report it focused on different aspects of leadership as well as
management that can be evaluated in order to boost the performance of the employees. The role
their skills regarding various problem solving it impact a lot within the firm so the team has to be
proficient within methodologies and principles used. Therefore, there is a need of the knowledge
and training that able to reduce the risks regarding re design of the project.
In this way Starbucks goals are achieved and customer loyalty is retained.
LO4
P6 Factors of business environment that impact of operational management and decision making
by leader and manager
Within the success of the sustainability the leaders must believes that to do business
within the right way as it needs to have the courage as well as foresight that are consider to do
things. Moral convection of leaders must be strong enough so that it can easily convenience to
the employees. Most of the staff members wants to follow the sustainable path that leads to a
great source regarding satisfaction of many people. The leaders must follow a crucial while
assuring that the government processes and Management structure are within a place as well as
leadership styles regarding executive teams (Morgan, Feng. and Whitler, 2018).
Leaders of the Starbucks needed to executive the changes taken place as for hat they will need to
be knowledgeable regarding issues of sustainability, processes, communication and
communication and performance management. If the Starbucks needs to change than there is
time to avoid negative such as environmental, social as well as business .
Social factor is another factor that impact on operation. Here, the social trends that
prevail within the United Kingdom represents an opportunity for firms so that it can easily
market its products. Mostly people of the UK spends their most amount within coffee as
according to the reports around 511 million cups of coffee assumes by the people every week
within UK (Dai, Ke. and Ryan, 2019).
Moreover, legal factors also impact on operation. Any change in government laws and
regulation impact on company laws. So, organisation overall values are affected which forces
manager and leader to change their decision (Morgan, Feng. and Whitler, 2018).
CONCLUSION
From the above it had been summarized the significance of the managers and employees
within Starbucks. Within this report it focused on different aspects of leadership as well as
management that can be evaluated in order to boost the performance of the employees. The role

of the leaders as well as managers can be evaluated in detailed form so that to find the basic
requirements to becomes the leaders of the firm. Furthermore, it focuses on the characteristics of
managers and leaders to understand their suitability in different conditions. contingency theory
of leadership, Situation theory of leadership, and system theory of leadership had been focused
to understand approaches that are used by managers and leaders. The significance of the
operational management had been analysed so that various factors that can impacted operational
management as well as decision-making process of the firm . Furthermore, it focused on the Six
Sigma that enhances the capability of the business process as it can increase performances as
well as decreases within the process variation that can leads to improvement same time reduces
the defects within the process.
requirements to becomes the leaders of the firm. Furthermore, it focuses on the characteristics of
managers and leaders to understand their suitability in different conditions. contingency theory
of leadership, Situation theory of leadership, and system theory of leadership had been focused
to understand approaches that are used by managers and leaders. The significance of the
operational management had been analysed so that various factors that can impacted operational
management as well as decision-making process of the firm . Furthermore, it focused on the Six
Sigma that enhances the capability of the business process as it can increase performances as
well as decreases within the process variation that can leads to improvement same time reduces
the defects within the process.
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REFRENCES
Books and Author
Dai, T., Ke, R. and Ryan, C., 2019. Incentive design for operations-marketing
multitasking. Available at SSRN 3235866.
Davcik, N.S. and Sharma, P., 2016. Marketing resources, performance, and competitive
advantage: A review and future research directions. Journal of Business
Research, 69(12), pp.5547-5552.
Earley, S., 2019. Communication and collaboration between chief data officers and chief
marketing officers. Applied Marketing Analytics, 4(4), pp.290-299.
Hirunyawipada, T. and Xiong, G., 2018. Corporate environmental commitment and financial
performance: Moderating effects of marketing and operations capabilities. Journal of
Business Research, 86, pp.22-31.
Kanfer, R. and Chen, G., 2016. Motivation in organizational behavior: History, advances and
prospects. Organizational Behavior and Human Decision Processes. 136.pp.6-19.
Klotz, A.C. and Neubaum, D.O., 2016. Article commentary: Research on the dark side of
personality traits in entrepreneurship: Observations from an organizational behavior
perspective. Entrepreneurship Theory and Practice.40(1).pp.7-17.
Matthews, J., 2016. How Cooperative Game Theory can be utilised to enhance marketing
analytics attribution (Doctoral dissertation, Dublin, National College of Ireland).
Morgan, N.A., Feng, H. and Whitler, K.A., 2018. Marketing capabilities in international
marketing. Journal of International Marketing, 26(1), pp.61-95.
Sawicki, A., 2016. Digital Marketing. World Scientific News, 48, pp.82-88.
Teller, C., Brusset, X. and Kotzab, H., 2019. Physical and digital market places–where marketing
meets operations. International Journal of Retail & Distribution Management.
Van Nguyen, T.T. and Nguyen, T.D., 2016, November. Green Marketing Strategy-A New Trend
for Businesses in Vietnam. In 2016 3rd International Conference on Green Technology
and Sustainable Development (GTSD) (pp. 116-119). IEEE.
Wu, C.M., Chen, T.J., Lee, Y. 2016, September. Using Authentic Leadership and mindfulness as
internal marketing mechanism for enhancing proactive customer service performance.
In 2016 IEEE International Conference on Management of Innovation and Technology
(ICMIT) (pp. 37-42). IEEE.
Online
Operational management approaches, 2016. [online] Available through :<
https://www.cleverism.com/operations-management-definition-principles-activities-
trends/>
Books and Author
Dai, T., Ke, R. and Ryan, C., 2019. Incentive design for operations-marketing
multitasking. Available at SSRN 3235866.
Davcik, N.S. and Sharma, P., 2016. Marketing resources, performance, and competitive
advantage: A review and future research directions. Journal of Business
Research, 69(12), pp.5547-5552.
Earley, S., 2019. Communication and collaboration between chief data officers and chief
marketing officers. Applied Marketing Analytics, 4(4), pp.290-299.
Hirunyawipada, T. and Xiong, G., 2018. Corporate environmental commitment and financial
performance: Moderating effects of marketing and operations capabilities. Journal of
Business Research, 86, pp.22-31.
Kanfer, R. and Chen, G., 2016. Motivation in organizational behavior: History, advances and
prospects. Organizational Behavior and Human Decision Processes. 136.pp.6-19.
Klotz, A.C. and Neubaum, D.O., 2016. Article commentary: Research on the dark side of
personality traits in entrepreneurship: Observations from an organizational behavior
perspective. Entrepreneurship Theory and Practice.40(1).pp.7-17.
Matthews, J., 2016. How Cooperative Game Theory can be utilised to enhance marketing
analytics attribution (Doctoral dissertation, Dublin, National College of Ireland).
Morgan, N.A., Feng, H. and Whitler, K.A., 2018. Marketing capabilities in international
marketing. Journal of International Marketing, 26(1), pp.61-95.
Sawicki, A., 2016. Digital Marketing. World Scientific News, 48, pp.82-88.
Teller, C., Brusset, X. and Kotzab, H., 2019. Physical and digital market places–where marketing
meets operations. International Journal of Retail & Distribution Management.
Van Nguyen, T.T. and Nguyen, T.D., 2016, November. Green Marketing Strategy-A New Trend
for Businesses in Vietnam. In 2016 3rd International Conference on Green Technology
and Sustainable Development (GTSD) (pp. 116-119). IEEE.
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