Operations Management: Analyzing Unilever's Business Strategies

This report provides an analysis of Unilever's operations management, emphasizing the importance of efficient business practices and strategic approaches. It examines how Unilever utilizes operations management to enhance productivity, improve product quality, and increase revenue. The report highlights key concepts such as total quality management, just-in-time methodologies, and continuous improvement processes. It also explores the impact of factors like customers, competitors, strategic risk, and innovation on operational decision-making. The conclusion summarizes the role of operations management in Unilever's success, emphasizing its impact on customer satisfaction and overall growth. The report also includes references to academic sources supporting the analysis.

MANAGEMENT &
OPERATIONS
TASK-3

Cover Content
• Introduction
• Approaches towards operation management
• The importance and value of operation management
• Conclusion
• References

Introduction
Management & operation is a broad term used to define an area of
management which is concerned with planning, organizing and supervising
of business practices for ensuring maximum efficiency within a business. It
is basically management of people and is concerned with converting
material and labor into goods and services as efficiently as possible.
Unilever is a transnational consumer goods company which meet everyday
needs nutrition, hygiene and personal care products with brands which
make people feel good, look good and get more out of life.

Approaches towards operation
management
The term operation management include the systematic process of the
organisation. In these they convert raw material into the finished goods. So
the consumer can get finished goods. It include planning, organizing and do
essential improvement for higher profits. In recent years, operation
management is called production management. There are some approach by
which operation management can be mention as below:
• Total quality management
• Just in time
• Continues improvement

Leaders and managers improve efficiency
for successful company objective
Leader can focus more on continue improvement. It is useful for them to seek
the improve or changes in the company. So the value for their products can be
increased for their customer consume. This also help them to remove the waste
as much as possible. Manager can perform the task for continue improvement is
that they can focus more the different factors such as inventory, transport and
production. To cover all the factors it is not possible for the manager to do a
project. So the manager can delegate these different factors to the company into
smaller task.

Importance and value of operation
management
Operation management plays a vital role to running a project successfully. It is
concerned with management of business activities to create the highest level of
efficiency to maximize the profit of an organization. Operation management played
a crucial role in achieving business objective. Some of its importance are as
following:
•Improves productivity
•Optimum utilization of resources
•Product quality
•Revenue increase
•Reduction in waste
•Inventory management

CONCLUSION
From the above study it has been concluded that, Operation management has
played a huge role in attaining success of Unilever. It has helped in
improving the quality of products, productivity, and increase in revenue
by placing consumers satisfaction as their first priority so that growth can
be generated. It has been justified that there are various factors namely
customers, competitors, strategic risk, and innovation which impact on
operational management and decision-making by leaders and managers.

REFERENCES
Baboli and et. al., 2014. Energy management and operation modelling of
hybrid AC–DC microgrid. IET Generation, Transmission & Distribution.
8(10). pp.1700-1711.
Cherkasova and et. al, 2012. System and method for evaluating a workload
and its impact on performance of a workload manager. U.S. Patent
8.112.756.
Coetzer, M., Bussin, M. and Geldenhuys, M., 2017. The functions of a servant
leader. Administrative Sciences. 7(1) p.5.

THANK YOU