Operations Management Report: Analysis of CC Music Business Processes

This report analyzes the operations management of CC Music, a small to medium enterprise. It begins with business process modeling using BPMN, exploring both collaborative B2B and internal private processes. A SWOT analysis evaluates CC Music's strengths (artist capabilities, potential income), weaknesses (SME status, lack of IT knowledge), opportunities (family involvement), and threats (lack of tech infrastructure). The report then compares Customer Relationship Management (CRM) and Enterprise Resource Management (ERP) software, including Hub Spot CRM, Sales force Essentials, SAP Business One, and Loomly, recommending suitable solutions for CC Music's needs. Finally, the report discusses the implementation of the recommended software and concludes with a reflection on the student's contribution to an online discussion.

Running head: OPERATIONS MANAGEMENT
Operations Management
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Analysis – Business Process Models and Strategy analysis............................................................2
Business Process Models.............................................................................................................2
Strategic Analysis of CC Music..................................................................................................5
SWOT Analysis.......................................................................................................................5
Open Source Software Comparison Table..................................................................................7
Customer Relationship Management software and Enterprise Resource Management software
.....................................................................................................................................................7
Report........................................................................................................................................11
Introduction............................................................................................................................11
Discussion..............................................................................................................................12
Recommendation for Software implementation....................................................................14
Conclusion.............................................................................................................................15
Reflection on your contribution to the online discussion..........................................................16
References......................................................................................................................................19

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Analysis – Business Process Models and Strategy analysis
Business Process Models
The Business Process Modeling involves the development and creation of explicit
graphical model of a business process that includes the internal knowledge on that particular
process1. The Business Process Models that would be developed for CC Music would follow the
Business Process Modeling Notation (BPMN)2 .The Business process models that should be used
in order to capture the existing and the proposed business processes for CC Music are as follows:
 Collaborative (Public ) B2B Processes
 Internal (Private ) Business Processes
Collaborative B2B Processes – The collaborative B2B Processes would be very fruitful for the
CC Music. The collaborative B2B process involves the interactions between the two or more
entities of business 3. The graphical representation of these types of business models are from the
global point of view. The collaborative B2B processes does not rely on the views of the any
particular participant of the process but it shows the interactions between the participants
1 Van Dongen, Boudewijn, Remco Dijkman, and Jan Mendling. "Measuring similarity between business process
models." In Seminal contributions to information systems engineering, pp. 405-419. Springer, Berlin, Heidelberg,
2013.
2 Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and practical use of the
business process modeling notation." In Seminal Contributions to Information Systems Engineering, pp. 429-443.
Springer, Berlin, Heidelberg, 2013.
3 Victor Chen, Jengchung, Yawen Chen, and Erik Paolo S. Capistrano. "Process quality and collaboration quality on
B2B e-commerce." Industrial Management & Data Systems 113, no. 6 (2013): 908-926.

3OPERATIONS MANAGEMENT
involved in the business process models 4. The interactions which talks place in this business
process models involves a series of activities and also the exchange patterns of the messages that
takes place between the participants of the business process models . The activities that are
involved in this business process models, for the collaborations of the participants of can be
considered as the “touch-points “between the involved participants. Thus, it can be said that the
process involved in the business process model, clearly defines the interactions, which are visible
to the public for each participant. If the process is observed in only one of the pool, which is for
one participant, the public process is also called an abstract process. The actual processes or the
internal processes, includes more activities and also contains more details in comparison to what
is shown in the collaborative processes.
Figure 1: Collaborative B2B Business Process Model
4 Formentini, Marco, and Pietro Romano. "Towards supply chain collaboration in B2B pricing: A critical literature
review and research agenda." International Journal of Operations & Production Management 36, no. 7 (2016): 734-
756

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Internal (Private) Business process – The internal or the private business process focuses on
the view of the single business organization, in this case the business organization is the CC
Music. Even though the internal processes involved in this business process model depicts
interactions with the external participants, they also define and highlight the activities, which are
not commonly visible to the public. Thus, these processes involved in this business model can be
considered as the private activities. The internal business process will be contained within a
single poll if swim lanes are used in the internal business process 5. Thus, it can be said that the
Sequence flow of the process is included within the pool and they are limited within the
boundaries of the pool 6. However, the Message Flow can cross the boundary of the pool in order
to exhibit the interaction that exists between the various separate internal business processes.
Thus, it can be said that the Business process diagram can more than one private or internal
business process 7.
5 Brunswicker, Sabine, and Wim Vanhaverbeke. "Open innovation in small and medium‐sized enterprises (SMEs):
External knowledge sourcing strategies and internal organizational facilitators." Journal of Small Business
Management 53, no. 4 (2015): 1241-1263.
6 Zur Muehlen, Michael, and Jan Recker. "How much language is enough? Theoretical and practical use of the
business process modeling notation." In Seminal Contributions to Information Systems Engineering, pp. 429-443.
Springer, Berlin, Heidelberg, 2013.
7 Nonemacher, Michael N., and Petko Chobantonov. "Business process diagram data collection." U.S. Patent
9,606,772, issued March 28, 2017.

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Figure 2: Internal Business Process Model
Strategic Analysis of CC Music
SWOT Analysis
SWOT analysis is the analytical framework or structure that is used for the assessing or
evaluating the competitive position of any company or organization by identifying the strengths,
weakness, opportunities and the threats of the company8. The SWOT Analysis of any company
helps to accomplish the objectives of the company and also identify the obstacles which is
needed to be overcome or curtailed in order to achieve the results which are desired .
The SWOT Analysis of CC Music is as follows:
 Strengths – The strength of the company CC Music includes the ability of the
artists, Chris and Clive to ensure quality of their productions and their ability to
8 Hill, Charles WL, Gareth R. Jones, and Melissa A. Schilling. Strategic management: theory: an integrated
approach. Cengage Learning, 2014.

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produce. Both Chris and Clive have been former music and music technology
teachers 9. Thus, it can be said they possess the knowledge as well as the
capability to produce quality outputs. The strength of the CC Music is that the
income that would be generated from the tours and merchandising would be
handful because of the recognition of both Chris and Clive. Music is an
indispensable commodity for the various fans across the world, specific genres
and artists have fan bases, which cannot be substituted.
 Weakness – The weakness of the company CC Music is that the company is not
well-established ion the market and CC Music can be deemed as the small to
medium enterprise (SME). The other weakness of the company CC Music is that
the both Chris and Clive lack the knowledge of the professional business
information technology. Because of the lack of knowledge, they posses they are
hesitant to invest funds for the business software that are to be used for the
company CC Music.
 Opportunities – The daughter of Chris and the niece of Clive are both keen to
support and also potentially mange the business of CC Music in the future. Both
of them are very young and their involvement will be very fruitful and vital for
the company, CC Music. They are eager to run the company in democratic style,
which would enable everyone to take part in the business decisions 10. Thus, it can
be deemed as the opportunity for CC Music.
9 Armstrong, Victoria. Technology and the gendering of music education. Routledge, 2016.
10 Gonos, Jaroslav, and Peter Gallo. "Model for leadership style evaluation." Management:
journal of contemporary management issues 18, no. 2 (2013): 157-168.

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 Threats – The company CC music has still not utilized the ever improving
technologies that are been used in the music industry, which the other competitive
companies in the market have already started using. The lack of technological
infrastructure in comparison to the already existing rival companies in the market
is the threat of the company, CC Music 11.
Open Source Software Comparison Table
Customer Relationship Management software and Enterprise Resource Management software
The Customer Relationship Management software and Enterprise Resource Management
software and their characteristics that would be fruitful for CC Music are as follows:
Software Name Characteristics
Hub Spot CRM  This software is used for doing the
complex processes at the same time it
provides all the basic features that is
expected from the Customer
relationship management software12.
 It has the capability of organizing all
the details of the customers, which can
be used of the user for constructing
11 Teubal, Morris, Dominique Foray, Moshe Justman, and Ehud Zuscovitch, eds. Technological Infrastructure
Policy: An International Perspective. Vol. 7. Springer Science & Business Media, 2013.
12 Trainor, Kevin J., James Mick Andzulis, Adam Rapp, and Raj Agnihotri. "Social media technology usage and
customer relationship performance: A capabilities-based examination of social CRM." Journal of Business
Research 67, no. 6 (2014): 1201-1208.

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contact and the company profiles. It
would be beneficial for CC Music to
keep track of then business accounts
and also keep track of the
communication of themselves and the
clients who wants to book bands and
the bands who are signed to the CC
Music.
Sales force Essentials Considering CC Music is a small to medium size
enterprise, Sales Force Essentials is vital software
that is intended for the small-scale business. This
software or platform is targeted for the small teams
that have limited time as well as the limited
resources. It would help the companies like CC
Music to operate their operations more smartly and
also in a faster process. The software is provided
with the built-in intelligence tool13. This software
makes the implementation of the Customer
relationship management much easier. With this
software some applications or apps are also
provided like Trailhead and the Einstein artificial
Intelligence, this would help the users of this
software to set up the system.
13 Deering, Tom, Suresh Kothari, Jeremias Sauceda, and Jon Mathews. "Atlas: a new way to explore software, build
analysis tools." In Companion Proceedings of the 36th International Conference on Software Engineering, pp. 588-
591. ACM, 2014

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SAP Business One CC Music is a small to medium size enterprise,
considering it the SAP Business One Software
would be very effective for the company. This
software is designed for the small and medium
sized enterprise (SME) like the CC Music. the
features are :
 It would help to maintain the master
data that include the names ,contract
information of the clients , role and
others14.
 It would help in keeping track of the
incoming and also the outgoing
payments associated with the
company ,CC Music
 It would also help in the generation of
leads for the company CC Music and
setting up of various core settings of the
14 Varley, Ian, Scott Hansma, and Paul Burstein. "Multi-master data replication in a distributed multi-tenant system."
U.S. Patent 9,396,242, issued July 19, 2016.

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application 15.
Loomly Loomly is software that caters then services to all
the social media managers that ranges from various
brands to agencies, freelancers, non-profit
organization , startup , small and medium scale
enterprise and other enterprises16. CC Music is a
small to medium size enterprise so it should make
use of this software in order to promote themselves
through the social media marketing17. The
marketing of CC Music is very important in order
to thrive in the market and run their operation, as
there are already well-established companies and
organization in the same industry. The features of
the software Loomly are as follows :
 It helps the individuals to create better
content for the social media platforms
and channels like the Facebook,
Twitter, Instagram, Pinterest, Google+
and LinkedIn18.
15 Huotari, Seppo, Simo Hyytia, Timo Eloranta, Olli Pulkkinen, Markku Vimpari, and Kirsi Rotsten. "Setting up
communication sessions." U.S. Patent 9,635,485, issued April 25, 2017.
16 Gupta, Prashant, Arumugam Seetharaman, and John Rudolph Raj. "The usage and adoption of cloud computing
by small and medium businesses." International Journal of Information Management 33, no. 5 (2013): 861-874.
17 Shaikh, Nomaan, Mohd Ehsanuddin Siddiqui, Kaustubh Vasatkar, Yugesh Jagtap, and L. J. Sankpal. "Social
media marketing." International Research Journal of Engineering and Technology 3, no. 6 (2016): 870-872.
18 Russell, Matthew A. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and
More. " O'Reilly Media, Inc.", 2013.

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 The software Loomly , has several
innovative features like the live post
optimization tips ,previews of the
posts , automatic scheduling, approval
workflows and also the analytics .
 The intuitive interface of the software,
Loomly as contributes to its usefulness.
 The key aspects of Loomly which can
be utilized by the company ,CC Music
are Posts scheduling, analytics and
multi-account management .
Report
Introduction
The importance of business process modeling is increasing because firms have raised the
use of certain models which helps to improve their business processes. The managers and the
business executives have realized the a well-structured and well –documented business methods
support to achieve the goals fast19. The business operations are functioned properly by the help of
business processes. The trackability, consistency and the focus towards the goals are attained by
incorporating suitable business process and models. The business process modeling combines
various steps such as process discovery, process mapping, process simulation, process
19 Bryman, Alan, and Emma Bell. Business research methods. Oxford University Press, USA, 2015.