Operations and Project Management: BINNJ Inc. Live Menu Project Report
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Report
AI Summary
This report provides a comprehensive analysis of BINNJ Inc.'s operations and project management, focusing on the implementation of their live menu service. It explores the project life cycle, detailing the initiative, planning, execution, and closing phases. The report examines project management methodologies, particularly the agile approach, and contrasts it with the waterfall approach. Leadership traits essential for project success are also discussed, emphasizing inspiration, communication, and clear vision. Furthermore, the report addresses the effectiveness of the live menu platform, performance measurement, and the overall impact on the company's market position. The analysis includes a detailed discussion of the project's phases, management strategies, and the importance of leadership in driving project success and achieving organizational goals. The report concludes with a summary of key findings and recommendations for future improvements.

Running Head: OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
Operations and Project Management: Live Menu
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Operations and Project Management: Live Menu
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1OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
Executive Summary
The report mainly focuses on the idea regarding the operation and project management of
BINNJ Inc. The study focuses mainly on the project life cycle as well as project management
of the new service that the company is providing to the customers. The study provides a clear
idea regarding leadership traits as well as the effectiveness of the platform for the firm in the
marketplace. Lastly, the study offers a performance measurement of the company as well as
the conclusion regarding the importance of the operation and project management of the
company. These help the company to flourish in the marketplace and achieve success in the
process.
Executive Summary
The report mainly focuses on the idea regarding the operation and project management of
BINNJ Inc. The study focuses mainly on the project life cycle as well as project management
of the new service that the company is providing to the customers. The study provides a clear
idea regarding leadership traits as well as the effectiveness of the platform for the firm in the
marketplace. Lastly, the study offers a performance measurement of the company as well as
the conclusion regarding the importance of the operation and project management of the
company. These help the company to flourish in the marketplace and achieve success in the
process.

2OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
Table of Contents
Introduction................................................................................................................................3
Project Life Cycle......................................................................................................................3
Project Management...................................................................................................................5
Leadership Trait.........................................................................................................................7
Effective Platform......................................................................................................................8
Measure Performance...............................................................................................................10
Conclusion................................................................................................................................12
References................................................................................................................................13
Table of Contents
Introduction................................................................................................................................3
Project Life Cycle......................................................................................................................3
Project Management...................................................................................................................5
Leadership Trait.........................................................................................................................7
Effective Platform......................................................................................................................8
Measure Performance...............................................................................................................10
Conclusion................................................................................................................................12
References................................................................................................................................13
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3OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
Introduction
Operation management is considered to be the process of approach a company usually
takes in so that they can deal with issues that arise in the market so that they can eliminate the
risk which might affect the growth of the company in the market (Wang, Wei and Sun 2013).
Operation and project management enables the company to design the strategy in an efficient
way possible. This will assist the company by providing control as well as improving the
operations in the market (Lutsenko 2015). These also enable the company to deal with the
operations as well as logistics, projects and the supply chain management in the process.
These are essential for the organization to grow in the marketplace so as to obtain success in
it.
BINNJ Inc. is a company which deals with the customers by providing them with the
restaurant menu in the digital platform, which enables them to lure the customers from the
marketplace. The company mainly deals with customers from the digital platform, which is
helpful for the company to expand in a short time. The company is now focusing on
providing a live menu to the customers so that they can select the menu as per their taste and
preference.
Project Life Cycle
Project life cycle enables the company to frame their operation in an effective way
possible so that they can strategise accordingly in the process, which will enable them to
grow in the marketplace and to gain success in the process (van den Ende and van Marrewijk
2014). The phases that need to look after by the company are initiative phase, where the
project objective is being sorted out by the company so that they can set the target
accordingly in the process and enable them to grow in the market (Volkov and Kuzina 2016).
Introduction
Operation management is considered to be the process of approach a company usually
takes in so that they can deal with issues that arise in the market so that they can eliminate the
risk which might affect the growth of the company in the market (Wang, Wei and Sun 2013).
Operation and project management enables the company to design the strategy in an efficient
way possible. This will assist the company by providing control as well as improving the
operations in the market (Lutsenko 2015). These also enable the company to deal with the
operations as well as logistics, projects and the supply chain management in the process.
These are essential for the organization to grow in the marketplace so as to obtain success in
it.
BINNJ Inc. is a company which deals with the customers by providing them with the
restaurant menu in the digital platform, which enables them to lure the customers from the
marketplace. The company mainly deals with customers from the digital platform, which is
helpful for the company to expand in a short time. The company is now focusing on
providing a live menu to the customers so that they can select the menu as per their taste and
preference.
Project Life Cycle
Project life cycle enables the company to frame their operation in an effective way
possible so that they can strategise accordingly in the process, which will enable them to
grow in the marketplace and to gain success in the process (van den Ende and van Marrewijk
2014). The phases that need to look after by the company are initiative phase, where the
project objective is being sorted out by the company so that they can set the target
accordingly in the process and enable them to grow in the market (Volkov and Kuzina 2016).
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4OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
The next phase is the planning phase where the company plan the strategy so that they
can strategise the plan as per the requirement so that they can flourish in the marketplace and
can accomplish what they are intending to accomplish from it. In the next stage, i.e.,
execution or the implementation of the plan or the strategy that the company have taken in
the process so that they can accomplish the desired result in the process (Enshassi,
Kochendoerfer and Al Ghoul 2016). These will enable them to grow in the marketplace.
Lastly, the closing phase is essential for the company to evaluate the effectiveness of the
strategy that has been used by the company so that they can modify the plan in the future if
required by the company in the process of the growth.
BINNJ Inc. has rightly taken up the strategy to expand its business in the market by
introducing live menu option in their portal which is a great initiative that has been taken up
by the firm so that they can expand in the marketplace and can attract the customers from it.
The company have rightly planned the strategy so that they can lure the customers from the
market with the help of the live menu which is quite attractive in the process and assist them
to grow in the marketplace. These are considered to be an effective strategy as this will
involve the customers as well in the process, and that is the main reason it will enable the
company to achieve the target in the long-run.
The company have developed the strategy accordingly and form a team which will
help the company to conduct the research and look into the matter whether they will be
capable to flourish in the market or not. These are the main reason the company have taken
up the strategy for 100 days in the process so that they can evaluate the success of the service
that they are going to introduce in the market. These are necessary for the company to look
into the matter for the more extended time so that they can understand whether they are
successful in implementing the strategy or not and that is the main reason it is considered to
be the crucial step for the company in the growth process.
The next phase is the planning phase where the company plan the strategy so that they
can strategise the plan as per the requirement so that they can flourish in the marketplace and
can accomplish what they are intending to accomplish from it. In the next stage, i.e.,
execution or the implementation of the plan or the strategy that the company have taken in
the process so that they can accomplish the desired result in the process (Enshassi,
Kochendoerfer and Al Ghoul 2016). These will enable them to grow in the marketplace.
Lastly, the closing phase is essential for the company to evaluate the effectiveness of the
strategy that has been used by the company so that they can modify the plan in the future if
required by the company in the process of the growth.
BINNJ Inc. has rightly taken up the strategy to expand its business in the market by
introducing live menu option in their portal which is a great initiative that has been taken up
by the firm so that they can expand in the marketplace and can attract the customers from it.
The company have rightly planned the strategy so that they can lure the customers from the
market with the help of the live menu which is quite attractive in the process and assist them
to grow in the marketplace. These are considered to be an effective strategy as this will
involve the customers as well in the process, and that is the main reason it will enable the
company to achieve the target in the long-run.
The company have developed the strategy accordingly and form a team which will
help the company to conduct the research and look into the matter whether they will be
capable to flourish in the market or not. These are the main reason the company have taken
up the strategy for 100 days in the process so that they can evaluate the success of the service
that they are going to introduce in the market. These are necessary for the company to look
into the matter for the more extended time so that they can understand whether they are
successful in implementing the strategy or not and that is the main reason it is considered to
be the crucial step for the company in the growth process.

5OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
Therefore, it can be said that as the technology is developing in the world, it will
make them capable to grow in the marketplace and let them accomplish success in it. The
organization have taken a great initiative by involving the customers in the process with the
live menu option, and that will assist the company to become popular in the process and to
attract several customers from the market. The project is quite sufficient for the growth of the
firm in the marketplace and also assist them in generating high revenue from the market as
well. Hence, it can be noted that the innovative idea will help the company to flourish in the
marketplace and will enable them to grow in the process. These are innovative as well as
attractive in the process, and that is the main reason it will lure a large number of customers
from the market.
Project Management
The company have taken up the agile approach of project management, which will
enable them to provide analytical support to the project that has been taken up by the
company so that they can put statistic in the process (Stare 2013). The company need to look
after the figures and facts as well for the expansion of the company in the market. The agile
approach of project management enables the company to break all the requirements into
small pieces, which will automatically assist the company if they are breaking the target that
they are willing to achieve in the marketplace. These are essential for the company to gain
popularity in the marketplace and to accomplish what they want to accomplish in the future
(Conforto et al. 2014). This management process also helps the company to work
collaboratively so that they are able to generate revenue in the process and assist them to
succeed in it. These will help the company to reflect as well as learn and adjust the strategy as
per the needs and wants in the market and enable them to expand in the process, which will
enable them to achieve what they intend to obtain from the market. These are the main reason
the company have taken the agile project management into their business strategy so that they
Therefore, it can be said that as the technology is developing in the world, it will
make them capable to grow in the marketplace and let them accomplish success in it. The
organization have taken a great initiative by involving the customers in the process with the
live menu option, and that will assist the company to become popular in the process and to
attract several customers from the market. The project is quite sufficient for the growth of the
firm in the marketplace and also assist them in generating high revenue from the market as
well. Hence, it can be noted that the innovative idea will help the company to flourish in the
marketplace and will enable them to grow in the process. These are innovative as well as
attractive in the process, and that is the main reason it will lure a large number of customers
from the market.
Project Management
The company have taken up the agile approach of project management, which will
enable them to provide analytical support to the project that has been taken up by the
company so that they can put statistic in the process (Stare 2013). The company need to look
after the figures and facts as well for the expansion of the company in the market. The agile
approach of project management enables the company to break all the requirements into
small pieces, which will automatically assist the company if they are breaking the target that
they are willing to achieve in the marketplace. These are essential for the company to gain
popularity in the marketplace and to accomplish what they want to accomplish in the future
(Conforto et al. 2014). This management process also helps the company to work
collaboratively so that they are able to generate revenue in the process and assist them to
succeed in it. These will help the company to reflect as well as learn and adjust the strategy as
per the needs and wants in the market and enable them to expand in the process, which will
enable them to achieve what they intend to obtain from the market. These are the main reason
the company have taken the agile project management into their business strategy so that they
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6OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
can grow in the market and can obtain the plan which will be backed up by the analysis in the
process and assist them to grow in the marketplace (Špundak 2014).
In the waterfall approach of project management, the company could have rightly
pointed out the stages in the project which would have enabled them to operate in stages so
that they can achieve what they intend to accomplish in the end. These will help the
organization to expand in the marketplace along with that enable them to lure the customers
from the market. This strategy could have been utilised by the company, which would allow
them to expand in the market and to provide better quality service to the consumers in the
process. These need to be understood by the company so that they can grow as well as assist
them so as to achieve what they are intending to accomplish in the future. These are
necessary for the company to look after so that they can strategise the plan accordingly as that
will assist the company in generating revenue in the process.
The project size plays a critical role in the expansion of the company in the market as
they mainly deal with the customer service and that is the main reason they need to look after
the size of the project so that they can get both types of data from the market. The company
need to look after the figures as well so that they are able to generate revenue in the process,
and that will make them capable to grow in the market (Binder, Aillaud and Schilli 2014).
Hence, it can be noted that the company need to look after the size of the project so that they
are able to gather detailed information regarding the success of the service that they are going
to provide to the customers in the market. If any changes in the strategy are required, then
that can be made automatically in the process so that they are able to flourish in the
marketplace and also assist the company to possess the idea regarding the taste and
preference of the consumers. Hence, this is crucial for the growth of the organization in the
market and to generate revenue in the process so that they can accomplish greater height in
can grow in the market and can obtain the plan which will be backed up by the analysis in the
process and assist them to grow in the marketplace (Špundak 2014).
In the waterfall approach of project management, the company could have rightly
pointed out the stages in the project which would have enabled them to operate in stages so
that they can achieve what they intend to accomplish in the end. These will help the
organization to expand in the marketplace along with that enable them to lure the customers
from the market. This strategy could have been utilised by the company, which would allow
them to expand in the market and to provide better quality service to the consumers in the
process. These need to be understood by the company so that they can grow as well as assist
them so as to achieve what they are intending to accomplish in the future. These are
necessary for the company to look after so that they can strategise the plan accordingly as that
will assist the company in generating revenue in the process.
The project size plays a critical role in the expansion of the company in the market as
they mainly deal with the customer service and that is the main reason they need to look after
the size of the project so that they can get both types of data from the market. The company
need to look after the figures as well so that they are able to generate revenue in the process,
and that will make them capable to grow in the market (Binder, Aillaud and Schilli 2014).
Hence, it can be noted that the company need to look after the size of the project so that they
are able to gather detailed information regarding the success of the service that they are going
to provide to the customers in the market. If any changes in the strategy are required, then
that can be made automatically in the process so that they are able to flourish in the
marketplace and also assist the company to possess the idea regarding the taste and
preference of the consumers. Hence, this is crucial for the growth of the organization in the
market and to generate revenue in the process so that they can accomplish greater height in
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7OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
the marketplace and can lure a large number of consumers from it and can generate income
out of it.
Leadership Trait
There are few traits which need to look after by the company in a leader so that they
can expand in the market and can manage the employees as well as the performance and
production of the company so that they are able to grow in the marketplace and can
accomplish the success in it (Morris 2013). These need to be understood by the leaders in the
market so that they can build in the process and can make what they are intending to obtain in
the process. The leaders of the company who is following the agile project management
process should look into some of the facts which can be included in the business model and
make them capable to grow in the marketplace and to achieve the success in the process, and
they are:
The leader should be able to inspire by sharing the vision of the organization with
the employees who are working so that they can work together as well as in an
efficient way possible. These will enable the firm to grow in the marketplace and
to accomplish what they intended to from the market (Rasnacis and Berzisa 2017).
BINNJ Inc. has rightly selected the leader who shared his vision about the live
menu, which will attract the customers to a large extent and enable them to
expand in the market and to accomplish the success by attracting the customers
towards the brand.
The leader should be an excellent communicator so that they can be transparent in
their part and enable them to communicate with the employees who are working
in it. These will automatically enhance the production of the company in the
market and also assist them in growing in it. These are necessary for the
the marketplace and can lure a large number of consumers from it and can generate income
out of it.
Leadership Trait
There are few traits which need to look after by the company in a leader so that they
can expand in the market and can manage the employees as well as the performance and
production of the company so that they are able to grow in the marketplace and can
accomplish the success in it (Morris 2013). These need to be understood by the leaders in the
market so that they can build in the process and can make what they are intending to obtain in
the process. The leaders of the company who is following the agile project management
process should look into some of the facts which can be included in the business model and
make them capable to grow in the marketplace and to achieve the success in the process, and
they are:
The leader should be able to inspire by sharing the vision of the organization with
the employees who are working so that they can work together as well as in an
efficient way possible. These will enable the firm to grow in the marketplace and
to accomplish what they intended to from the market (Rasnacis and Berzisa 2017).
BINNJ Inc. has rightly selected the leader who shared his vision about the live
menu, which will attract the customers to a large extent and enable them to
expand in the market and to accomplish the success by attracting the customers
towards the brand.
The leader should be an excellent communicator so that they can be transparent in
their part and enable them to communicate with the employees who are working
in it. These will automatically enhance the production of the company in the
market and also assist them in growing in it. These are necessary for the

8OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
organization to become successful in the marketplace and help them to
accomplish what they intend to achieve from it. The vision of the leader must be
clear in front of the employees so that they can perform accordingly in the process
and enable them to expand in the market. These are critical for the organization to
succeed in the market and help them to grow in the process. The CEO of BINNJ
Inc. have rightly shared the vision of introducing live menu in front of the
employees, which enable them to grow in the marketplace and to accomplish the
success in the process. These were possible only with the help of the
communication that takes place in the process. Therefore, it can be said that if the
leadership and communication is the key to the success of the organisation in the
market and assist them to expand in the process.
The leader must be a good decision maker so that they can take decision instantly
and help the organization to grow in the marketplace and to attract the customers.
These are necessary for the growth of the organization in the marketplace and
enable them to become successful in it. These need to look after by the company
so that they can expand in the market and can achieve what they are intending to
accomplish from it. The CEO of BINNJ Inc. have rightly taken up the decision by
introducing the live menu in the business plan which enables them to flourish in
the marketplace as well as lure the customers from it in the process.
These are the few skills which the CEO of BINNJ Inc. possess in him, and that is the
main reason for the growth of the organization in the market as he is clear as well as
transparent in the vision that he possesses. These automatically enhances the performance of
the employees in the market and let them grow in the process.
organization to become successful in the marketplace and help them to
accomplish what they intend to achieve from it. The vision of the leader must be
clear in front of the employees so that they can perform accordingly in the process
and enable them to expand in the market. These are critical for the organization to
succeed in the market and help them to grow in the process. The CEO of BINNJ
Inc. have rightly shared the vision of introducing live menu in front of the
employees, which enable them to grow in the marketplace and to accomplish the
success in the process. These were possible only with the help of the
communication that takes place in the process. Therefore, it can be said that if the
leadership and communication is the key to the success of the organisation in the
market and assist them to expand in the process.
The leader must be a good decision maker so that they can take decision instantly
and help the organization to grow in the marketplace and to attract the customers.
These are necessary for the growth of the organization in the marketplace and
enable them to become successful in it. These need to look after by the company
so that they can expand in the market and can achieve what they are intending to
accomplish from it. The CEO of BINNJ Inc. have rightly taken up the decision by
introducing the live menu in the business plan which enables them to flourish in
the marketplace as well as lure the customers from it in the process.
These are the few skills which the CEO of BINNJ Inc. possess in him, and that is the
main reason for the growth of the organization in the market as he is clear as well as
transparent in the vision that he possesses. These automatically enhances the performance of
the employees in the market and let them grow in the process.
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9OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
Effective Platform
The digital media platform is the fast-growing platform for the transmission of the
information in the market and enables the company to reach the customers in less possible
time. In recent time, the digital media platform have become necessary for the firm to grow in
the market as well as to accomplish the success in it (Tiago and Veríssimo 2014). These need
to look after by the company so that they can lure the customers from the market and can
generate huge revenue from the marketplace. The company need to look after the matter so
that they accomplish what they intend to achieve from the market (Leeflang et al. 2014). The
company BINNJ Inc. have rightly selected the digital media so that they can grow in the
market and can make what they intend to accomplish from the market. The company have
targeted the digital media as digital media possess high reach out to the target audience in less
possible time, and that is important for the company in the growth process. These help them
so that they can generate revenue from the marketplace as the digital media is growing and
customer reach is way too high in the demand, people are more into the digital media, and
when they come across the live menu option of the company, it will grab the attention of the
consumers in the market. The company has understood these, and that is the main reason the
CEO of the company has taken the initiative to introduce the live menu in the market so that
they can become popular in the process. The digital platform will also enable the company to
reach the audience who are far away from the company, and that is the main reason this
provides an advantage to the company in the growth process and assist them to flourish in the
market.
There are few cons in the digital platform, and for that reason, the company need to
take the precaution in the process so that they can expand in the marketplace and can
accomplish the success in it (Kannan 2017). The organization requires to look after the risk
that is there in the digital media platform, and for that reason, the company need to take the
Effective Platform
The digital media platform is the fast-growing platform for the transmission of the
information in the market and enables the company to reach the customers in less possible
time. In recent time, the digital media platform have become necessary for the firm to grow in
the market as well as to accomplish the success in it (Tiago and Veríssimo 2014). These need
to look after by the company so that they can lure the customers from the market and can
generate huge revenue from the marketplace. The company need to look after the matter so
that they accomplish what they intend to achieve from the market (Leeflang et al. 2014). The
company BINNJ Inc. have rightly selected the digital media so that they can grow in the
market and can make what they intend to accomplish from the market. The company have
targeted the digital media as digital media possess high reach out to the target audience in less
possible time, and that is important for the company in the growth process. These help them
so that they can generate revenue from the marketplace as the digital media is growing and
customer reach is way too high in the demand, people are more into the digital media, and
when they come across the live menu option of the company, it will grab the attention of the
consumers in the market. The company has understood these, and that is the main reason the
CEO of the company has taken the initiative to introduce the live menu in the market so that
they can become popular in the process. The digital platform will also enable the company to
reach the audience who are far away from the company, and that is the main reason this
provides an advantage to the company in the growth process and assist them to flourish in the
market.
There are few cons in the digital platform, and for that reason, the company need to
take the precaution in the process so that they can expand in the marketplace and can
accomplish the success in it (Kannan 2017). The organization requires to look after the risk
that is there in the digital media platform, and for that reason, the company need to take the
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10OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
precaution so that they can eliminate the uncertainty promptly. Therefore, it can be said that
there are specific pros and cons of the digital media platform, which need to look after by the
company so that they can grow in the marketplace and can obtain the success in it (Baltes
2015).
The company have targeted the Apple iPad as the sales of the company is way too
high, and that is the main reason the company have taken the Apple iPad in the marketing
process of the service that they are providing to the customers. The live menu itself will grab
the attention of the customers as that unique in the process, and when the company have done
their marketing in the Apple products, it will provide the company with an additional
advantage, which will help them to grow in the marketplace and to gain the success in the
process. The CEO of the firm has understood how to attract the customers towards them and
effectively implement the vision he possesses for the growth process of the company in the
marketplace. Therefore, it can be noted that the CEO of the organization has rightly
understood the trend in the market and how to lure the customers from the market so that they
can grow in it and can generate high revenue from the marketplace. These are crucial for the
organization to understand if they are willing to flourish in the market and to earn high
income from it.
Measure Performance
In project management, the company need to focus on the factors that will make them
capable to grow in the marketplace and assist them in accomplishing the target in the process.
These will allow them to target audience in an efficient way possible and will also help them
deliver the product and service to the customers (Fritsch, Kuehnl and Geiger 2013). These are
essential for the company to look after so that they can achieve what they intend to obtain
from the market. There are internal factors as well as external factors that need to look after
precaution so that they can eliminate the uncertainty promptly. Therefore, it can be said that
there are specific pros and cons of the digital media platform, which need to look after by the
company so that they can grow in the marketplace and can obtain the success in it (Baltes
2015).
The company have targeted the Apple iPad as the sales of the company is way too
high, and that is the main reason the company have taken the Apple iPad in the marketing
process of the service that they are providing to the customers. The live menu itself will grab
the attention of the customers as that unique in the process, and when the company have done
their marketing in the Apple products, it will provide the company with an additional
advantage, which will help them to grow in the marketplace and to gain the success in the
process. The CEO of the firm has understood how to attract the customers towards them and
effectively implement the vision he possesses for the growth process of the company in the
marketplace. Therefore, it can be noted that the CEO of the organization has rightly
understood the trend in the market and how to lure the customers from the market so that they
can grow in it and can generate high revenue from the marketplace. These are crucial for the
organization to understand if they are willing to flourish in the market and to earn high
income from it.
Measure Performance
In project management, the company need to focus on the factors that will make them
capable to grow in the marketplace and assist them in accomplishing the target in the process.
These will allow them to target audience in an efficient way possible and will also help them
deliver the product and service to the customers (Fritsch, Kuehnl and Geiger 2013). These are
essential for the company to look after so that they can achieve what they intend to obtain
from the market. There are internal factors as well as external factors that need to look after

11OPERATIONS AND PROJECT MANAGEMENT: LIVE MENU
by the company so that they can grab the attention of the customers and enable the company
to flourish in the marketplace and to accomplish what they are intending to gain in the
process (Freeman, Kulić and Basir 2015). The company BINNJ Inc. have seen the market
penetration and how they can able to grab the attention of the consumers by using the
technological advancement that the company possess with them. These will automatically
make the company capable to grow in the marketplace and to accomplish the success in it.
The company look after the external factors which are namely needs and wants of the
consumers how they can involve the customers in the menu, which will enable them to grab
the attention of the people towards the company. The political factor, as well as the market
trend, have been looked after by the company which assist them in growing in the
marketplace and helping them to generate revenue from it.
The company introduced the live menu which will involve the customers and will
maintain the transparency regarding the availability of the product and service of the
company, which will automatically make them capable to grow in the marketplace and to
obtain the success in the process. The organization could have taken the waterfall approach as
well to some extent so that the transition of the service from them to the customers can be
done in a systematic way possible, which will also provide them with an additional advantage
in it and assist them to flourish in the marketplace. These need to look after by the company
so that they are able to generate revenue in the process.
The other members namely Philips, as well as Hayes, have rightly pointed out all the
factors that need to look after by the company so that they can grow in the marketplace and
can accomplish the success in it. The firm need to implement the technology that is there with
the organization so that they can develop the menu in an effective way possible and will
involve them by grabbing the attention of the customers. These will help them to achieve the
target and let them generate revenue in the process. Hence, it can be said that the company
by the company so that they can grab the attention of the customers and enable the company
to flourish in the marketplace and to accomplish what they are intending to gain in the
process (Freeman, Kulić and Basir 2015). The company BINNJ Inc. have seen the market
penetration and how they can able to grab the attention of the consumers by using the
technological advancement that the company possess with them. These will automatically
make the company capable to grow in the marketplace and to accomplish the success in it.
The company look after the external factors which are namely needs and wants of the
consumers how they can involve the customers in the menu, which will enable them to grab
the attention of the people towards the company. The political factor, as well as the market
trend, have been looked after by the company which assist them in growing in the
marketplace and helping them to generate revenue from it.
The company introduced the live menu which will involve the customers and will
maintain the transparency regarding the availability of the product and service of the
company, which will automatically make them capable to grow in the marketplace and to
obtain the success in the process. The organization could have taken the waterfall approach as
well to some extent so that the transition of the service from them to the customers can be
done in a systematic way possible, which will also provide them with an additional advantage
in it and assist them to flourish in the marketplace. These need to look after by the company
so that they are able to generate revenue in the process.
The other members namely Philips, as well as Hayes, have rightly pointed out all the
factors that need to look after by the company so that they can grow in the marketplace and
can accomplish the success in it. The firm need to implement the technology that is there with
the organization so that they can develop the menu in an effective way possible and will
involve them by grabbing the attention of the customers. These will help them to achieve the
target and let them generate revenue in the process. Hence, it can be said that the company
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