Operations and Project Management Analysis: Burberry Group PLC Report

This report provides a detailed analysis of operations and project management principles within the context of Burberry Group PLC. It begins with an introduction to the company and then delves into a review and critique of operations management, including Six Sigma methodology and Lean principles. A continuous improvement plan is developed, and its effectiveness is analyzed using relevant theories and models. The report then transitions to project management, applying the project lifecycle (PLC) to a given project and analyzing the rationale behind the methodologies, tools, and leadership within the PLC. The effectiveness of the PLC is reviewed and critiqued, and the report concludes with an evaluation of the PLC through a practical and theoretical exploration, drawing conclusions and recommendations for improvement. The report emphasizes the importance of continuous improvement, cost reduction, and efficient inventory management within the organization. This comprehensive analysis offers valuable insights into the application of operations and project management strategies within a real-world business context, providing practical recommendations for enhanced efficiency and effectiveness.

Operations and Project
management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
PART 1: Report...............................................................................................................................3
P1. Conduct a review and critique of the implementation of operations management principles
within an organisational context..................................................................................................3
M1. Review and critique the implementation of operations management in relation to Six
Sigma methodology and Lean principles....................................................................................4
P2. Prepare a continuous improvement plan based on the review and critique of operations
management principles within an organisational context............................................................4
M2. Analyse the effectiveness of a continuous improvement plan using appropriate theories,
concepts and/or models................................................................................................................5
D1. Apply appropriate theories, concepts and/or models to justify strategies of a continuous
improvement plan for achieving improved efficiency.................................................................6
PART 2: Project Portfolio...............................................................................................................7
P3. Apply each stage of the PLC to a given project, producing necessary supporting
documentation for completing the project...................................................................................7
M3. Analyse the rationale for the project methodologies, tools and leadership within the PLC
for the given project.....................................................................................................................8
P4. Review and critique the effectiveness of the PLC in application to the chosen project using
appropriate theories, concepts and models..................................................................................8
M4. Critically analyse how the use of appropriate theories, concepts and models in the PLC
will differentiate between large and small-scale projects..........................................................10
D2. Critically evaluate the PLC through a practical and theoretical exploration of its
effectiveness to draw valid conclusions and recommendations for improvement....................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
In this research, the administration and item developments of Burberry Group plc have been
extensively discussed (Akhigbe, Newman and Whyte, 2017). An international manufacturer of
high-end clothing, Burberry Group plc was founded in London in 1856. Currently, there are 500
licensees and franchised stores operating throughout the globe. In comparison, the company sells
its goods through independent merchants. It has been decided that this research has thoroughly
assessed the effectiveness and productivity of the administrative system in the chosen company.
This study has applied and investigated a number of continual enhancement ideas in corporate
framework, amongst many aspects.
PART 1: Report
P1. Conduct a review and critique of the implementation of operations management principles
within an organisational context
The most prevalent situations for talking about administrative hierarchy are in commercial
output and in the creation of goods and processes. It is delivery-oriented and in charge of
efficiently converting raw materials into finished products. The supplies might well be supplied
by machinery, human resource management, or technological advancements. Relational
administration is a crucial element in ensuring the longer run health of the company. Operations
managing consists of activities related to the development of goods and activities by modifying
elements of the network (Balteș and Minculete, 2016). There are various processes required,
including "planning, arranging, employing, directing, and assessing" the activity of people in the
management of the operating processes of the Burberry Group plc. The significance of
operational administration is explained in depth in this segment:
 Quality governance plays a role in the effectiveness and effectiveness of business
processes. Whenever the concept of continuous optimization is included into corporate
objectives that is achieved through the application of supplying network operations,
corporate methods of operation are modified. This element is crucial to the business since
high-quality clothing is what consumers demand from Burberry Group plc.

 Efficient operational management enables the removal of unnecessary and pointless steps
from the manufacturing system. Such steps guard against financial waste on the part of
the company.
 Burberry Group plc's operational administration helps the company make the maximum
usage of its scarce funds by compiling improvement of assets accessible. Different
approaches are used, including descriptive statistics and quadratic computing. Different
methods and techniques are employed.
M1. Review and critique the implementation of operations management in relation to Six Sigma
methodology and Lean principles
Operational managing is frequently linked to the Six Sigma approach. Management
employ six sigma techniques to improve the business' comprehensive efficiency by getting rid of
defects and errors. By removing many processes, it reduces effort and cost. Although it is an
expensive undertaking, integrating the six sigma technique into corporate efficiency (both
production and consumer) compensates for themselves and benefits the company in the longer
run (Chiarini and Vagnoni, 2017). As a consequence, better-quality products and operations are
created, and customer expectations are satisfied. Whenever it relates to applying the lean method,
it stresses the requirement for "minimal wasting" of materials that assists to improve operations.
This tactic decreases the price of production, which offers the business a comparative edge. Lean
production techniques are continuously being implemented at Burberry Group plc. In the
current environment, businesses are starting to understand the importance of waste elimination,
improving comprehensive efficiency, and raising client satisfaction.
P2. Prepare a continuous improvement plan based on the review and critique of operations
management principles within an organisational context
Specifically targeted progressive modifications must be made to the production operations in
addition to improve the profitability of the corporation. The focus of ongoing qualitative
enhancement is now on incremental creativity inside the framework of current operational
processes. It uses analytical techniques. The enhancement of material qualities for finished
product components is a nice demonstration of the application of continual enhancement by
Burberry Group plc. A documentation for improvements called as a qualitative administration
method contains proposed enhancements to the item. In contrast to responsive strategies that
outline a group's course of activity within a company in the case of a problem, progressive

strategies outline the course of activity for the entire firm. It supports the creation of plans for
enhancing current procedures and processes by assisting in the discovery of blockages and
weaker spots (Commerford, Hatfield and Houston, 2018). There seem to be fundamental
procedures which should be carried out in an attempt to develop the "Coherent Performance
Enhancement Strategy for Burberry Group plc". Those steps are described in full beneath:
 Ensuring that the goals are realistic
 An overview of the procedures which were made
 Conformity to the set procedure and laws
 The evaluation of the goals users established for last year.
 Evaluating and comprehending data
 The productivity standards for Burberry Group plc require an assessment of development.
The leading company uses a wide range of techniques to conduct up continual growth, all of
that have been proven successful. A few of the approaches utilised in performance administration
nowadays include Six Sigma, the "PDCA process, and TQM." Each one of those techniques
emphasise collaboration and high levels of worker involvement that helps to lessen procedure
production variations whilst standardising procedures. Lean production techniques, like the ones
employed by Burberry Group plc, are much more common in the fabric sector. This method's
operational approach is built on the "minimal wastage" principle. The focus of the lean thinking
methodology is circulation. If consumers choose to, they can stretch items out into the process.
Organizations can use lean manufacturing approaches to streamline their operational processes,
reduce instability, and achieve a comparative edge in the market in which the company is
operational (Dogru and Keskin, 2020).
M2. Analyse the effectiveness of a continuous improvement plan using appropriate theories,
concepts and/or models
It is well recognized that the core of continual enhancement lies in gradual or game-changing
innovations. Among the most popular methods for continual development is the PDCA cycle.
The Deming period or the Shewhart phase is a common name for it and hence it is elaborated
below:
 Plan: During this phase, an opening will be found and a transformation approach will be
created.

 Do: By performing so on a relatively small level, the business would be able to minimize
effort and cost.
 Check: It's important to use information to analyse the results and determine if they
changed.
 Act: In the case that the modifications were successful, implement them broadly.
Based on these, Burberry Goals plc's present process could be improved.
The indirectly purchase firm's division Ventura is in charge of all customer service. This is a
crucial offering for raising customer happiness and raising the calibre of the provided goods.
Burberry Group plc's highly effective and comprehensive operation could therefore be
advantageous to both the company and its administration. In an addition to create innovative
items and enhance revenue, company require the latest and also the recent data (Ehrlich and
Guilbault, 2017). Next Sourcing Company is one of the Burberry Group plc companies. It
handles buying and purchasing. The Burberry Group plc executives of the company is made
consisting of a diverse set of individuals. It might well be experienced by UK citizens in a
number of contexts. In anticipation to rising competitiveness from a variety of product suppliers,
it is making an effort to streamline Next's operations. At Burberry Group plc firm, assets play a
crucial role in upholding and developing technical competency. A company's structural network
also includes its organisational assets. As a consequence, in an attempt to improve aggregate
efficiency, the firm's supply chain could link subsequent phases to specific components.
Operations effectiveness ought to be the main goal of Burberry Group plc's corporate strategy.
D1. Apply appropriate theories, concepts and/or models to justify strategies of a continuous
improvement plan for achieving improved efficiency
Continuous enhancement is a method of addressing issues in addition to enhance
capabilities. By personally involving its staff in the waste removal procedure, it hopes to foster a
conservation mindset amongst workers. The PDCA phase, lean approach, six sigma, and total
quality management which is abbreviated as TQM are some of the methods that are used to
execute continual enhancement procedures. Six sigma focuses on reducing operational variation,
whereas Total Quality Management aims to raise both inner and exterior consumers' extent of
contentment. The improvement of the production route's efficiency is the aim of the lean
methodology (Fan and Chatterjee, 2019). Lean and six sigma are two techniques that are
employed to decrease wastage and eliminate variances. The main emphasis of this Burberry

Group plc is on simplifying and refining processes. This part would go into additional detail on
the operating principles of this Burberry Group plc. Through a range of procedures used in
corporate activities, goods and functions are made from primary resources. Operational
managing frequently includes the administration of a company's human resources department.
 Cost reduction: With the assistance of managerial staff, inefficient manufacturing
department procedures might well be scaled back or removed. This aids in keeping funds
belonging to Burberry Group plc out of their company's clutches.
 Monitoring inventories supplies: By helping businesses monitor their amount of
stockpile whilst trying to save revenue, adopting this method is also cost efficient.
Burberry Group plc uses supplier network control to cut wastage and aggregate
inventories expenses (Ferro, Ordóñez and Anholon, 2017).
PART 2: Project Portfolio
P3. Apply each stage of the PLC to a given project, producing necessary supporting
documentation for completing the project
"Modern issues fix via program life cycle" is the name of the initiative.
The 3 primary stages of practically any initiative are conception, strategy, implementation,
and closure. Once all of those phases are taken into account, it show the general direction of the
work. In some areas, it is alluded to as the "product lifespan." In the Burberry Group plc
structure, the management's mission throughout the introductory stage is to identify and
investigate the side's level of specialty and area of knowledge and experience in addition to make
sure the business meets its goals. After this is finished, the venture group can start creating
strategies and procedures for carrying out the goals and creating fantastic functioning
connections with several additional crucial stakeholders. Even throughout the planning phase,
the group created a synchronised schedule for the activities done by the planning, purchasing,
and building groups (Guironnet, Attuyer and Halbert, 2016). The group is also in responsibility
of creating a budgeting and monitoring expenses and receipts. Although preparation is a
continual process, the preparation stage was devoted to carefully investigating and finding out
each aspect of the program in terms of communicating with the group in an effective manner and
give the group leadership the ability to take wise judgments. The activity required to fulfil the
conditions for the procedure is finished throughout this stage. The administrative staff completes

the activities indicated in the strategy and, if required, performs the required adjustments as the
circumstance changes. At the conclusion, sometimes referred to as the wrap up stage, the
documentation of the entire procedure is finished. The end statement is written and distributed to
all individuals engaged in the procedure once the monitoring the quantity has been evaluated and
concluded. The supervisor will then be given a fresh task to accomplish on after this is finished.
M3. Analyse the rationale for the project methodologies, tools and leadership within the PLC for
the given project
Such advertising goals are thoroughly assessed in the proposed study, and afterwards plans
are made to put the best answers into practise. The survey found that most of the time, a
theoretical use such as the product lifespan is evaluated. The paper also provides conceptual and
intellectual remarks which explain how the concept used administration in its execution, along
with program technologies and processes. The company wants to create a better working
atmosphere and utilise less transit, but these objectives are both hampered by the
neighbourhood’s existing automotive bottlenecks. Owing to the firm's transition to a more
ethically conscious strategy, anticipate fewer worker participation (Jogaratnam, 2017). The
effectiveness of a program depends on a clearly stated plan which identifies the objectives of the
company and the activities which should be completed in a specific sequence. A task
administrator strives to accomplish a target utilizing a predetermined expenditure and timeframe
as a guideline. There are many ways to help the group from the start of a venture until it is
completed. The following sections cover different task administration strategies and thus they are
as follows:
 The Crystalline Methodologies: In this instance, the supervisor minimized the value of
program administration. This approach places greater focus on interaction, collaboration,
and skills enhancement.
 The Flexible Structure of a Program: The program's price and length are set, but its
range is flexible. In terms of achieving maximum commercial benefit, the production's
criteria are adjusted throughout the execution phase.
P4. Review and critique the effectiveness of the PLC in application to the chosen project using
appropriate theories, concepts and models
The PLC is frequently used by production management, advertisers, and executives as a
practical instrument for creating business planning. The survival of apparel firm Burberry Group

plc depends on advertising. The ability to define plans in accordance with the various life span
stages is among one of the many benefits of the manufacturing system. Therefore, if the business
is getting ready to launch innovative brands, it would require a substantial expenditure and a
comprehensive advertising plan to maintain itself during its expansion stage. The task of
formulating plans is made simpler by PLC (Kerzner, 2019). Because it gives the managers
information on both the productivity and revenues from the prior term, it helps with judgement
call procedure. Not just that, but it likewise enables forecasting simple. Executives can more
easily anticipate revenues thanks to their experience with PLC processes. Additionally, it gives
executives an edge by preparing people to cope up with the advertising strategies of their
competitors. For instance, the corporation's merchandise has matured whereas the firm of a
competitor is currently very much in inception. The newly unveiled item from the firm's
competition will not be a financial triumph due to excessive advertising. This report additionally
touches on the PLC's numerous shortcomings. A few of those problems is its inability to deal
with information instability. Variations may result from seasonality variations, production
difficulties, as well as other variables. The PLC procedure takes a long period because it involves
gathering and analysing a bunch of content.
Program organisation is made much simpler when employing a Gantt chart technique that
is a crucial element of accomplishment. A green emphasis appears beside each task once it is
finished within the duration indicated on the chart. Whenever the lines are narrower, the program
schedule and the lengths of every operation are displayed with a significant tilt.
Processes Week 1 to week 7
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Research
purpose
Background
Of research
Literature
review

Research
method
“Qualitative
method with
secondary
research”
Evaluation
methodology
Project closure
“Professional,
legal and
ethical issues”
M4. Critically analyse how the use of appropriate theories, concepts and models in the PLC will
differentiate between large and small-scale projects
Larger corporations are planned and built with a particular objective in view. Smaller and
mid-sized businesses are frequently badly structured and run haphazardly, yet generally adhere
to a predefined structure (Kovalenko, 2019). PLC in large organisations improves its likelihood
of succeeding due to its management framework. PLC continues to be a market innovator in its
area of competence. It develops an extensive network of authority at each and every stage of the
production cycle. On either side, smaller businesses lacked this quality and frequently perish.
Smaller businesses are focused on increasing revenue and increasing earnings using any methods
required. Without a question, they would succeed in achieving their goals, but they can avoid
failing. The PLC for smaller businesses omits any reference to what would be performed with
the final goods or activities created. The PLC will probably take the initiative in formulating a
plan to restart or suspend the production operation in the case of a malfunction.
 Selection Matrix: To analyse, assess, and compared a broad range of workable
alternatives for lunchtime overcrowding reduction challenges, decision-support tools

could be employed. Assessing the Cost-Benefit: This instrument could potentially be
employed in conjunction with other technologies to calculate the prospective advantages
of restricting employees' mobility during mealtimes.
 Methods for stabilising: It is crucial to pick efforts in a way to sustain a stable
balance whilst also dispersing the different threats. A sufficient amount of study
information is originally provided using the balancing investment approach.
 Program Initiation: The application of program administration strategies and budget
estimates enables experimental investigations. During the operation, such forecasts are
reviewed and revised on a regular basis. The tasks and responsibilities of each group
participant are really well outlined at this initial phase of progress. The information on
this section can help one find more alternatives (Müller and Birkel, 2020). Whenever a
program is started, the objectives of its stakeholders begin to converge to produce
managerial objectives and outcomes. Due to the busy mealtime congestion, a preliminary
move has already been taken to reduce worker commute whilst still establishing a safe
and pleasant workspace for the business. The company has enhanced its physical position
and enabled people to operate from residence in order to achieve that. It requires a while
to construct an example study. This type of CSR project may help to lower employee
attendance.
D2. Critically evaluate the PLC through a practical and theoretical exploration of its
effectiveness to draw valid conclusions and recommendations for improvement
Regardless of the reality that there are numerous program administration systems, theories,
and philosophies available, none of them adequately explain the different PLC stages. The
practical style of PLC frequently runs into problems whenever it relates to successfully finishing
a task. It's probable that it would require considerable effort to execute the revised form of the
approach. Given that the company deals with a wide range of products, the procedures could
occasionally become complicated. Allotting funds among numerous initiatives and clients gets
more challenging and complicated whenever a company relies on a 4 stage PLC. The PLC
appears to be an effective and practical instrument for management whether examined from a
conceptual standpoint, however when utilised in the actual environment, it is unable to duplicate
prior achievements or forecast prospective goals. In terms of making current processes more
effective, scheduling might well be compressed. The business wouldn't be capable of meeting the

constantly growing demands of its customers sans a PLC with a response stage. A company's
structure should be interoperable with the PLC framework, according to recommendation. The
company must integrate RM, PM, billing, punctuality management, and company data in a
cooperative setting in addition to improve the PLC. It must also evaluate and draw lessons from
previous initiatives.
Work Breakdown Structure: This framework divides a program's goal into smaller
jobs. The program administration method known as the work breakdown structure is being
employed to arrange and categorise the program's numerous output elements or operations.
Illustrations of WBS elements include things like connections, activities, goods, or a mix of all
those. WBS offers guidelines for organization and management as well as a structure for expense
estimation and management (Park and Lee, 2019). It is further elaborated below:
 This documentation has received approval from and validation from the WBS building
firm.
 A pressing requirement for cash or professional care.
 The WBS comprises each component of the operation.
 This highlights the necessity for minimal length period signals and millennium period
silicon switching.
 Regardless of the notion that activities are assigned to the proper categories for
delegation, there is no centralisation.
 The firm's main office is WBS.
CONCLUSION
The activities and plan administration of Burberry Group plc was carefully analysed, as per
the study. It was determined to carry out a comprehensive assessment of the company's
administrative framework and technological efficiency. In complement to something like this, a
range of continual enhancement concepts were applied and studied in the framework of
operational administration. The Project Life Cycle (PLC) concept has also been applied, amongst
other places, to The Burberry Group plc. The study also examined the application of PLCs in the
given circumstance. The fundamental principles of operating administration utilised by Burberry
Group plc were also discussed in the initial section of this study. Burberry Group plc needs to
figure out how to apply lean production in the textiles sector. Operations administration is in
responsible of attaining the corporation's goals in the main section of this study. To continually

expand and enhance its goods and operations, larger organisations might employ a broad range
of tactics. The paper claims that operational and program administration are essential to a
corporation's success. The company and its workforce could be able to complete the work inside
a constrained spending and timeline with the help of an efficiency plan. The study's conclusions
suggest that Burberry Group plc's company processes could be effectively managed using
operational administration concepts and practises.

REFERENCES
Books and journals
Akhigbe, A., Newman, M. and Whyte, A.M., 2017. Predictable sports sentiment and local
trading. Financial Management, 46(2), pp.433-453.
Balteș, N. and Minculete, G.D., 2016. Study on the financial performance of companies
operating in the pharmaceutical industry in Romania. Studia Universitatis Vasile Goldiș
Arad, Seria Științe Economice, 26(1), pp.58-68.
Chiarini, A. and Vagnoni, E., 2017. Strategies for modern operations
management. Benchmarking: An International Journal.
Commerford, B.P., Hatfield, R.C. and Houston, R.W., 2018. The effect of real earnings
management on auditor scrutiny of management's other financial reporting decisions. The
accounting review, 93(5), pp.145-163.
Dogru, A. K. and Keskin, B. B., 2020. AI in operations management: applications, challenges
and opportunities. Journal of Data, Information and Management, pp.1-8.
Ehrlich, M. and Guilbault, M., 2017. What colleges can do to enhance financial literacy of
students. Journal of Financial Education, 43(2), pp.262-272.
Fan, L. and Chatterjee, S., 2019. Financial socialization, financial education, and student loan
debt. Journal of Family and Economic Issues, 40(1), pp.74-85.
Ferro, R., Ordóñez, R. E. C. and Anholon, R., 2017. Analysis of the integration between
operations management manufacturing tools with discrete event simulation. Production
Engineering. 11(4-5). pp.467-476.
Guironnet, A., Attuyer, K. and Halbert, L., 2016. Building cities on financial assets: The
financialisation of property markets and its implications for city governments in the Paris
city-region. Urban Studies, 53(7), pp.1442-1464.
Jogaratnam, G., 2017. How organizational culture influences market orientation and business
performance in the restaurant industry. Journal of Hospitality and Tourism Management, 31,
pp.211-219.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
Kovalenko, A., 2019. Determinants of personnel policy in the process of management of
financial and economic security of business entities. Вісник Черкаського національного
університету імені Богдана Хмельницького. Серія Економічні науки, (3), pp.70-77.
Müller, J. M. and Birkel, H. S., 2020. Contributions of Industry 4.0 to lean management within
the supply chain operations reference model. International Journal of Integrated Supply
Management. 13(1). pp.74-89.
Park, S. and Lee, M., 2019. Success and Failure of Entrepreneurial Experience and New Venture
Performance: Moderating Effect of Firm Age. Asia-Pacific Journal of Business Venturing
and Entrepreneurship, 14(4), pp.51-62.