This report provides a detailed analysis of IKEA's operations and project management strategies, focusing on the introduction of a new large-screen television product. It begins by reviewing and critiquing the effectiveness of operations management principles, specifically within the context of IKEA's business model. The report then examines the implementation of Six Sigma methodology and Lean principles to identify areas for improvement in product quality and process efficiency. Furthermore, it applies the concept of continuous improvement, analyzing the differences between Lean and Six Sigma and how IKEA can leverage these approaches to meet customer needs and adapt to market changes. The report also explores the project lifecycle, analyzing project methodologies, tools, and leadership within the context of the new product launch. Finally, it critically evaluates the project lifecycle, differentiating between large and small-scale projects to justify strategies for achieving improved efficiency.