An Analysis of Operations and Project Management at Aston Martin

This report provides a comprehensive analysis of operations and project management within Aston Martin, a luxury car manufacturer. Part 1 explores the effectiveness of operations management, including Aston Martin's operational principles, a comparison of operations versus operations management, and an examination of key principles such as Six Sigma, TQM, and lean methodologies. The report emphasizes the importance of continuous improvement plans for maintaining customer satisfaction and adapting to industry changes. Part 2 delves into the project life cycle, critiquing its application and highlighting the importance of its different phases. The report concludes by summarizing the key findings and recommendations for improving operational efficiency and project outcomes at Aston Martin. This report is a valuable resource for understanding how operations and project management can be effectively implemented in the automotive industry.

Operations Management and
Project Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1: EFFECTIVENESS OF OPERATIONS MANAGEMENT.................................................3
P1 Operation management principal in Aston martin.................................................................3
Operations v/s operations management.......................................................................................3
Principles of operations management..........................................................................................4
Principals of six sigma.................................................................................................................5
Relation of six sigma and means principle..................................................................................6
TQM APPROACH......................................................................................................................6
CONCEPT OF CONTINUOUS IMPROVEMENT........................................................................8
Introduction and business case....................................................................................................8
P2: Continuous improvement plan..............................................................................................8
Part 2: PROJECT LIFE CYCLE.....................................................................................................9
ASSESSMENT ON PROJECT LIFE CYCLE................................................................................9
P3: Project Life Cycle:.................................................................................................................9
CRITIQUE THE APPLICATION OF PLC..................................................................................11
P4: Criticism of project life cycle..............................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Every organisation is bound to be organised in such a way that its management will look after all
the operations that are to be fulfilled by the organisation. The field in which organisations are
working is said to be moving ahead with hectic overlaps and therefore the management will have
to adopt strategies in order to carry forward feasible operations in every organisation such that
they will be maintaining face that is essential for their growth (Choi and et.al, 2018). Operations
management is said to be tackled by every organisation. Whatever be the industry the
organisation is working the competitive advantage can only be attained when we internal aspects
in an organisation are met accordingly. The entire report deals with operations management with
regard to the organisation such that every aspect that is being dealt by the organisation are put
forth in the report in order to understand of the will be able to stand in the marketing race. The
organisation that has opted in this regard his Aston Martin. The company Aston Martin is
regarded to be one of the most luxury car manufacturer and it is operating in the automobile
industry of the United Kingdom. United Kingdom is known to be generating different challenges
in with the organisations that are operating will find it challenging in order to survive. The
automobile industry is said to be maintained by different assertion that will bring about a good
gross profit the entire organisation. The report deals method for the Organisational Management
is able to fulfil the operations.
Part 1: EFFECTIVENESS OF OPERATIONS MANAGEMENT
P1 Operation management principal in Aston martin
Operation management of Aston martin is concerned with planning, organizing and supervising
the production and manufacturing of the goods (Zhen and et.al, 2019). This management consist
material and labour and also, operation management tries to convert the input into output. And
try to give best product to the company.
But there are few approaches of operation management which this company have to follow to
attain the best product.
Operations v/s operations management
Operations status about all the activities which is required to create and deliver the goods and
services of the organisation to customer. On the other hand operations management is focused on
the design management and overall improvement of the entire system which create various
goods and services for the organisation.

Principles of operations management
Reality
This principle focuses on problem rather than the techniques. Because no one technique and
tools which provides Universal solution to the company. Astorn Martin also fooled this principle
to solve any problem.
Fundamentals
This is the another principle of operations management which focuses on following all the
fundamentals and basics of the organisation. Astorn Martin also works on this fundamentals and
make sure about their products.
Taylor's theory of scientific management
This is one of the popular approach of operations management. This approach has been
published by Taylor, and they said that by optimizing and simplifying jobs can increase the
productivity. If the workers and managers of Aston martin works together they can produce
more innovative products. But on the opposite if the manager leaves the employee on their own
to make and produce the products this will definitely going to affect the productivity of the
company (Rawat and et.al, 2019). As Taylor knows that workers can easily get motivated by the
pay so they initiated an idea which is very popularly known as “a fair day's pay for a fair day's
work” which means that if the worker is not performing well in a day, they do not get better pay
of the day as compared to other employees.
Principals of scientific management
This approach works on some principles which is “rule of thumb” this approach believes on
determining the most efficient way to complete any particular task. Another thing is
management just do not assign any work to the workers but they should assign such job which
matches the desires and interest of the worker, and also management must monitor the
performance of the workers and ensure them that they should use a better way to work.
Six sigma methodology
Six sigma is a very important methodology which is implemented in Aston martin and it assist
the business to improvise the current procedure of product of the company by eliminating
defects. So this theory has deep impact on the operation management of the company because
by implementing this theory in the organisation, operation management can reduce the chances
of creating defective products which can safeguard the money of the company and also it helps

the company to improve its reputation (Costa and et.al, 2017). The main motive of discovering
Six Sigma is to help the big organisations to manage their quality of the product. Six sigma is a
philosophy and as per this methodology, company tries to give best and quality product to the
customers. I’m short it is a metric which provide quality level of the products to the company so
that if any default has been found the can further correct them and again sell best product to the
consumer.
Principals of six sigma
Customer focus
Six Sigma focuses on the quality of products and services so that it can satisfy the needs of
customers that it uses customer centric approach. As it defines quality for the perspective of
customer because every customer requires different quality product. When the company address
the needs of customer then only it can provide Quality Services and goods.
Use data
Previous data will help the company to identify the root causes it states about the process of
working. As per this principle company should identify the needs of data and as per the needs
day should collect the data and get the insights.
Improve continuously
After analysing all the data and causes company should implement changes in the entire process
and should improve further. This will help the company to eliminate waste from the entire
process.
Involve people
As per this principle I should form with various peoples and all the people should take their
responsibility and give their opinions and suggestions and the Six Sigma process.
Be through
Is Principal focus is on adaptability. And business should go for positive changes so that people
can get motivated and accept the change in the system.
Lean principles
This principle of operation management focuses on doing more with less. The main motive of
this approach is to run a business and improve day – to- day business. As per this, approach
company must understand the customer value and also focuses on improvising the customer

satisfaction. As per this approach, company improvise its day to day operation strategies and
also try to find out the problem of operation department so that co0mapny can focus on the
innovation and bring new product to the customer so that they do not get switched to other
products.
But to put this lean principle in the operation, company have to do deep analyses then only they
can implement this principle in the business. The ultimate goal of the company is to cut down
the unnecessary cost of the operational cost of the company. Apart from this company try to
control the overproduce products as well.
So the lean principle works on the day to day operation of the company and also try to minimise
the cost of operation of the company but on the other hand six sigma works on finding out the
defect from the production of the company.
Relation of six sigma and means principle
Both the principle and approaches state about the quality of work and provide high customer
services and satisfaction.
TQM APPROACH
Total quality management approach describe the management for long-term success of the
company by providing high quality products services to the customer and also increases the
customer satisfaction. In this approach all the members of any organisation participate in
improvising various process products services and also the culture of the organisation.
Analysis
Six Sigma approaches critical for the business and also it provides different kinds of assistance to
the management and the business for that did not have to run short of money and can provide
Quality Services to their customers. Six Sigma helps the business to cost and apart from this by
less prices the need to provide more and quality products to the customer.
Recommendations
After analysing enter methodologies that can be recommended is organisation must follow Six
Sigma and lean principles so that we can improve the quality of product apart from this we can

provide affordable and cheaper products to the customers. So all this will approach will help the
organisation and also improve the profitability.
Continuous improvement plan table
Improvement Outcome
Measurement of performance It can provide more
affordable and quality
products
Different strategies Implementing different new
strategies company can invest
and create new quality

products.
CONCEPT OF CONTINUOUS IMPROVEMENT
Introduction and business case
Aston Martin company is one the most reputed automobile company and is best known for its car
manufacturing. The company is more towards moving ahead in the pace of development with its
luxury cars that are being put forth by the organisation. the case study here reflects upon the
varied policies that will reflect around developing the business objectives that will fall in line for
the onset of the times that are being taken up as project. The case study that is depicted in this
report will highlight the aspect of being the new line manager that would look after the
development aspects related to real terms that will fall in regard to dealing with business
activities.
P2: Continuous improvement plan
The continuous improvement plan is an essential factor in every organisation. In this modern era
it is required to monitor changes every now and then such that the organisation will move ahead
in harmony (Mišić and Perakis, 2020). The customers are said to be fully satisfied only when the
organisation at every now and then changes different processes that are required for them to offer
services to the clients. This will also be an incremental opportunity for the organisation such that
they can move ahead with the evolution of different strategies that are required for the clients.
Different programs are to be designed by the organisation such that they will get an or the
aspects that ought to be incorporated in the entire form and that will also be one of the beneficial
factor for them to attract lines. Automobile industry is said to be one of the vast sector where
different operations will take place. Enormous number of innovations as well as implementations
are said to be tackled in the organisation at every now and then. This continuous improvement
aims at focusing upon the customer believes as well as the satisfaction level and therefore the
employees of the format of formulas in order to design strategies to bring about new products as
well as the services. The continuous improvement model is said to be the four stage
improvement model and they are as follows:
Plan: planning is said to be one of the functionality that will derive the circumstances. Aston
Martin company is said to be one of the most reputed and therefore the planning prospects in the
internal part of the organisation effectively carry forward in the better possible manner such that

the Strategies for implementation are discussed. The employees of the former given priority
importance first that they constituted team and range from ideas that will contribute for the
innovation aspects. Planning will also stand as a perspective to launch things as well as the ideas
that are required for the organisation to move ahead with change.
Do: the next is right after the planning stage is the implementation stage which is represented by
'do'. this stage well obviously stress on the aspects that are related to implementations in the
planning. All the strategies are planned and concluded in the first stage and therefore the plant
aspects will be analysed in the second stage (Lee and Tang, 2018). Things that are to be
incorporated will first have to be discussed and therefore the planning has to be one of the
reference for the implementation stage in order to get through the circumstances of innovation.
The same thing happens in Aston Martin company. The company will first formulate a plan and
will generate ideas based on the implementation such that no strategy will go in vain.
Check: checking for going through the project before implementation is set to be one of the
crucial aspect that is to be followed in every organisation. It is not until when the product is
totally check that cannot be launched. After the application of all the formulas that are described
in plan for the company Aston Martin it will probably implement the thoughts and ideologies
with their functionalities that come true as a product. After their approval and arrival of the
products the management will cross check the aspect with regard to the product such that there
will not be any negotiation on for the launching.
Act: after implementing all the policies that are related to the change then the organisation
focuses upon monitoring the aspects that are developed. It is important to go through and extend
the idea or the formula on a large scales that the profits can be attained. This is an essential stage
where the company's growth factor will be determined by the steps that is being taken by the
organisation. Therefore the management in carry forwarding the operations in this process will
have to take care of expanding its idea throughout (Babich and Hilary, 2020).

Part 2: PROJECT LIFE CYCLE
ASSESSMENT ON PROJECT LIFE CYCLE
P3: Project Life Cycle:
Project life cycle is said to be the one that is being taken up by the organisation such that it can
move ahead with the circumstances that are important for it to implement the project. Projects
are necessary in order to determine the growth prospect of the organisation. Different projects
will determine different life cycles of the organisation. Automobile industry is composed of
different set of strategies and therefore every project is said to be a challenging one and the
employees as well as the management of the organisation will have to take utmost care and
measures to fulfil these standards. There are different stages in the project life cycle process and
they are as follows:
Project initiation stage: information stages when the organisation will identify the onset of new
processes that have to be incorporated in the organisation. These will determine the purpose for
which the initiation phase will have to go through in order to accomplish the aspect. There is a
set of information that is related to the initiation stage and that will determine the project charter.
The project is very essential in order to determine the goal will I be constraints that have to be
included in the project. When developing a new vehicle that is to be released into the market then
the assigning work to the project manager lead to one of the high-level schedule that is to be
dealt in this particular phase. Every essential factor that revolves around the nation process will
also include the identifying of stakeholders (Magon and et.al, 2018). stakeholders play an
effective role in the success as well as failure determination in the project. It is to be noted that
stakeholder is a registered criteria and the project. Factors related to stakeholders will probably
include the types, expectation, role, designation, type of communication as well as the influence
on the project.
Execution: in order to start with any project that it is first necessary to start with the execution of
all the amendments that are required to bring about the project into existence. Every first that
starts with how far the project is being proposed by the set of members in the organisation and
later planning will be carry forwarded. The execution path in the company Aston Martin is said
to be one of the major and a crucial aspect in order to deal with a project. The life cycle of the
project will be determined by how far the execution is been planned to stop there for the

company Aston Martin aims at being one of the best by providing great solutions that will bring
manufacturers a deal of products that are necessary to lift the company.
Planning: every project that has been set up by the organisation will include planning prospect.
Planning is nothing but scheduling the onset of establishing different aspects as well as formulas
that are required for the project through and title as well as executive. The planning part of every
organisation will define the establishing goals as well as executive and managerial actions that
are required to be included in the project. Every project will include a management plan which
will help to tackle the project. The enterprise will come across different environmental factors
that will help the organisation to bring output in the schedule management plan. The planning
with regards to the company Aston Martin is said to be one of those aspects that will bring about
a great change in the product implementation strategy. Every component that is to be designed
by the organisation is brought about by new innovation techniques on a plan which includes the
schedule of implementation with regard to the product. Initiation well further be carry forwarded
with the plan that is being stipulated by the organisation. Being an automobile industry it is
necessary to incorporate all the means and necessities such that in the competition there will be
an advantage that can be gained over the planning aspects that are included in the report.
Project closure: this is regarded as the last stage in the project development plans and every
execution will have to be terminated at an instance. After designing a project it is necessary to
monitor and look after the activities that fall apart. This is nothing but tracking the project
success. This stage revolves around the progress that is at end up on the project. The organisation
will have to ensure that every project will have to include desirable results such that the product
can be delivered. During the closure of every project the company Aston Martin is said to be
over epic of analysing every criteria that has received from the customers such that their success
can be estimated (Cachon and et.al, 2020). This plays a major role in gaining and attaining
popularity which are essential for every company in order to drive customer base. After a so-
called estimation is perfect when the project will be closed for that phase. The output which is
the new luxury car that is manufacture with the ideas and strategies that are incorporated.
CRITIQUE THE APPLICATION OF PLC
P4: Criticism of project life cycle
Critics are necessary to identify the forms that are associated with a project. For every
organisation the company will have to deal with different critics of one every action that they

chose. Therefore critics will also help to identify the aspects that are falling under the negative
environment of the society. The automobile industry is full of challenges and therefore they will
be differently critics that arise due to the incorporation of Idea from different organisations.
These factors are to be dealt in the manner that organisational policies will have to be adopted
and the project life cycle will have to determine the pace with which the company Aston Martin
has moving ahead. There are different critics that arise and they are listed below. for every
consideration that is being taken by the organisation there seems to be critics as well as different
reviews that will be generated upon the task that are brought forth. the project life cycle will
stand as a guidance for the market conditions that are prevailing in the automobile industry for
the company Aston Martin. But the criticisms in this aspect will arise in the form of:
Shape of curve: some of the differences arise and differentiating the project life cycle curve.
This is said to be one of the aspect where the organisations will follow traditional curve whereas
the others will not do for. Taking into consideration the aspects that have prevailing in the
automobile industry where sometimes the manufacturing unit might contribute to the best of
their ability at there are instances when the regular. This will automatically differentiate the
highs and lows in a curve format.
Length of stage: there are four stages and the project life cycle. Critics will arrive when the
length of every stage is said to be immense. The life cycle of every stage depends upon how far
the product can be able to withstand the conditions of the prevailing environment. Being an
automobile industry the product will last for a long time get separated in every stage will seem to
distinguish between the factors that will contribute for analysing the length of each stage.
Competitor reaction: there are different competitors that are operating in the automobile
industry (Lohmer and Lasch, 2020). When the project life cycle of an organisation start it is hard
to distinguish their reactions that are retained by different competitors that are competing with
the organisation. This will stand as one of the great opponent that the organisation will not be
able to adhere to the fact that the other competitors are standing firm.
Strengths: Strength of the organisation Aston Martin is the quality work that is delivered with the
most feasible working atmosphere.
Weaknesses: The organisation will have to particularly focus on building the communication
between the members of the team such that they will coordinate every now and then regarding
the work that is stipulated.

Recommendations: by developing the system of monitoring the crew every now and then the
organisation Aston Martin can bring about the essence of perfect operational management.
CONCLUSION
The entire report concludes up on identifying the aspects that are related to operations and
project management. Through this report one can easily understand that operations are a part of
every organisation and the management will have to deal them which offers strategies such that
the organisation can move ahead with the growth prospect. There are certain things that are listed
in the report which can reflect upon the fact that operations and management of a part of every
organisation and therefore everything lies and how far the company is being able to design their
strategies. The organisation Aston Martin is being employed in this report in order to bring forth
the continuous improvement plan as well as different strategies that are listed in the report. The
continuous improvement plan will also explain the different programs that are used by the
organisation for the upliftment of the company. Company will be able to plan do check and act
according to the norms and policies of the continuous improvement plants of cell growth
prospects can be attendees what is being derived in this section. The project life cycle is
discussed along with the different stages that are being mentioned in the lifecycle. Through the
project life cycle one can easily understand how far the organisation can attain growth in
different projects that are being tackled by the organisation. The different stages of life cycle are
put forth in the report with the aim of bringing clearance upon the understanding of user. The
report also explains the critics that arise in every organisation fact that they are Aston Martin
company how far it is being able to motivate its employees as well as to move ahead is what is
being depicted in the report.

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Online
Operations management: [Online]. Available through: <Operations Management - Overview,
Responsibilities, Skills Required (corporatefinanceinstitute.com)>
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