This report delves into operations and project management, focusing on the XYZ Company's new product development and launch of a 58-inch television. It begins by reviewing the implementation of operations management principles, such as reality, organization, fundamentals, accountability, variance, causality, managed passion, humility, success, and change, within the company. The report then presents a continuous improvement plan, emphasizing small changes, employee ideas, incremental improvements, reflective practices, and employee involvement. Furthermore, the assignment examines the project life cycle (PLC), detailing the initiation and planning stages, including stakeholder identification, project charter development, work breakdown structure creation, and schedule management. The report highlights the importance of these stages in achieving project goals and aligning with the company's strategic objectives. The analysis provides valuable insights into how XYZ Company can effectively manage its operations and projects to successfully introduce new products into the market.