This report examines the implementation of operations management principles within Hotpoint, a company venturing into large-screen TV manufacturing. It includes a review and critique of operational management principles, the preparation of a continuous improvement plan, and the application of the Project Life Cycle (PLC) stages. The report analyzes the effectiveness of PLC in project application, specifically within the context of the Phoenix TV project, and discusses the impact of this project. The analysis includes the application of Six Sigma and Lean principles to improve processes and reduce defects. The learner, acting as a Manager Research and New Product Development, provides a comprehensive overview of operations management strategies, including Taylor's scientific management, flexible specialization, lean production, mass customization, and agile manufacturing, while highlighting the interrelation of different business functions. The report concludes with an evaluation of the effectiveness of the applied principles and approaches.
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