Unit 16: Operations and Project Management Report: Samsung Analysis

This report examines the application of operations management principles within Samsung, focusing on the company's entry into the large-screen television market. It critically reviews the effectiveness of operations management, including principles such as reality, organization, and accountability, and analyzes the application of Taylor's scientific management and Lean principles. The report also covers continuous improvement plans, project life cycle stages, including project initiation, cost-benefit analysis, and work breakdown structures, and assesses the effectiveness of the project life cycle in the context of Samsung's new product development. The report also highlights the importance of various business functions, such as finance, human resources, and manufacturing, in the success of a project, and the application of Six Sigma methodologies. The analysis provides valuable insights into optimizing operations, improving efficiency, and ensuring successful project implementation within the organization.

Unit Number and Title Unit 16: Operations and Project Management
Learners Declaration: I certify that the work submitted for this unit
is my own and the research sources are fully acknowledged.
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. A review and critique of the implementation of operations management principles within
an organisational context........................................................................................................3
TASK 2............................................................................................................................................8
P2. Continuous improvement plan based on the review and critique of operations management
principles within an organisational context............................................................................8
TASK 3..........................................................................................................................................11
P3 Stages of PLC with business case, project plan and work breakdown structure............11
3. Project initiation report.............................................................................................................17
4. Cost benefit analysis .................................................................................................................17
TASK 4..........................................................................................................................................18
P4 Effectiveness of PLC in application of project...............................................................18
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
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INTRODUCTION
Operations management plays an important role in the development of an organization. It
is an administrative business practice which focuses on yielding highest productivity within
organization (Operations and Project Management. 2019). In this report, the organization chosen
is Samsung in which this learner is working as a Manager Research and New Product
Development, the company wants to enter into the Large Screen Television Market. Samsung
wants to develop a minimum screen size of 58 inches or more, which include stadium and park
screen. In this report, the effectiveness of operations management principles is critically analysed
and reviewed. The concepts of continuous improvement in an operational context is applied.
Project Life Cycle and its applications are critically analysed and reviewed so that the new
project can be successfully implemented in the company.
TASK 1
P1. A review and critique of the implementation of operations management principles within an
organisational context
In an organization, operations are the conduction of different tasks. These different tasks
are the happenings in a systematic way. The management of these tasks according to increase the
productivity is known as operations management. It includes the management of the firm from
manufacturing to delivery of goods and services. It is an important function within the company
through which planning, organizing and investigating different situations of company included.
It is a multidisciplinary approach which is used by organizations for optimizing maximum output
from the employees. To increase the efficiency of the company, there are different principles of
operations management. In case of Samsung the principles of operations management are stated
as below:
Principles of Operations Management
Reality:
It is the basic principles of operations management. It should focus on the problem rather
than the techniques (Artto, K., Ahola, T. and Vartiainen, V., 2016). There is no universe solution
for each and every problem. Therefore, Samsung should focus on the issue which has to be
resolved. Each and every issue has its own way of handling that is why Samsung should focus on
the issue rather than the techniques which can be used to handle it.
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Organization:
An organization have different operational functions which are inter connected with each
other. It is the responsibility of manager to handle each operation with effectiveness. If an
operation is not performing well it can affect other also. In case of Samsung, the company should
process all its functions with effectiveness. This will integrate all of its department to work with
each other. Thus, the productivity and profitability will be increased.
Fundamentals:
According to this principle, 80% of the success of an organization depends upon
following the basics of business while rest depends upon the innovation, thinking and perception
of the leader (Fleming, Q. W. and Koppelman, J. M., 2016). In case of Samsung, it is going to
invest in launching the large screens. Therefore, to successfully implement the product in market,
company should follow the basic rules of performing the business. These principles can be
management, operations etc.
Accountability:
This principle suggests that the managers and leaders should be accountable to the
management of an organization. There should focus on the functioning of the firm, whether all
tasks are running according to the objective or not. In case of Samsung, the managers should
focus on promoting the products through different marketing channels.
Change:
The operations management of a company should not be static in nature. The dynamic
nature will help the company in adopting new trends and technology. Samsung is lack in taking
feedback from its customers that is why the customers are paying less attention towards the
product. Customers are the end user of the product therefore feedback is important for the
company.
Managing Passion:
The manager has the responsibility to motivate its employees so that they work with their
potential (Gilbert and et. al., 2015). In case of Samsung, the manager of company should
motivate its employees to work harder so that their new products can attract a number of
customers from market. This will increase the chances of sustainability of products into market.
Approaches of operations management:
1. Taylor’s theory of Scientific Management
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2. Flexible specialisation
3. Lean production
4. Mass customisation
5. Agile manufacturing.
Frederick Taylor was an American scientist who developed this theory from its
engineering and scientific knowledge to the operations management. This theory has four major
principles which supports the operations management. The four principles in the limelight of
Samsung are stated as follows:
 Rule of thumb methods should be replaced with the methods of scientific study of task.
This will help Samsung in handling complex situations with the scientific principles so
that desired and accurate result can be achieved.
 Each and every worker within Samsung should be trained with the professionals rather
than by letting them free to train themselves. This allows the company to make the
workers efficient in terms of their standards.
 The workers of Samsung are being cooperated so that the scientifically developed
methods can be followed. This allows the workers to be motivated enough to work hard
for the company.
 The division of the work should be done with managers and workers so that proper
collaboration will help them to achieve their desired result.
Service sector Manufacturing sector
Operations management has the
responsibility of producing services to an
organization and providing them directly to
the customers.
It is a process of producing end to end
manufacturing goods for the aim of
optimizing efficiency.
In service sector, the quality of services
should be up to the mark so as to satisfy
customers.
In the manufacturing process, the goods is
analysed through different stages so as to
maintain the standards of producing goods.
Apart from the operations management, there are several business functions of Samsung
also which take part in the succession of project. The different department could be:
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Finance
This is the department within Samsung which provide funding for the production process.
The overall management of financial assets is done by this department.
Human Resource:
This is another department in which the human resources are being managed so as to
achieve the success of launching product. Proper training and other sessions is the responsibility
of this department.
Manufacturing department
This is the department in which manufacturing of the desired product is done. The steps
of manufacturing should be done with the standards and methods of Samsung.
Six Sigma application at Samsung:
It is a statistical based, data driven approach which is used to eliminate the defects in a
product, service or process. There is a problem-solving methodology behind six-sigma. The
approach is known as DMAIC which is defined below:
Define:
It is the step in which the needs and demands of customer are elaborated in an effective
way (Glukhov, V. V., Ilin, I. V. and Levina, A. I., 2015). Apart from the elaboration this step
also provide the guidance to successfully implement those needs in the product. In case of
Samsung, the needs and demands of customers will help the company to sustain their product
into market.
Measure:
This step is helpful in measuring the appropriate situation of the product. It also help in
measuring the improvement that was done in the actual state. The resources which are necessary
for the development of product are availed by this step. In case of Samsung, this step will help in
measuring the improvements that has done.
Analyse:
In this stage the issue and their solution is analysed so that they can be implemented
effectively. In case of Samsung, analysis of issues related with the new product will help the
company to sustain their product into market.
Improve:
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This step will help Samsung to improve the analysed issue so that the product will satisfy
the targeted customers. This will increase the productivity and profitability of company.
Control:
In this step, suitable and effective measures are provided to balance all the activities
related to manufacturing (Harrison, F. and Lock, D., 2017). In case of Samsung, the product will
sustain if effective measures have been implemented.
Lean Principle application at Samsung:
It is the principle which allow the operational managers of Samsung to think innovative
ideas and implement them in their product. This step consists of 5 principles such as Define
Value, Map Value Stream, create flow, and establish pull and pursuit perfection. Since, company
is launching itself in producing the large television therefore this step will help the company in
making the product feasible for its customers. The five principles of lean management are stated
as below:
Define Value:
Value of a product always depends upon the needs and requirement of customers. The
needs and demands of customer can specify the manufacturing and delivery of product (Kerzner,
H. and Kerzner, H. R., 2017). Apart from that, the pricing, requirement and other important
information also depend upon the customer. In case of Samsung, the value of product can be
determined with the help of above factors and thus effective chances of sustainability of the
product.
Value Stream:
In this step, the goal is to use the customer's value as the reference point and identify all
the activities that contribute to these values. Those activities which are not participating in the
valuer are considered as the waste. The waste is considered in two types as pure waste should be
eliminated and the other should be reduced as much as possible. In case of Samsung, the
company can value their product by reducing and eliminating the wastage.
Create :
The removal of wastes allows the company to pursue all the tasks smoothly without
interruption and delay. Some strategies can be used by the companies so that effective
implementation of product can be done in market (Kundu, A., Jain, V., Kumar, S. and Chandra,
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C., 2015). In case of Samsung, the strategies are breaking down steps, reconfiguring the
production steps etc.
Establish Pull:
In this step, inventory cost is considered to be one of the most important waste. Samsung
should manufacture the number of products which are required by the company. This will help
the company in reducing inventory cost.
Pursue perfection:
In this step, a company cannot produce all commodities in same order. Therefore,
perfection should be there in the product so that the product of Samsung can attract a number of
customers to their premise.
TASK 2
P2. Continuous improvement plan based on the review and critique of operations management
principles within an organisational context.
Continuous improvement:
Organizational changes are must to sustain a business in market. Samsung should ensure
that the desired changes must be implemented within the organization. As the time cross, the
changes and demands of customers also changes (Lam, J. S. L. and Lai, K. H., 2015). These are
static in nature; therefore, companies should take regular feedback from the customers so that
effective changes can be implemented. This will not only satisfy the customers but also increase
the productivity of company. To adopt the changes required by companies, they have to develop
the strategies and plans with employees and subordinates. This will allow the employees to share
their important point of view to the company. The continuous improvement plan for Samsung is
discussed underneath.
CONTINOUS IMPROVEMENT PLAN
Plan Do Check Act
Promotional Events Due to lack of
marketing activities,
the product of
Samsung found less
attention from
In recent condition,
company does not
promote the product
fairly. Due to this the
purchasing of products
To increase the sale of
large television
screens, company
should promote their
products through
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customers. Due to this
the customers are not
aware of the large
screens of Company.
from company is not
increasing. The
customers are paying
less attention towards
the product of
company.
television, social
marketing, concerting
events etc. These are
the strategies by which
company can gain
attention of customers
and thus their sale
increases.
After Sale Services The company is
lacking in taking the
feedback from
customers. This
decreases their faith
towards the company.
The customer is not
feeling important
towards the company.
In recent condition,
company does not pay
attention to the
customers after selling
their product. This
increases
dissatisfaction among
the customers. There
are less attendants who
focus on taking
feedback from
customers.
To increase the
satisfaction level
among the customers
the company should
take feedback from its
customer. This will not
increase faith among
the customers but also,
they give valuable
feedback to company
which will be helpful
in pursuing precious
improvement in the
product.
In the above improvement plan the company has improved two deficiencies, due to which
it is lacking in selling its products according to the demand (Nicholas, J. M. and Steyn, H.,
2017). The first issue is that the company is lacking in promoting the product due to which the
customers are paying less attention towards the product. To increase the selling, it has promoted
its product through different marketing channels such as television, social media, events etc.
With the help of advertising the product, the customers will start to pay attention towards product
and thus the sale of company will increase automatically.
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In other case, the company is lacking in taking the after-sale feedback from customers.
This makes the customer to feel unimportant for the company. Thus, there sell decreases. To
counter this situation, they should take valuable feedback from its customer. This will not
increase faith among them but also help in improving the quality of product. Thus, the sale of
product will increase.
Effective Strategies to implement continuous improvement plan
To implement the continuous improvement plan, Samsung requires to implement some
strategies so that gaps can be fulfilled. The strategies are implemented below:
Proper Communication Channel:
This strategy will help Samsung to fix the issue of customers regarding their complaints.
In this strategy, the company should open their outlets so that the issue of customers can be
resolved with their satisfaction. This can happen by communicating with them efficiently and
politely. This will help the company to check the perception of customer towards the product. In
case of any deficiency company should resolve it as soon as possible (Perry and et. al., 2018).
This will help the company to increase the faith of customer towards the product and thus selling
increases.
Promotion of Product:
This will help the company in advertising their product so that it can be in the mind of
customers. Samsung is lacking in promoting their product, therefore the customers are paying
less attention towards their product. They should advertise their product through different
marketing channels so that maximum number of customers can be attracted towards their
premise. The promotional channels could be social media, events, television marketing etc.
Continuous improvement across Samsung:
In Samsung, the continuous improvement will help the company in satisfying the needs
and demands of customers easily. Each and every product within market requires changes from
time to time. This makes the product updated with the trends and technology. The same is the
case of Samsung large screens which requires to be updated frequently so as to satisfy the needs
of customers. This will increase the profitability and market share of company across its rivals.
Impact of technology at Samsung:
The updated technology within Samsung will help the company in retaining its customers
for a long time. The same product within market cannot stand for a long time. This is one of the
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marketing strategy of a company. Therefore impact of technology will satisfy the needs and
demands of customers and thus increase the profitability and sustainability of business across the
rivals.
Customer relationship is an important part of sustainability of an organization. In case of
Samsung, the company identifies the history of relationship with the potential and ideal
customers. Thus, strategy is formulated in order to improve the relationship with them. This will
help the company in improving business relationship with those potential customers and thus
driving sales growth. In case of Samsung, Sinca TV project, CRM plays can play an important
role in the development of project within the way of success. Maintaining healthy relationship
with customers can help the company in retaining longer relationship with potential customers.
Continuous improvement is necessary to make the product updated with technology.
TQM and process re-engineering are the steps through which the quality of existing product can
improved easily. TQM focuses on to develop the desires of customers within product. This
allows them to satisfy the demands of customers and thus increasing faith among them. The
company can also sustain its product for a long time with the help of TQM and process re-
engineering.
TASK 3
P3 Stages of PLC with business case, project plan and work breakdown structure
Large Screen TV screen project at Samsung:
Samsung is going to enter into the market of large television having size 58 inches or
more. To enter into market, they have made different strategies which are helpful for them in
launching the product efficiently. Customers always wants these large screens which are
innovative, high technological and affordable. To make their product as per the demands of
customers there are a lot of resources available in market. The company can choose anyone from
them and apply the same in their production process. Here is mentioned a technique which will
help the company in creating its product up to the mark.
Project name: Samsung Sinca TV
Project Life cycle Stages
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This is a strategy which is used to formulate the product with more efficiency and
required needs (Rosemann, M. and vom Brocke, J., 2015). A product while manufacture requires
to pass different criteria, this strategy will help the company in passing all those criteria
smoothly. In this strategy, there are four stages which have to pass by the product before entering
into the market.
Initiation Stage:
It is the starting phase of the journey of a project into market. In this phase, a lot of
resources and finance is required by Samsung Sinca TV Project. This phase is usually slower in
growth because the customers are unaware about the product, sellers are not trained to sell the
product and proper distribution channels are also not prepared. The demand of the product is
quite slow at this stage. A product while launching in market requires proper advertising through
different marketing channels. The company should advertise their product with the help of
television marketing, social media etc. The product is available to the customers with the help of
this stage.
Planning stage:
In this phase, a proper planning is done to check the resources requirement such as
human resources, funding etc. Apart from that, different marketing channels are also analysed
through which a product can be launched in market. A planning schedule management is done so
that effective utilization of resources can be done. In case of Samsung Sinca TV Project,
execution planning of large screen products is done in this report (Schwalbe, K., 2015).
Execution stage:
It is the implementation of planning phase. When all the planning is done on the basis of
resources than it is the time for Samsung Sinca TV Project to implement that planning? The
planning implementation should be monitored to avoid any issue. Apart from that, proper
training is provided to the employees so that the implementation of resources can be done with
an ease and accuracy.
Closure:
This is the last stage of PLC in which the feedback of project is taken from the customers.
Therefore, the satisfaction of product is given to them. This will not only increase faith among
them but also the project closes with its perfection.
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