This report delves into the realm of operations and project management, offering a comprehensive analysis of key principles and their practical application. The report begins by critiquing the implementation of operations management within the context of Unilever, a global consumer goods company, evaluating its operational strategies and identifying areas for improvement. It then constructs a continuous improvement plan for Unilever, focusing on strategies to enhance sales and product offerings. The report further explores the Product Life Cycle (PLC) by applying its stages to the Crossrail project, a major railway infrastructure initiative in the UK, and producing supporting documentation. Finally, it critically examines the effectiveness of the PLC in the context of the Crossrail project, using relevant theories, concepts, and models to assess its success and limitations. The report integrates concepts like Six Sigma and Lean principles to provide a holistic view of operations management, making it a valuable resource for students studying business development and project management.