An Analysis of Operations and Service Management Practices at Puma

This report provides a detailed analysis of Puma's operations and service management, emphasizing the critical role of quality management in its success. It explores various operation management practices, with a focus on Total Quality Management (TQM), and examines their impact on customer satisfaction, brand reputation, and sales. The report also evaluates the integration of technology in Puma's processes, highlighting its contribution to efficiency and product quality. Furthermore, it identifies supporting functions crucial for effective operations management. The analysis underscores the importance of these practices for Puma's competitive advantage in the global market, considering key competitors and the evolving technological landscape. The report concludes by summarizing the key findings and implications for Puma's future strategies in maintaining and improving its operational excellence.

OPERATIONS AND
SERVICE MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Operation management practice within Puma.............................................................................3
Impact of operation management practice...................................................................................5
Evaluation of how technology embedded in this process............................................................6
Supporting functions which are linked with operation management practice.............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Operation and service management is one of key tasks for the management of every
organisation and business. Nowadays, upper management need for conducting this task in too
appropriate way for gaining an excellent result. There are many of work comes within the
operation management task, like; design of process and product, inventory planning and control,
planning and control of distribution channel and quality management, etc. This existing report
discusses Puma’s operations and service management aspect. Puma is a very popular German
MNC that commonly provides equipment, clothes, footwear, sports and fashion accessories etc.,
headquartered in Herzogenaurach, Germany. Nowadays this company has served in lots of
countries under across the globe. This report discusses various aspects & factors also which has
completely related to Puma’s aspect of operations and service management.
MAIN BODY
Operation management practice within Puma
There are lots of operation management practices has operated through the upper
management of Puma (Dogru and Keskin, 2020). However, nowadays quality management is the
of key practice for upper management of existing company. Generally, Puma. believes in
offering the quality goods and services within market place, because different customers &
people mostly like for buying goods & services only through such businesses which mostly has
offered the quality products or goods. In this situation, currently operations and service
management is the most appropriate way to Puma for maintaining an effective quality of own
different goods and services. Nowadays, this Puma venture has too large base of customer within
across the globe, because various customers too much like for consuming goods and services
through this business. From establishment to date administration and top-level management at
Puma believes in providing quality goods and services to various customers within different
market segments.
Top-level management within Puma is fully aware about different approaches or methods
of operations management. For example; JIT (just in time), Lean production and TQM (total
quality management) are three main operations management’s approaches, so that present

management at Puma completely aware about how to implement these all approaches within
own regular operations to successfully manage the quality of its various goods & services. The
practice of quality management under operation management is the main service for the Puma.
This brand not compromises with the quality various goods & services, so that it has gained huge
competitive advantage within market place. Nowadays most customers or people within across
the globe depends on the Puma to fulfil their needs of clothes, equipment, footwear, sports &
fashion and accessories etc. In these all operation management’s approaches, there is TQM (total
quality management) is the most appropriate approach for Puma (Kim, 2017). Present
management at this brand is fully aware know that, if company not offer quality goods within
market place, then it can’t gain an excellent competitive advantage within market place, and
present competitors can may give huge and tough competition to Puma within international
market place.
Suppose, Nike and Reebok two other brands within market place which also provides
same products or goods which provides by Puma, so that both brands are main competitors to
Puma in market place. Top-level management in these both brands also fully aware about the
actual concept of operation management, so that if Puma not follow practice of quality
management, then it can’t gain excellent competitive advantage within market place. In the
quality management’s practice, there are top-level management at Puma has mostly conducted
various activities. For example; the Puma hires only talented and skilled employees in its
productions’ operations, because the production department is place to company where it has
developed or innovated various range of goods & services.
On the other hand, research and development department at Puma is too active its present
job role within Puma (De Boer and Andersen, 2019). in which R&D department mostly finds
such paths for production department that reduces wastage quantity. Lastly, upper management
within this business believes in adopting latest and modern technology in its production
operations. Generally, when a business uses latest & modern technology in its place of work,
then it can easily complete own different operations within decided time scale with too much
effectiveness. Basically, these all are main activities conducted by upper management at Puma in
its work environment for running its practice of quality management in very proper channel.

After conducting operation management’s practice, currently, Puma enable for selling various
quality products within market place.
Impact of operation management practice
The practice of quality management under operation management very positively impacts
to Puma in regards to efficiency. Generally, with the help of existing quality management
practice, the management at this German MNC enable for getting long-term benefits within
market place (Anastasiou, 2017). There is quality management practice impact on Puma has
been mentioned below;
Helpful in creating large base of customers
Generally, when any brand offers various quality products within market place, then it
mostly enabled for getting the opportunity of making too large base of customer within market
place. Nowadays, every company in market tries to make an excellent or large base of customers
within its respective industry or sector, so that practice of quality management under operation
management is the most appropriate way for upper management Puma to make or gain large
base of customers in various segments of market. Nowadays, many customers believe that, Puma
will not offer them goods & services with bad or poor quality. So that, this existing impact of
practice of operation management is too favourable to Puma.
Enhances brand reputation or image
Quality management under operation management mostly too positively impacts to the
Puma’s brand reputation and image place of market (Erat, 2017). Basically, people and
customers very much like for buying services & products in market place only through such
businesses which actually offers quality goods. In this situation, nowadays Puma is able for
providing quality goods by conducting the quality management practice, in which many of
customers or people within the market place feels valued by Puma when this brand provides the
quality goods & services to various customers in the market place. This factor commonly
enhances the brand reputation or image of business in market place. That’s why the management
at Puma need to continue conducting practice of quality management under the operations
management.

Improves products and services quality
This is the key impact of the practice of quality management for Puma. Generally, under
this practice, management of business mostly focuses on managing the excellent quality of
different goods & services. The key reason behind conducting practice of quality management is
to maintain appropriate quality standards of its various product ranges (Polyviou and et.al.,
2018). While conducting practice, top-level management at Puma should always be too much
motivated for regularly developing and improving quality of its goods & services. This quality
management practice is very positively impacting to Puma in international market place.
Increases the ratio of sales
This is the next key positive affect of quality management practice. Generally, when this
brand offers quality goods and services within market place by using existing practice, then it
can enable for attracting los of customers within market. In this case, when Puma attracts lots of
customers within market, then its ratio of sales will automatically raise in various segments of
market. At the end, Puma has enabled for generating huge profit by selling own lots of units of
products within international market (Ramanathan, 2019). Generally, using practice of quality
management has directly linked with Puma’s increased profit margins and sales ratio.
These all are main affects or impacts of quality management practice under operation
management on Puma. The upper management at this brand need to create some productive
tactics or strategies to properly deal the these all impacts of the quality management practice.
Evaluation of how technology embedded in this process
Technology has played an excellent role to this company within market place. As above
discussed, top-level management of Puma has always believed in adopting the latest and new
technology in its place or work. So that, while conducting own practice of the quality
management, the management has used various technologies in own workplace. Generally, top-
level manager has to supervise & control own production operations for maintaining the
excellent quality standards of goods and services. This is mandatory to the manager to consider
aspect of technological in own daily operations at production department. Basically, without
involving technology in its production department, Puma will not provide quality goods and
services for various customers in market place (Hendijani, 2019). Reason is, nowadays, such all

technological gadgets, equipment and machineries simply present in place of market that this
brand will simply use in its department of productions to maintain the best quality goods &
services.
Under the production department at Puma, there are many of modern gadgets and
machineries already has used by its top-level management. The main reason behind using
various modern machineries or gadgets is for achieving best productivity within production
department. Generally, when an organisation has well-improved and latest technological
machines in its production department, in which that organisation will able for producing goods
or services within very appropriate quality. However, top-level management at Puma has
invested too large fund for using modern and latest technology in own workplace. This brand has
generated too high revenue in its per year’s operations, but then it has believed in effectively
investing fund to develop own operations of business, because with the help of developed
business operations Puma will enable to generate huge profit in the future market as well.
Adopting and using modern technology in own operations is not a small task for a venture,
because huge fund has required for a business for doing this. Nowadays, Puma is well-improved
and reputed brand in across the globe, in which this company can easily use various technologies
in own production department.
The technological advancement in an organisation always helps to make effective
products and services (Ruan and et.al., 2019). The management at Puma always tries for making
its goods too much productive that enable for adding some positive value in customers’ life.
Generally, customers get too satisfied while purchasing any quality product or service. By
adopting and using technology in conducting practice of the quality management, the
management always ensures product that will develop in the department of production can
improve the company’s standards of customer service or not. At the intimal or beginning stage of
Puma, this brand was not able for investing to adopt present technology in own daily operations,
but after few years, Puma was succeeded in adopting technologies that it has required on that
time. Reason is, Puma had sold own lots of unites of products within its initial stage because of
its quality services and goods. On the time, management of Puma has decided for forever
managing better quality of various goods and services through using latest or new technology for
providing the best satisfaction and experience for different customers in segments of market.

This is the main reason that, from establishment to date, Puma fully focuses on
conducting own quality management practice through using too modern and the latest
technology. Currently, customers or people very satisfied with services & goods of this German
MNC.
Supporting functions which are linked with operation management practice
Nowadays, top-level management within Puma has required for running various
functions also which are linked with the quality management practice of operation management
(Dong, Ju and Fang, 2016). Generally, to manage appropriate quality of various range of
products, management need to conduct lots of functions in own business environment, and at the
end, these all supporting functions plays an appropriate role for gaining very higher
organisational success within place of market. There are few main supporting functions which
are linked with this operation management’s practice, in which all these functions have been
mentioned below;
Implementation of approaches or operation management
This is the major supporting function that run by top-level management and production
manager at Puma for gaining proper outcomes or results from own practice of the quality
management. Basically, no business is able to manage quality of its services and products
without adopting and implementing these operations management’s approaches; total quality
management just in time, lean production etc. Nowadays, implementing these all approaches
within department of production is enough for Puma to produce quality services and products.
People management
The function of people management of upper management always contributes in effective
operation management’s quality management practice. Nowadays, there are many of employees
working in production department of Puma, so that many times few conflicts have raised
between different employees, in which by running this people management function, Puma’s
upper management can easily remove various conflicts and errors from the workplace (vom
Brocke, Zelt and Schmiedel, 2016). Lastly, employees get highly motivated for performing well
in department of production, and Puma will simply able for managing quality of own services
and products.

These all-mentioned supporting functions nowadays plays very effective role to upper
management of Puma for managing very excellent products’ quality, and generate very higher
success in different segments of market.
CONCLUSION
It can be concluded that the management of Puma need to properly understand the actual
role of operations and service management. Generally, operations and service management are
playing too effective role for a business to make it’s all functions and operations of business too
productive as well as effective. On the other hand, by running the quality management practice
of operation management, Puma will easily produce or develop the best quality services and
products, and achieve effective success in market place.

REFERENCES
Books & Journals
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Ruan, J., and et.al., 2019. An IoT-based E-business model of intelligent vegetable greenhouses
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