This report provides an in-depth analysis of Fit20's operations strategy, examining various perspectives and performance objectives. The report begins by outlining the different perspectives on operations strategy, including top-down, bottom-up, market requirement-based, and resource-based views, using Fit20 New Zealand as a case study. It then explores the operations typology, focusing on the 4Vs: Volume, Variety, Variation, and Visibility, and how these apply to Fit20's operations. The report further details the operations objectives, such as quality, speed, flexibility, dependability, and cost, and how Fit20 strives to achieve them. A comparative analysis is also provided, contrasting Fit20's objectives with those of Hawke’s Bay Apple Press. Finally, an operations strategy matrix is presented for Fit20 New Zealand, summarizing key aspects of the company's approach. This comprehensive analysis offers valuable insights into strategic operations management through a real-world case study.