This report analyzes IKEA's operations and supply chain management, focusing on new product development, process design, and layout strategies. The introduction defines supply chain management and highlights IKEA's approach to ready-to-assemble furniture and home goods. The main body examines the new product development process, including idea generation, screening, concept development, and marketing strategy. It also explores process design improvements using methodologies like Kaizen, 5S, and Six Sigma, addressing challenges such as high costs and environmental issues. The analysis further covers IKEA's layout and location decisions, considering factors like environmental regulations and expansion potential. The report concludes by summarizing the impact of supply chain management on product flow and customer satisfaction.
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