UTS: Advertising Campaign Project for Oporto Restaurant, Spring 2018

This project focuses on developing an advertising campaign for Oporto restaurant, a food and wine house specializing in Portuguese cuisine. The assignment includes creating a creative brief based on the 'Spicy' insight, articulating a big idea, and generating five advertising campaign ideas demonstrated in rough layout form for print media. The project also requires comprehensive layouts of the strongest campaign idea, with executions in print/outdoor and social media/mobile formats, along with a 350-word creative and media rationale. The solution includes an analysis of advertising codes of practice, media choices, target market considerations, and creative media rationales. The campaign utilizes print and digital media, social media platforms, and video projections to reach the target audience and enhance brand visibility. The project also addresses consumer insights, brand personality, and budget considerations for effective advertising.

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Advertising
Name:
Course
Professor’s name
University name
City, State
Date of submission

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The Role for Advertisisng
The role of advertising for OPORTO is to make it a well known fooding and wine house
specialized in Portuguese cousine.
Advertising codes of practice describes how a OPORTO should be advertised. The codes of
advertisement are classified into two and describes how business should be practiced. They cover
every aspect of promotional communication depending on where the promotion or advert will
appear.
Bid Idea
OPORTO food house and wines will be required to advertise in both the print and digital media.
As a restaurant, it faces stiff competition form locally and internationally known brands
Non-broadcast media
Non broadcast media has rules covering advertising (example online and print), promotional
sales advertisement and direct marketing advertisement and promotion such as emails and
telesales for OPORTO (Andrews, and Shimp, 2017).

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Choices made in Execution of the print medeia
Advertisement in broadcast media must also follow the broadcast code which covers
advertising issues including decency, taste and product placing. Apart from the rules of honesty
and accuracy, broadcast media must adhere to the rules about things like advertisement
scheduling. The general broadcast rules follows rules about taste, product placement and decency
that apply to all broadcasting. The rules are enforced by many authorities including the
Advertisement Standards Authority (Becker, 2016). For OPORTO, there are also channels that
the restaurant can report in case of violation of advertisement rules in case of infringements
within three months of airing the advert. If an advertisement breaks the rules on advertisement, it
may face disciplinary actions like withdrawal. If the product does not fit the description, the
owner of the advertisement should be prosecuted.
Absolutely every businessman in our days, will be able to create his own profitable and
successful business with minimal financial costs. Just by applying a deliberate business plan for
your own creation of a store of unusual gifts with all the correct calculations. Undoubtedly, it is
possible to avoid additional costs, if we first carry out the required study of the economic
specifics of this direction of an interesting business idea (Cortese, 2015). Business idea: the
channel on YouTube ,There are four main options for income from hosting YouTube: - the
publication of advertisements and transitions to the pages of the advertiser under the video. The
condition of this type of earnings is the precise description of advertising and its own context. A
thematic coincidence is necessary; - advertisements in the video itself. If your subscriber is
interested in what the link offers, he can easily click on it, hitting the advertiser;

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Campaign Idea
The campaign idea in the restaurant is an open restaurant with free soace and free interactions for
all.
OPORTO, we are local, we are big and we are for you.
The business idea of creating social media site like facebook, twitter, Instagram and a
youtube channel for OPORTO. cafe is very lucrative and relevant. A competent and successful

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business plan for a restuarant, with all financial and correct figures, can help prevent unexpected
events during the creation of a new business idea. First advertisining cocept for OPORTO is
where the young generation is quite possible to spend their time funny and unusual, have fun and
relax at ease with the family company, note the significant (De Mooij, 2018).Each person
decides to open their own business in sphere of services, perfectly realizes that it will be very
difficult to manage with a lot of work. It is for this reason that many of the start-up entrepreneurs
stop the choice for their business in such enterprises that could cope with the main task in a
qualitative and slow manner. It is to such enterprises.
We will tell you about all the secrets of the discovery of a pet store. Our advice and
instructions will be most useful to those who decided to tackle this interesting business idea.
Today there are a lot of pet stores. The competition is quite significant. But at the same time
there are places where there are no such specialized kiosks or shops. A rare commodity is on sale
at a pet store. Business idea for the cultivation and sale of cancers In the Australian Internet there
are many different sites containing information about business ideas for the city.
Business ideas for the village in bulk remain not covered. Consider one of these
interesting business ideas, built on the cultivation and sale of cancers (Jakobson, and Rueben,
2016). This type of activity will require quite large investments of funds and considerable effort,
but investments with time.
Suitability to the brand
Business plan for opening your own Internet cafe today, despite the definite and undeniable fact
that the Internet has firmly entered the house of almost every person, cafes do not cease to enjoy

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great demand and popularity. In real time, such an institution will bring its owner a good stable
income, if correctly and correctly approach its creation and opening. However, do not rush to run
to the bank for Business idea: Extreme driving courses (Jhally, 2014). So in our country it was
believed that everything is done backwards, and even worse. This applies to the rights to drive.
Instead of devoting enough time and effort to mastering traffic rules and driving skills, usually
the rights are simply bought..(Moriarty et al, 2014)
Media and creative choices that explain the social media concept and how you see it
working
When advertising through the social media, the target market is usually the outgoing
youths and the middle class. It is important to note that OPORTO has all the social mediua site
from Facebook, instragram, twitter and youtube channel. It has hundred of thousand of followers
in its social media Customer support is one of the best on the market. The social media
advertising is managed by experienced social media managers who try to mitigate against
damages by dissatisfied customers who may want to portray the restaurant in bad image. Social
media is good since unlike other advertisisng channels, the company uses less resources in terms
of advertising and reaps maximum benefits from its followers. (Ramamurthy, 2017).
Creative media rationale
This OPORTO restaurant uses a videos to project the restaurant , like pictures, into a container
with a polymer that solidifies under the influence of ultraviolet radiation. This process is also
called digital image projection. Nevertheless, there are drawbacks (Sinkinson, and Starc, 2015).
The user community gave an extremely low estimate of the usability of the advertisement, this is

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due primarily to the incredibly complex calibration of the product. Of course, these difficulties
can be solved with the help of more experienced users, whose responsiveness is well known.
References
Andrews, J.C. and Shimp, T.A., 2017. Advertising, promotion, and other aspects of integrated
marketing communications. Nelson Education.
Becker, S.J., 2016. Consumer advertising increases psychiatric
prescribing. PharmacoEconomics & Outcomes News, 766, pp.12-19.

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Cortese, A.J., 2015. Provocateur: Images of women and minorities in advertising. Rowman &
Littlefield.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Jakobson, G. and Rueben, S., 2016. Online advertising associated with electronic mapping
systems. U.S. Patent 9,449,333.
Jhally, S., 2014. The codes of advertising: Fetishism and the political economy of meaning in the
consumer society. Routledge.
Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R.,
2014. Advertising: Principles and practice. Pearson Australia.
Ramamurthy, A., 2017. Imperial persuaders: Images of Africa and Asia in British advertising.
Sinkinson, M. and Starc, A., 2015. Ask Your Doctor?: Direct-to-consumer Advertising of
Pharmaceuticals (No. w21045). National Bureau of Economic Research.
Wilbur, K.C., 2015. New Empirical Research on Advertising-Syllabus and Reading List.
Appendix 1
Role of
Advertising
The role of advertising for OPORTO is to make it a well known fooding
and wine house specialized in Portuguese cousine.

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Target Market High end restaurant for rich and the middle income earners, tourists and
foreignors willing to sample wine and Portuguese foods.
Consumer insight As a high class restaurant, the people think and act very classy and
trendy
Advertising
opportunity
Advertising gives more visibility to the brand in the market
Proposition The consumer will get the best value for money after the experience
with OPORTO
Support With a lot of rational support and emotional support, the restaurant is
meant to thrive.
Desired consumer After the response the consumer is bound to feel the best place to be is
OPORTO.
Brand personality elegant
Campaign
requirements
Print and digital media will be best. The budget is 30% of the total
revenues and the time is at prime time hours